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| Dealer
literature index |
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Morris dealer literature
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| Grading System
for "H" Literature |
A = Excellent
condition. Shows little or no
use.
B = Item shows normal wear,
as used by a dealership for one
year. No damage.
C = Well used, with some
damage, but book is useable as
a reference. |
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| About dealer
showroom albums which have a "J"
in the Item No. |
| 1) |
"J" books
are a combination of "A"
and "B" quality, unless
a problem is noted, but most are
"A"s. See "Abbreviations
& Product Info" |
| 2) |
We have not gone
through and counted every page
in a "J" book, but books
appear to be complete. |
| 3) |
We are constantly
having requests for these "J"
items, and we want to make them
available to you quickly, therefore
we are giving less information
and offering them at reduced prices. |
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Year: 1970 (Item #H4154)
MORRIS, "Introducing the
Civilized Sports Car: New Morris 1500-OHC":
16 page non-color catalog, 8x12. White cover,
with black lettering and blue border, frames photograph
showing three-quarter frontal view of Morris 1500
OHC 4-Door Saloon. Brochure contains photographs
and samples of advertising materials that were
available for a Morris dealership -- photographs
of advertisements that would appear in national
newspapers, ads that dealers could place in local
newspapers, window streamers, screen slides, identification
plates (for cars), cover of brochure to hand out
and inserts for salesman's handbooks; schedules
of press and television announcements; and actual
postcard showing three-quarter frontal view of
black Morris 1500 OHC 4-Door Saloon parked in
outdoor setting. Includes discussion on how these
materials could be used and list of nine ways
to sell.
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