Back 50 years ago average literature collectors made their rounds to auto dealerships getting the latest brochures. In 1954 there were no swapmeets except for Hershey which, at that time, was quite small. Consequently, old literature was rare unless you found it in someone's attic.

The "Auto Maniacs" were the sole organization that devoted itself to literature. Reviewing the "Auto Maniacs Bulletins" for 1954, will open your eyes to what was available through their club store and advertiser.

Keep in mind that the DOW Jones Industrial Average Index, in September 1954, was at 350 and, in 50 years, has increased to 10,000 (an increase of 2,757%). How would automotive sales literature compare over the same period? The following items were found in 1954 issues of the "Auto Maniacs Bulletin":

While sales literature has had a constant and even rise in value over the last 50 years, stocks cycle up and down, sometimes dramatically. Literature is, consequently, a predictable, desirable and risk-free investment. Good investment? It is a great investment!