Find Your Make

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

The Automotive Chronicles

Monthly newsletter published by McLellan's Automotive History. Dedicated to literature collectors, restorers, museums, publishers, manufacturers and investors who collect and preserve automotive literature
HOME | Articles index | media | use of content | contact us  
June 2006 Issue
 
ARTICLE
 
Magazines Are Literature Too
By Sharon McLellan
 

Over the years we have put together many sets of magazines for our personal enjoyment usually as a result of owning a specific make of car and wanting to learn everything that we could about the car.

We've never owned a 1930s Ford so some of the publications surrounding the Ford dynasty had escaped our notice. Recently, however, we acquired a collection which includes numerous issues of "Ford Dealer & Service Field" which, the magazine is quick to point out, is not connected with the Ford Motor Company. Ordinarily we do not take photographs of magazines, but a few pages are reproduced below for your enjoyment.

Each issue has about forty pages packed with advertisements for companies which supplied aftermarket parts, accessories and service for Ford Motor Company automobiles. The ads target dealers with products that they could sell and services they could offer to increase profits, ways they could save money such as dealer rates at hotels in Chicago for the 1934 World's Fair ($2.50-$5.50 per night with kitchenette), questions that dealers asked with answers by magazine representative. Examples include:

     
Click on thumbnail for larger view
     
Franklin Greyhound
Radiator Ornament and Cap
Purolator Oil Filter Tropic-Aire Motor
Vehicle Heater
     
Gabriel Seal Tight
Form Fitting Trunks
Mormiles Reconstructed
Tires
Quaker State
motor oil ad
     

Other Ford magazines, such as "Ford News" are aimed at owners of the cars. Most major car companies published a similar magazine "Dodge News", "Buick News", "Nash Airflyte Magazine", "Oldsmobile Rocket Circle", etc. The interesting part of these publications is the lifestyle type articles showing what ordinary people were doing at the time of publication. In the November 1936 issue of "Ford News" we glimpse visitors to Ford's Dearborn facilities; winners of a fishing tournament sponsored by Ford with their trophy salmon and cars that were being given as prizes; a "Ford Round-Up" for Ford dealers and their wives with horse drawn Conestoga wagons to transport them from the depot to their hotels and a welcoming committee (one in business suit and hat) mounted on horses; a Ford Station Wagon in the middle of Arizona's Monument Valley desert on an archaeological dig; the World Series baseball broadcast sponsored by Ford; and much, much more.

     
Click on thumbnail for larger view
     
Ford sponsored
fishing tournament.
Ford Station Wagon
on archaeological dig.
Ford sponsored baseball
"World Series Broadcast".
     

If you own a veteran, vintage or classic car, or wish you did, check out the magazine section. You get a lot of history for a small price.

 
 
The Automotive Chronicles, June 2006
 
 
 
 
 
Spacer
Spacer
 L I T E R A T U R E
I N D E X
Click here
Spacer
separator
Spacer
Spacer
separator
Spacer
separator
Spacer
Spacer
separator
Spacer
Literature for
OVER 600 MAKES
Sales literature