1960 - Let's say you
were in the hobby in 1960. What might have captured
your interest? In American, half of the old car enthusiasts
were Ford collectors. The Model T, Model A, 1932 and
1940 models, were all very popular. The "Brass
Era" cars (pre-1915) were also sought after and
coachbuilt "Classic Cars" (1925-48) were gaining
momentum with collectors. The new models that were hot
with new car enthusiasts were sports cars like the MGA,
XK-150, Corvette and high performance V-8 car like Chrysler
letter models and big engine Pontiacs, Chevrolets, etc.
1980 - Twenty years later
and tastes have changed. The "Brass Era" cars
are almost forgotten, but the classics are all hot now.
Auctions are knocking down big prices and no matter
what classic you buy it seems it will be worth more
tomorrow. This phenomena has made the less impressive
makes of the 1930s popular as they are financially more
obtainable than Duesenbergs, Bugattis and Pierce-Arrows.
Now there is interest in most all 1950s and 1960s sports
cars, with Ferraris, Lamborghinis, Aston Martins and
Maseratis leading the pack. The muscles car of the late
1960s and early 1970s, with their high performance equipment,
were beginning to become popular. New car interest was
limited because there were few performance cars available
due to pollution restraints and high gasoline costs.
A new phenomena was the creation of kit cars and replica
2000 - Another twenty
years have passed and those 1930s classics still bring
big money, but the buyers are mostly rich old guys in
their 70s and 80s. When they are gone who will remember
or want their cars? Will they be appreciated by their
sons and grandsons? What happened to the "Brass
Era" cars? They aren't at the auctions or club
meets. Although there will always be a market for these
cars, the buyers will probably be fewer and prices for
the cars will escalate more slowly. Now the 1950s cars
are the "classics", as well as are cars built
before 1975. But new cars are back in vogue now. Performance
is back and most makes are producing desirable models.
2020 - Now into the future.
Based on what you have just read, can you project into
the future the next generation's collectible cars? The
1950s and 1960s cars may bring blank looks when you
mention them. The 1970s and 1980s cars will be antiques
and bring back memories and certainly will stand out
among the new cars (which may all be hybrids or hydrogen
cars). Many of the 1990s and 2000s cars will certainly
be desirable because those that are loved now will be
nostalgia material then. They will be today's best investments
Most collectors are only aware of what
trends are occurring around them at a specific time.
Think about long term trends and take a look over the
broad range of cars built. There is money to be made
in the cars and in the literature if you study the cars
and the patterns. It is all there and you can outsmart
everyone else if you put your mind to it. Remember,
if you like it the odds are others do, too. Investing
for your future can be fun and profitable.