Lincoln automotive literature
has always been synonymous with glamour
and the glamour is reflected in sales brochures,
magazines and memorabilia that was used
to promote the cars when they were new.
The brochures often highlighted women who
would enjoy riding in or driving the cars.
Good example are the 1938 brochure [photo
1], which shows a woman elegantly dressed
in fur walking toward a chauffeur-driven
Lincoln Cabriolet by Brunn coachbuilders
and this 1938 Lincoln-Zephy [photo 2] which
is being driven by a woman...
The 1933 deluxe Lincoln
V12 136 brochure contains good examples
of how art was used to enhance images of
the cars [see art renderings at right].
Through the use of artistic "license"
Lincoln automobiles were made to appear
larger than life, more comfortable and easier
to drive than other cars. The Lincoln was
promoted as a luxury car which the middle
class could afford [photo 3].
Beginning in 1960 Lincoln Continental car
owners received monthly magazines which
promoted the lifestyle of people who drove
the cars. Covers for issues of "The
Continental" magazine always showed
either people having fun or activities that
they would enjoy such as Thanksgiving dinner,
boating in Arkansas' Ozark mountains, antiquing
in New England, flying to a Canadian fishing
resort, the skyline of New York City and
outdoor dining in San Juan, Puerto Rico.
Each magazine was actually a mini travel
guide suggesting places to go in your Lincoln,
things to see and do, menus for favorite
restaurants and what to buy, along with
photographs of historical and contemporary
Lincoln Continental models and literature
on the cars [photo 4].
And for the mechanically
inclined, Owner's Manuals [photo 5] were
always available so that you could change
the oil yourself, replace spark plugs, check
the water level in your radiator, keep the
correct air pressure in your tires, etc.
Fast forward to the 1980's
when you could go into your Lincoln dealership
and place an order for your new car by choosing
paint and upholstery selections [photos
6 & 7] from a deluxe dealer album.
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For detailed listings and photographs of
Lincoln literature that we have in stock
please click here