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Year: 1969 (Item #H3389) -
CADILLAC (Fleetwood, DeVille, Eldorado and Calais),
"Cadillac Data Book": 11x10x1 1/2. Gold vinyl
looseleaf notebook with embossed emblem, gold
lettering and white stripe. Book contains: a)
"Cadillac Data Book": 10x8. Looseleaf pages are
divided into sections on colors and equipment,
body styles and interiors, optional equipment,
special orders, new features, engineering features,
specifications and milestones and prices. Well
illustrated with photographs, photo renderings
and drawings (146 pages); and b) "Upholstery Selections":
7x7. Samples of leather and fabric upholstery
materials (22 pages). NOTE: Paint chips section
and emblem from cover are missing and cover is
sticky. (C) Price: $175.
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Year: 1972 (Item #H2614) -
CADILLAC (Fleetwood, DeVille, Eldorado and Calais),
"Great Gift Ideas . . . Cadillac Accessories":
2 page (single-side printed) color sheet, 1x9.
Heavy board sheet is photograph showing family
examining accessories that could be purchased
as gifts to go with a new car -- floor mats, Delco
horn, litter basket, license frame, mirror, etc.
Sheet was for display in Cadillac Parts and Accessories
Merchandising Department. Dated Dec. '71. (A)
Price: $10.
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Year: 1974 (Item #H2621) -
CADILLAC (Fleetwood, Eldorado, DeVille and Calais),
"Cadillac Exteriors": 10x15x2. Black padded
vinyl cover with woodgrain look square, silver
and black title plate, silver lettering and silver
embossed Cadillac emblem. Contains: a) six 7x7
"Firemist Colors" paint chips; b) twelve 8x7 standard
colors paint chips; c) ten 9x4 "Cross Grain Padded
Roof Selections" samples; d) ten 9x4 "Elk Grain
Padded Roof Selections" samples; e) seven 8x4
"Convertible Tops" samples; and f) 5x4 "Eldorado
Accent Stripe Colors" transparency. NOTE: Pharaoh
Gold, Dauville Gray and Conestoga Tan paint chips
are missing and one end of book is warped. (C)
Price: $150.
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Year: 1974 (Item #H2626) -
CADILLAC (Fleetwood, DeVille, Eldorado and Calais),
"Cadillac Salesman's Merchandising Guide":
10x13x2. Black padded vinyl cover with woodgrain
look square, silver and black title plate, silver
lettering and silver embossed Cadillac emblem.
Book is divided into three parts: a) Data Book:
Contains sections on models, with color photo
of each body style and interior, charts listing
paint/upholstery combinations, engineering features,
special orders and specifications. 84 pages; b)
"Upholstery, Vinyl Roof and Convertible Top Selections":
6x9. Contains samples of leather and upholstery
selections (28 pages, plus 5x8 leather sample),
twenty elk grain and cross grainroof samples,
seven convertible top samples and "Eldorado Accent
Strip Colors" transparency; and c) "Exterior Colors":
3x9. Contains fifteen standard color paint chips,
six "FIremist Colors" paint chips. (B) Price:
$200.
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