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Year: 1950 (Item #H1835) -
Photo
1
MERCURY (0CM), "Automotive Comparison Bulletin,
Vol. 3, No. 1 - Mercury vs. Pontiac": 4 page
non-color folder, 11x9. Gray and white cover,
with black lettering, has photograph showing three-quarter
frontal views of Mercury 4-Door Sedan parked beside
Pontiac 4-Door Sedan, with discussion. Folder
opens to 11x17 layout with twelve photographs,
photo renderings and drawings of Mercury features
and engine and three photographs showing Pontiac
dashboard, windshield and engine, with comparison
information. Back cover has photograph showing
side view of Mercury's entry in the Mobilgas Grand
Canyon Run, with list of Mercury automobile features.
Supplement to dealer databook. Confidential to
Mercury salesmen. Dated Mar. 20, 1950 (A) Price:
$15.
---------------------------------------------------------
Year: 1950 (Item #H1838) -
Photo
1
MERCURY (0CM), "Automotive Comparison Bulletin,
Vol. 3, No. 5 - Better than Ever Mercury vs. Buick
Super Series": 4 page non-color folder, 11x9.
Gray and white cover, with black lettering, has
photograph showing frontal views of Mercury parked
beside Buick Super, with discussion. Folder opens
to 11x17 layout with six photograph showing interior,
engine and features of Mercury and six comparable
photographs of Buick Super, with discussion. Back
cover has two photographs comparing Mercury's
"Touch-O-Matic" drive to Buick's Dynaflow automatic
transmission and photograph showing side view
of Mercury's entry in the Mobilgas Grand Canyon
Run, with discussion and list of features. Supplement
to dealer databook. Confidential to Mercury salesmen.
Dated Jun. 8, 1950 (A) Price: $15.
---------------------------------------------------------
Year: 1950 (Item #H1839) -
Photo
1
MERCURY (0CM), "Automotive Comparison Bulletin,
Vol. 3, No. 6 - Better than Ever Mercury vs. DeSoto":
8 page non-color catalog, 11x9. Gray and white
cover, with black lettering, has photograph showing
three-quarter frontal views of Mercury 4-Door
Sedan parked beside DeSoto 4-Door Sedan, with
discussion. Fourteen photographs show exterior,
interior and features of Mercury and ten photographs
of DeSoto compare feature for feature. Includes
detailed discussion and two drawings comparing
interior dimensions. Supplement to dealer databook.
Confidential to Mercury salesmen. Dated Jun. 16,
1950 (A) Price: $20.
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Year: 1950 (Item #H1840) -
Photo
1
MERCURY (0CM), "Automotive Comparison Bulletin,
Vol. 3, No. 7 - Mercury, America's No. 1 Economy
Car vs. Chrysler": 8 page non-color catalog,
11x9. White cover, with black lettering, has photograph
showing frontal views of Mercury parked beside
Chrysler Six, with discussion. Fourteen photographs
show exterior, interior and features of Mercury
4-Door Sedan and thirteen photographs of Chrysler
six 4-Door Sedan compare feature for feature.
One additional photograph shows Mercury's entry
in the Mobilgas Grand Canyon Run. Back cover has
a nice art rendering and photograph showing Mercury
Convertible which was the official pace car for
the "500 Mile Race". Includes detailed discussion.
Supplement to dealer databook. Confidential to
Mercury salesmen. Dated Jun. 12, 1950 (A) Price:
$20.
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Year: 1950 (Item #H3837) -
Photo
1
MERCURY, "Ditzler Automotive Finishes - Mercury":
2 page (single-side printed) color sheet, 11x9.
Paint chips, with paint names and code numbers
for Mercury automobiles. Dealer databook insert.
Form No. 5017. (B) Price: $25.
---------------------------------------------------------
Year: 1953 (Item #H3965) -
Photo
1
MERCURY, "DuPont Colors - Mercury": Three
2 (single-side printed) page color sheet, 11x9.
Paint chips, with paint names and code numbers
for Mercury automobiles. Reverse side has color
combination numbers. Sheet 2 is continuation.
Sheet 3 has paint names and code numbers for two-tone
combinations. Reverse side has paint names and
code numbers for 1949-52 models. Bulletin No.
4. Dealer databook inserts. Shows light aging
and handling. Dated Jan. 10, 1953. (B) Price:
$75.
---------------------------------------------------------
Year: 1954 (Item #H3966) -
Photo
1
MERCURY, "DuPont Colors - Mercury": Two 2
(single-side printed) page color sheet, 11x9.
Paint chips, with paint names and code numbers
for Mercury automobiles. Reverse side has color
combination numbers. Sheet 2 is continuation.
Reverse side has paint names and code numbers
for 1950-53 models. Bulletin No. 5. Dealer databook
inserts. Shows light aging and handling. Dated
Dec. 5, 1953. (B) Price: $50.
---------------------------------------------------------
Year: 1956 (Item #H3968) -
Photo
1
MERCURY, "DuPont Colors - Mercury": Three
2 (single-side printed) page color sheet, 11x9.
Paint chips, with paint names and code numbers
for Mercury automobiles. Reverse side has color
combination numbers. Sheet 2 is continuation.
Reverse side has three-tone color combinations.
Sheet 3 has paint names and code numbers for interior
colors. Reverse side has paint names and code
numbers for 1952-55 models. Bulletin No. 7. Dealer
databook inserts. Shows aging and handling; therefore,
price has been reduced. Dated Oct. 3, 1955. (C)
Price: $60.
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Year: 1961 (Item #H1860) -
Photo
1 Photo
2
MERCURY, "Comet Product Information . Feature
Facts . Customer Benefits": 48 pages, 9x6.
Looseleaf notebook pages are divided into separate
sections on models, with information on styling,
body, mechanical features, options and accessories
and specifications, including information on police
and fleet vehicles. Well illustrated with 116
photographs, photo renderings and drawings. Pages
only. Dated 8-60. Form No. C61-100. (A) Price:
$50.
---------------------------------------------------------
Year: 1961 (Item #H1871) -
Photo
1 Photo
2
MERCURY (Meteor and Monterey), "Mercury Product
Information . Feature Facts . Customer Benefits":
80 pages, 9x6. Looseleaf notebook pages are divided
into separate sections on models, with information
on styling, body, mechanical features, options
and accessories and specifications, including
information on police and fleet vehicles. Well
illustrated with 173 photos, photo renderings
and drawings. Pages only. Dated 8-60. Form No.
M61-102. (B) Price: $75.
---------------------------------------------------------
Year: 1962 (Item #H1020) -
Photo
1 Photo
2
MERCURY, "Mercury Monterey Product Information
. Feature Facts . Customer Benefits": 56 pages,
9x6. Looseleaf notebook pages are divided into
sections, with information on the models and styling,
body features, mechanical features, options and
accessories, including information on police vehicles
and taxi cabs. Well illustrated with twenty-four
photographs, photo renderings and drawings. Pages
only. (A) Price: $75.
---------------------------------------------------------
Year: 1962 (Item #H1873) -
Photo
1 Photo
2 Photo
3 Photo
4 Photo
5
MERCURY (Monterey, Meteor and Comet): 10x11x2.
Looseleaf notebook pages are divided into three
parts: a) "Color and Upholstery Availability Charts":
32 pages, 9x9. Contains photographs of all body
styles, with charts listing color combinations
and which were available for the different models;
b) "Upholstery Selections": 46 pages, 5x9. Samples
of fabric and vinyl upholstery materials and convertible
top materials, with photographs showing seating
styles; and c) paint chips: Two sets of sixteen
2x9 paint chips with eight transparencies of cars.
NOTE: Page 9/10 from Comet upholstery section
is missing. (C) Price: $100.
---------------------------------------------------------
Year: 1962 (Item #H2134) -
Photo
1
MERCURY, "Mercury Buy . . . Mercury Meteor Sells
from $38 to $320 Less Than a Comparably Equipped
Chevrolet!": 4 page non-color folder, 6x4.
"CONFIDENTIAL: For Salesmen's Use Only". Blue
half cover with black and white lettering and
blue and black Mercury emblem. Folder opens to
6x6 layout with charts itemizing base cost and
maintenance of Mercury Meteor compared to Chevrolet's
Biscayne, Bel Air and Impala. Back cover has discussion
on savings. Dated Rev. 3-62. Price: $10.
---------------------------------------------------------
Year: 1963 (Item #H1863) -
Photo
1 Photo
2
MERCURY (Monterey and Marauder), "Mercury Monterey":
46 pages, 9x6. Looseleaf notebook pages are divided
into sections, with information on the models
and styling, body features, mechanical features,
options and accessories, including police vehicles.
Well illustrated with 108 photographs, photo renderings
and drawings. Pages only. Dated 8-62. Form No.
M63-112. (B) Price: $75.
---------------------------------------------------------
Year: 1966 (Item #H1022) -
Photo
1 Photo
2
MERCURY (202, Capri, Caliente, Cyclone, Voyager
and Villager), "Mercury Comet": 52 pages,
9x6. Looseleaf notebook pages are divided into
sections, with information on the models and equipment,
body features and mechanical features and accessories.
Well illustrated with 117 photographs, photo renderings
and drawings. Pages only. Form No. C66-120. (A)
Price: $75.
---------------------------------------------------------
Year: 1967 (Item #H1869) -
Photo
1 Photo
2
MERCURY (Comet 202, Capri, Caliente, Cyclone,
Comet Voyager and Villager), "Mercury Intermediate-Size
Cars": 38 pages, 10x8. Looseleaf notebook
pages are divided into sections, with information
on the models and equipment, body features and
mechanical features. Well illustrated with seventy-six
photographs, photo renderings and drawings. Pages
only. Dated 9-66. Form No. LM67-1002. (A) Price:
$75.
---------------------------------------------------------
Year: 1972 (Item #H4175) -
Photo
1
MERCURY (Marquis), "Blindfold Test Shows Mercury's
Ride Better Than Two Expensive Luxury Cars":
2 page (single-side printed) color sheet, 11x9.
White sheet, with black lettering, drawing of
blindfold and Nationwide Consumer Testing Institute
emblem, has four photographs showing blindfolded
test drive comparing Mercury Marquis 4-Door Sedan
to comparable European 4-Door Sedan, with discussion.
Top and bottom edge have glue strips which would
have been used to affix sheet to inside of car
window on showroom floor. (A) Price: $10.
---------------------------------------------------------
Year: 1977 (Item #H4215) -
Photo
1
MERCURY, "Bobcat Sports Special Value": 2
page (single-side printed) color sheet, 9x11.
Glossy sheet has two photographs showing three-quarter
frontal view and rear view of interior of white
Mercury Bobcat Sport Runabout with tri-color striping,
with list of features. Dealer databook insert.
Price: $10.
---------------------------------------------------------
Year: 1977 (Item #H4216) -
Photo
1
MERCURY, "Bobcat Special Value": 2 page (single-side
printed) color sheet, 9x11. Glossy sheet has two
photographs showing three-quarter frontal and
interior views of black Mercury Bobcat Runabout,
with list of features. Dealer databook insert.
Price: $10.
---------------------------------------------------------
Year: 1977 (Item #H4217) -
Photo
1
MERCURY, "Bobcat Wagon Special Value": 2 page
(single-side printed) color sheet, 9x11. Glossy
sheet has two photographs showing three-quarter
frontal and interior views of red Mercury Bobcat
Station Wagon, with list of features. Dealer databook
insert. Price: $10.
---------------------------------------------------------
Year: 1977 (Item #H4218) -
Photo
1
MERCURY, "Special Value Comet Sports": 2 page
(single-side printed) color sheet, 9x11. Glossy
sheet has two photographs showing three-quarter
frontal and rear views of light blue Mercury Comet
2-Door Sedan with dark blue stripe, with list
of features. Dealer databook insert. Price:
$10.
---------------------------------------------------------
Year: 1977 (Item #H4219) -
Photo
1
MERCURY, "Special Value Comet": 2 page (single-side
printed) color sheet, 9x11. Glossy sheet has two
photographs showing three-quarter frontal and
interior views of brown Mercury Comet 4-Door Sedan,
with list of features. Dealer databook insert.
Price: $10.
---------------------------------------------------------
Year: 1977 (Item #H4220) -
Photo
1
MERCURY, "Mercury Brougham Silver/Grey Group":
2 page (single-side printed) color sheet, 9x11.
Glossy sheet has two photographs showing three-quarter
frontal and interior views of silver and grey
Mercury Brougham 4-Door Sedan, with list of features.
Dealer databook insert. Price: $10.
---------------------------------------------------------
Year: 1977 (Item #H4221) -
Photo
1
MERCURY, "Cougar XR-7 Chamois Group": 2 page
(single-side printed) color sheet, 9x11. Glossy
sheet has two photographs showing three-quarter
frontal and interior views of white Mercury Cougar
XR-7 2-Door Hardtop with gold roof and stripe,
with list of features. Dealer databook insert.
Price: $10.
---------------------------------------------------------
Year: 1977 (Item #H4222) -
Photo
1
MERCURY, "Monarch Special Value": 2 page (single-side
printed) color sheet, 9x11. Glossy sheet has two
photographs showing three-quarter frontal and
interior views of yellow Mercury Monarch 2-Door
Sedan, with list of features. Dealer databook
insert. Price: $10.
---------------------------------------------------------
Year: 1977 (Item #H4223) -
Photo
1
MERCURY, "Monarch Sports Package": 2 page
(single-side printed) color sheet, 9x11. Glossy
sheet has two photographs showing three-quarter
frontal and interior views of white Mercury Monarch
Sports 2-Door Sedan, with list of features. Dealer
databook insert. Price: $10.
---------------------------------------------------------
Year: 1977 (Item #H4224) -
Photo
1
MERCURY, "Monarch Grand Touring Sedan": 2
page (single-side printed) color sheet, 9x11.
Glossy sheet has two photographs showing three-quarter
frontal and interior views of yellow Mercury Monarch
Grand Touring 4-Door Sedan, with list of features.
Dealer databook insert. Price: $10.
---------------------------------------------------------
Year: 1980 (Item #J1027) -
Photo
1 Photo
2
MERCURY (Marquis, Marquis Brougham, Grand Marquis,
Cougar XR-7, Monarach, Capri, Zephyr, Zephyr Z-7,
Bobcat and Marquis, Co, "Mercury Paint & Upholstery
Book": 12x12x3. Price: $125.
---------------------------------------------------------
Year: 1981 (Item #H3298) -
Photo
1
MERCURY (Capri, Zephyr, Zephyr Z-7, Cougar, Cougar
XR-7 and Marquis), "The Save Money Sale . . .
Mercury Special Value Cars: Package Descriptions
for Salesperson": 6 page non-color folder,
7x4. White cover, with blue lettering, has brief
discussion. Folder opens to 7x10 layout with list
of features included in special package dealers
for the Mercury Capri, Zephyr, Zephyr Z-7, Cougar
and Cougar XR-7. Back cover has discussion on
packages for Marquis model. No illustrations.
(A) Price: $3.
---------------------------------------------------------
Year: 1981 (Item #H3323) -
Photo
1
MERCURY, "Mercury Marquis Special Value Packages:
Product Facts": 2 page non-color sheet, 11x9.
Front of sheet is red, yellow and white, with
red, white and black lettering and Mercury Marquis
emblem, and has photograph showing three-quarter
rear view of Mercury Grand Marquis 4-Door Sedan,
with discussion and list of features in Special
Value Packages. Reverse side has chart summarizing
what packages included and what dealer had to
pay extra for and code numbers for ordering packages.
(A) Price: $5.
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Year: 1981 (Item #J1015) -
Photo
1 Photo
2
MERCURY (Marquis, Cougar, Cougar XR-7, Capri,
Zephyr, Lynx and LN7), "Mercury Data Book - Advance
Edition": 12x10x1. Price: $50.
---------------------------------------------------------
Year: 1981 (Item #J1026) -
Photo
1 Photo
2
MERCURY (Marquis, Cougar, Cougar XR-7, Capri,
Zephyr, Zephyr Z-7, Lynx, LN-7 and Marquis and
Zephyr Wagons), "Mercury Paint & Upholstery Book":
12x12x3. Price: $125.
---------------------------------------------------------
Year: 1982 (Item #H3292) -
Photo
1 Photo
2 Photo
3
MERCURY (Marquis, Cougar, Cougar XR-7, Zephyr,
Capri, Monarch, LN7 and Lynx), "Mercury: Announcement
/ Merchandising Materials": 24 page color
catalog, 9x12. Reddish-brown cover with gold lettering
and gold and black title plate. Twenty-one photographs
and drawing show all sales literature (postcards,
paint chip folders and sales brochures), dealer
(in-house) literature and showroom albums, showroom
displays and posters, prizes for salesmen, customer
incentive giveaway materials, etc., that were
available to a dealership. Includes sample of
invitation to come in for a test drive. Ideal
for the collector of 1982 Mercury memorabilia.
Back pocket contains two unused Order Forms. Comes
with original mailing envelope. (A) Price:
$40.
---------------------------------------------------------
Year: 1982 (Item #J1081) -
Photo
1 Photo
2
MERCURY (Marquis, Cougar, Cougar XR-7, Capri,
Zephyr, Zephyr Z-7, Lynx and LN7), "Mercury Paint
& Upholstery Book": 12x12x3. Price: $125.
---------------------------------------------------------
Year: 1984 (Item #H2694) -
Photo
1 Photo
2
MERCURY, "Topaz . . . The Complete Car": 11x14.
Four heavy pages, with built-in board stand, have
fourteen photographs showing exterior and interior
features of Mercury Topaz GS and LS 4-Door Sedans
and two cutaway drawings of engines. Includes
descriptions. (A) Price: $20.
---------------------------------------------------------
Year: 1984 (Item #J1121) -
Photo
1 Photo
2
MERCURY (Grand Marquis, Cougar, Marquis, Topaz,
Capri, Lynx and Colony Park Wagon), "Mercury Upholstery
Book": 12x11x3. Price: $50.
---------------------------------------------------------
Year: 1984 (Item #J1075) -
Photo
1 Photo
2
MERCURY (Grand Marquis, Cougar, Marquis, Topaz,
Capri, Lynx and Colony Park Wagon), "Mercury Paint
& Upholstery Book": 12x12x3. Price: $125.
---------------------------------------------------------
Year: 1985 (Item #J1007) -
Photo
1 Photo
2
MERCURY (Grand Marquis, Cougar, Marquis, Topaz,
Capri, Lynx and Colony Park), "Mercury Paint &
Upholstery Book": 12x12x3. Price: $125.
---------------------------------------------------------
Year: 1985 (Item #J1190) -
Photo
1 Photo
2
MERCURY (XR4Ti), "Mercury Merkur Data Book":
12x10x1. Price: $50.
---------------------------------------------------------
Year: 1986 (Item #J1189) -
Photo
1 Photo
2
MERCURY, "Mercury Sable Data Book": 12x10x1.
Price: $50.
---------------------------------------------------------
Year: 1987 (Item #J1009) -
Photo
1 Photo
2
MERCURY (Grand Marquis, Cougar, Sable, Topaz,
Lynx, Colony Park and Tracer [1988]), "Mercury
Paint & Upholstery Book": 11x11x3. Price:
$125.
---------------------------------------------------------
Year: 1987 (Item #J1269) -
Photo
1
MERCURY, "9 Mercury Sable LS Comparison Bulletins":
11x9. Still in original wrapper. Dealer databook
inserts. Price: $15.
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Year: 1988 (Item #H2721) -
Photo
1 Photo
2 Photo
3
MERCURY, "Merkur Scorpio Salesperson's Training
Guide": 12 pages, 11x9. Black cover, with
white lettering and red Merkur emblems, has time-delay
photograph showing side views of front half of
red Merkur Scorpio 4-Door Sedan. Ten photographs,
including nice two page foldout, show exterior,
interior, engine and assembly line for Mercury
Merkur Scorpio 4-Door Sedan. Includes lists of
features for salesman to promote in the new model,
plus list of paint colors available. (A) Price:
$20.
---------------------------------------------------------
Year: 1988 (Item #J1052) -
Photo
1 Photo
2
MERCURY (Grand Marquis, Cougar, Sable, Topaz,
Tracer and Colony Park Wagon), "Mercury Paint
& Upholstery Book": 12x12x3. Price: $125.
---------------------------------------------------------
Year: 1989 (Item #H2686) -
Photo
1
MERCURY, "XR4Ti and Scorpio Exterior Colors":
2 page (single-side printed) color sheet. Sheet
has twelve paint chips. Holes punched for insertion
in dealer databook. (A) Price: $5.
---------------------------------------------------------
Year: 1989 (Item #J1068) -
Photo
1 Photo
2
MERCURY (Grand Marquis, Cougar, Sable, Topaz,
Tracer and Colony Park Station Wagon), "Mercury
Paint, Upholstery & Data Book": 12x12x3. Price:
$125.
---------------------------------------------------------
Year: 1990 (Item #J1338) -
Photo
1 Photo
2
MERCURY (Grand Marquis, Cougar, Sable, Topaz,
Tracer [1991] and Capri [1991]), "Mercury Paint
& Upholstery Book": 12x11x3. Price: $150.
---------------------------------------------------------
Year: 1991 (Item #J1339) -
Photo
1 Photo
2 Photo
3
MERCURY (Grand Marquis [1991 & 1992], Cougar,
Sable, Topaz, Tracer and Capri), "Mercury Paint
& Upholstery Book": 12x11x2 1/2. Price:
$125.
---------------------------------------------------------
Year: 1992 (Item #H3350) -
Photo
1
MERCURY, "Mercury Exterior Paint Colors":
2 page (single-side printed) color sheet, 11x9.
White sheet, with black lettering, has forty paint
chips show paint colors available for Mercury
Grand Marquis, Cougar, Sable, Topaz, Tracer and
Capri, with paint names and code numbers. Dealer
databook insert. (A) Price: $25.
---------------------------------------------------------
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Year: 1954 (Item #H3198)
MERCURY, "Competitive Comparison
Newsletter: Mercury Holds the Top Cards":
2 page non-color sheet, 11x8. Blue and gray sheet,
with blue and black lettering, has photo rendering
showing three-quarter frontal view of Oldsmobile
Super 88 4-Door Sedan, with information comparing
features of the Oldsmobile to Mercury automobiles
and reasons why Mercurys are a better choice.
Dealer databook supplement. Dated Feb. 17, 1954.
(A)
Year: 1955 (Item #H3967)
MERCURY, "DuPont Colors
- Mercury": Three
2 (single-side printed) page color sheet, 11x9.
Paint chips, with paint names and code numbers
for Mercury automobiles. Reverse side has color
combination numbers. Sheet 2 is continuation.
Sheet 3 has paint names and code numbers for interior
colors. Reverse side has paint names and code
numbers for 1951-54 models. Bulletin No. 6. Dealer
databook inserts. Shows light aging and handling.
Dated Dec. 31, 1954. (B)
Year: 1962 (Item #H1023)
MERCURY (Comet, Custom and
S-22), "Mercury Comet Product Facts . Features
. Customer Benefits":
42 pages, 9x6. Looseleaf notebook pages are divided
into sections, with information on the models
and styling, body features, mechanical features,
options and accessories, including fleet vehicles.
Well illustrated with ninety-eight photographs,
photo renderings and drawings. Pages only. Revised
10-6-61. (A)
Year: 1962 (Item #H3357)
MERCURY, "Salesman's Price
List: Mercury Monterey Accessories Styled for
Your Driving Enjoyment":
18 page non-color folder, 9x4. Red cover, with
white lettering, has photograph showing collage
of accessories for Mercury Monterey automobiles.
Folder opens to 9x36 layout with sixteen photographs
showing factory installed accessories that were
available -- power steering and brakes, speed
control, heater/defroster, air-conditioner/heater,
warning light, radio, speaker, antenna, floor
mats and mirrors, with descriptions. Reverse side
has sixteen photographs showing fender shields,
wheel covers, mirrors, locking gas cap, license
plate frame, seat belts, remote deck lid lock,
shock absorbers, windshield washer, cargo mat,
luggage carriers and vacuum disposal, with discussion.
Also includes prices and installation time for
each accessory. (A)
Year: 1963 (Item #H1864)
MERCURY (Monterey and Marauder),
"Mercury Monterey":
46 pages, 9x6. Looseleaf notebook pages are divided
into sections, with information on the models
and styling, body features, mechanical features,
options and accessories, including police vehicles.
Well illustrated with 108 photographs, photo renderings
and drawings. Includes four additional addendum
pages dated 1-22-63 covering the Mercury Marauder,
including two photo renderings showing the Marauder,
including two photo renderings showing the Marauder
S-55 2-Door Hardtop, is in (A) condition and comes
with official "Mercury-Monterey Data Insert" envelope.
Pages only. Dated 8-62. Form No. M63-112. (A)
Year: 1963 (Item #H3445)
MERCURY (Meteor and Monterey),
"Confidential to All Mercury Salesmen: Industry
Summary": 8 page
non-color folder, 8x4. White cover with black
lettering and Lincoln-Mercury emblem. Folder opens
to 8x16 layout with charts comparing Suggested
Retail Prices and specifications of Mercury Meteor,
Meteor Custom, Meteor S-33, Monterey, Monterey
Custom and Monterey S-55 to competitor models.
Reverse side has chart comparing Suggested Retail
Prices for optional equipment. Comes with salesman's
business card. Dated Oct. 4, 1962. (B)
Year: 1976 (Item #H3249)
MERCURY, "A New Sales and
Profit Opportunity: Rally Cat - Capri II Rally
Cat": Portfolio,
12x9. Red cover with black and white lettering
and black cat paw prints. Inside covers have drawing
showing side view of Mercury Capri II Rally Cat
Sport Coupe, with discussion, list of features
for the Rally Cat and list of ways in which Lincoln-
Mercury would promote the new model and how the
dealership could make extra money on sales. Contains
four 8x10 color press photographs showing three-quarter
frontal and three-quarter rear (two) views of
red Mercury Capri II sport coupe, with white trim,
parked in outdoor safari scenes. (A)
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