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The Automotive Chronicles

Monthly newsletter published by McLellan's Automotive History. Dedicated to literature collectors, restorers, museums, publishers, manufacturers and investors who collect and preserve automotive literature
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July 2004 Issue
 
ARTICLE
 
Jeep Literature As An Art Form
By Sharon McLellan
 

You probably don't usually think of Jeep vehicles as art forms, but rather as rugged all-terrain vehicles that are made to be covered with mud and have battle scars from driving up rocky mountain slopes, along wandering creek beds and through ancient forests. But the sale of Jeeps, beginning with the 1945 Willys Model CJ-2A, incorporated beautiful art renderings into the literature that the company produced. And, while most automotive companies turned to photography, Jeep continued to use art renderings through the 1960s.

 
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In 1961 Jeep used humorous mailer type brochures to depict their product as hard-working, dependable machines.

 
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The Jeep has been a "Universal" vehicle in more ways than the fact that there is one model by that name. It has been a favorite in countries where rural work is prevalent and the company capitalized on marketing to those countries. Some beautiful brochures were produced to introduce the car in South American and Canadian markets.

 
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In Portugese for the Brazilian market.

For the Canadian market.

For the Canadian market.
     

In Spanish for the Argentinan market.

In Spanish for the Argentinan market.

In Spanish for the Mexican market.
     
 

These are just a few examples of Jeep literature that is listed on McLellan's Automotive History web site. You can find everything that we have by clicking on the following links:

 
Sales Literature
Dealer Literature
Out-of-Print Books
Magazines
Memorabilia
 
 
 
The Automotive Chronicles, July 2004
 
 
 
 
 
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