Year: 1952  (Item #H3957)  -   Photo 1   
LINCOLN, "DuPont Colors - Lincoln": Three 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Lincoln automobiles. Sheet 2 is continuation. Reverse side of sheet 2 has paint names and code numbers for 1947-51 models. Sheet 3 was for the late 1949 and 1950 Lincoln and Cosmopolitan and states that "The following data is submitted in order to simplify identification of production finishes on models on which the shade as applied at the factory was changed but color names and combination numbers were not. Bulletin No. 12 (sheet 3 says No. 13). Dealer databook inserts. Shows light aging and handling. Dated Apr. 21, 1952. (B) Price: $75.
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Year: 1956  (Item #H3961)  -   Photo 1   
LINCOLN, "DuPont Colors - Lincoln": Three 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Lincoln automobiles. Reverse side has color combination numbers. Sheet 2 is continuation. Sheet 3 has paint names and code numbers for interior colors. Reverse side has paint names and code numbers for 1952-55 models. Bulletin No. 17. Dealer databook inserts. Shows aging and handling; therefore, price has been reduced. Dated Sep. 15, 1955. (C) Price: $60.
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Year: 1970  (Item #H2969)  -   Photo 1   
LINCOLN (Webasto International Sunroof Corp.), "Exclusive Custom Restyling by Wisco for Lincoln Continentals": 2 page (single-side printed) non-color sheet, 11x9. White sheet, with black lettering and gray and white Wisco emblem, has three photographs showing three-quarter frontal view of Lincoln Continental conversion by Wisco and closeup views of Sun Roof, Landau half top, Landau irons, hood ornament and pin striping. Includes list of other restyling features available. Comes with "Lincoln - Continental Dealers: Bulletin!!" She has discussion, dealer prices for conversion features and suggested retail prices. (A) Price: $20.
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Year: 1971  (Item #H2514)  -   Photo 1    Photo 2  
LINCOLN (Continental and Continental Mark III), "Continental Color & Upholstery Selections": 12x10x2. Dark blue padded cover with silver lettering and blue on blue embossed Lincoln emblem. Book is divided into two sections: a) upholstery section contains photographs showing exterior and interior of models, with samples of fabric and leather upholstery and vinyl top materials and charts listing paint and upholstery combinations available. 28 pages; and b) twenty-six 10x7 paint chips, transparent overlay sheet with eight custom paint stripes and chart listing combinations available. Also includes 3x5 paint chip for Golden Anniversary Moondust Metallic. (A) Price: $175.
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Year: 1972  (Item #H2519)  -   Photo 1    Photo 2  
LINCOLN (Continental and Continental Mark IV), "Continental Product Data Book": 62 pages, 12x11x1 1/4. Gray padded cover with black lettering and Lincoln emblem. Looseleaf notebook is divided with ten index-tab style pages and contains photographs and drawings showing exterior, interior, engines, chassis, frame, mechanical parts, features, options and accessories. Includes detailed discussion. Well illustrated. Dated 8-71. I.D. #LM-72-LCDB-120. (A) Price: $100.
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Year: 1973  (Item #H2517)  -   Photo 1    Photo 2  
LINCOLN (Continental and Continental Mark IV), "Continental Color and Upholstery Selections": 12x10x2. Black padded cover with silver lettering and Lincoln emblem. Book is divided into two sections: a) upholstery section contains photographs showing exterior and interior of models, with samples of fabric and leather upholstery and vinyl top materials and charts listing paint and upholstery combinations available. 28 pages; and b) twenty-one 10x7 paint chips, two silver overlay sheets with transparencies of models and chart listing combinations available. NOTE: Transparencies are in spiralbound book form and have come loose from binding, page 15/16 is missing and three paint chips (Ivy Moondust Metallic, Medium Green Metallic and Dark Copper Moondust Metallic) are missing. Dated 7-15-72. I.D. #LM 73 CCUB 105. (C) Price: $125.
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Year: 1977  (Item #H4172)  -   Photo 1   
LINCOLN, "Mark V Dove Grey and Blue Luxury Group": 2 page (single-side printed) color sheet, 9x11. White glossy sheet, with black lettering, frames two photographs showing exterior and interior of Dove Gray and Blue Mark V Luxury Group 2-Door Hardtop, with list of colors for each feature. Dealer databook insert. Price: $10.
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Year: 1977  (Item #H4173)  -   Photo 1   
LINCOLN (Continental), "Lincoln Cream and Cordovan Luxury Group": 2 page (single-side printed) color sheet, 9x11. White glossy sheet, with black lettering, frames two photographs showing exterior and interior of Cream and Cordovan Lincoln Continental Town Car, with list of colors for each feature. Dealer databook insert. Price: $10.
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Year: 1979  (Item #H4032)  -   Photo 1    Photo 2   Photo 3   Photo 4  
LINCOLN, "Luxury Car Color and Upholstery Selections: Continental Mark V . Versailles . Continental": 12x19x3. Brown padded vinyl cover with gold lettering and Lincoln emblem. Book is divided into three sections: a) two sections contain cloth and leather upholstery samples (4" wide in graduated lengths) -- a total of 29 fabric samples, with five brown padded dividers. Each sample has transparent 4x4 overlay, with silver lettering, giving paint color codes that were options, type of fabric and color name; and b) center section has twenty-eight pages with photos showing exterior and interior of Lincoln Versailles, Continental and Continental Mark V, 21 paint chips, sheet showing paint stripe colors, 13 leather samples and 27 samples of twill and vinyl roof materials. Minor sticking of paint chips. Dated 7-1-78. I.D. #LM-79-LCUB-105. (B) Price: $225.
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Year: 1980  (Item #J1104)  -   Photo 1    Photo 2  
LINCOLN (Continental, Mark VI and Lincoln), "Lincoln Paint & Upholstery Book": 11x18x4. Price: $200.
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Year: 1981  (Item #J1103)  -   Photo 1    Photo 2  
LINCOLN (Continental, Mark VI and Lincoln), "Lincoln Paint & Upholstery Book": 11x18x4. Price: $200.
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Year: 1982  (Item #J1101)  -   Photo 1    Photo 2  
LINCOLN (Continental, Mark VI and Lincoln), "Lincoln Paint & Upholstery Book": 11x18x4. Price: $200.
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Year: 1983  (Item #J1100)  -   Photo 1    Photo 2  
LINCOLN (Continental, Mark VI and Lincoln), "Lincoln Paint & Upholstery Book": 11x18x4. Price: $200.
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Year: 1983  (Item #J1384)  -   Photo 1    Photo 2   Photo 3  
LINCOLN (Continental, Mark VI and Lincoln), "Lincoln Upholstery Book": 11x18x4. Price: $150.
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Year: 1983  (Item #J1238)  -   Photo 1    Photo 2  
LINCOLN, "Lincoln Continental Mark VI Paint Codes Book - Pages Only": 11x9x1. Photographs of cars showing paint colors available, with code numbers for trim options. Pages only. Price: $75.
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Year: 1984  (Item #H3291)  -   Photo 1    Photo 2  
LINCOLN, "Continental Mark VII": 22 page non-color catalog, 11x9. Silver cover with silver-on-silver lettering and frame. Twenty-nine photographs show exterior, interior, engine and features of Lincoln Continental Mark VII Coupe, including LSC, Bill Blass and Versace series, and drawing illustrating air suspension system. Includes discussion on facts, concepts and consumer research to aid a salesman in presenting and selling a Lincoln Continental Mark VII. Dated Oct. 1983. (A) Price: $30.
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Year: 1984  (Item #H3328)  -   Photo 1   
LINCOLN, "Continental Mark VII vs. Competition": Six 2 page non-color sheet, 11x9. White sheets, with black lettering, have a total of seven photographs showing exterior of Lincoln Continental Mark VII, Mark VII Bill Blass Designer Series and LSC Series Turbo Diesel Coupes and interior and features for Bill Blass model. Sheets compare features of Lincoln Continental Mark VII to Cadillac Eldorado and Mercedes 300CD Coupes, including base prices, prices for optional equipment, dimensions and fuel economy. These dealer databook inserts are stapled neatly at top left corner and salesman's name is printed at top edge. Dated Dec. 1983. (A) Price: $10.
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Year: 1984  (Item #H3330)  -   Photo 1    Photo 2  
LINCOLN (Continental Mark VII), "Are You On the Mark? For Los Angeles District Only!": Portfolio, 12x9. White cover with blue banner at top left corner and blue, white and black lettering. Inside covers of portfolio have discussion on contest for Lincoln salesmen, drawings of prizes they could win and spaces for salesman to write answers to questions which are on back cover and mail in (unused). Pocket contains 2 page color sheet, 11x17, with photograph showing side view of blue Lincoln Continental Mark VII LSC Coupe parked in outdoor setting, with discussion. Sheet is folded inside portfolio. (A) Price: $20.
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Year: 1984  (Item #J1385)  -   Photo 1    Photo 2  
LINCOLN (Continental, Mark VII, Town Car and Lincoln), "Lincoln Upholstery Book": 11x18x4. Price: $150.
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Year: 1984  (Item #J1102)  -   Photo 1    Photo 2  
LINCOLN (Continental, Mark VII, Town Car and Lincoln), "Lincoln Paint & Upholstery Book": 11x18x4. Price: $200.
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Year: 1985  (Item #J1105)  -   Photo 1    Photo 2  
LINCOLN (Continental, Mark VII and Town Car), "Lincoln Paint & Upholstery Book": 11x18x4. Price: $200.
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Year: 1986  (Item #J1106)  -   Photo 1    Photo 2  
LINCOLN (Continental, Mark VII and Town Car), "Lincoln Paint & Upholstery Book": 11x18x4. Price: $200.
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Year: 1987  (Item #J1107)  -   Photo 1    Photo 2  
LINCOLN (Continental, Mark VII and Town Car), "Lincoln Paint & Upholstery Book": 11x18x4. Price: $200.
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Year: 1988  (Item #H2722)  -   Photo 1    Photo 2  
LINCOLN, "Lincoln Continental Self Study Guide": 28 pages, 11x9. Maroon cover, with white lettering, frames photograph showing tail light on Lincoln Continental automobile. Thirty-eight photographs and drawings show exterior, interior, engine, chassis, mechanical parts and features of Lincoln Continental 4-Door Sedan. Includes detailed discussion, quizzes to test salesman's knowledge of product and answers to quizzes. Cover has minor scratches; otherwise book would be (A) condition. (B) Price: $20.
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Year: 1988  (Item #H3340)  -   Photo 1    Photo 2  
LINCOLN, "Lincoln Continental Self Study Guide": 28 pages, 11x9. Maroon cover, with white lettering, frames photograph showing tail light on Lincoln Continental automobile. Thirty-eight photographs and drawings show exterior, interior, engine, chassis, mechanical parts and features of Lincoln Continental 4-Door Sedan. Includes detailed discussion, quizzes to test salesman's knowledge of product and answers to quizzes. Comes with "Sales Training and Motivational Resource Library Catalog". Twenty page non-color catalog lists resources that were available for salesmen. (A) Price: $25.
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Year: 1988  (Item #J1108)  -   Photo 1    Photo 2  
LINCOLN (Continental, Mark VII and Town Car), "Lincoln Paint & Upholstery Book": 11x18x4. Price: $200.
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Year: 1991  (Item #J1387)  -   Photo 1    Photo 2   Photo 3  
LINCOLN (Town Car, Mark VII and Continental), "Lincoln Paint & Upholstery Book": 11x19x3 1/2. Price: $200.
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Year: 1992  (Item #J1388)  -   Photo 1    Photo 2  
LINCOLN (Town Car, Mark VII and Continental), "Lincoln Paint & Upholstery Book": 11x19x3 1/2. Price: $200.
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Year: 1997  (Item #J1389)  -   Photo 1    Photo 2   Photo 3   Photo 4  
LINCOLN (Town Car, Mark VIII and Continental), "Lincoln Paint & Upholstery Book": 13x19x2 1/2. Price: $150.
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Year: 1977  (Item #H2508)
LINCOLN (Versailles, Continental and Continental Mark V), "Continental Color and Upholstery Selections": 12x19x3. Blue padded vinyl cover with gold lettering and Lincoln emblem. Book is divided into three sections: a) two sections contain cloth and leather upholstery samples (4" wide in graduated lengths) -- a total of 28 fabric and 13 leather samples, with six blue padded dividers. Each sample has transparent 4x4 overlay, with silver lettering, giving paint color codes that were options, type of fabric and color name; and b) center section has twenty-five pages with photos showing exterior and interior of Lincoln Continental and Continental Mark V, eighteen 9x5 paint chips, sheet showing paint stripe colors and 17 samples of vinyl roof materials. Inside front cover has 9x18 color combination chart. Includes ten pages on 1977 1/2 models, including Versailles. NOTE: Book is missing overlay sheets for Romano & Majestic fabric samples, four page for Lincoln Versailles model are missing and there is a 1" split in seam of binder. (B)

Year: 1979  (Item #H4029)
LINCOLN, "Luxury Car Product Facts Book: Continental Mark V . Versailles . Continental": 80 pages, 12x11x1 1/4. Dark blue padded vinyl cover with silver lettering and Continental and Lincoln emblems. Looseleaf notebook is divided with eleven index-tab style pages and contains photographs showing exterior, interior, engines, chassis, frame, mechanical parts, features, options and accessories. Includes detailed discussion. Well illustrated. Dated 8-15-78. I.D. #LM79LCPFB. (A)

Year: 1982  (Item #H3293)
LINCOLN (Continental, Continental Mark VI and Town Car), "Luxury Car: Announcement / Merchandising Materials": 16 page color catalog, 9x12. Gold cover with black lettering and gold and black title plate. Twelve photographs and drawing show all sales literature (postcards, paint chip folders and sales brochures), dealer (in- house) literature and showroom albums, showroom displays and posters, prizes for salesmen, customer incentive giveaway materials, etc., that were available to a dealership. Includes sample of invitation to come in for a test drive. Ideal for the collector of 1982 Lincoln memorabilia to show what was available. Back pocket contains two unused Order Forms. (A)

Year: 1953  (Item #H3958)
LINCOLN, "DuPont Colors - Lincoln": Four 2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for Lincoln automobiles. Reverse side has color combination numbers. Sheets 2 and 3 are continuations. Reverse side of sheet 3 has paint names and code numbers for 1949-52 models. Sheet 4 was for the late 1949 and 1950 Lincoln and Cosmopolitan and states that "The following data is submitted in order to simplify identification of production finishes on models on which the shade as applied at the factory was changed but color names and combination numbers were not. Bulletin No. 14. Dealer databook inserts. Shows light aging and handling. Dated Feb. 16, 1953. (B)

Year: 1954  (Item #H3959)
LINCOLN, "DuPont Colors - Lincoln": Three 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Lincoln automobiles. Reverse side has color combination numbers. Sheet 2 is continuation. Reverse side of sheet 2 has paint names and code numbers for 1950-53 models. Sheet 3 was for the late 1949 and 1950 Lincoln and Cosmopolitan and states that "The following data is submitted in order to simplify identification of production finishes on models on which the shade as applied at the factory was changed but color names and combination numbers were not. Bulletin No. 15. Dealer databook inserts. Shows light aging and handling. Dated Dec. 30, 1953. (B)

Year: 1955  (Item #H3960)
LINCOLN, "DuPont Colors - Lincoln": Three 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Lincoln automobiles. Reverse side has color combination numbers. Sheet 2 is continuation. Sheet 3 has paint names and code numbers for interior colors. Reverse side has paint names and code numbers for 1951-54 models. Bulletin No. 16. Dealer databook inserts. Shows aging and handling; therefore, price has been reduced. Dated Feb. 4, 1955. (C)

Year: 1968  (Item #H4149)
LINCOLN, "Continental Mark III - Confidential": 16 pages, 9x11. Heavy brown board textured covers with gold cord, lettering and emblem. It has three 7x9 tipped-in color photographs showing three-quarter frontal (two) and three-quarter rear views of the Lincoln Continental Mark III. Includes lists of standard equipment, luxury options, dimensions and specifications, engine specifications, exterior colors and interior trims. This exclusive book was the dealer's introduction to the new model. (A)

Year: 1970  (Item #H2533)
LINCOLN (Continental and Continental Mark III), "The Lincoln Continental: A Totally New Dimension in Luxury Car Motoring - Boldest and the Newest": 16 page non- color catalog, 11x9. Blue and white cover, with blue, white and black lettering, frames photograph showing three-quarter frontal view of Lincoln Continental 4-Door Sedan. Forty-five photographs and drawings show exterior, interior, suspension system and options for Lincoln Continental 4-Door Sedan and Coupe and Continental Mark III Coupe. Includes discussion, lists of features, dimensions and questions for salesman to study in training for sale of new models. Dealer databook insert. I.D. #LM 70 LC- 102. (A)

Year: 1974  (Item #H2513)
LINCOLN (Continental and Continental Mark IV), "Continental Color & Upholstery Selections": 12x10x2. Silver padded cover with maroon lettering, Lincoln emblem and border frame. Book is divided into two sections: a) upholstery section contains photographs showing exterior and interior of models, with samples of fabric and leather upholstery materials and charts listing paint and upholstery combinations available. 32 pages; and b) twenty-four 10x7 paint chips, transparent overlay sheet with twelve vinyl roof material samples and chart listing combinations available. NOTE: Cranberry Velour Cloth and Unique Gold Moondust Metallic paint chip samples are missing; otherwise, book would be (B) condition. Dated 6-15-73. I.D. #LM 74 CCUB 105. (C)

Year: 1975  (Item #H4150)
LINCOLN (Continental and Continental Mark IV), "The Continentals: A Pre-Introduction Portfolio - Confidential": 16 page color catalog, 9x13. Red texture-look cover with silver embossed Lincoln emblem. Pages 3/4 and 13/14 are protective onionskin. Four full pages photographs show Lincoln Continental 4-Door Sedan, Continental Mark IV 2-Door Hardtop and Continental Town Coupe. Five additional photographs show seating styles, upholstery selections and dashboard. Includes discussion, specifications, twenty-two paint chips and chart listing paint and upholstery color combinations available. This exclusive brochure was the dealer's introduction to the new models. Form No. LC-74-7. (A)

Year: 1976  (Item #H4151)
LINCOLN (Continental and Continental Mark IV), "The Continentals: A Pre-Introduction Portfolio": 20 page color catalog, 11x11. Mother-of-pearl cover with gold embossed lettering and Lincoln emblem. Pages 3/4 and 17/18 are protective onionskin. Ten photographs show exterior and interior of Lincoln Continental 4-Door Sedan, Continental Mark IV 2-Door Hardtop and Continental Town Car and Coupe. Includes discussion, specifications, thirty-one paint chips and sixteen upholstery samples, including those for optional luxury groups. This exclusive brochure was the dealer's introduction to the new models. Form No. LC-75-213. (A)

Year: 1977  (Item #H4171)
LINCOLN, "The Spirit of Competition: Mark V vs. Eldorado / Lincoln Continental vs. Cadillac DeVille": 8 page non-color folder, 8x4. Blue cover, with white lettering, has drawing of two football players from opposite teams. Folder opens to 8x14 layout with discussion and lists of features comparing Lincoln Mark V 2-Door Hardtop to Cadillac Eldorado. Reverse side has similar information comparing Lincoln Continental Town Car to Cadillac Sedan deVille.

Year: 1977  (Item #H2507)
LINCOLN (Versailles, Continental and Continental Mark V), "Continental Color and Upholstery Selections": 12x19x3. Blue padded vinyl cover with gold lettering and Lincoln emblem. Book is divided into three sections: a) two sections contain cloth and leather upholstery samples (4" wide in graduated lengths) -- a total of 28 fabric and 13 leather samples, with six blue padded dividers. Each sample has transparent 4x4 overlay, with silver lettering, giving paint color codes that were options, type of fabric and color name; and b) center section has twenty-five pages with photos showing exterior and interior of Lincoln Continental and Continental Mark V, eighteen 9x5 paint chips, sheet showing paint stripe colors and 17 samples of vinyl roof materials. Inside front cover has 9x18 color combination chart. Includes ten pages on 1977 1/2 models, including Versailles. NOTE: Book is missing four pages on the Lincoln Versailles model; otherwise, it would be in (B) condition. (C)

Year: 1978  (Item #H2537)
LINCOLN, "Continental Mark V: Carriage Roof Option": 2 page (single-side printed) color sheet, 7x9. White sheet, with black lettering, frames photograph showing three-quarter rear view of black Lincoln Continental Mark V Coupe with white Carriage Roof Option parked at lake. (A)

Year: 1979  (Item #H2509)
LINCOLN, "Luxury Car Color and Upholstery Selections: Continental Mark V . Versailles . Continental": 12x19x3. Brown padded vinyl cover with gold lettering and Lincoln emblem. Book is divided into three sections: a) two sections contain cloth and leather upholstery samples (4" wide in graduated lengths) -- a total of 29 fabric samples, with five brown padded dividers. Each sample has transparent 4x4 overlay, with silver lettering, giving paint color codes that were options, type of fabric and color name; and b) center section has twenty-eight pages with photos showing exterior and interior of Lincoln Versailles, Continental and Continental Mark V, 21 paint chips, sheet showing paint stripe colors, 13 leather samples and 27 samples of twill and vinyl roof materials. Inside front cover has 9x18 color combination chart. Dated 1-15-79 R-2. (A)

Year: 1979  (Item #H2525)
LINCOLN, "Luxury Car Product Facts Book: Continental Mark V . Versailles . Continental": 80 pages, 12x11x1 1/4. Dark blue padded vinyl cover with silver lettering and Continental and Lincoln emblems. Looseleaf notebook is divided with eleven index-tab style pages and contains photographs showing exterior, interior, engines, chassis, frame, mechanical parts, features, options and accessories. Includes detailed discussion. Well illustrated. Includes "EPA Fuel Economy Ratings (California only)" data. 4 pages. Dated 8-15-78. I.D. #LM79LCPFB. (A)

Year: 1982  (Item #H3301)
LINCOLN, "News from the Sign of the Cat: Continental": 50 page non-color catalog, 11x9. Gray, white and black cover with black and white lettering and Ford/Lincoln/Mercury emblem. Brochure consists of form letter from Ford Motor Company to "Members of Ford Motor Company Management" and consists of photocopies of newspaper and magazine articles that were written about the new Lincoln Continental automobile. Very well illustrated with photographs which appeared with the articles. Pages are stapled together neatly at top left corner. Dated Dec. 18, 1981. (A)