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The Automotive Chronicles

Monthly newsletter published by McLellan's Automotive History. Dedicated to literature collectors, restorers, museums, publishers, manufacturers and investors who collect and preserve automotive literature
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March 2004 Issue
 
ARTICLE
 
Brass Era Literature
By Robert McLellan
1911 Matheson

I remember seeing the new cars in the showrooms just after World War II. Most of our readers do not since their nostalgia is for the 1960s or later cars of their youth. Still, there is a solid core of longtime literature collectors who concentrate on the classic car period of the late 1920s and 1930s. But mention makes like Matheson and even they usually draw a blank.

Well, all these collectors are missing out on the "Pablo Picasso's" of the art world and the "Frank Lloyd Wright's" of architecture. The Matheson is just one of hundreds of examples of the forgotten great cars of the distant past. Here is a car costing over $5,000 when the average person was making $5 a day! Just look at the photos of this catalog and imagine driving a Matheson in 1911. I will bet it got more attention then than a new Corvette would today and it was probably more fun to drive, especially on those dirt roads.

 
 
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For a list of additional pre-World War I (pre-1917) literature click here.
 
 
 
The Automotive Chronicles, March 2004
 
 
 
 
 
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