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McLellan's Automotive History

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Dealer literature index
 

Ford Dealer Literature

1936-1968
Grading System for "H" Literature
A = Excellent condition. Shows little or no use.
B = Item shows normal wear, as used by a dealership for one year. No damage.
C = Well used, with some damage, but book is useable as a reference.

About dealer showroom albums which have a "J" in the Item No.
1) "J" books are a combination of "A" and "B" quality, unless a problem is noted, but most are "A"s. See "Abbreviations and Product Info"
2) We have not gone through and counted every page in a "J" book, but books appear to be complete.
3) We are constantly having requests for these "J" items, and we want to make them available to you quickly, therefore we are giving less information and offering them at reduced prices.
 

1936 Ford 1 1/2 Ton Trucks Brochure for sale Item no H3428
Year: 1936  (Item #H3428)
  -   Photo 1   
FORD (1 1/2-Ton Trucks), "Facts Which Emphasize Ford Truck Value: Confidential Dealergram":
12 page non-color catalog, 11x9. White cover with black lettering and Ford V8 emblem. Brochure is a comparison between Ford and Chevrolet 1 1/2-Ton Trucks. Twenty drawings show Ford reconditioned engine and Ford and Chevrolet cooling systems, clutches, universal joints, rear axles, pinion gears, torque tubes, load distribution, frames and crossmembers and brakes. Includes discussion and specifications. Dated 3-10-36. (A) Price: $35.
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1938 Ford Ditzler Brochure for sale Item no H3819
Year: 1938  (Item #H3819)
  -   Photo 1   
FORD, "Ditzler Automotive Finishes - Ford":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for Ford automobiles. Dealer databook insert. Dated Nov. 1, 1937. Form No. 389. (B) Price: $20.
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Ford Super DeLuxe 1946 Brochure for sale Item no H2092
Year: 1946  (Item #H2092)
  -   Photo 1   
FORD (Super DeLuxe), "Ford: With Many Advancements -- Now in Production! There's a Ford in Your Future!":
15x22. Single-side printed white sheet, with red, gray and black lettering. Half of sheet is photo rendering of hand holding a crystal ball which contains an image of grille and headlights on red Ford Super DeLuxe. Second half of sheet has photo rendering showing three-quarter frontal view of blue Ford Super DeLuxe 4-Door Sedan at bottom, with discussion and list of features at top. Sheet was folded for use as a magazine insert. (A) Price: $50.
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1946 Ford Super DeLuxe Brochure for sale Item no H2093
Year: 1946  (Item #H2093)
  -   Photo 1   
FORD (Super DeLuxe), "Ford: With Many Advancements -- Now in Production! There's a Ford in Your Future!":
15x22. Single-side printed white sheet, with red, gray and black lettering. Half of sheet is photo rendering of hand holding a crystal ball which contains an image of grille and headlights on red Ford Super DeLuxe. Second half of sheet has photo rendering showing three-quarter frontal view of blue Ford Super DeLuxe 4-Door Sedan at bottom, with discussion and list of features at top. Sheet was folded for use as a magazine insert, then folded again for mailing. (A) Price: $45.
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1946 Ford Super DeLuxe Brochure for sale Item no H4062
Year: 1946  (Item #H4062)
  -   Photo 1   
FORD (Super DeLuxe), "Ford: With Many Advancements -- Now in Production! There's a Ford in Your Future!":
15x22. Single-side printed white sheet, with red, gray and black lettering. Half of sheet is photo rendering of hand holding a crystal ball which contains an image of grille and headlights on red Ford Super DeLuxe. Second half of sheet has photo rendering showing three-quarter frontal view of blue Ford Super DeLuxe 4-Door Sedan at bottom, with discussion and list of features at top. Sheet was folded for use as a magazine insert. (B) Price: $40.
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1948 Ford Brochure for sale Item no H2405
Year: 1948  (Item #H2405)
  -   Photo 1   
FORD, "Business Coupe":
7x18. Cutout shows three-quarter rear view of dark blue Ford Business Coupe, with title plate beneath car. Item was used as part of a dealer showroom display and does show very light handling. (A) Price: $25.
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1948 Ford V-8 Brochure for sale Item no H3426
Year: 1948  (Item #H3426)
  -   Photo 1   
FORD, "Want List: Give Your Ford Customers the Best and Keep Them Coming Back":
36 pages, 9x6. Blue and black cover, with blue, white and black lettering and two-tone blue "Genuine Ford Parts" emblem, has two photographs showing Ford V-8 and 6 engines. First 24 pages of booklet are blank order form pages. Ninety-seven drawings show grilles for Ford passenger car, truck and commercial vehicles for 1936-42 and 1945-47. Includes brief discussion and chart converting percentages to decimals. Shows handling and hole is punched at top left corner; therefore, price has been reduced. (C) Price: $35.
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1949 Ford Deluxe and Custom Brochure for sale Item no H3421
Year: 1949  (Item #H3421)
  -   Photo 1   
FORD (Deluxe and Custom), "Selling . . . Ford vs. Plymouth (Passenger Cars)":
12 page non-color catalog, 11x9. Yellow and white cover, with black lettering, has cartoon style drawing of two heavy-weight boxers, with Ford and Plymouth bodies from waist up, weighing in for match -- with Plymouth's knees knocking! Forty-five photographs and drawings compare styling features, interiors, visibility, luggage compartments, instrument panels, ventilation and heating, frame, shock absorbers, engines, etc. for Ford and Plymouth 4-Door Sedans. Includes discussion. Dealer databook insert which accompanied a Ford Training Film. Comes with separate 2 page non-color sheet "Test Sheet" (unused). (A) Price: $25.
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1949 Ford and Plymouth 4-Door Sedans Brochure for sale Item no H3422
Year: 1949  (Item #H3422)
  -   Photo 1   
FORD (Deluxe and Custom), "Selling . . . Ford vs. Plymouth (Passenger Cars)":
16 page non-color catalog, 11x9. Red and white cover, with black lettering, has cartoon style drawing of two heavy-weight boxers, with Ford and Plymouth bodies from waist up, weighing in for match -- with Plymouth's knees knocking! Sixty-seven photographs and drawings compare styling features, interiors, visibility, luggage compartments, instrument panels, ventilation and heating, frame, shock absorbers, engines, etc., including Hotchkiss Drive for Ford and Plymouth 4-Door Sedans. Includes discussion. Dealer databook insert which accompanied a Ford Training Film. Comes with separate 2 page non-color sheet "Test Sheet" (unused). (A) Price: $25.
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1949 Ford Brochure for sale Item no H3826
Year: 1949  (Item #H3826)
  -   Photo 1   
FORD, "Ditzler Automotive Finishes - Ford":
2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Ford automobiles. Reverse side has chart of lacquer formulas. Dealer databook insert. Form No. 499. (B) Price: $20.
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1952 Ford Mainline Customline and Crestline Brochure for sale Item no H1205
Year: 1952  (Item #H1205)
  -   Photo 1   
FORD (Mainline, Customline and Crestline), "All the Facts About the Completely New Ford":
62 pages, 5x7. Book presents all of the cars for the year, with sections on exterior, interior, body, chassis, engines, transmissions, overdrive, clutch, accessories, standard equipment and specifications. Very well illustrated with ninety-one photographs, photo renderings and drawings of all body styles, mechanical parts and features. Dated 1-52. Form No. 7331. (A) Price: $75.
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1953 Ford Trucks Brochure for sale Item no H3945
Year: 1953  (Item #H3945)
  -   Photo 1   
FORD, "DuPont Colors - Ford":
Two 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Ford automobiles. Reverse side has lists of color codes and two-tone combinations. Sheet 2 is continuation which includes paint names and code numbers for Ford Trucks. Reverse side has paint names and code numbers for 1949-52 models. Bulletin No. 22. Dealer databook inserts. Shows light aging and handling. Dated Jan. 10, 1953. (B) Price: $40.
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1955 Ford Thunderbird 2-Door Hardtop Brochure for sale Item no H3397
Year: 1955  (Item #H3397)
  -   Photo 1   
FORD, "6 a.m. Thunderbird Time":
16x12. Glossy white proof sheet has two photo renderings showing three-quarter frontal view of black Ford Thunderbird 2-Door Hardtop parked in driveway of country estate (with fender of green Ford Fairlane visible in garage) and Thunderbird Special Y-Block V-8 engine, with discussion. Sheet is proof showing dealer what ad would look like in May and Jun. 1955 issues of leading magazines. Unfortunately, this beautiful oversize sheet was folded for mailing (the way it would appear in a magazine) and shows light handling; therefore, price has been reduced. (B) Price: $25.
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1958 Ford Cruise-O-Matic Brochure for sale Item no H4020
Year: 1958  (Item #H4020)
  -   Photo 1   
FORD, "The Ford Mechanic: Ford Service Forum No. 2 - Cruise-O-Matic":
60 pages, 9x6. Book is divided into sections, with an introduction to the proper driving technique with a Cruise-O-Matic engine, then has sections of service tips, maintenance, adjustments, diagnosis and principles of operation. Well illustrated with photographs, drawings and step-by-step instructions. Copyright 1957. I.D. #58 S2 L2 - OCT. (A) Price: $25.
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Ford 1962 Falcon Fairlane Galaxie and Thunderbird Brochure for sale Item no H1221
Year: 1962  (Item #H1221)
  -   Photo 1    Photo 2  
FORD (Falcon, Fairlane, Galaxie and Thunderbird), "Why Present?":
14 pages, 4x7. Book was designed to educate Ford salesmen on how to sell the new line of automobiles. The booklet explains why it is important to answer the questions a customer has -- preferably before he asks them. Back pocket contains six "Position" presentation rehearsal cards. Each card has information on what you should know about a car when standing in a certain position (i.e. front of car, right side, left side, rear, etc.). Reverse side has photograph of that portion of car, with important points to remember. Vol. No. 62 C1-L2. (A) Price: $50.
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1963 Ford Galaxie Fairlane Thunderbird and Falcon Brochure for sale Item no H3420
Year: 1963  (Item #H3420)
  -   Photo 1   
FORD (Galaxie, Fairlane, Thunderbird and Falcon), "Advantages of Ford's Twice-A-Year Maintenance vs. Chrysler's 'Bonus' Warranty":
4 page non-color folder, 8x4. Red, white and black cover with black and white lettering. Folder opens to 8x7 layout with list of features of Ford's maintenance plan compared to features of Chrysler's warranty. Back cover has chart comparing maintenance costs for a Ford V-8 to a Chrysler Plymouth automobile. Top right corner is bent. I.D. #VOL. 63 CM2-L6. (A) Price: $5.
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Ford 1967 F-100 Ranchero Bronco and Econoline Van Brochure for sale Item no H2035
Year: 1967  (Item #H2035)
  -   Photo 1   
FORD (F-100, Ranchero, Bronco and Econoline Van), "Ford Truck News Flash":
2 page non-color sheet, 11x9. Front of sheet is white and black, with red, white and black lettering, and has two photographs showing three-quarter frontal views of Ford F-100 Pickup Truck and Ranchero, with discussion and view of a Ford dealership. Reverse side has two photographs showing three-quarter frontal views of Ford Bronco Wagon and Econoline Van, with discussion on sales opportunities. Dealer databook insert. Dated Feb. 1967. I.D. #VOL. 67 TM35 L2. (A) Price: $10.
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1967 Ford F-100 Ranchero Bronco and Bonneville 2-Door Hardtops Econoline Van Brochure for sale Item no H2036
Year: 1967  (Item #H2036)
  -   Photo 1   
FORD (F-100, Ranchero, Bronco and Econoline Van), "Ford Truck News Flash":
2 page non-color sheet, 11x9. Front of sheet is white and black, with red, white and black lettering, and has two photographs showing two three-quarter frontal views of Ford F-100 Styleside Pickup Truck, with discussion on increasing sales. Reverse side has three photographs showing three-quarter frontal views of Ford Ranchero, Bronco Wagon and Econoline Van, with discussion on promotional materials. Dealer databook insert. Dated Feb. 1967. I.D. #VOL. 67 TM36 L2. (A) Price: $10.
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1967 Ford LTD and Pontiac Bonneville 2-Door Hardtops Brochure for sale Item no H2050
Year: 1967  (Item #H2050)
  -   Photo 1   
FORD, "Ford Moves into Wide-Track Contry with a Better Idea! Ford vs. Pontiac / Fairlane vs. Tempest":
8 page non-color catalog, 11x9. Orange and white cover, with orange, white and black lettering, has two photographs showing three-quarter frontal views of Ford LTD and Pontiac Bonneville 2-Door Hardtops. Twelve photographs show exterior of Ford LTD, XL and Galaxie 500; Fairlane GT; and Pontiac Bonneville, Grand Prix, Catalina and Tempest, including station wagons, and interior view showing Ford's "Twin-Comfort Lounge Seats", with discussion comparing features, ride, comfort, style, prices and performance. Dealer databook insert. I.D. #VOL. 67 C18 L2. (A) Price: $20.
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1968 Ford WT-Series Brochure for sale Item no H2039
Year: 1968  (Item #H2039)
  -   Photo 1   
FORD (Cummins Engines), "Ford Truck Sales Engineering Bulletin":
8 page non-color catalog, 11x9. Gray and white cover, with black and white lettering, has discussion on Cummins Custom Torque and Conventional NHCT-270 engines for W and WT-Series Ford Tractors. Cutaway photo rendering shows Cummins engine. Includes five performance graph and detailed information, plus information for salesman on how to order the engines. I.D. #VOL. 67 SEB-12. Dated Aug. 1967. Comes with separate 2 page non-color sheet, 11x9, bulletin on "Bigger Displacement, More Powerful Cummins NH-230 Engine Now Available at a Price Lower than the NH-220" which includes discussion, specifications, page and prices. I.D. #VOL. 67 SEB-11. Dealer databook inserts. (A) Price: $25.
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1968 Ford IHC Trucks Brochure for sale Item no H2057
Year: 1968  (Item #H2057)
  -   Photo 1   
FORD, "Ford Truck Specialist Confidential Reference Guide to IHC Trucks":
12 page non-color catalog, 11x9. Blue cover, with black frame and black and white lettering, has three side view dimensional drawings of truck cab and chassis. Brochure is packed with information on IHC trucks -- "To Sell the Extra Value of Ford Trucks . . . Know Competitive Offerings!" Includes specifications for medium, heavy and extra-heavy duty gas and diesel models, model identification information and comparable Ford models, component identification (i.e. front and rear axles, main and auxiliary transmissions and charts of engine availability. Also includes fifteen side view dimensional drawings. Dealer databook insert. Dated Apr. 1968. I.D. #VOL. 68 HTM 22-L2. (A) Price: $20.
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Ford 1968 Chevrolet and GMC Trucks Brochure for sale Item no H2058
Year: 1968  (Item #H2058)
  -   Photo 1   
FORD, "Ford Truck Specialist Confidential Reference Guide of Chevrolet & GMC Trucks":
16 page non-color catalog, 11x9. Blue cover, with black frame and black and white lettering, has three side view dimensional drawings of truck cab and chassis. Brochure is packed with information on Chevrolet and GMC trucks -- "To Sell the Extra Value of Ford Trucks . . . Know Competitive Offerings!" Includes specifications for medium, heavy and extra-heavy duty gas and diesel models, model identification information and comparable Ford models, component identification (i.e. front and rear axles, main and auxiliary transmissions and charts of engine availability. Also includes fifteen side view dimensional drawings. Dealer databook insert. Dated Apr. 1968. I.D. #VOL. 68 HTM 21-L2. (A) Price: $20.
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1968 Ford F-350 Brochure for sale Item no H2060
Year: 1968  (Item #H2060)
  -   Photo 1   
FORD (F-350), "Ford Light Truck Sales Features":
4 page non-color folder, 11x9. Red and white cover, with red, white and black lettering, has photograph showing Ford F-350 cab with camper towing motorboat. Folder opens to 11x17 layout with three photographs showing Ford F-350 cab with stake bed and two views of interior of cab, with lists of features. Back cover has two photographs showing interior of cab and F-350 Camper Special, with lists of features. Dealer databook insert. I.D. #VOL. 68 T1-L2b. (A) Price: $10.
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McLellan's Automotive History, 9111 Longstaff Drive, Houston, TX 77031-2711
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