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McLellan's Automotive History

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Dealer literature index

1935-1965 Chevrolet Dealer Literature

Grading System for "H" Literature
A = Excellent condition. Shows little or no use.
B = Item shows normal wear, as used by a dealership for one year. No damage.
C = Well used, with some damage, but book is useable as a reference.

About dealer showroom albums which have a "J" in the Item No.
1) "J" books are a combination of "A" and "B" quality, unless a problem is noted, but most are "A"s. See "Abbreviations & Product Info"
2) We have not gone through and counted every page in a "J" book, but books appear to be complete.
3) We are constantly having requests for these "J" items, and we want to make them available to you quickly, therefore we are giving less information and offering them at reduced prices.
 

1935-38 Chevrolet Master and Standard Brochure for sale Item no H4038
Year: 1935-38  (Item #H4038)
  -   Photo 1   
CHEVROLET (Master and Standard), "Carter Carburetor Corporation - Chevrolet":
4 page non-color folder, 11x9. Folder includes "Carburetor Index and Price List", "Carburetor Adjustment" (settings for spark plug gap, breaker points, ignition timing, set valves, float level and set idle adjustment screw), specifications and drawings of all parts with replacement parts names and numbers. Dealer databook insert. Dated May 1939. Factory reprint dated Nov. 1940. Form No. 4550B. (B) Price: $25.
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Chevrolet 1935-38 Master and Standard Brochure for sale Item no H4039
Year: 1935-38  (Item #H4039)
  -   Photo 1   
CHEVROLET (Master and Standard), "Carter Carburetor Corporation - Chevrolet":
4 page non-color folder, 11x9. Folder includes "Carburetor Index and Price List", "Carburetor Adjustment" (settings for spark plug gap, breaker points, ignition timing, set valves, float level and set idle adjustment screw), specifications and drawings of all parts with replacement parts names and numbers. Dealer databook insert. Dated May 1939. Factory reprint dated Apr. 1941. Form No. 4550B. (B) Price: $25.
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1935-38 Chevrolet Master and Standard Brochure for sale Item no H4040
Year: 1935-38  (Item #H4040)
  -   Photo 1   
CHEVROLET (Master and Standard), "Carter Carburetor Corporation - Chevrolet":
4 page non-color folder, 11x9. Folder includes "Carburetor Index and Price List", "Carburetor Adjustment" (settings for spark plug gap, breaker points, ignition timing, set valves, float level and set idle adjustment screw), specifications and drawings of all parts with replacement parts names and numbers. Dealer databook insert. Dated May 1939. Factory reprint dated Aug. 1941. Form No. 4550B. (B) Price: $25.
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1948 Chevrolet Fleetmaster 4-Door Sedan Brochure for sale Item no H1072
Year: 1948  (Item #H1072)
  -   Photo 1    Photo 2   Photo 3  
CHEVROLET (Fleetmaster):
9x12x1. Book has heavily laminated board covers. Six two-sided transparencies slowly reveal engine, chassis, frame, mechanical features, interior and chassis of car, with 54-point labeled discussion features. Though car used is a Fleetmaster 4-Door Sedan, album was probably used to show mechanical features and construction of all models. Copyright 1947. (A) Price: $200.
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1949 Chevrolet Styleline DeLuxe Station Wagon Brochure for sale Item no H2401
Year: 1949  (Item #H2401)
  -   Photo 1   
CHEVROLET, "The Styleline Deluxe Station Wagon (Steel Body)":
8x21. Laminated cutout shows three-quarter frontal view of green Chevrolet Styleline DeLuxe Station Wagon, with woodgrain panel, with title plate beneath car. Item was used as part of a dealer showroom display and does show light handling. (A) Price: $25.
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1949 Chevrolet Styleline DeLuxe 4-Door Sedan Brochure for sale Item no H2400
Year: 1949  (Item #H2400)
  -   Photo 1   
CHEVROLET, "The Styleline Deluxe 4-Door Sedan":
8x21. Laminated cutout shows three-quarter frontal view of tan and brown Chevrolet Styleline DeLuxe 4-Door Sedan, with title plate beneath car. Item was used as part of a dealer showroom display. Shows some wear, plus crease; therefore, price has been reduced. (B) Price: $20.
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1949 Chevrolet Series and Sedan Delivery Brochure for sale Item no H3221
Year: 1949  (Item #H3221)
  -   Photo 1    Photo 2   Photo 3   Photo 4  
CHEVROLET (Series 1000, 3000, 4000, 5000, 6000 and Sedan Delivery), "Chevrolet Engineering Features - Trucks":
70 pages, 11x9. Green spiralbound cover with white lettering. Book has chapters on appearance, construction, suspension systems, engines and options for Series 1000-6000 trucks and separate chapters covering all features of Chevrolet Sedan Delivery model. Well illustrated with photographs and mechanical drawings. NOTE: Only trucks shown are a Heavy Duty Stake Bed Truck (Model 4409) and Sedan Delivery (Model 1508). Dated Jan. 31, 1949. (A) Price: $150.
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1949 Chevrolet Styleline Special Brochure for sale Item no H2391
Year: 1949  (Item #H2391)
  -   Photo 1   
CHEVROLET, "The Styleline Special Business Coupe":
8x21. Laminated cutout shows three-quarter frontal view of white Chevrolet Styleline Special Business Coupe, with title plate beneath car. Item was used as part of a dealer showroom display and does show light handling. (A) Price: $25.
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1949 Chevrolet Styleline Deluxe Brochure for sale Item no H2394
Year: 1949  (Item #H2394)
  -   Photo 1   
CHEVROLET, "The Styleline Deluxe Sport Coupe":
8x21. Laminated cutout shows three-quarter frontal view of red Chevrolet Styleline DeLuxe Sport Coupe, with title plate beneath car. Item was used as part of a dealer showroom display and does show light handling. (A) Price: $25.
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1949 Chevrolet Fleetline DeLuxe 4-Door Sedan Brochure for sale Item no H2396
Year: 1949  (Item #H2396)
  -   Photo 1   
CHEVROLET, "The Fleetline DeLuxe 4-Door Sedan":
8x21. Laminated cutout shows three-quarter frontal view of red Chevrolet Fleetline DeLuxe 4-Door Sedan, with title plate beneath car. Item was used as part of a dealer showroom display. Shows some wear, plus crease; therefore, price has been reduced. (B) Price: $20.
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Chevrolet 1949 Styleline Deluxe 2-Door Sedan Brochure for sale Item no H2398
Year: 1949  (Item #H2398)
  -   Photo 1   
CHEVROLET, "The Styleline Deluxe 2-Door Sedan":
8x21. Laminated cutout shows three-quarter frontal view of light green Chevrolet Styleline DeLuxe 2-Door Sedan, with title plate beneath car. Item was used as part of a dealer showroom display. Shows some wear, plus creasing; therefore, price has been reduced. (B) Price: $20.
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1949 Chevrolet Styleline Deluxe Station Wagon Brochure for sale Item no H2402
Year: 1949  (Item #H2402)
  -   Photo 1   
CHEVROLET, "The Styleline Deluxe Station Wagon (Steel Body)":
8x21. Laminated cutout shows three-quarter frontal view of green Chevrolet Styleline DeLuxe Station Wagon, with woodgrain panel, with title plate beneath car. Item was used as part of a dealer showroom display. Shows some wear and has been taped at windshield, with discoloration; therefore, price has been reduced. (C) Price: $15.
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1949 Chevrolet Styleline Deluxe Convertible Brochure for sale Item no H2403
Year: 1949  (Item #H2403)
  -   Photo 1   
CHEVROLET, "The Styleline Deluxe Convertible":
8x21. Laminated cutout shows three-quarter frontal view of tan and brown Chevrolet Styleline DeLuxe Convertible, with title plate beneath car. Item was used as part of a dealer showroom display and does show light handling. (A) Price: $30.
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Chevrolet Styleline Deluxe Convertible 1949 Brochure for sale Item no H2404
Year: 1949  (Item #H2404)
  -   Photo 1   
CHEVROLET, "The Styleline Deluxe Convertible":
8x21. Laminated cutout shows three-quarter frontal view of tan and brown Chevrolet Styleline DeLuxe Convertible, with title plate beneath car. Item was used as part of a dealer showroom display. Shows light handling and some creasing; therefore, price has been reduced. (B) Price: $25.
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1949 Chevrolet Styleline and Fleetline Brochure for sale Item no H3360
Year: 1949  (Item #H3360)
  -   Photo 1   
CHEVROLET (Styleline and Fleetline), "DuPont Colors - Chevrolet":
4 page color folder, 11x9. White cover with black lettering. Folder has eight 1/2x2 paint chips for Chevrolet automobiles, with color names, code numbers, mixing formulas and combinations that were available. Back cover lists names, code numbers and combinations for 1942, 1946, 1947 and 1948 model years. Bulletin No. 21. Dealer databook insert. I.D. #1-75M. (B) Price: $30.
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1949 Chevrolet Styleline Deluxe 4-Door Sedan Item no H2399
Year: 1949  (Item #H2399)
  -   Photo 1   
CHEVROLET, "The Styleline Deluxe 4-Door Sedan":
8x21. Laminated cutout shows three-quarter frontal view of tan and brown Chevrolet Styleline DeLuxe 4-Door Sedan, with title plate beneath car. Item was used as part of a dealer showroom display and does show light handling. (A) Price: $25.
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1951 Chevrolet Ditzler Automotive Finishes Brochure for sale Item no H3783
Year: 1951  (Item #H3783)
  -   Photo 1   
CHEVROLET, "Ditzler Automotive Finishes - Chevrolet":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for Chevrolet automobiles. Dealer databook insert. Form No. 5105. (B) Price: $20.
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1951 Chevrolet Brochure for sale Item no H3878
Year: 1951  (Item #H3878)
  -   Photo 1   
CHEVROLET, "DuPont Colors - Chevrolet":
Two 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Chevrolet automobiles. Sheet 2 is continuation. Reverse side has chart listing paint names and code numbers for 1947-50 models. Bulletin No. 22. Dated Issued Dec. 12, 1959 / Revised May 1, 1950. Dealer databook inserts. Shows aging and handling; therefore, price has been reduced. (C) Price: $30.
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1952 Chevrolet Fords Greatest Car Brochure for sale Item no H2850
Year: 1952  (Item #H2850)
  -   Photo 1   
CHEVROLET, "Ford's Greatest Car - Training Phonograph":
33 1/3 RPM Phonograph Record in protective sleeve. A Chevrolet Dealers' Merchandising & Training Service on Chevrolet-Ford engine comparison. Label has been written on in pen at dealership. I.D. #PTS-52-13/14-SP. (B) Price: $15.
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1953 Chevrolet Double Dividend Training Phonograph for sale Item no H2849
Year: 1953  (Item #H2849)
  -   Photo 1   
CHEVROLET, "Double Dividend - Training Phonograph":
33 1/3 RPM Phonograph Record in protective sleeve. A Chevrolet Dealers' New Product Training Service on power teams. Label has been written on in pen at dealership. I.D. #PTS-53-3-SP. (B) Price: $15.
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1958 Chevrolet Operation Contact Brochure for sale Item no H1520
Year: 1958  (Item #H1520)
  -   Photo 1   
CHEVROLET, "Operation Contact! A Triple Pay-Off Truck Program for All Chevrolet Salesmen":
8 page part-color folder, 11x9. Red and blue cover, with white lettering, is art rendering of rocket ship "blasting off". Folder opens to 11x34 layout with information about a contest for Chevrolet truck salesmen -- prizes they could win and how to enter. Includes one drawing of a red 1958 Chevrolet Panel Truck and salesman setting his sites on the truck on a radar screen. (A) Price: $30.
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1964 Chevrolet C1435 1534 Pickups Brochure for sale Item no H3414
Year: 1964  (Item #H3414)
  -   Photo 1   
CHEVROLET (C1435/1534 Pickups), "Competitive Facts Report: Chevrolet vs. Ford":
4 page non-color folder, 11x9. Black and white cover, with gray, white and black lettering, has two photographs showing three-quarter frontal views of Chevrolet C1435/1534 and Ford F-100 Pickup Trucks, with list of features. Folder opens to 11x17 layout with eleven photographs comparing interior, bed and engines in Chevrolet and Ford Pickup Trucks and two drawings illustrating interior cab dimensions, with discussion. Back cover has chart comparing specifications. Dealer databook insert. (A) Price: $5.
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1965 Chevrolet D-50 60 60H E-80 U-80 W-80 X-60 and Y60 60H Brochure for sale Item no H1811
Year: 1965  (Item #H1811)
  -   Photo 1   
CHEVROLET (D-50/60/60H, E-80, U-80, W-80, X-60 and Y60/60H), "The Big Wheel Steers 'em to Diesel":
21x28. Heavy pressboard display has big plastic steering wheel "Truck Selection Guide" which turn to select road speeds and maximum gradeability. "Simply steer the wheel to the truck model, transmission and axle combination you have in mind, with the pointer at the load requirement. In the window boxes will appear the road speed possible . . .". Includes seven photographs showing Chevrolet's D-50/60/60H, E-80, U-80, W-80, X-60 and Y60/60H heavy duty trucks and Detroit Diesel's 3-53N, 4-53N and 6V-53N engines. Display could be hung on wall by metal reinforced holes in top corners or stood on table. Comes in original mailing box and is like new. Box is huge and we will have to charge a shipping fee. Ask for quote. (A) Price: $75.
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Phone: (713) 772-3285
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