"Ferraris come in all
shapes and sizes with similar price tags
expensive... If you are in the market for the
best in imports and have the loot, write your
check to Alfred Momo and then sit down and wait
it may be a long one. Ferrari's delivery
service is as independent as independent can be
and it is quite possible that if he doesn't like
you he won't sell you a car, regardless of how
long you are willing to wait. At times Ferrari
has shut down his factory in squabbles with the
government about over-taxing; sometimes he's open.
Since Ferrari is a wealthy man in his own right,
he is in a position to tell the government and
his customers to go to hell at any time
and often does.
So, I will repeat, if you have the loot and can
buy one, go ahead. In this way you'll know for
sure that you own one of the greatest sports cars
in the world, even though it may come apart in
the first ten miles.
From The Modern Sports Car by Tom McCahill,
A lot has changed at Ferrari since
the death of Enzo, but in the early 1950s he was interested
more in racing than in building civilized cars for customers.
When he needed financing he sold cars to "regular"
rich guys. The rest of the time he sold them to race
car drivers. Enzo, a former race car driver with Alfa
Romeo, had priorities.
I knew several collectors who received brochures directly
from the factory, and even personal letters from Enzo,
by persuasively making the case that they were the "right
type" of person to command his attention. Using
SCCA stationery and mentioning Laguna Seca helped make
a positive statement.
A number of serious collectors of Ferrari literature
began their collections in the 1950s, but when Richard
Merritt published Ferrari Brochures and Sales Literature
in 1977, the number of collectors more than doubled.
It was at that time that I shifted from being a casual
to a serious Ferrari literature collector. Prices quickly
began to rise and by 1990 I felt they had peaked as
reflected by the insane prices the cars were fetching.
Actually I was a bit premature when I sold in 1990 as
they didn't really top out until 1991. My nearly completed
collection sold to the very distinguished collector
of both Ferrari cars and literature, Junichiro Hiramatsu
Ferrari, Lamborghini, Maserati, Alfa
Romeo, Lancia and Fiat, in that order, generate the
most interest in collectors' minds, whether we're talking
about the cars or the literature. While the values of
these cars and their literature retreated for awhile,
after setting records in the late 1980s and early 1990s,
the prices are once again rising dramatically. This
time around the prices paid are not receiving much attention
and most collections seem to remain hidden. Possibly
collectors are waiting for prices to become exorbitant.
Or maybe these collectors have moved on to other hobbies,
have forgotten about their literature and are not watching
the movement in prices. We have noticed that when the
rarer items become available they are quickly snapped
up. If these marques appeal to you, keep your eyes open