A vast majority of
automotive collectors purchase car brochures. This reflects
the fact that most enthusiasts collect cars. Now, look
out your window. What do you see? In my neighborhood
there are more trucks and SUVs than there are cars.
Of course it wasn't like that 30 years ago, but common
sense says that, if collectors loved cars then, future
collectors will have nostalgia for trucks. Nostalgia
for what was popular is the incentive for current and
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Over the last ten
or so years there has been a noticeable increase in
the number of truck literature collectors. Not surprisingly
truck literature prior to 30 years ago is rare. It was
not sitting out in dealership racks like car literature
was (some rural areas are exceptions) and usually had
to be requested. Consequently, the "hit and run"
collector usually got just a handful of car catalogs.
Today a 1960s pickup truck brochure selling for the
same price as a comparable car brochure is a rare find.
Ask most literature dealers what they have and you will
probably not be impressed with the results. At McLellan's
Automotive History a concentrated effort has been made
to find and offer truck literature going back to 1900.
A few outstanding collections have recently been discovered
and a wide selection is already available on their web
site. In the months ahead more truck literature will
be inventoried and available on the web site and www.McLellansAutomotive.com.