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Year: 1948 (Item #H3777) -
Photo
1
CADILLAC, "Ditzler Automotive Finishes - Cadillac":
2 page (single-side printed) color sheet, 11x9.
Paint chips, with paint names and code numbers
for Cadillac automobiles. Note says to "See 1947
Card for Cavern Green paint chip". Dealer databook
insert. Form No. 4818. (B) Price: $30.
---------------------------------------------------------
Year: 1964 (Item #H1134) -
Photo
1 Photo
2 Photo
3
CADILLAC (Fleetwood, Series 62, DeVille and Eldorado),
"Cadillac Data Book": 118 pages, 8x6. Book
is divided into sections, with information on
styling, body styles, optional equipment, body,
chassis, engine, transmission and specifications.
Well illustrated with photographs, photo renderings
and drawings. NOTE: Salesman transferred 1964
information to a 1963 binder. (B) Price: $175.
---------------------------------------------------------

Year: 1965 (Item #H1702) -
Photo
1
CADILLAC (Sedan deVille), "Product Comparisons:
Cadillac vs. Competitors": Slide Rule, 4x7.
Pink and white slide rule, with black and white
lettering, compares the Cadillac Sedan deVille
to the Ford Thunderbird, Oldsmobile 98, Lincoln
Continental, Imperial Crown, Chrysler New Yorker
and Buick Electra in the area of performance,
options, exterior and interior dimensions and
average percentage of retention. Back cover has
art rendering showing three-quarter frontal view
of front half of Cadillac automobile, with list
of "Automatic Level Control" features. (A) Price:
$25.
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Year: 1969 (Item #H1255) -
Photo
1 Photo
2
CADILLAC (Fleetwood, DeVille, Eldorado and Calais),
"Cadillac Upholstery Selections": 9x15x3.
Deluxe gold padded book, with heavy metal frame
and multicolor raised Cadillac emblem, contains
twenty-two pages of swatches of fabric, vinyl
and leather upholstery materials separated by
seven heavy gold vinyl index pages for the models.
Pages have been stuck together from heat of being
stored, but they do come apart and book is very
useable for restoration work. (C) Price: $225.
---------------------------------------------------------
Year: 1969 (Item #H1256) -
Photo
1 Photo
2 Photo
3
CADILLAC (Fleetwood 75 and 60, Eldorado, deVille
and Calais), "Cadillac Color Selections":
9x15x1 1/2. Deluxe gold padded book, with heavy
metal frame and multicolor raised Cadillac emblem,
contains twenty-one 7x10 paint chips, six samples
of vinyl roof materials and five samples of convertible
top material. (B) Price: $250.
---------------------------------------------------------
Year: 1969 (Item #H1943) -
Photo
1 Photo
2 Photo
3 Photo
4
CADILLAC (Fleetwood, DeVille, Eldorado and Calais),
"Cadillac Data Book": 11x10x1 1/2. Gold vinyl
looseleaf notebook with embossed emblem, gold
lettering and white stripe. Book contains: a)
"Cadillac Data Book": 10x8. Looseleaf pages are
divided into sections on colors and equipment,
body styles and interiors, optional equipment,
special orders, new features, engineering features,
specifications and milestones and prices. Well
illustrated with photographs, photo renderings
and drawings (126 pages); and b) "Upholstery Selections":
7x7. Samples of leather and fabric upholstery
materials (22 pages). NOTE: Paint chips and twenty
page "Prices" section are missing from this book,
otherwise, it would be (B) condition. (C) Price:
$175.
---------------------------------------------------------
Year: 1969 (Item #H3389) -
Photo
1 Photo
2
CADILLAC (Fleetwood, DeVille, Eldorado and Calais),
"Cadillac Data Book": 11x10x1 1/2. Gold vinyl
looseleaf notebook with embossed emblem, gold
lettering and white stripe. Book contains: a)
"Cadillac Data Book": 10x8. Looseleaf pages are
divided into sections on colors and equipment,
body styles and interiors, optional equipment,
special orders, new features, engineering features,
specifications and milestones and prices. Well
illustrated with photographs, photo renderings
and drawings (146 pages); and b) "Upholstery Selections":
7x7. Samples of leather and fabric upholstery
materials (22 pages). NOTE: Paint chips section
and emblem from cover are missing and cover is
sticky. (C) Price: $175.
---------------------------------------------------------
Year: 1971 (Item #H2606) -
Photo
1 Photo
2
CADILLAC (Fleetwood, DeVille, Eldorado and Calais),
"Cadillac Upholstery Selections": 10x15x2
1/2. Dark brown padded vinyl cover with gold title
plate and black lettering. Contains samples of
fabric and leather upholstery samples, with code
numbers, separated by divider pages that match
cover. Gold on cover has discolored and Cadillac
emblem is missing. Samples are in (A) condition.
(B) Price: $225.
---------------------------------------------------------
Year: 1971 (Item #H2608) -
Photo
1 Photo
2 Photo
3
CADILLAC (Fleetwood, DeVille, Eldorado and Calais),
"Cadillac": 10x11x1 1/2. Brown padded cover
with gold bar, black lettering and multicolored
Cadillac emblem. Book is divided into three parts:
a) "Data Book": Contains sections on colors, equipment,
body styles, interiors, special orders, engineering,
features, specifications and prices. Beautifully
illustrated with photographs and photo renderings.
166 pages; b) "Upholstery Selections": 6x9. Contains
samples of leather and upholstery selections.
18 pages, plus 5x8 leather sample; and c) "Exterior
Colors, Vinyl Roof and Convertible Top Selections":
3x9. Contains thirteen paint chips, seven vinyl
roof samples and three convertible top samples.
NOTE: Three leather samples, eight paint chips
and two vinyl roof samples are missing. (C) Price:
$100.
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Year: 1972 (Item #H2612) -
Photo
1 Photo
2 Photo
3
CADILLAC (Fleetwood, DeVille, Eldorado and Calais),
"Cadillac Color Selections": 10x15x1 1/2.
Brown tooled leather look padded vinyl cover with
gold 4-pointed star, black lettering and gold
embossed Cadillac emblem. Contains: a) six 7x10
"Firemist Colors" paint chips; b) fifteen 8x10
standard colors paint chips; c) seven "Cadillac
Eldorado Custom Cabriolet Elk Grain Vinyl Roof
Material" samples; d) 5x4 "Eldorado Accent Stripe
Colors" transparency; e) seven 7x4 vinyl roof
samples; and f) five convertible top samples.
(A) Price: $250.
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Year: 1972 (Item #H2614) -
Photo
1
CADILLAC (Fleetwood, DeVille, Eldorado and Calais),
"Great Gift Ideas . . . Cadillac Accessories":
2 page (single-side printed) color sheet, 1x9.
Heavy board sheet is photograph showing family
examining accessories that could be purchased
as gifts to go with a new car -- floor mats, Delco
horn, litter basket, license frame, mirror, etc.
Sheet was for display in Cadillac Parts and Accessories
Merchandising Department. Dated Dec. '71. (A)
Price: $10.
---------------------------------------------------------
Year: 1972 (Item #H3253) -
Photo
1
CADILLAC (Levant, Boar and Cadillac), "Weymahyde
Vinyl Landau Topping (O.E.M. Colors & Patterns)":
2 page color sheet, 11x8. White sheet, with red
and black lettering, has twenty-four 7/8x3/4 Levant
samples, twelve Boar samples and seven Cadillac
samples. Reverse side has discussion and list
of features. Weymouth Art Leather Co., Inc., South
Braintree, Massachusetts. Dealer databook insert.
Dated Jan. 1972. (B) Price: $20.
---------------------------------------------------------
Year: 1972 (Item #H2610) -
Photo
1 Photo
2
CADILLAC (Fleetwood, DeVille, Eldorado and Calais),
"Cadillac Upholstery Selections": 10x15x2
1/4. Brown tooled leather look padded vinyl cover
with gold 4- pointed star, black lettering and
gold embossed Cadillac emblem. Contains samples
of fabric and leather upholstery samples, with
code numbers, separated by divider pages that
match cover. (A) Price: $250.
---------------------------------------------------------
Year: 1972 (Item #H2611) -
Photo
1 Photo
2
CADILLAC (Fleetwood, DeVille, Eldorado and Calais),
"Cadillac Upholstery Selections": 10x15x2
1/4. Brown tooled leather look padded vinyl cover
with gold 4- pointed star, black lettering and
gold embossed Cadillac emblem. Contains samples
of fabric and leather upholstery samples, with
code numbers, separated by divider pages that
match cover. Book is in (A) condition except that
back cover has become sticky. (C) Price: $200.
---------------------------------------------------------
Year: 1973 (Item #H2623) -
Photo
1 Photo
2 Photo
3
CADILLAC (Fleetwood, DeVille, Eldorado and Calais),
"Cadillac Salesman's Merchandising Guide":
10x13x2. Maroon padded vinyl cover, divided into
four vertical panels, has one silvertone panel
with black lettering and silver raised Cadillac
emblem. Book contains: a) Data Book: Contains
sections on models, with color photo of each body
style and interior, charts listing paint/upholstery
combinations, engineering features, special orders
and specifications. 108 pages; b) "Upholstery,
Vinyl Roof and Convertible Top Selections": 6x9.
Contains samples of leather and upholstery selections
(24 pages, plus 5x8 leather sample), four convertible
top samples and "Eldorado Accent Strip Colors"
transparency. Silver panel cracked. NOTE: Paint
chips, Jade Medallion cloth sample and vinyl roof
samples are missing. (C) Price: $125.
---------------------------------------------------------
Year: 1973 (Item #H2616) -
Photo
1
CADILLAC (Fleetwood, DeVille, Eldorado and Calais),
"Cadillac Exterior Color Selections": 10x15x1
1/2. Maroon padded vinyl cover, divided into five
vertical panels, has one silvertone panel with
black lettering and raised silver Cadillac emblem.
Contains: a) six 7x10 "Firemist Colors" paint
chips; b) fifteen 8x10 standard colors paint chips;
c) eight "Eldorado Cabriolet and d'Elegance Elk
Grain Vinyl Roof Selections" samples; d) 5x4 "Eldorado
Accent Stripe Colors" transparency; e) nine vinyl
roof samples; f) six convertible top samples;
and g) four Brougham d'Elegance carpeting samples.
(A) Price: $200.
---------------------------------------------------------
Year: 1974 (Item #H2624) -
Photo
1 Photo
2 Photo
3
CADILLAC (Fleetwood, DeVille, Eldorado and Calais),
"Cadillac Salesman's Merchandising Guide":
10x13x2. Black padded vinyl cover with woodgrain
look square, silver and black title plate, silver
lettering and silver embossed Cadillac emblem.
Book is divided into three parts: a) Data Book:
Contains sections on models, with color photo
of each body style and interior, charts listing
paint/upholstery combinations, engineering features,
special orders and specifications. 84 pages; b)
"Upholstery, Vinyl Roof and Convertible Top Selections":
6x9. Contains samples of leather and upholstery
selections (28 pages, plus 5x8 leather sample),
twenty elk grain and cross grainroof samples,
seven convertible top samples and "Eldorado Accent
Strip Colors" transparency; and c) "Exterior Colors":
3x9. Contains fifteen standard color paint chips,
six "FIremist Colors" paint chips. (A) Price:
$225.
---------------------------------------------------------
Year: 1974 (Item #H2619) -
Photo
1 Photo
2 Photo
3
CADILLAC (Fleetwood, DeVille, Eldorado and Calais),
"Cadillac Interiors": 10x15x2 1/2. Black padded
vinyl cover with woodgrain look square, silver
and black title plate, silver lettering and silver
embossed Cadillac emblem. Contains samples of
fabric and leather upholstery materials, with
code numbers, separated by divider pages that
match cover. (A) Price: $250.
---------------------------------------------------------
Year: 1974 (Item #H2620) -
Photo
1 Photo
2 Photo
3
CADILLAC (Fleetwood, Eldorado, DeVille and Calais),
"Cadillac Exteriors": 10x15x2. Black padded
vinyl cover with woodgrain look square, silver
and black title plate, silver lettering and silver
embossed Cadillac emblem. Contains: a) six 7x7
"Firemist Colors" paint chips; b) fifteen 8x7
standard colors paint chips; c) ten 9x4 "Cross
Grain Padded Roof Selections" samples; d) ten
9x4 "Elk Grain Padded Roof Selections" samples;
e) seven 8x4 "Convertible Tops" samples; and f)
5x4 "Eldorado Accent Stripe Colors" transparency.
(A) Price: $200.
---------------------------------------------------------
Year: 1974 (Item #H2621) -
Photo
1 Photo
2 Photo
3
CADILLAC (Fleetwood, Eldorado, DeVille and Calais),
"Cadillac Exteriors": 10x15x2. Black padded
vinyl cover with woodgrain look square, silver
and black title plate, silver lettering and silver
embossed Cadillac emblem. Contains: a) six 7x7
"Firemist Colors" paint chips; b) twelve 8x7 standard
colors paint chips; c) ten 9x4 "Cross Grain Padded
Roof Selections" samples; d) ten 9x4 "Elk Grain
Padded Roof Selections" samples; e) seven 8x4
"Convertible Tops" samples; and f) 5x4 "Eldorado
Accent Stripe Colors" transparency. NOTE: Pharaoh
Gold, Dauville Gray and Conestoga Tan paint chips
are missing and one end of book is warped. (C)
Price: $150.
---------------------------------------------------------
Year: 1974 (Item #H2626) -
Photo
1 Photo
2 Photo
3
CADILLAC (Fleetwood, DeVille, Eldorado and Calais),
"Cadillac Salesman's Merchandising Guide":
10x13x2. Black padded vinyl cover with woodgrain
look square, silver and black title plate, silver
lettering and silver embossed Cadillac emblem.
Book is divided into three parts: a) Data Book:
Contains sections on models, with color photo
of each body style and interior, charts listing
paint/upholstery combinations, engineering features,
special orders and specifications. 84 pages; b)
"Upholstery, Vinyl Roof and Convertible Top Selections":
6x9. Contains samples of leather and upholstery
selections (28 pages, plus 5x8 leather sample),
twenty elk grain and cross grainroof samples,
seven convertible top samples and "Eldorado Accent
Strip Colors" transparency; and c) "Exterior Colors":
3x9. Contains fifteen standard color paint chips,
six "FIremist Colors" paint chips. (B) Price:
$200.
---------------------------------------------------------
Year: 1975 (Item #H2629) -
Photo
1
CADILLAC (Fleetwood, DeVille, Eldorado and Calais),
"Cadillac Exterior Color Selections": 2 page
(single-side printed) color sheet, 10x9. Sheet
has seventeen standard color paint chips and four
"Firemist Colors". 4x2 "Eldorado
& DeVille d'Elegance Accent Stripe Colors"
transparency is stapled to top left corner. (B)
Price: $25.
---------------------------------------------------------
Year: 1975 (Item #H2632) -
Photo
1
CADILLAC (Fleetwood, DeVille, Eldorado and Calais),
"For Cadillac Salesmen . . . What Cadillac's New
Efficiency Means to Cadillac Owners": 6 page
non-color folder, 8x4. Green cover with black
lettering and green and white Cadillac emblem.
Folder opens to 8x12 layout with chart comparing
intervals for maintenance operations on Cadillac
automobiles in 1975 to those for 1974, with percentage
improvement and discussion on features that made
the system more efficient. Reverse side has drawing
of Electronic Fuel Injection system, with discussion
on fuel efficiency. NOTE: Folder is new and unused,
but cover has age stain. (A) Price: $15.
---------------------------------------------------------
Year: 1975 (Item #H1901) -
Photo
1 Photo
2
CADILLAC (Fleetwood, DeVille, Eldorado and Calais),
"Cadillac Exteriors": 10x15x2. Blue padded
vinyl cover with silver title bar, black lettering
and silver embossed Cadillac emblem. Contains
three sections with twenty-four Elk Grain and
Cross Grain Padded Roof materials samples, four
"Firemist" and fourteen standard colors paint
chips with Accent Stripes transparency and eight
Convertible Top samples. Also includes chart with
Firethorn, Dunbarton Green and Galloway Green
Firemist paint chips and Firethorn Metallic and
Blue Green roof samples that were new for 1975.
(A) Price: $200.
---------------------------------------------------------
Year: 1975 (Item #H2634) -
Photo
1 Photo
2 Photo
3
CADILLAC (Fleetwood, DeVille, Eldorado and Calais),
"Cadillac Salesman's Merchandising Guide - Color/Upholstery":
Portfolio, 10x10x1 1/4. Blue padded vinyl cover
with silver title bar, black lettering and silver
embossed Cadillac emblem. Book contains: a) "Upholstery,
Padded Roof, Convertible Top and Accent Stripe
Selections": 6x9. Contains samples of leather
and upholstery selections (28 pages, plus 5x8
leather sample), twenty-eight elk grain and cross
grainroof samples, eight convertible top samples
and "Eldorado Accent Strip Colors" transparency;
and b) "Exterior Colors": 3x9. Contains seventeen
standard color paint chips, four "FIremist Colors"
paint chips. Also includes: "New for 1975": 10x10
sheet has Firethorn, Dunbarton Green and Galloway
Green Firemist paint chips, Firethorn and Blue
Green Merlin Cloth samples and Firethorn Metallic
and Blue Green roof samples. (B) Price: $175.
---------------------------------------------------------
Year: 1975 (Item #H1899) -
Photo
1 Photo
2
CADILLAC (Fleetwood, DeVille, Eldorado and Calais),
"Cadillac Salesman's Merchandising Guide - Data
Book": Portfolio, 10x10x1/2. Blue padded vinyl
cover with silver title bar, black lettering and
silver embossed Cadillac emblem. Portfolio contains
a spiralbound 32 page non-color catalog with information
on options and accessories, features, specifications,
Cadillac milestones and an index, with seventeen
photographs showing exterior and interior features.
(A) Price: $75.
---------------------------------------------------------
Year: 1975 (Item #H2636) -
Photo
1 Photo
2
CADILLAC (Fleetwood, DeVille, Eldorado and Calais),
"Cadillac Salesman's Merchandising Guide - Data
Book": Portfolio, 10x10x1/2. Blue padded vinyl
cover with silver title bar, black lettering and
silver embossed Cadillac emblem. Portfolio contains
a spiralbound 32 page non-color catalog with information
on options and accessories, features, specifications,
Cadillac milestones and an index, with seventeen
photographs showing exterior and interior features.
Minor water stains throughout. (C) Price: $75.
---------------------------------------------------------
Year: 1975 (Item #H1902) -
Photo
1 Photo
2 Photo
3
CADILLAC (Fleetwood, DeVille, Eldorado and Calais),
"Cadillac Interiors": 10x15x2. Blue padded
vinyl cover with silver title bar, black lettering
and silver embossed Cadillac emblem. Contains
samples of fabric and leather upholstery materials,
with code numbers, separated by divider pages
that match cover. (A) Price: $200.
---------------------------------------------------------
Year: 1977 (Item #H2642) -
Photo
1 Photo
2
CADILLAC (Fleetwood, DeVille, Eldorado and Seville),
"Cadillac Exterior Selections": 10x15x1 3/4.
Dark brown padded vinyl cover with woodgrain look
rectangular center and goldtone title plate with
black lettering and raised goldtone script "Cadillac".
Contains: a) six 7x10 "Firemist Colors" paint
chips; b) fifteen 8x10 standard colors paint chips;
c) 4x5 "Accent Stripe Style - All Models" colors
transparency; d) sixteen Tuxedo Grain padded vinyl
roof samples; and e) fourteen Elk Grain padded
vinyl roof samples. Samples are in (A) condition,
but gold paint on "Cadillac" script is coming
off. (B) Price: $175.
---------------------------------------------------------
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Year: 1975 (Item #H2633)
CADILLAC (Fleetwood, DeVille,
Eldorado and Calais), "Cadillac Interiors":
This is a packet of photographs that salesman
had assembled to show Cadillac's interior selections.
Includes 4 page (single-side printed) color folder,
8x6, with Light Yellow-Gold Aberdeen Cloth upholstery
in a Cadillac DeVille on front and Medium Florentine
Cloth in a Brougham on back cover. Folder contains
four 6x6 transparencies showing Antique Light
Bucksin Leather and Dark Blue Edinburgh Cloth
in Eldorado models, white leather in Seville and
Dark Blue Florentine Cloth in Fleetwood Limousine
and three 2 page (single-side printed) color sheet,
8x6, showing Antique Medium Sage Green with Dark
Green Leather in an Eldorado, white leather in
Seville and Dark Blue Florentine Cloth in Fleetwood
Limousine. Salesman compiled these from several
sources. (A)

Year: 1977 (Item #H1350)
CADILLAC (Fleetwood, DeVille,
Eldorado and Seville), "Cadillac Salesman's Merchandising
Guide": 10x10x1.
Dark brown padded vinyl cover with woodgrain look
rectangular center and gold title plate with black
lettering. Contains: a) "Cadillac Data Book":
9x9. Spiralbound notebook, with silver cover,
has information on standard equipment, options,
ordering information, color and trim recommendations,
descriptions of features, styling, instrument
panel, trailer towing equipment, specifications
and milestones. 38 pages; and b) "Cadillac Upholstery,
Padded Roof, and Accent Stripe Selections": Contains
samples of cloth and upholstery materials, including
5x8 leather swatch, thirty Elk Grain and Tuxedo
Grain padded roof samples, "Accent Stripe Style
- All Models" transparency and twenty-two 3x9
paint chips. (A)

Year: 1968 (Item #H1947)
CADILLAC (Fleetwood, DeVille,
Eldorado and Calais), "Cadillac Upholstery Selections":
9x15x3. Deluxe brown leatherette book with 2"
metal titleplate and multicolored raised emblem.
Contains samples of cloth and leather upholstery
materials and combinations available. (B)

Year: 1969 (Item #H1942)
CADILLAC (Fleetwood, DeVille,
Eldorado and Calais), "Cadillac Data Book":
11x10x1 1/2. Gold vinyl looseleaf notebook with
embossed emblem, gold lettering and white stripe.
Book contains: a) "Cadillac Data Book": 10x8.
Looseleaf pages are divided into sections on colors
and equipment, body styles and interiors, optional
equipment, special orders, new features, engineering
features, specifications and milestones and prices.
Well illustrated with photographs, photo renderings
and drawings (146 pages); b) "Upholstery Selections":
7x7. Samples of leather and fabric upholstery
materials (22 pages); and c) "Exterior Color Selections":
2x7. Twenty-one paint chips, six padded roof samples
and four convertible top samples. (B)

Year: 1941/42 (Item #H3775)
CADILLAC, "Ditzler Automotive
Finishes - Cadillac (Including 1946 Models)":
2 page color sheet, 11x9. Paint chips, with paint
names and code numbers for Cadillac automobiles.
Reverse side has chart of lacquer formulas. Dealer
databook insert. NOTE: Rivermist Gray chip (#DAL-30069)
is missing; therefore, price has been reduced.
Form No. 4618. (C)

Year: 1949/50 (Item #H3778)
CADILLAC, "Ditzler Automotive
Finishes - Cadillac":
2 page (single-side printed) color sheet, 11x9.
Paint chips, with paint names and code numbers
for Cadillac automobiles. Dealer databook insert.
Form No. 5018. (B)

Year: 1954 (Item #H3875)
CADILLAC, "DuPont Colors
- Cadillac":
Three 2 page color sheet, 11x9. Paint chips, with
paint names and code numbers for Cadillac automobiles.
Reverse side has color combination numbers. Sheets
2 and 3 are continuations, with interior paint
names and code numbers and key to interior color
usage on back of sheet 2 and chart listing paint
names and code numbers for 1950-53 models on back
of sheet 3. Bulletin No. 17. Dealer databook inserts.
Shows light aging. Dated Apr. 30, 1954. (B)

Year: 1956 (Item #H3876)
CADILLAC, "DuPont Colors
- Cadillac":
Three 2 page color sheet, 11x9. Paint chips, with
paint names and code numbers for Cadillac automobiles.
Reverse side has color combination numbers. Sheets
2 and 3 are continuations, with interior paint
names and code numbers on back of sheet 2 and
chart listing paint names and code numbers for
1952-55 models on back of sheet 3. Bulletin No.
19. Dealer databook inserts. Shows aging and handling;
therefore, price has been reduced. Dated Feb.
29, 1956. (C)

Year: 1965 (Item #H1952)
CADILLAC (Pre-Owned Cars),
"Go Ahead . . . Go Cadillac!":
Portfolio, 10x12. White cover, blue and black
lettering, has six blue-toned photographs showing
features of Cadillac automobiles. Inside front
cover has letter "To Cadillac Dealers" and advertisement
showing a 1965 Cadillac Sedan DeVille, 1964 DeVille
Convertible and 1962 Coupe DeVille. Contains:
a) 4x9 postcard which shows same three cars. Reverse
side has discussion; b) Ad Mat Proof Booklet:
11x9. Booklet has seven sample ads that dealer
could use to sell used cars; c) "Tips on Preparing
Used Car Classified Ads" sheet; d) sample letters
and radio script ads (12 pages; and e) two Order
Forms. I.D. #SA 2043. (A)

Year: 1969 (Item #H1941)
CADILLAC (Fleetwood, DeVille,
Eldorado and Calais), "Cadillac Data Book":
11x10x1 1/2. Gold vinyl looseleaf notebook with
embossed emblem, gold lettering and white stripe.
Book contains: a) "Cadillac Data Book": 10x8.
Looseleaf pages are divided into sections on colors
and equipment, body styles and interiors, optional
equipment, special orders, new features, engineering
features, specifications and milestones and prices.
Well illustrated with photographs, photo renderings
and drawings (146 pages); b) "Upholstery Selections":
7x7. Samples of leather and fabric upholstery
materials (22 pages); and c) "Exterior Color Selections":
2x7. Twenty-one paint chips, six padded roof samples
and four convertible top samples. (A)

Year: 1974 (Item #H2627)
CADILLAC (Fleetwood, DeVille,
Eldorado and Calais), "Cadillac Optional Specifications":
48 pages, 10x8. Black cover with silver lettering
and black and silver Cadillac emblem. Book contains
charts listing body style numbers and codes, paint,
upholstery and trim names and code numbers, identification
numbers, drawings showing seat styles, codes for
equipment and options and samples of order forms
with instructions on how the dealer was to fill
them out. Comes with separate 11x9 sheet with
prices for options. Dated Oct. 1973. (A)

Year: 1977 (Item #H2882)
CADILLAC (Fleetwood, DeVille,
Eldorado and Seville), "Cadillac Salesman's Merchandising
Guide": 10x10x1.
Dark brown padded vinyl cover with woodgrain look
rectangular center and gold title plate with black
lettering. Contains: a) "Cadillac Data Book":
9x9. Spiralbound notebook, with silver cover,
has information on standard equipment, options,
ordering info, color and trim recommendations,
descriptions of features, styling, instrument
panel, trailer towing equipment, specs and milestones.
38 pages; and b) "Cadillac Upholstery, Padded
Roof, and Accent Stripe Selections": Contains
samples of cloth and upholstery materials, including
5x8 leather swatch, thirty Elk Grain and Tuxedo
Grain padded roof samples, "Accent Stripe Style"
transparency and twenty-two 3x9 paint chips. Book
is missing Claret Dynasty and Dark Blue Florentine
Cloth samples; otherwise (A) condition. (C)
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