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The Automotive Chronicles

Monthly newsletter published by McLellan's Automotive History. Dedicated to literature collectors, restorers, museums, publishers, manufacturers and investors who collect and preserve automotive literature
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November 2007 Issue
 
ARTICLE
 
Enhance Your Collection
By Sharon McLellan
 

Racing and show programs and annual reports are categories of literature that are overlooked by many collectors. Whether you are interested in just one specific car, one make of car, or have varied interests, programs and annual reports contain numerous photographs of automobiles and other vehicles that were being shown at show or introduced by corporations. Often these photographs are ones that you will not find in brochures. And this limited printing literature is much more rare than brochures. Annual Reports were sent only to shareholders and programs were distributed only at events after which they were usually thrown away.

Often it is easy to tell if your car was at the show by just looking at a photograph of the cover such as the Chevrolet Impala Hardtop Coupe, Bonneville Convertible and Buick Limited 2-Door Hardtop on the 1957 General Motors Corporation Annual Report shown here. IMPORTANT: Note that cars shown are 1958 models which were being introduced for the following year.

But, even if your exact car is not shown in the program or annual report, the literature is nonetheless an important part of the history of a car and belongs in a complete collection. Here are some colorful examples:

 
PROGRAMS
 
         
         
         
         

For a complete listing of all programs that are available click here.

ANNUAL REPORTS
 
         
         
         
         

For a complete listing of all annual reports that are available click here.

What you see here is a selection of programs and annual reports that have pretty covers. But there are a tremendous number of "plain vanilla" programs and annual reports which are packed with information and photographs and, like the 1948 Kaiser-Frazer Annual Report shown here, are quite rare.

 
 
The Automotive Chronicles, November 2007
 
 
 
 
 
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