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McLellan's Automotive History

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Dealer literature index
 

DeSoto dealer literature

Grading System for "H" Literature
A = Excellent condition. Shows little or no use.
B = Item shows normal wear, as used by a dealership for one year. No damage.
C = Well used, with some damage, but book is useable as a reference.

About dealer showroom albums which have a "J" in the Item No.
1) "J" books are a combination of "A" and "B" quality, unless a problem is noted, but most are "A"s. See "Abbreviations & Product Info"
2) We have not gone through and counted every page in a "J" book, but books appear to be complete.
3) We are constantly having requests for these "J" items, and we want to make them available to you quickly, therefore we are giving less information and offering them at reduced prices.
 


Year: 1938  (Item #H3797)
  -   Photo 1   
DESOTO, "Ditzler Automotive Finishes - DeSoto":
2 page color sheet, 11x9. Paint chips, with paint names and code numbers for DeSoto automobiles. Reverse side has chart of lacquer formulas. Dealer databook insert. Dated Nov. 1, 1937. Form No. 383. (B) Price: $25.
--------------------------------------------------------- Buy now      View cart


Year: 1939  (Item #H3798)
  -   Photo 1   
DESOTO, "Ditzler Automotive Finishes - DeSoto":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for DeSoto automobiles. Dealer databook insert. Dated Sep. 1, 1938. Form No. 393. (B) Price: $25.
--------------------------------------------------------- Buy now      View cart


Year: 1939  (Item #H3903)
  -   Photo 1   
DESOTO, "DuPont Colors - DeSoto":
2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Chrysler automobiles. Reverse side has chart listing paint names and code numbers for 1937/38 models. Dealer databook insert. (B) Price: $30.
--------------------------------------------------------- Buy now      View cart


Year: 1940  (Item #H3799)
  -   Photo 1   
DESOTO, "Ditzler Automotive Finishes - DeSoto":
2 page color sheet, 11x9. Paint chips, with paint names and code numbers for DeSoto automobiles. Reverse side has chart of lacquer formulas. Dealer databook insert. Dated Aug. 15, 1939. Form No. 403. (B) Price: $25.
--------------------------------------------------------- Buy now      View cart


Year: 1940  (Item #H3904)
  -   Photo 1   
DESOTO, "DuPont Colors - DeSoto":
2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Chrysler automobiles. Reverse side has chart listing paint names and code numbers for 1936-39 models. Dealer databook insert. Shows light aging and handling. (B) Price: $30.
--------------------------------------------------------- Buy now      View cart


Year: 1941  (Item #H3800)
  -   Photo 1   
DESOTO, "Ditzler Automotive Finishes - DeSoto":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for DeSoto automobiles. Dealer databook insert. Sheet 1. Dated Sep. 1, 1940. Form No. 413. (B) Price: $25.
--------------------------------------------------------- Buy now      View cart


Year: 1941  (Item #H3801)
  -   Photo 1   
DESOTO, "Ditzler Automotive Finishes - DeSoto":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for DeSoto automobiles. Dealer databook insert. Sheet 2. Dated Dec. 17, 1940. Form No. 413. (B) Price: $25.
--------------------------------------------------------- Buy now      View cart


Year: 1941  (Item #H3905)
  -   Photo 1   
DESOTO, "DuPont Colors - DeSoto":
2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Chrysler automobiles. Reverse side has chart listing paint names and code numbers for 1936-39 models. Comes with "Supplement to 1941 DeSoto Color Bulletin No. 11" on new DeSoto color combinations. Dealer databook inserts. Shows light aging and handling. (B) Price: $50.
--------------------------------------------------------- Buy now      View cart


Year: 1941/42  (Item #H3802)
  -   Photo 1   
DESOTO, "Ditzler Automotive Finishes - DeSoto (Includes 1946)":
2 page color sheet, 11x9. Paint chips, with paint names and code numbers for DeSoto automobiles. Reverse side has chart of lacquer formulas. Dealer databook insert. NOTE: Three paint chips were covered with tape which has yellowed; therefore, price has been reduced. Form No. 463. (B) Price: $25.
--------------------------------------------------------- Buy now      View cart


Year: 1942  (Item #H3803)
  -   Photo 1   
DESOTO, "Ditzler Automotive Finishes - DeSoto":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for DeSoto automobiles. Dealer databook insert. Form No. 423. (B) Price: $25.
--------------------------------------------------------- Buy now      View cart


Year: 1949  (Item #H3805)
  -   Photo 1   
DESOTO, "Ditzler Automotive Finishes - DeSoto":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for DeSoto automobiles. Dealer databook insert. Form No. 493. (B) Price: $25.
--------------------------------------------------------- Buy now      View cart


Year: 1949  (Item #H3806)
  -   Photo 1    Photo 2  
DESOTO, "Briggs Air Dry Enamels and Brix-Fix Lacquers - DeSoto":
6 page color folder, 11x9. Red and white cover, with black and white lettering, has form letter to DeSoto dealer. Folder opens to 11x26 layout with instructions for "Applying Briggs Air Drying Enamel", ten paint chips with paint names and code numbers and chart listing DeSoto colors for 1942-48. Reverse side has information on "Color Matching" and "Common Paint Problems and Remedies", plus advertisements for "X-Act Match" touch- up colors and Infra Red Unit for baking enamel. Includes original protective tissue paper. Dealer databook insert. (B) Price: $50.
--------------------------------------------------------- Buy now      View cart


Year: 1950  (Item #H3807)
  -   Photo 1   
DESOTO, "Ditzler Automotive Finishes - DeSoto":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for DeSoto automobiles. Dealer databook insert. Form No. 5003. (B) Price: $25.
--------------------------------------------------------- Buy now      View cart


Year: 1952  (Item #H3931)
  -   Photo 1    Photo 2  
DESOTO, "DuPont Colors - DeSoto":
Three 2 page color sheet, 11x9. Paint chips, with paint names and code numbers for DeSoto automobiles. Sheets 2 and 3 are continuations, with chart listing paint names and code numbers for 1946-51 models on back of sheet 3. Bulletin No. 19. Dealer databook inserts. Dated Mar. 20, 1952. Comes with "Supplement to Bulletin No. 19", dated Mar. 31, 1952, which has information on Dusk Gray and Gulf Blue Metallic paints. (B) Price: $85.
--------------------------------------------------------- Buy now      View cart


Year: 1953  (Item #H3932)
  -   Photo 1   
DESOTO, "DuPont Colors - DeSoto":
Two (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for DeSoto automobiles. Reverse side has color combination numbers. Sheet 2 is continuation, with chart listing paint names and code numbers for 1949-52 models on back of sheet. Bulletin No. 20. Dealer databook inserts. Shows light aging. Dated Dec. 22, 1952. (B) Price: $50.
--------------------------------------------------------- Buy now      View cart


Year: 1954  (Item #H3933)
  -   Photo 1   
DESOTO, "DuPont Colors - DeSoto":
Two (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for DeSoto automobiles. Reverse side has color combination numbers. Sheet 2 is continuation, with chart listing paint names and code numbers for 1950-53 models on back of sheet. Bulletin No. 21. Dealer databook inserts. Shows light aging. Dated Dec. 15, 1953. (B) Price: $50.
--------------------------------------------------------- Buy now      View cart


Year: 1955  (Item #H3934)
  -   Photo 1   
DESOTO, "DuPont Colors - DeSoto":
Two (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for DeSoto automobiles. Reverse side has color combination numbers. Sheet 2 is continuation, with chart listing paint names and code numbers for 1951-54 models on back of sheet. Bulletin No. 22. Dealer databook inserts. Shows aging and handling; therefore, price has been reduced. Dated Feb. 9, 1955. (C) Price: $40.
--------------------------------------------------------- Buy now      View cart

 
DESOTO SALES LITERATURE
1932 to 1938 :: 1939 to 1941 :: 1942 to 1953 :: 1954 to 1957 :: 1958 to 1961
 
DESOTO DEALER LITERATURE :: DESOTO MAGAZINES
 
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McLellan's Automotive History, 9111 Longstaff Drive, Houston, TX 77031-2711
Phone: (713) 772-3285
Copyright © 1997-2017
 
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SALES LITERATURE DEALER LITERATURE OUT-OF-PRINT BOOKS MAGAZINES
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Abbreviations & Product Info
SALES LITERATURE
Cars & Trucks
1932 to 1938
1939 to 1941
1942 to 1953
1954 to 1957
1958 to 1961
 
DEALER LIT
MAGAZINES
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McLellan's Automotive History is permanently closed and for sale.
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