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The Automotive Chronicles

Monthly newsletter published by McLellan's Automotive History. Dedicated to literature collectors, restorers, museums, publishers, manufacturers and investors who collect and preserve automotive literature
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February 2004 Issue
 
ARTICLE
 
Truck Literature?
By Robert McLellan
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A vast majority of automotive collectors purchase car brochures. This reflects the fact that most enthusiasts collect cars. Now, look out your window. What do you see? In my neighborhood there are more trucks and SUVs than there are cars. Of course it wasn't like that 30 years ago, but common sense says that, if collectors loved cars then, future collectors will have nostalgia for trucks. Nostalgia for what was popular is the incentive for current and future collections.

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Over the last ten or so years there has been a noticeable increase in the number of truck literature collectors. Not surprisingly truck literature prior to 30 years ago is rare. It was not sitting out in dealership racks like car literature was (some rural areas are exceptions) and usually had to be requested. Consequently, the "hit and run" collector usually got just a handful of car catalogs.

Today a 1960s pickup truck brochure selling for the same price as a comparable car brochure is a rare find. Ask most literature dealers what they have and you will probably not be impressed with the results. At McLellan's Automotive History a concentrated effort has been made to find and offer truck literature going back to 1900. A few outstanding collections have recently been discovered and a wide selection is already available on their web site. In the months ahead more truck literature will be inventoried and available on the web site and www.McLellansAutomotive.com.

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The Automotive Chronicles, February 2004
 
 
 
 
 
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