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Editor-in-Chief
Mona Nath
Technical Editor
Robert McLellan
Photo Editor
Anil Nath
:: LETTERS TO THE EDITOR
  LITERATURE INVESTMENTS
:: Personal Insights
:: Literature Life
:: Looking Both Ways
:: Golden Eras
:: Good Investment? - Yes!
:: Buying For Tomorrow
:: Good Investment?
:: Profitable Portfolio!
:: Unanticipated Investment
:: Tomorrow's Treasure
:: What Is It Worth?
  CONCEPTS & RUMORS
:: GM Concepts
:: The Future: 70 years ago
:: Annual Concepts
:: Concepts — 1930s
:: Fisher Body Craftsman
:: GM Probes The Future
:: German Luxury: Two Thoroughbreds & Their Lifestyle
:: Top 10 Collector Cars for 2010-2020
:: An Introduction to Collecting Car Brochures
:: Subcompact automobile: Ford Fiesta
:: Out-of-print-book: A Century of Automotive Style
:: My Auto Literature Collection
:: Automotive Magazines
:: Plymouth 1935-1936
:: History of the Corvette
:: Preservation of literature
:: Z. Taylor Vinson - An era ends
:: Hendrick Motorsports Museum
:: Happy 50th Birthday Corvair!
:: Diamond T
:: Rolls-Royce for India's royalty
:: Original Paint Chips
:: Pontiac Dream Cars of 1953, 1954 & 1955
:: Wallace Wyss - Artist Profile
:: America's Packard Museum
:: Ford's Road Leads To Mustang
:: My Super Beetle
:: Citroen SM (1970)
:: Unanticipated Investment
:: Quality Control
:: How To Decide Which Car You Should Restore
:: The End of the Affair
:: Printed brochures soon to be a memory?
:: Don't Forget Dealer Literature
:: Automotive Books
:: The Fisher Body Craftsman's Guild — An Illustrated History
:: GM Concepts
:: Change Creates Nostalgia
:: Racing (Part 1)
:: Collecting Automotive Literature
:: Investing in Literature
:: Pre-World War II Brochures
:: Showroom Postcards — 1930s through 1950s
:: Ferrari SP1. More Than Unique
:: Fiat
:: The Making of Shelby Cars in Detail
:: Unusual Postcards
:: German Press Kits
:: Everything Cadillac
:: Plymouth Nostalgia
:: Loving Mercedes-Benz Quality
:: Dealer Posters
:: Mercury's Glory Years
:: Racing & Show Programs
:: Buyer's Guide To Brochures
:: 356 Porsche Literature FAKES!
:: Ford Trucks
:: Books And Magazines
:: The Best Increase in Value the Most
:: The Making of a Ford Collection
:: Austins
:: Cars and Literature of the 1970s
:: First Impressions
:: Electric Vehicles
:: Goodbye Viper
:: Land Rover
:: Collectibles vs. Recession
:: See a Classic Car Show, Take a Nostalgia Trip
:: Times Are Changing...
:: Lamborghini's
:: Collectible Tractors
:: From Boxy to Fins
:: How I Met John Conlon
:: One Historian Mourns the Passing of the Black and White Glossy
:: Thanks Dad!
:: My Story
:: Review: Two Press booklets on the Rolls Phantom Drophead coupe
:: Collecting for Fun and Relaxation
:: Rolls-Royce and Bentley
:: Packing for Shipping
:: Dodge Trucks
:: The Family Station Wagon
:: Collecting 'Down Under'
:: Owner's Manuals
:: Press Kit Review
:: "Buy Me a Ferrari"
:: Your Literature
:: MG in America
:: Dealer Stamps
:: Commercial Vehicles
:: Ask the Man Who Owns One
:: Enhance Your Collection
:: The Early Books
:: Triumph
:: Coachbuilder's Literature
:: Wolseley
:: International Opportunities
:: The Innovative Hudson
:: Chevrolet Literature
:: Buses/Engines/Fire Trucks/Tractors/Trains...
:: The Schödel Collection
:: Beyond the Mustang II
:: Kaiser-Frazer
:: Sunbeam & Sunbeam-Talbot
:: The Dawn of the Auto
:: Taxi Cabs, Police Cars & Emergency Vehicles
:: U.S. Postwar Econocars
:: Jaguar in the 1950s
:: Inquiring Minds
:: Exotic Dropouts
:: Rare Maserati Find
:: The Beautiful Brute
:: Dune Buggy/ATV Escapes
:: Remembering Oldsmobile
:: Original Paint Chips
:: Vintage Bentleys
:: Trucks of the 1930s and 1940s
:: BMW
:: Collecting Memories
:: Auto Books - 50 Years
:: Imperial is Back
:: Mitchel DeFrancis: Automobilia Enthusiast
:: Lincoln As Art
:: The Golden Age of Press Kits
:: Iron Curtain Literature
:: Toyota Sports
:: Planning an Advertising Campaign
:: Happy Halloween
:: Styled — For — Tomorrow
:: Automotive Archeology
:: Paint, Upholstery, Data & More
:: 14 Steps: From Our Shop To Your Maildrop
:: Cadillac Memories
:: British Luxury
:: My IHC Fever
:: A Collector's Story - Fifty Years and Counting
:: 1907 "Washington Times" Race
:: Postwar Studebaker
:: The Popularity of AMC / Nash / Rambler
:: Mazda Miata Memories
:: 2020 'Think Tank' Results
:: Letteratura Di Automobile
:: Magazines Are Literature
:: Camaro Fever
:: Grandad's Cars
:: Star Cars — Year 2020
:: Australian Auto Literature
:: Jeep History
:: Porsche on Parade
:: David Greeney: Automobilia Collector
:: Building Dreams
:: Flathead V-8 Fords
:: The Japanese Invasion
:: Touring India
:: Auto Shows
:: The Buick Flashback
:: Meeting Tarun Thakral
:: The Mysterious Dale
:: Ford Overseas
:: Swedish Brothers
:: Pre-War Orphans
:: Pinto or Corvette?
:: Fisher Body Craftsman's Guild
:: Rick Lenz - 10 Years Later
:: Best of Buick
:: Comments on Packing
:: Diamond T
:: 1959+
:: AC In The News — AAA
:: Getting Home Alive!
:: Motorizing The Army
:: Posters & Transparencies as Automotive Art
:: Contemporary Automotive Photographs
:: Convertible Fever
:: French Auto Literature
:: MoPaR
:: Automobile Quarterly Collections
:: History of the Ambulance
:: Oddities
:: The Traveling Salesman
:: Ultra Luxury
:: Finnish Brochures
:: Postcard Paradise
:: Limited Editions
:: German Thoroughbreds
:: Auto Galleria LUCE
:: Fisher Guild Reunion
:: Them VS. Us
:: The Corvair Legend
:: RR - World's Best Car
:: Recreational Vehicles
:: Datsun Z Literature
:: Ford Flower Power
:: News You Can Use
:: Connoisseurs' Choice
:: Automotive Books
:: Pate's Hidden Treasure
:: Every Boy's Dream
:: Jeep Literature As Art
:: My Beloved Hillman
:: Adios Cuba
:: Reprint News
:: British Sports Cars
:: International Customers
:: Corvette: A Legend
:: Automotology
:: Literature In Norway
:: Salvage Literature
:: Volkswagen As Art
:: Brass Era Literature
:: Society: Auto Historians
:: Pontiac Art: Insights
:: Truck Literature?
:: Quality Control
:: Bentley
:: The Exotics
:: Kit Cars & Replica Cars
:: Pontiacs as Art
:: High Speed Pursuits
:: Robert's Tips
:: Honest Reprint Lit
:: Literature on Lincoln
:: Dealer Stamps
:: Original or Fake?
:: The Rolls-Royce
:: Counterfeit Literature
:: World of Auto Literature
:: Z. Taylor Vinson
:: Junichiro Hiramatsu
:: Ed Whitt
 
 
 
December 2003 Issue
 
ARTICLE
 
What Is Available?
By Robert McLellan
 

So you would like to own a particular car or find out more about the one you have.

Whether you saw a McLellan's Automotive History ad in "Hemmings Motor News" magazine, found the company while doing a Google search on the Internet, heard about it from a friend, or have heard people say frequently that the world's best literature source is at www.McLellansAutomotive.com, the question you are most likely asking is, "What do they have on (your car)?

If you are buying the car, restoring it, showing it in car shows or writing an article about it you need information and photographs. It doesn't matter if it is foreign or domestic, prewar or postwar, there is probably a variety of helpful literature available. And the literature is also collectible so money spent on it is not wasted. Literature, like the cars, is an investment that was enjoyed by the last owner, by you the new owner and by those who will follow.

Now, let's pick a make and a year. For example, go to the Index at:

 
http://www.mclellansautomotive.com/lit/index.shtml
 

Click on the "Studebaker" link and see what is available for the 1939 Studebaker. At the top of the page notice under the "All Studebaker Lit" drop down box that there is also have Studebaker dealer (in-house) literature, out-of-print books, magazines and memorabilia.

Here is a list of what you found:

 
 
:: SALES LITERATURE ::
 

STUDEBAKER (Accessories), 1939, "For the Studebaker Champion": 24 page non-color catalog, 8x6. Black cover, with gray, white and black lettering, has gray title rectangle and drawing of trophy. Fifty-six photographs, photo renderings and drawings show accessories that you could purchase with your new Studebaker Champion to "enhance the joy of driving it" -- radio and antenna, "Climatizer", windshield defroster, lights, custom luggage, electric clock, cigarette lighter, vanity mirror light, bumper guards, wheel discs and trim rings, license frames, mirrors, tail pipe extension, license plate jewels, seat covers, locking gas cap, insect screen, etc. Unfortunately, this rare accessories brochure shows handling and has pencil markings on inside cover; therefore, price has been reduced. (#B29490). $50.

 

STUDEBAKER (Commander and President), 1939, "Studebaker": 16 page color catalog, 8x11. Cover is photo rendering showing three-quarter frontal view of red Studebaker Commander 4-Door Sedan driving through mountains. Sixty-one photographs and drawings show exterior, engine, chassis and mechanical features of Studebaker Commander Cruising Sedan, Club Sedan and Coupe and State President Cruising Sedan, Club Sedan and Coupe. Includes discussion, specifications and section on accessories. I.D. #D25-9-38. (#B3531). $110.

 

STUDEBAKER (Commander and President), 1939, "Studebaker": 16 page color catalog, 8x11. Cover is photo rendering showing three-quarter frontal view of red Studebaker Commander 4-Door Sedan driving through mountains. Sixty-one photographs and drawings show exterior, engine, chassis and mechanical features of Studebaker Commander Cruising Sedan, Club Sedan and Coupe and State President Cruising Sedan, Club Sedan and Coupe. Includes discussion, specifications and section on accessories. I.D. #D25-3-39 Rep. (#B29495). $110.

 

STUDEBAKER, 1939, "Here's the New Studebaker Champion! America's Finest Car in the Lowest Price Field": 8 page color catalog, 15x10. Cover is photo rendering showing front half of red Studebaker Champion automobile parked in outdoor setting. Sixty photographs, photo renderings and drawings show exterior, interior, engine, chassis, mechanical features, accessories and craftsmen at work on Studebaker Commander Cruising Sedan, Club Sedan and Coupe, with descriptive captions. Folded for mailing. I.D. #D29-3-39. (#B29496). $60.

 

STUDEBAKER, 1939, "Own This Long-Lasting, Dollar-Saving New Studebaker Champion": 4 page non-color folder, 15x10. Black cover, with black and white lettering, has brown-toned photograph showing three-quarter frontal view of Studebaker American automobile participating in A. A. A. Stock Car Championship endurance and economy run. Folder opens to 14x20 layout with twenty photographs showing Studebaker Champion cars in scenes from the coast-to-coast round trip, with descriptive captions. Back cover has four photographs showing Studebaker Champion, features and craftsmen at work, with discussion. Folded for mailing. (#B29497). $40.

 

STUDEBAKER (State President, Commander and Champion), 1939, "Style Experts Acclaim New Studebakers: The World's Smartest Motor Cars": 8 page non-color catalog, 15x10. White cover, with black and white lettering, has four brown-toned photographs showing grille and headlights on Studebaker automobile, designer Raymond Loewy and New York World's Fair exhibit and Broadway Limited train designed by Loewy, with discussion. Forty-eight additional photographs, photo renderings and drawings show exterior, interior, engine, chassis, mechanical parts, features, accessories and craftsmen at work. Includes discussion and photographs of people who enjoy Studebaker automobiles. Folded for mailing and shows light handling; therefore, price has been reduced. I.D. #F632 65 1038 Eng. (#B29498). $50.

 

STUDEBAKER (Champion), 1939, "A New Car for a New World": 20 page color catalog, 11x9. Cover is photograph showing people who enjoy driving a Studebaker Champion automobile. Sixty-six photographs, photo renderings and drawings show exterior, interior, engine, mechanical parts, features, accessories and craftsmen at work. Includes discussion, specifications and 18-point labeled photo rendering of chassis. I.D. #D28 3 39. Cover has dealership stamp. Comes with letter on The Studebaker Corporation letterhead, dated Apr. 21, 1939, to potential customer. (#B29499, B29499-2). $150.

 

STUDEBAKER (President, Commander and Champion), 1939, "Studebaker Accessories: Perfectly Styled": 20 page non-color catalog, 11x9. Pink cover, with black and white lettering, has white side view silhouette of Studebaker automobile and art rendering of stylishly dressed woman. Sixty-one photographs, photo renderings and drawings show Studebaker automobiles and accessories that you could purchase for your new Studebaker to add to your comfort, protection and convenience and to help you maintain your car -- radio, "Climatizer", luggage, lights, clock, vanity mirror, wheel discs, tail pipe extension, seat covers, heaters, tire chains, etc. (#B29500). $90.

 

STUDEBAKER (Champion), 1939: Postcard, 4x6. Front of card is photograph showing three-quarter frontal view of black Studebaker Champion Custom Coupe parked in outdoor setting. Reverse side has description including current ownership of car. Produced c1970s. I.D. #11993-E. (#B29502). $5.

 

STUDEBAKER (President, Commander and Champion [Radio]), 1939, "Now 'Touch Control' Single Button Electric Automatic Tuning": 6 page non-color folder, 6x3. Green and gray cover, with green, white and black lettering, has drawing showing three-quarter frontal view of green Studebaker 4-Door Sedan over photo rendering of radio system, with list of features. Folder opens to 6x10 layout with two photographs showing "Ear-Level" speaker system and concealed antenna, with discussion. Reverse side has one additional photograph, with information on manual tuning systems which were available for 1937, 1938 and 1939 models. Rare! (#B29504). $30.

 

STUDEBAKER (President, Commander and Champion), 1939, "Studebaker Delux-Tone Models: Distinguished Examples of Modern Color Harmonies": Portfolio, 10x13. Black cover, with tan lettering, has ornate white scroll design and white title against bright pink background. Portfolio contains twelve 2 page (single-side printed) sheets with side view photo renderings of Studebaker President Club Sedan and Cruising Sedan; Commander Club Sedan and Cruising Sedan (two); and Champion Club Sedan, Cruising Sedan and Coupe. Three additional sheets show interior views in blue and gray, tan and brown and light/dark green broadcloth. Inside page of portfolio has descriptive paragraph. (#B6381, B6381-2, B6381-3). $200.

 

STUDEBAKER, 1939, "Studebaker Delux-Tone Models: President Club Sedan in Two Tones of Clipper Gray": 2 page (single-side printed)/color sheet, 9x12. White sheet, with gray 1" border at top and black and white lettering, has photo rendering showing side view of Two-Tone Clipper Gray Studebaker President Club Sedan. Plate was for insertion at dealer's discretion in portfolio. (#B29506). $20.

 

STUDEBAKER, 1939, "Studebaker Delux-Tone Models: Champion Cruising Sedan in Two Tones of Santa Anita Beige": 2 page (single-side printed)/color sheet, 9x12. White sheet, with gray 1" border at top and black and white lettering, has photo rendering showing side view of Two-Tone Santa Anita Beige (brown and tan) Studebaker Champion Cruising Sedan. Plate was for insertion at dealer's discretion in portfolio. Shows light handling; therefore, price has been reduced. (#B29507). $15.

 

STUDEBAKER, 1939, "Studebaker Delux-Tone Models: Champion Club Sedan in Riviera Blue and Gray": Two 2 page (single-side printed)/color sheets, 9x12. White sheet, with gray 1" border at top and black and white lettering, has photo rendering showing side view of Riviera Blue and Clipper Gray Studebaker Champion Club Sedan. Second sheet shows interior view with blue and gray broadcloth upholstery. Plates were for insertion at dealer's discretion in portfolio. Shows light handling; therefore, price has been reduced. (#B29508). $30.

 

STUDEBAKER, 1939, "Studebaker Delux-Tone Models: Commander Cruising Sedan in Two Tones of Paddock Green": Two 2 page (single-side printed)/color sheets, 9x12. White sheet, with gray 1" border at top and black and white lettering, has photo rendering showing side view of Two Tone Paddock Green Studebaker Commander Cruising Sedan. Second sheet shows interior view of green broadcloth blends with dark green leather upholstery. Plates were for insertion at dealer's discretion in portfolio. Shows light handling and interior view has minor staining; therefore, price has been reduced. (#B29509). $30.

 
:: DEALER (IN-HOUSE) LITERATURE ::
 

STUDEBAKER (President, Commander and Champion), 1939, "Inside Facts: A Manual For the Use of Studebaker Salesmen": 11x9. Book was an alphabetical reference source for Studebaker salesmen for the model year 1939. Beginning with "ACCELERATION" and ending with "X-TYPE DOUBLE-DROP FRAME", it explains and illustrates with photographs, photo renderings and drawings, every feature and system of the cars. (B) (#H1070, H1070-2, H1070-3) $250.

 

STUDEBAKER, 1939, "The New Champion: A Manual For the Studebaker Salesman": 9x12. Book has hundreds of photographs, renderings and drawings, with information on styling, features, interiors, accessories, comfort, mechanical features, testing, engine, frame, steering, brakes, suspension system and much, much more, to assist a salesman in selling the Champion automobile. (B) (#H1113, H1113-2, H1113-3) $250.

 

STUDEBAKER (Commander and President), 1939, "Significant Parallels -- Studebaker": 64 pages, 11x8. Cover is drawing of drafting tools. Book is composed of information on "Why It's Smart to Buy a Studebaker" and chapters comparing Studebaker Commander and President models to competitor models, including list prices, performance data, safety and roadability features and economy and long life features. Dealer databook supplement. Dated Dec. 1938. (A) (#H3196, H3196-2) $75.

 

STUDEBAKER (Champion), 1939, "Studebaker Launches New Kind of Car to Challenge Lowest-Price Field": 28 page non-color catalog, 11x8. White cover, with black lettering, has photograph showing three-quarter frontal view of Studebaker Champion 4-Door Deluxe Cruising Sedan, with discussion. Fifty-seven photographs, photo renderings and drawings show exterior, interior, engine, chassis, mechanical parts and features of Studebaker Champion 4-Door Deluxe Cruising Sedan, 2-Door Deluxe Club Sedan and Deluxe Coupe. Includes discussion, specifications and charts comparing features of Studebaker automobiles to competitor models. Tri-Tower Advertising Service Confidential Supplement, No. 4, Vol. 5, Mar. 1939. Dealer databook supplement. (A) (#H3199, H3199-2) $50.

 

STUDEBAKER (Champion), 1939, "Studebaker Launches New Kind of Car to Challenge Lowest-Price Field": 28 page non-color catalog, 11x8. White cover, with black lettering, has photograph showing three-quarter frontal view of Studebaker Champion 4-Door Deluxe Cruising Sedan, with discussion. Fifty-seven photographs, photo renderings and drawings show exterior, interior, engine, chassis, mechanical parts and features of Studebaker Champion 4-Door Deluxe Cruising Sedan, 2-Door Deluxe Club Sedan and Deluxe Coupe. Includes discussion, specifications and charts comparing features of Studebaker automobiles to competitor models. Tri-Tower Advertising Service Confidential Supplement, No. 4, Vol. 5, Mar. 1939. Dealer databook supplement. (C) (#H3200, H3200-2) $35.

 

STUDEBAKER (President, Commander and Champion), 1939, "Studebaker Colors": 4 page non-color folder, with insert, 11x9. White cover, with black lettering, has DuPont emblem. Folder opens to 11x17 layout with nine paint chips showing colors available, with lists of color combinations available, color numbers and mix ratios for Studebaker Commander and President models. Back cover has lists of "Matched Colors for 1936, 1937, 1938 and 1940 Studebaker Models". Comes with 7x9 insert card which has four paint chips showing colors available for Studebaker Champion models. Dealer databook supplement. Rev. Feb. 15, 1940. (A) (#H3201, H3201-2) $60.

 

STUDEBAKER (President), 1939, "Presenting the New Colorful Delux-Tone Studebaker": 2 page (single-side printed) non-color sheet, 11x14. Heavy sheet is photograph showing lineup of Studebaker President automobiles with Deluxe-Tone paint and Official Economy Run car parked in front of Studebaker dealership. Neg. #5-7043. (A) (#H3202) $40.

 

STUDEBAKER, 1939, "New Studebaker Champion": 2 page (single-side printed)/non-color sheet, 11x14. Heavy sheet is photograph showing Studebaker Champion Sedans and Coupes loaded on car hauler parked in front of Studebaker dealership. (A) (#H3203) $40.

 
:: OUT-OF-PRINT BOOKS ::
 

STUDEBAKER OWNER'S GUIDE: THE CHAMPION, The Studebaker Corporation, 1939: Hole is punched at top left corner; therefore, price has been reduced. Copyright 1939. 64 pages. Sb. (#A4644) $75.

 

STUDEBAKER SHOP MANUAL, The Studebaker Corporation, 1939: Shows handling; therefore, price has been reduced. Dated Sep. 1938. 130 pages. Sb. (#A4648) $75.

 
:: MAGAZINES ::
 

STUDEBAKER WHEEL: A MAGAZINE FOR THE MOTORIST, May, 1939: (M) (#E8340) $25.



 

STUDEBAKER WHEEL: A MAGAZINE FOR THE MOTORIST, Nov. 1939: An official publication of the Studebaker Corporation promoting their 1940 line of cars. Color photography, stock car competition results and other interesting articles relating to Studebaker cars. Some staining to back cover and minor damage at top edge of four interior pages; therefore, price has been reduced. (M) (#E8341) $15.

 

An impressive selection on just one make for one year — 27 items in all. Nowhere else will you find so many items, all with photographs and complete descriptions. Now try going to your favorite cars and see what is available.

 
 
 
The Automotive Chronicles, December 2003
 
 
 
 
 
 
Literature for
OVER 600 MAKES