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The Automotive Chronicles

Monthly newsletter published by McLellan's Automotive History. Dedicated to literature collectors, restorers, museums, publishers, manufacturers and investors who collect and preserve automotive literature
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July 2006 Issue
 
ARTICLE
 
Mazda Miata Memories
By Sharon McLellan
 

Last month McLellan's Automotive History offered a large selection of literature on the Mazda Miata MX-5 Roadster. Almost immediately we began to receive phone calls and requests from clubs and individuals... a California Club was holding a meet and wanted 50 copies of our listing... a Mazda enthusiast in our hometown was amazed to find that literature on his car still existed.

The latter drove his bright red Miata to our office and we discussed the virtues of the Miata in depth. It's a great car. As Rob says, "You can have a lot of fun without exceeding the speed limit. It makes the right sounds!" According to Wikipedia Encyclopedia, "The Miata is the world's best-selling sports car, with 720,407 cars produced and sold between February 1989 and March 31, 2005."

Historically, Mazda recognized that an inexpensive sports car similar to the sports cars of the 1950s and 1960s could be very popular. The introduction of the Miata in the summer of 1989 was a brilliant move. It was an overnight success and numerous articles have been written on the subject. What followed were Special Editions that could set a collector's heart to racing.

 
 

1 9 9 1   -   B R I T I S H   R A C I N G   G R E E N

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1 9 9 2  -   B R I L L I A N T  B L A C K

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1 9 9 4  -  M O N T E G O   B L U E   M   E D I T I O N

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1 9 9 5   -   M E R L O T   M I C A   M   E D I T I O N

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1 9 9 6   -   S T A R L I G H T   M I C A    M   E D I T I O N

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The Miata was built in Hiroshima, Japan, and marketed primarily in the U.S., but the U.S. was not the only market in which the Miata was a hit. Japanese consumers embraced their version, the Eunos (which was soon renamed "Miata MX-5"), and Japanese literature on the car shows an almost identical model. But the brochures are quite distinctive and deserve a place in the Miata enthusiast's collection.

 
 
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Click here for Mazda Miata literature.
 
If you would like a similar list of literature for your car club meet (any make or model) please let us know. We will be happy to provide them for you. E-mail the editor.
 
 
 
The Automotive Chronicles, July 2006
 
 
 
 
 
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