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The Automotive Chronicles

Monthly newsletter published by McLellan's Automotive History. Dedicated to literature collectors, restorers, museums, publishers, manufacturers and investors who collect and preserve automotive literature
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September 2005 Issue
 
ARTICLE
 
Diamond T
By Robert McLellan
 

I have just lost most of my audience by indicating that I am writing about trucks. Back in the 1950s and 1960s, as a literature collector, I would have completely ignored truck literature. Most people didn't own trucks. Blue collar workers drove trucks and they were for hauling things, not for pleasure and fun. What could have been interesting about truck literature?

I have collected every conceivable type of car literature for over 50 years and I love sports and luxury makes. But in the last ten years I have discovered truck literature and, believe me, it is fascinating. Obviously today's trucks are not boring. They are stylish and even fun. One day Hummers and Dodge Hemi trucks will be collectible. But wait, look at those 1930s... 1940s... 1950s truck catalogs. They are interesting!

I am not sure what is so tantalizing about it, but take a look at it yourself. These Diamond T brochures are good examples:

 
 
 
         
 
       
 
 
 
       
 
 
 
       
 
 
 
       
 
 
 
        
 
 
 
        
 
 
         

For additional literature on trucks see our Index at
http://www.mclellansautomotive.com/lit/
 
 
The Automotive Chronicles, September 2005
 
 
 
 
 
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