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Everyone knows the name Packard —
older readers identify with their favorite 1930s classic,
while younger readers will envision a 1950s model. Packard
was an outstanding automobile from its beginning in
1899 and just continued to get better. It weathered
the Great Depression while other great makes died. It
even found greatness during WWII, building aircraft
engines which were far superior to those by our enemies
and allies. When the war was over Packard tried to compete
with the more mundane products, only to disappear after
1958.
In the early years James Packard believed that talking
about Packard was a waste of time, best left to the
owners. The story is often told that in 1901, when his
secretary asked him for a sales brochure to send to
a prospective customer, Packard replied that they had
no literature and to tell him to "Ask the man who
owns one". The slogan stuck.
Obviously the very confident Mr. Packard did produce
literature. Much of it was very elaborate and now commands
high prices. After all, impressive literature reinforces
the sales pitch to the customer and it lasts longer
than the salesman's words. Packard literature does not
stay in stock very long and, having acquired a nice
collection recently, we wish to display some of it here
before it is all gone.
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| 1935 |
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| 1936 |
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| 1937 |
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| 1938 |
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| 1939 |
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| 1940 |
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| 1941 |
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| 1942 |
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| 1946 |
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| 1948 |
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| 1949 |
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