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McLellan's Automotive History

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Dealer literature index

Chevrolet dealer Literature Brochure

Grading System for "H" Literature
A = Excellent condition. Shows little or no use.
B = Item shows normal wear, as used by a dealership for one year. No damage.
C = Well used, with some damage, but book is useable as a reference.

About dealer showroom albums which have a "J" in the Item No.
1) "J" books are a combination of "A" and "B" quality, unless a problem is noted, but most are "A"s. See "Abbreviations & Product Info"
2) We have not gone through and counted every page in a "J" book, but books appear to be complete.
3) We are constantly having requests for these "J" items, and we want to make them available to you quickly, therefore we are giving less information and offering them at reduced prices.
 

1967 Chevrolet Caprice Impala Bel Air Biscayne Chevelle Camaro Chevy II Corvair and Corvette Brochure for sale Item no H3462
Year: 1967  (Item #H3462)
  -   Photo 1   
CHEVROLET (Chevrolet [Caprice, Impala, Bel Air and Biscayne], Chevelle, Camaro, Chevy II, Corvair and Corvette), "Servicing the Chevrolet Air Conditioners":
20 page non-color catalog, 9x4. Black cover, with white lettering and border, has photograph showing technician working on air-conditioner in Chevrolet automobile. Thirty- eight photographs and drawings show a Chevrolet technician how to work with R-12 refrigerant, inspect and replace hoses and lines, use a J-8393 charging station, add oil, recharge system, evacuate system, test for performance, locate leaks, check for expansion-valve malfunctions and test thermostat switch. Includes instructions. I.D. #CC- 67-4-15. (A) Price: $20.
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1968 Chevrolet Caprice Impala Bel Air Biscayne Chevelle Camaro Chevy II Corvair and Corvette Manual for sale Item no H3457
Year: 1968  (Item #H3457)
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CHEVROLET (Chevrolet [Caprice, Impala, Bel Air and Biscayne], Chevelle, Camaro, Chevy II, Corvair and Corvette), "Chevrolet Product Data Book: Service Bulletins and Technical Information":
12x10x3. Original black looseleaf binder contains: a) "Chevrolet Chassis Overhaul Manual: Chevrolet . Chevelle . Camaro . Chevy II . Corvette": I.D. #ST 131-68 (306 pages); b) "Radio Service Manual: United Delco Line": Includes schematics. Dated Sep. 1967. First issue (179 pages); c) "Training Program Booklet": I.D. #TP-45 (81 pages); d) "Tune-Up Specifications": Dated Jan. 1968 (57 pages); e) 11 "Chevrolet Service News" bulletins (180 pages); and f) 3 "Cadillac Essential Service Tools" bulletins (12 pages). (C) Price: $125.
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1968 Chevrolet Caprice Impala Bel Air Biscayne Chevelle Camaro Chevy II Corvair and Corvette Brochure for sale Item no H3463
Year: 1968  (Item #H3463)
  -   Photo 1    Photo 2  
CHEVROLET (Chevrolet [Caprice, Impala, Bel Air and Biscayne], Chevelle, Camaro, Chevy II, Corvair and Corvette), "Chevrolet Single-Piston Disc Brakes":
20 page non-color catalog, 9x4. Black cover, with white lettering and border, has photograph showing Chevrolet single-piston disc brake. Fifty photographs and drawings illustrate to a Chevrolet technician how single-piston disc brakes work, how to inspect and replace disc brake linings, how to remove, overhaul and reinstall a caliper and how to bleed the brakes and test performance. Includes instructions. I.D. #CC-68-10. (A) Price: $20.
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1968 Chevrolet Caprice Impala Bel Air Biscayne Chevelle Brochure for sale Item no H3465
Year: 1968  (Item #H3465)
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CHEVROLET (Chevrolet [Caprice, Impala, Bel Air and Biscayne], Chevelle, Camaro, Chevy II, Corvair, Corvette and Trucks), "Chevrolet Instruction Manual: Parts and Accessories Catalog System":
60 pages, 9x6. White cover with blue lettering and blue and white Chevrolet and GM Parts emblems. Catalog explains the Chevrolet Catalog System and how to use it. Dated Nov. 1967. (B) Price: $35.
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1968 Chevrolet Chevelle Chevy II Camaro Corvair Corvette El Camino ChevyVan and Trucks Postcard for sale Item no H3467
Year: 1968  (Item #H3467)
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CHEVROLET (Chevrolet, Chevelle, Chevy II, Camaro, Corvair, Corvette, El Camino, ChevyVan and Trucks), "Chevrolet Genuine Custom Feature Accessories":
62 pages, 9x11. Blue brushed cover with orange and white circular titleplate, black lettering and model emblems. 188 photographs, photo renderings and drawings show accessories that a salesman could sell a customer to increase the profit margin. Seven photo renderings show sales promotional material that was available for dealers. Comes with unused postcard that dealer could tear out and send in to order supplies. Copyright 1967. (B) Price: $85.
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1968 Chevrolet Caprice Impala Bel Air Biscayne Chevelle Camaro Chevy II Corvair Corvette SportVan Truck Brochure for sale Item no H3469
Year: 1968  (Item #H3469)
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CHEVROLET (Chevrolet [Caprice, Impala, Bel Air and Biscayne], Chevelle, Camaro, Chevy II, Corvair, Corvette, SportVan, Truck), "Chevrolet Custom Features Accessories: Dealer's Price Schedule":
24 pages, 8x6. White cover, with black lettering and black and white Chevrolet emblem, with discussion on contents. Booklet is composed of charts listing accessories, Option No., models for which it was available, Part No., dealer price and suggested list price, with space for dealer to write in "Dealer Installed Price". Dated Sep. 15, 1967. I.D. #P&A 32. (A) Price: $10.
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1968 Chevrolet Chevelle Camaro Chevy II Corvair Corvette Suburban SportVan Brochure for sale Item no H3471
Year: 1968  (Item #H3471)
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CHEVROLET (Chevrolet, Chevelle, Camaro, Chevy II, Corvair, Corvette, Suburban and SportVan), "Registration Data: Chevrolet Passenger Car":
6 pages, 11x9. Green cover with green and black lettering. Sheets have charts listing engine specifications and application data, vehicle type and weight, serial number codes and additional weight for major optional equipment. Dealer databook inserts. Dated Sep. 1967. (B) Price: $10.
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1968 Chevrolet Chevelle Malibu 4-Door Sedan Brochure for sale Item no H3472
Year: 1968  (Item #H3472)
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CHEVROLET (Chevrolet [Caprice and Impala], Chevelle, Camaro and Chevy II), "Chevrolet Offers More for Less":
16 pages, 11x9. White sheets, with black lettering compare base prices, prices for options and features of Chevrolet Camaro Sport Coupe, Chevelle SS 396 Sport Coupe, Chevelle Malibu 4-Door Sedan, Chevy II Nova Coupe, Caprice Coupe, Impala Sport Coupe and Impala Station Wagon to comparable competitor models. Dealer databook inserts. (A) Price: $5.
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Chevrolet Caprice Impala Bel Air Biscayne Chevelle Camaro Chevy II Corvair Corvette and Trucks 1968 Brochure for sale Item no H3475
Year: 1968  (Item #H3475)
  -   Photo 1    Photo 2  
CHEVROLET (Chevrolet [Caprice, Impala, Bel Air and Biscayne], Chevelle, Camaro, Chevy II, Corvair, Corvette and Trucks), "Chevrolet New Product Training Program Booklet - Service Department":
81 pages, 11x9. White cover with black lettering and Chevrolet Super Service Department emblem. Covers model identification, features and styling, lubrication and maintenance, body, frame, suspensions, brakes, engine, engine cooling, carburetor, emission system, engine electrical, transmission/clutch, fuel tank/exhaust, steering, wheels/tires, chassis sheet metal/grille, electric/body/chassis, radiator, bumpers and heater/accessories/air-conditioning. Very well illustrated. Dealer databook insert. Dated Aug. 1967. I.D. #TP-45. (B) Price: $30.
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1968 Chevrolet Full Line Brochure for sale Item no H3478
Year: 1968  (Item #H3478)
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CHEVROLET (Full Line), "Ad Bank: Special Red Tag Edition - Distinctive Advertising for Used Cars and Trucks":
16 pages, plus inserts, 14x11. Orange cover, with white lettering and orange and white Chevrolet and OK Used Cars emblems, is orange-toned photograph of paper mache piggybank covered with car dealership ads. Brochure is composed of cut-and-paste "Traffic-Building Ads" and "Bi-Monthly Display Ads" that a dealer could use to place ads in newspapers and magazines. Back pocket contains sheet with "Radio Spots" ads and seven pages of "July / August Ad Illustrations" artwork. Dated Jul./Aug.1968. (B) Price: $50.
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Chevrolet 1969 Chevy-Van Brochure for sale Item no H1518
Year: 1969  (Item #H1518)
  -   Photo 1   
CHEVROLET, "Selling Chevy-Vans is Easy as 1 . 2 . 3":
12 page non-color catalog, 9x4. Gold cover with black lettering. Seven drawings (three sets of three) show front, rear and side views of the Chevy-Van. Focus is on how to sell the Chevy-Van to specific occupations -- appliance repairmen, bakeries, caterers, dry cleaners, etc. Includes specifications. (A) Price: $15.
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1969 Chevrolet Chevy-Van 90 and 108 Brochure for sale Item no H1519
Year: 1969  (Item #H1519)
  -   Photo 1   
CHEVROLET, "Chevy-Van Special Equipment":
6 page non-color folder, 11x9. Two photo renderings show three-quarter frontal views of the Chevy-Van 90 and 108, two photos show interior views and twenty-one drawings illustrate special equipment that could be added to either model -- sliding windows, step-type rear bumper, roof ventilators, custom cabinets and storage units, partitions, ladders, heater and refrigeration. (A) Price: $25.
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Chevrolet 1971 Heavy-Duty Trucks Brochure for sale Item no H2370
Year: 1971  (Item #H2370)
  -   Photo 1    Photo 2  
CHEVROLET (Heavy-Duty Trucks), "Slide Casey, Slide Training Meeting":
Complete kit for holding a "Chevrolet Truck Performance Calculator Introduction and Training Meeting". Consists of: a) "Truck Performance Calculator": 4x8. Heavy plastic two-sided slide rule; b) "How to Use the Chevrolet Truck Performance Calculator for Faster Power Train Selection": 44 page non-color catalog, 4x8; c) "How to Use Your Chevrolet Truck Performance Calculator": 6 page non-color folder, 8x4. Condensed version of "b"; d) imitation leather carrying case for a, b and c; e) "Meeting Leader's Guide": Fourteen page notebook of instructions for holding the meeting; f) "Slide Casey, Slide" film strip; g) "Slide Casey, Slide" 33 1/3 RPM phonograph record; and h) order form for obtaining additional "Truck Performance Calculator" slide rules. Comes in original box with matching label. Nice! Copyright 1970. (A) Price: $50.
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1971 Chevrolet Caprice Impala Bel Air Biscayne Monte Carlo Chevelle Camaro Nova Corvette and Vega Brochure for sale Item no H2260
Year: 1971  (Item #H2260)
  -   Photo 1    Photo 2   Photo 3   Photo 4  
CHEVROLET (Chevrolet [Caprice, Impala, Bel Air and Biscayne], Monte Carlo, Chevelle, Camaro, Nova, Corvette and Vega), "Chevrolet":
248 pages, 11x14x2 1/4. Brown vinyl cover with gold Chevrolet emblem and gold and brown lettering. Databook is divided into sections on models with information on exterior and interior features, standard and optional equipment, power teams and specifications, with photographs and drawings of all body styles and separate sections for options and specifications. NOTE: Page 1/2 of Monte Carlo is missing; Vega paint chips are on separate sheet. We have had several of these sheets and they have been stuck in all of them; book does not contain paint chips and upholstery samples section; and it does not have divider pages. In spite of the missing items, there is a lot of good information here and price has been reduced from the $250 that we charge for a "A" condition Chevrolet dealer album. (C) Price: $100.
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1971 Chevrolet Wagon Brochure for sale Item no H2332
Year: 1971  (Item #H2332)
  -   Photo 1   
CHEVROLET, "Chevrolet Wagon Communique: Our Sportvan / Our Suburban":
3 (single-side printed) ncs, 11x9. Blue and white cover sheet, with white Chevrolet emblem and blue and white lettering, has two photographs showing side view of Chevrolet Sportvan and three-quarter frontal view of Chevrolet Suburban towing travel trailer. Page two has photograph of Chevrolet Suburban towing travel trailer and three drawings illustrating Suburban's suspension system and cargo capacity, with discussion. Page three has two photographs showing Chevrolet Sportvans as a "bus for 12 or a motel for 6" and four drawings showing sliding door and cargo/passenger arrangements, with discussion and list of features. Sheets are stapled at top left corner. Dealer databook supplement. Dated Jun. 1971. (A) Price: $10.
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1971 Chevrolet Impala 2-Door Hardtop Brochure for sale Item no H2344
Year: 1971  (Item #H2344)
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CHEVROLET, "Front Disc Brakes: Standard Equipment - Chevrolet, Monte Carlo, Camaro, Vega and All Station Wagons":
4 page non-color folder, 11x9. White cover, with red and black lettering and black and white emblem, frames art rendering showing three-quarter frontal view of front half of Chevrolet Impala automobile. Folder opens to 11x17 layout with photograph showing side view of Impala 2-Door Hardtop, two photographs comparing disc brake to drum brake and three art renderings illustrating benefits of disc brakes, with discussion. Back cover has chart comparing the availability of disc brakes as a standard or optional features on Chevrolet, Ford and Plymouth automobiles. Dealer databook supplement. (A) Price: $15.
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Chevrolet 1971 Bel Air Impala Caprice Chevelle Malibu Laguna and Vega Brochure for sale Item no H2386
Year: 1971  (Item #H2386)
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CHEVROLET (Bel Air, Impala, Caprice, Chevelle, Malibu, Laguna and Vega), "Chevrolet Wagon Communiques":
Portfolio, 11x9. Red and black cover, with white lettering, has three white on black line drawings showing three-quarter rear views of Chevrolet full-, mid- and small size station wagons. Contains seven 2 page (single-side printed) non-color sheet, 11x9. Sheets have a total of thirteen drawings illustrating Chevrolet station wagons and accessories, with discussion on how a dealer could market the new models effectively. (A) Price: $25.
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1971 Chevrolet Caprice Impala Bel Air and Biscayne Brochure for sale Item no H2895
Year: 1971  (Item #H2895)
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CHEVROLET (Caprice, Impala, Bel Air and Biscayne), "Sell This 'Room with a View'":
4 page non-color folder, 4x11. Cover is cutout of windshield and hood on green Chevrolet automobile. Folder opens to 9x11 layout with four drawings illustrating features of roof and windshield, with discussion. Back cover is view of rear windshield. For Chevrolet salesmen. (A) Price: $15.
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1972 Chevrolet Caprice Impala Bel Air Biscayne Monte Carlo Chevelle Camaro Nova Corvette and Vega Brochure for sale Item no H2252
Year: 1972  (Item #H2252)
  -   Photo 1    Photo 2   Photo 3   Photo 4   Photo 5  
CHEVROLET (Chevrolet [Caprice, Impala, Bel Air and Biscayne], Monte Carlo, Chevelle, Camaro, Nova, Corvette and Vega), "Chevrolet":
253 pages, 11x9. Looseleaf notebook pages are divided into sections on models with information on exterior and interior features, standard and optional equipment, power teams and specifications, including station wagons, trucks and vans, with sample of upholstery material and photographs of upholstery colors available for each model. NOTE: Camaro upholstery samples page is missing and there is a stain on pages 1-4; otherwise, pages are in "A" condition. Pages only. (B) Price: $150.
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1972 Chevrolet Suburban Brochure for sale Item no H2328
Year: 1972  (Item #H2328)
  -   Photo 1   
CHEVROLET, "Tow Car of the Year: Suburban":
2 page (single-side printed) non-color sheet, 11x9. Glossy photo sheet is white, with black lettering and black and white Chevrolet emblem, and frames photograph showing three-quarter frontal view of Chevrolet Suburban towing travel trailer, with list of features and trailer towing options and accessories. (A) Price: $15.
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1972 Chevrolet Brookwood Townsman Kingswood Chevelle Vega Suburban Blazer and Sportvan Brochure for sale Item no H2333
Year: 1972  (Item #H2333)
  -   Photo 1   
CHEVROLET (Brookwood, Townsman, Kingswood, Chevelle, Vega, Suburban, Blazer and Sportvan), "Chevrolet Wagon Communiques":
9 page (single-side printed) non-color catalog, 11x9. Red, white and blue cover sheet with white Chevrolet emblem and blue, white and black lettering. Twenty photographs and drawings show exterior and features of Chevrolet Brookwood, Townsman, Kingswood, Chevelle and Vega Station Wagons and Suburban, Blazer and Sportvan. Includes discussion on the vehicles and comparison of Chevrolet's full-size wagons to Ford wagons. Dealer databook supplement. Sheets have been stapled neatly with one staple on left edge. Dated Mar. 1972. (A) Price: $20.
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McLellan's Automotive History, 9111 Longstaff Drive, Houston, TX 77031-2711
Phone: (713) 772-3285
Copyright © 1997-2017
 
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