Monthly newsletter published by McLellan's Automotive History 

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Editor-in-Chief
Mona Nath
Technical Editor
Robert McLellan
Photo Editor
Anil Nath
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:: GM Concepts
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:: Concepts — 1930s
:: Fisher Body Craftsman
:: GM Probes The Future
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:: Winter Reading
:: Maserati: The Panini Collection
:: Bridgehampton Racing: From The Streets To The Bridge
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:: 50% Off Press Kit Sale
:: They Started in MGs
:: The American Automotive Assembly Line
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:: Something Different
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:: Chrysler Corporation in the 1970s
:: Renault 1939 - 1971
:: Book review: American Road Racing - The 1930s
:: The War Years: 1940s
:: The Serious Collector
:: Mercury's Cool Cat
:: Build It Yourself
:: Tell your story
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:: Citroen - Introducing Front Wheel Drive
:: The Memorable 1950s
:: Book: Caribbean Capers
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:: Checker Motors
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:: Technical Automotive Literature
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:: Special Cars: 1975-1995
:: GMC Trucks
:: Vauxhall in England - GM Overseas - 1
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:: Packard: Ask the Man Who Owns One
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:: From Airplanes to Super Cars
:: The British Contribution
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:: GM in the 1950s
:: Octavia and Felicia
:: English Ford
:: Maintaining the MGB in the 21th Century, Barrie Jones, 2009
:: Leader Card Racers - A Dynasty of Speed, Gordon Eliot White, 2009
:: Fun on Wheels
:: Prestige, Status & Works of Art, Selling The Luxury Car 1888 - 1942
:: Chassis 141: The Story of the First LeMans Bentley
:: German Luxury: Two Thoroughbreds & Their Lifestyle
:: Top 10 Collector Cars for 2010-2020
:: An Introduction to Collecting Car Brochures
:: Subcompact automobile: Ford Fiesta
:: Out-of-print-book: A Century of Automotive Style
:: My Auto Literature Collection
:: Automotive Magazines
:: Plymouth 1935-1936
:: History of the Corvette
:: Preservation of literature
:: Z. Taylor Vinson - An era ends
:: Hendrick Motorsports Museum
:: Happy 50th Birthday Corvair!
:: Diamond T
:: Rolls-Royce for India's royalty
:: Original Paint Chips
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:: Wallace Wyss - Artist Profile
:: America's Packard Museum
:: Ford's Road Leads To Mustang
:: My Super Beetle
:: Citroen SM (1970)
:: Unanticipated Investment
:: Quality Control
:: How To Decide Which Car You Should Restore
:: The End of the Affair
:: Printed brochures soon to be a memory?
:: Don't Forget Dealer Literature
:: Automotive Books
:: The Fisher Body Craftsman's Guild — An Illustrated History
:: GM Concepts
:: Change Creates Nostalgia
:: Racing (Part 1)
:: Collecting Automotive Literature
:: Investing in Literature
:: Pre-World War II Brochures
:: Showroom Postcards — 1930s through 1950s
:: Ferrari SP1. More Than Unique
:: Fiat
:: The Making of Shelby Cars in Detail
:: Unusual Postcards
:: German Press Kits
:: Everything Cadillac
:: Plymouth Nostalgia
:: Loving Mercedes-Benz Quality
:: Dealer Posters
:: Mercury's Glory Years
:: Racing & Show Programs
:: Buyer's Guide To Brochures
:: 356 Porsche Literature FAKES!
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:: Books And Magazines
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:: The Making of a Ford Collection
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:: First Impressions
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:: Collectibles vs. Recession
:: See a Classic Car Show, Take a Nostalgia Trip
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:: Lamborghini's
:: Collectible Tractors
:: From Boxy to Fins
:: How I Met John Conlon
:: One Historian Mourns the Passing of the Black and White Glossy
:: Thanks Dad!
:: My Story
:: Review: Two Press booklets on the Rolls Phantom Drophead coupe
:: Collecting for Fun and Relaxation
:: Rolls-Royce and Bentley
:: Packing for Shipping
:: Dodge Trucks
:: The Family Station Wagon
:: Collecting 'Down Under'
:: Owner's Manuals
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:: "Buy Me a Ferrari"
:: Your Literature
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:: Ask the Man Who Owns One
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:: The Schödel Collection
:: Beyond the Mustang II
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:: The Dawn of the Auto
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:: The Beautiful Brute
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:: Trucks of the 1930s and 1940s
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:: Collecting Memories
:: Auto Books - 50 Years
:: Imperial is Back
:: Mitchel DeFrancis: Automobilia Enthusiast
:: Lincoln As Art
:: The Golden Age of Press Kits
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:: Toyota Sports
:: Planning an Advertising Campaign
:: Happy Halloween
:: Styled — For — Tomorrow
:: Automotive Archeology
:: Paint, Upholstery, Data & More
:: 14 Steps: From Our Shop To Your Maildrop
:: Cadillac Memories
:: British Luxury
:: My IHC Fever
:: A Collector's Story - Fifty Years and Counting
:: 1907 "Washington Times" Race
:: Postwar Studebaker
:: The Popularity of AMC / Nash / Rambler
:: Mazda Miata Memories
:: 2020 'Think Tank' Results
:: Letteratura Di Automobile
:: Magazines Are Literature
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:: Grandad's Cars
:: Star Cars — Year 2020
:: Australian Auto Literature
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:: Porsche on Parade
:: David Greeney: Automobilia Collector
:: Building Dreams
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:: Meeting Tarun Thakral
:: The Mysterious Dale
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:: Pinto or Corvette?
:: Fisher Body Craftsman's Guild
:: Rick Lenz - 10 Years Later
:: Best of Buick
:: Comments on Packing
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:: 1959+
:: AC In The News — AAA
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:: Dealer Stamps
:: Original or Fake?
:: The Rolls-Royce
:: Counterfeit Literature
:: World of Auto Literature
:: Z. Taylor Vinson
:: Junichiro Hiramatsu
:: Ed Whitt
 
 
 
December 2007 Issue
 
ARTICLE
 
Dealer Stamps
By Robert McLellan
 

Is that dealer stamp on the cover of a brochure bothering you? If it is a Ferrari brochure with the name "Chinette" stamped on the cover you will pay a premium for it. Or Fergus on a Jaguar brochure, Max Hoffman or Inskip on a Rolls-Royce or Bentley brochure, and so on. Some dealers are important enough to give the brochure a "bloodline". Unfortunately, these are so rare that we do not have any instock right now to show you a sample.

How about a well placed and attractive dealer stamp on a rare brochure? The dealer stamp confirms its' originality, not that very many reproductions (fakes) exist, but now there is no doubt of its' authenticity. The following are a few examples of dealership stamps that were neatly and appropriately applied:

Click for larger view
     
     
     

Most collectors could not care less about inconspicuous or neat dealer stamps, while others find them upsetting to the point that they lose sleep over one until they can obtain an unblemished replacement. We understand this and try to point out those brochures that do have stamps and often reduce the price. Brochures with downright ugly stamps are simply not listed for sale unless the brochure is in scarce supply. Those upside down, smeared, multiples, or on the side or hood of the car are recognized as unattractive, but when the brochure is in otherwise excellent condition, and difficult to find, it is still worth having at a reduced price such as the examples below:

Click for larger view
     
     
     
 
 
 

Reader Pete Kraus writes:

Robert, your article on dealer stamps was balanced on the whole. As I have observed previously, automotive sales brochures are working documents. Multiple or carelessly placed stamps may compromise the aesthetics of a piece and thereby justify a reduction in price. But could it not be argued that a brochure so pristine that it looks as though it were just removed from its shipping box somehow fails to convey part of the point of its existence?

On a related note, there is periodic discussion among my friends who collect current sales literature regarding the attachment of business cards to the covers of brochures. Most collectors seem to regard this as some sort of scourge or desecration. While I understand their point of view, I think maybe they protest too much. A brochure with a card is doing its job and is therefore not without its charms. Perhaps a card might even add interest to a 50-year-old brochure?

I always enjoy the Chronicles.

Nov 28, 2007

 
 
 
 
The Automotive Chronicles, December 2007
 
 
 
 
 
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