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The Automotive Chronicles

Monthly newsletter published by McLellan's Automotive History. Dedicated to literature collectors, restorers, museums, publishers, manufacturers and investors who collect and preserve automotive literature
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December 2004 Issue
 
ARTICLE
 
Key Words: Limited Edition / Anniversary Edition
By Sharon McLellan
 
 

Frequently our articles focus on how to decide what you want to collect. There are many different types of collections and none are "wrong". Examples of key words you might focus on are "Limited Edition" and/or "Anniversary Edition". Any time you see those words the value of a brochure increases by 50% to 100%. Why?

 

A good example is the 1982 Alfa Romeo Balocco SE with production limited to only 350 cars.

Number of Brochures Printed
First and foremost, if a car is limited production we know that the number of brochures printed to advertise the car will also be limited. Therefore, there won't be enough brochures to go around for every collector who wants one. So when he finds the brochure later he will be willing to pay more for it than he would for one that is more common.

 

Uniqueness
Ordinarily we would not think of 4-wheel drive vehicles when we talk about collectible literature. But when you add "Lamborghini" to the title of the brochure you know automatically that the Lamborghini LM002 is going to be a unique, desirable vehicle and that the literature on it will be hard to find.

 

High Performance Modifications
Hennessey, Custom Auto Specialties, Rinspeed, Saleen, Hurst and ASC/McLaren are names that come to mind when high performance is mentioned. Any standard car which is adopted by one of these companies and modified to their specifications becomes unique and the literature is impressive and highly collectible. A good example of this can be found in the brochure title, "California Z Hawk: More ZZZap for your Z! with Our Custom Package. A Limited Edition" by Custom Auto Specialties, Inc.

 

Anniversaries
Did the company print a special limited edition brochure on its 25th, 50th, 75th or 100th Anniversary? If so that brochure most likely was an "instant collectible". If you were lucky enough to find one you knew immediately that this was a treasure worth preserving.

 
20th Anniversary
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25th Anniversary
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50th Anniversary
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75th Anniversary
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Other Limited Edition brochures to watch for include:
Click for description
         
         
 

 

 
 
The Automotive Chronicles, December 2004
 
 
 
 
 
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