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| Dealer
literature index |
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Buick dealer literature
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| Grading System
for "H" Literature |
A = Excellent
condition. Shows little or no
use.
B = Item shows normal wear,
as used by a dealership for one
year. No damage.
C = Well used, with some
damage, but book is useable as
a reference. |
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| About dealer
showroom albums which have a "J"
in the Item No. |
| 1) |
"J" books
are a combination of "A"
and "B" quality, unless
a problem is noted, but most are
"A"s. See "Abbreviations
& Product Info" |
| 2) |
We have not gone
through and counted every page
in a "J" book, but books
appear to be complete. |
| 3) |
We are constantly
having requests for these "J"
items, and we want to make them
available to you quickly, therefore
we are giving less information
and offering them at reduced prices. |
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Year: 1950 (Item #H3866) -
Photo
1
BUICK, "DuPont Colors - Buick": Two 2 page
color sheet, 11x9. Paint chips, with paint names
and code numbers for Buick automobiles. Sheet
2 is continuation. Reverse side has chart listing
paint names and code numbers for 1946-49 models.
Bulletin No. 21. Dated Issued Feb. 10, 1950 /
Revised Sep. 1, 1950. Dealer databook inserts.
Shows age and handling; therefore, price has been
reduced. (C) Price: $20.
---------------------------------------------------------
Year: 1952 (Item #H3867) -
Photo
1
BUICK, "DuPont Colors - Buick": Three 2 page
(single-side printed) color sheet, 11x9. Paint
chips, with paint names and code numbers for Buick
automobiles. Sheets 2 and 3 are continuation.
Reverse side of sheet 3 has chart listing paint
names and code numbers for 1948-51 models. Bulletin
No. 23. Dealer databook inserts. Shows age and
handling; therefore, price has been reduced. Dated
Feb. 29, 1952. (C) Price: $30.
---------------------------------------------------------
Year: 1954 (Item #H3869) -
Photo
1
BUICK, "DuPont Colors - Buick": Two 2 page
color sheet, 11x9. Paint chips, with paint names
and code numbers for Buick automobiles. Reverse
side has "Color Combination Numbers" and names
and numbers for interior colors. Sheet 2 is a
continuation. Reverse side has chart listing paint
names and code numbers for 1950-53 models. Bulletin
No. 25. Dealer databook inserts. Shows light aging
and handling; therefore, price has been reduced.
Dated Jan. 20, 1954. (C) Price: $30.
---------------------------------------------------------
Year: 1961 (Item #H1972) -
Photo
1 Photo
2
BUICK, "Preliminary Information: Buick Special
2-Door Coupe - Confidential": 4 page color
folder, 9x5. Yellow and black cover, with red,
yellow, white and black lettering and Buick emblem.
Folder opens to 9x10 layout with photo rendering
showing seat and door panel in Buick Special 2-Door
Coupe, with list of color selections and combinations
available and information for dealer on how to
place an order. Back cover has lists of options
and accessories and standard equipment. (A) Price:
$20.
---------------------------------------------------------
Year: 1961 (Item #H1974) -
Photo
1 Photo
2
BUICK (Special, Skylark, LeSabre, Invicta and
Electra), "Topnotch Press Reports on the Buick:
Leading Newswriters Attest the Value of the Buick":
Portfolio, 11x9. Black cover with white bars and
gray and white lettering. Inside front cover has
list of comments by leading automotive journalists.
Contains twelve pages which were reproduced from
articles in leading newspapers, including seven
photographs and photo rendering showing exterior
and door panel for Buick Special 4-Door Sedan
and Station Wagon. (A) Price: $35.
---------------------------------------------------------
Year: 1963 (Item #H1418) -
Photo
1
BUICK (Special, Skylark, Invicta, LeSabre, Wildcat,
Electra and Riviera): 6x8. Some sticking has
occurred for the Glacier Blue chip, but there
is adequate space available for matching colors.
(B) Price: $25.
---------------------------------------------------------
Year: 1963 (Item #H1422) -
Photo
1
BUICK, "Exclusive V-6: Savings Bank with Spark
Plugs - Buick Special": 12x23. Photograph
shows side view of tan, chauffeur driven Buick
Special Convertible, with white top down. Includes
discussion. Sheet was mailed to dealers to show
them how an ad in the Jan. 26, 1963 issue of "The
Saturday Evening Post" magazine would appear.
Folded for mailing, but otherwise like new. (A)
Price: $30.
---------------------------------------------------------
Year: 1963 (Item #H1426) -
Photo
1
BUICK, "Exclusive V-6: Savings Bank with Spark
Plugs - Buick Special": 16x11. Photograph
shows side view of tan, chauffeur driven Buick
Special Convertible, with white top down. Includes
discussion. Sheet was mailed to dealers to show
them how an ad in the Feb. 22, 1963 issue of "Time"
magazine would appear. Folded for mailing, but
otherwise like new. (A) Price: $25.
---------------------------------------------------------
Year: 1963 (Item #H1425) -
Photo
1
BUICK, "A Very Personal Car: Buick Skylark":
16x11. Photograph shows side view of white Skylark
Convertible parked in front of fixer-upper house.
Sheet was mailed to dealers to show them how an
ad in the Jan. 21, 1963 issue of "Sports Illustrated"
magazine would appear. Folded for mailing, but
otherwise like new. (A) Price: $25.
---------------------------------------------------------
Year: 1963 (Item #H1424) -
Photo
1
BUICK, "Buick Electra 225": 14x8. Photograph
shows side view of black Buick Electra 225 4-Door
Hardtop on top one-third of sheet, discussion
in center and a man walking at a fast pace on
bottom of sheet. Sheet was mailed to dealers to
show them how ads in the Jan. 14, 1963 issue of
"Newsweek" and the Jan. 28, 1963 issue of "U.S.
News" magazines would appear. Folded for mailing,
but otherwise like new. (A) Price: $25.
---------------------------------------------------------
Year: 1963 (Item #H1420) -
Photo
1
BUICK, "Contains New Miracle Ingredient (Room!):
Buick Special": 12x23. Photograph shows three-quarter
rear view of red Buick Special Four Door Sedan
with white top, line of six women who have just
gotten out of the car and discussion. Sheet was
mailed to dealers to show them how an ad in the
Feb. 12, 1963 issue of "Look" magazine would appear.
Folded for mailing, but otherwise like new. (A)
Price: $30.
---------------------------------------------------------
Year: 1963 (Item #H1427) -
Photo
1
BUICK, "Middleweight Champion of the World: Buick
Special": 16x11. Photograph shows three-quarter
frontal view of tan Buick Special Convertible,
with white top down. Includes discussion. Sheet
was mailed to dealers to show them how an ad in
the Jan. 11, 1963 issue of "Time" magazine would
appear. Folded for mailing. (A) Price: $25.
---------------------------------------------------------
Year: 1963 (Item #H1421) -
Photo
1
BUICK, "Painless Parker: Buick Special": 12x23.
Photograph shows side view of tan Buick Special
Convertible, with white top up, parked between
a horse and a sportscar. Includes discussion.
Sheet was mailed to dealers to show them how an
ad in the Feb. 15, 1963 issue of "Life" magazine
would appear. Folded for mailing, but otherwise
like new. (A) Price: $30.
---------------------------------------------------------
Year: 1963 (Item #H1428) -
Photo
1
BUICK, "Wildcat!": 17x11. Photograph shows
three-quarter frontal view of green Buick Wildcat
2-Door Hardtop in outdoor setting. Includes discussion.
Sheet was mailed to dealers to show them how an
ad in the Feb. 1963 issue of "Ebony" magazine
would appear. Folded for mailing. (A) Price:
$25.
---------------------------------------------------------
Year: 1977 (Item #H4225) -
Photo
1 Photo
2
BUICK (Riviera), "Focus Your Selling Spotlight
on 4 Wheel Disc Brakes": 4 page non-color
folder. 7x4 Green cover with black and white lettering.
Folder opens to 7x7 layout with photograph of
disk brakes and information for salesman on how
to sell a Buick Riviera with disc brakes. Back
cover has list of benefits of driving a car with
disc brakes. Price: $5.
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Year: 1980 (Item #J1132) -
Photo
1 Photo
2
BUICK (Skyhawk, Skylark, Century, Regal, LeSabre,
Electra and Century, LeSabre and Electra Wagons),
"Buick Paint, Upholstery (Photos) & Data Book
- Fleet": 12x10x1. For commercial, rental
and leasing purchasers. Includes photographs of
paint chips and upholstery materials. Price:
$75.
---------------------------------------------------------
Year: 1981 (Item #J1133) -
Photo
1 Photo
2
BUICK (Skylark, Century, Regal, LeSabre, Electra,
Riviera and Century, LeSabre and Electra Wagons),
"Buick Paint, Upholstery (Photos) & Data Book
- Advance Information": 12x10x1. Includes
photographs of paint chips and upholstery materials.
Price: $75.
---------------------------------------------------------
Year: 1981 (Item #J1231) -
Photo
1 Photo
2
BUICK (Skylark, Century, Regal, LeSabre, Electra,
Riviera and Regal, LeSabre and Electra Wagons),
"Buick Paint, Upholstery & Data Book - Pages Only":
11x9x1. Pages only. NOTE: This set is in (A) condition,
but page 29/30 with photos of Skylark model is
missing. Price: $75.
---------------------------------------------------------
Year: 1982 (Item #J1284) -
Photo
1 Photo
2
BUICK (Skyhawk, Skylark, Century, Regal, LeSabre,
Electra, Riviera and Regal, LeSabre and Electra
Wagons), "Buick Paint, Upholstery & Data Book
- Pages Only": 11x9x2. Book is in (A) condition
except for some sticking of four paint chips (Light
Gray, Charcoal, Light Sandstone and Black). Minor
sticking of four paint chips. Pages only. Price:
$100.
---------------------------------------------------------
Year: 1984 (Item #H2769) -
Photo
1
BUICK (Skyhawk, Skylark, Century, Regal, LeSabre,
Electra, Riviera and Station Wagons), "Accent
Stripes / Molding Colors Transparency": 11x9.
(A) Price: $5.
---------------------------------------------------------
Year: 1984 (Item #H3286) -
Photo
1
BUICK (Century Olympia), "Buick's On the Road
to the Olympics": 2 page color sheet, 11x9.
Front of sheet is photograph showing three-quarter
frontal view of white Buick Century Olympia 4-Door
Sedan parked in front of building with U.S. Olympics
emblem, with discussion. Reverse side has two
photographs showing interior and wheel, with list
of features. Dealer databook insert. (A) Price:
$20.
---------------------------------------------------------
Year: 1985 (Item #H3288) -
Photo
1
BUICK (Skyhawk, Skylark, Century, Regal, LeSabre,
Electra and Riviera), "Buick Accent Stripes":
2 page color sheet, 11x5. Transparent sheet has
paint chips for accent stripes, color names and
code numbers. Dealer databook insert. (A) Price:
$10.
---------------------------------------------------------
Year: 1985 (Item #J1094) -
Photo
1 Photo
2
BUICK (Skyhawk, Skylark, Somerset, Century, Regal,
LeSabre, Electra, Park Avenue, Riviera and Skyhawk,
Century, LeSabre and Electra Wagons), "Buick Paint,
Upholstery & Data Book": 12x11x3. Price:
$125.
---------------------------------------------------------
Year: 1988 (Item #H2851) -
Photo
1 Photo
2
BUICK (Skyhawk, Skylark, Century, Regal, LeSabre,
Electra, Riviera and Station Wagons), "Buick Action
Library: Product and Marketing Training":
Brown vinyl cover, with gold and white lettering
and gold and brown Buick emblem, has gold line
drawing showing Buick 2-Door Sedan. Contains:
a) two 50 min. VHS tapes showing features of new
Buick model line-up; and b) looseleaf notebook
which is divided with index-tab pages into sections
by models of information to use with the training
tapes. 88 pages. (A) Price: $40.
---------------------------------------------------------
Year: 1989 (Item #J1135) -
Photo
1 Photo
2
BUICK (Skyhawk, Skylark, Century, Regal, LeSabre,
Electra, Park Avenue, Reatta, Riviera and Century,
LeSabre and Electra Wagons), "Buick Data Book
- Fleet": 12x10x1. For commercial, rental
and leasing purchasers. Includes photographs of
paint chips and upholstery materials. Price:
$75.
---------------------------------------------------------
Year: 1989 (Item #H2736) -
Photo
1
BUICK, "Buick Motor Vehicles with Standard Equipment
(Prices)": 41 pages. Sheets list all body
styles for Buick models, with Manufacturer's Suggested
Retail Price (MSRP), Body Type Code (VIN) and
destination charge. (A) Price: $10.
---------------------------------------------------------
Year: 1993 (Item #J1362) -
Photo
1 Photo
2
BUICK (Skylark, Century, Regal, LeSabre, Roadmaster,
Park Avenue and Riviera), "Buick Competitive Advantage
Comparisons Book": 12x11x2. Price: $50.
---------------------------------------------------------
Year: 1995 (Item #J1363) -
Photo
1 Photo
2
BUICK (Skylark, Century, Regal, LeSabre, Roadmaster,
Park Avenue and Riviera), "Buick Competitive Advantage
Comparisons Book": 12x11x2. Price: $50.
---------------------------------------------------------
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Year: 1935 (Item #H3419)
BUICK (Series 40, 50, 60
and 90), "Buick Facts: When Better Automobiles
are Built . . . Buick Will Build Them":
115 pages, 6x4. Blue cover with blue and white
lettering. Book has an introduction to Buick automobiles
and chapters on chassis, power plant, fisher body,
specifications and service, plus an index. Book
is like new, but eight pages have ink which bled
through in the printing process; therefore, price
has been reduced. Copyright 1935. (C)

Year: 1956 (Item #H3871)
BUICK, "DuPont Colors -
Buick": Two 2
page color sheet, 11x9. Paint chips, with paint
names and code numbers for Buick automobiles.
Reverse side has "Color Code Numbers" and explanation
of solid, two-tone and three-tone color combinations.
Sheet 2 is a continuation. Reverse side has chart
listing paint names and code numbers for 1952-55
models. Bulletin No. 27. Dealer databook inserts.
Shows aging and handling; therefore, therefore,
price has been reduced. Dated Nov. 10, 1955. (C)
Year: 1963 (Item #H1416)
BUICK (Special, Skylark,
Invicta, LeSabre, Wildcat, Electra and Riviera),
"Buick Color-Trim Book":
12x9x2. Two part looseleaf notebook contains:
a) "General Information and Interior Fabrics":
Divided into sections on the models, with photo
renderings of interiors, lists of features, samples
of fabric and vinyl upholstery materials and charts
of paint and upholstery combinations available
(76 pages). Part B is divided with three indexes:
1) "Exterior Colors": Paint chips, with four transparencies
of the models, and drawings showing trim options;
2) "Top Fabrics": Samples of convertible top and
vinyl custom top materials; and 3) "Options &
Accessories": Drawings illustrate standard and
optional features (10 pages). NOTE: Book is missing
one trim sample (176 for Special series) and page
51/52 on the Wildcat. (C)

Year: 1968 (Item #H1264)
BUICK (Special, Skylark,
GS 350/400, LeSabre, Wildcat, Electra and Riviera),
"Buick Features":
13x10x1. Book is divided into sections on each
model, with information on body, engine, chassis,
options and technical specifications. Includes
paint chips. Well illustrated with photo renderings
and drawings. Covers all body styles for each
model. 102 pages (page 53/54 with half of Sport
Wagon specifications and photographs of concealed
windshield wipers and anti-theft key warning system
is missing). (C)

Year: 1969 (Item #H1265)
BUICK (Special, Skylark,
California GS, GS 350/400, LeSabre, Wildcat, Electra
and Riviera), "Buick Features":
13x10x1. Book is divided into sections on each
model, with information on body, engine, chassis,
options and technical specifications. Includes
paint chips. Well illustrated with photo renderings
and drawings. Covers all body styles for each
model. 146 pages, plus three "Product Information
Bulletins", fourteen "Competitive Information"
sheets and four "Buick/Opel Announcement Meeting"
bulletins. (B)

Year: 1969 (Item #H1403)
BUICK (Special, Skylark,
California GS, GS 350/400, LeSabre, Wildcat, Electra
and Riviera), "Buick Color & Trim":
12x11x3. Two part looseleaf notebook contains:
a) "Color and Trim Selector": Photographs of all
the models, photo renderings of interiors, upholstery
fabric and vinyl and carpet samples, photographs
and photo renderings of options and charts showing
combinations available (110 pages); and b) "Exterior
Color and Top Selector": Paint chips and vinyl
and convertible top samples. Minor sticking of
seven of the paint chips. (B)

Year: 1969 (Item #H1406)
BUICK (Special, Skylark,
California GS, GS 350/400, LeSabre, Wildcat, Electra
and Riviera), "Buick Features":
13x10x1. Book is divided into sections on each
model, with information on body, engine, chassis,
options and technical specifications. Includes
paint chips. Well illustrated with photo renderings
and drawings. Covers all body styles for each
model. 146 pages, plus three "Product Information
Bulletins", fourteen "Competitive Information"
sheets, five "Buick/Opel Announcement Meeting"
bulletins, a bulletin on the Opel Kadett and a
"Buick Trailer Towing Handbook" (12 pages). (A)

Year: 1980 (Item #J1131)
BUICK (Skyhawk, Skylark,
Century, Regal, LeSabre, Electra, Riviera and
Century, LeSabre and Electra Wagons), "Buick Paint,
Upholstery (Photos) & Data Book - Advance Information":
12x10x1. Includes photographs of paint chips and
upholstery materials.

Year: 1980 (Item #J1272)
BUICK (Skyhawk, Skylark,
Century, Regal, LeSabre, Electra, Riviera and
Century, LeSabre and Electra Wagons), "Buick Paint,
Upholstery & Data Book - Pages Only":
11x9x1. Pages only.

Year: 1981 (Item #J1067)
BUICK (Skylark, Century,
Regal, LeSabre, Electra, Park Avenue, Riviera
and Century, LeSabre and Electra Wagons), "Buick
Paint, Upholstery & Data Book":
12x10x2.

Year: 1981 (Item #J1230)
BUICK (Skylark, Century,
Regal, LeSabre, Electra, Riviera and Regal, LeSabre
and Electra Wagons, "Buick Paint, Upholstery &
Data Book - Pages Only":
11x9x1. Pages only.

Year: 1982 (Item #J1217)
BUICK (Skyhawk, Skylark,
Century, Regal, LeSabre, Electra, Riviera and
Regal, LeSabre and Electra Wagons), "Buick Paint,
Upholstery & Data Book - Pages Only":
11x9x1. Includes additional chapters for dealership
administration. Still in original mailing box.
Pages only.

Year: 1983 (Item #J1134)
BUICK (Skyhawk, Skylark,
Century, Regal, LeSabre and Electra), "Buick Paint,
Upholstery (Photos) & Data Book - Fleet":
12x10x1. For commercial, rental and leasing purchasers.
Includes photographs of paint chips and upholstery
materials.

Year: 1983 (Item #J1028)
BUICK (Skyhawk, Skylark,
Century, Regal, LeSabre, Electra, Riviera and
Station Wagons), "Buick Paint, Upholstery & Data
Book": 12x11x2.

Year: 1984 (Item #J1283)
BUICK (Skyhawk, Skylark,
Century, Regal, LeSabre, Electra, Park Avenue,
Riviera and Skyhawk, Century, LeSabre and Electra
Wagons), "Buick Paint, Upholstery & Data Book
- Pages Only":
11x9x2. Pages only.

Year: 1986 (Item #H3455)
BUICK, "Buick LeSabre Grand
National: We're Looking for a Few Good Drivers":
2 page color sheet, 11x9. Front of sheet is photograph
showing three-quarter frontal view of black Buick
LeSabre Grand National Special Edition Coupe (only
117 were built), with discussion printed in white
lettering. Reverse side has five photographs showing
three-quarter rear view, dashboard, ribbed quarter-window
closeout, Wide Eagle GT blackwall and 3.8 litre
engine, with list of features. Dealer databook
insert. (A)

Year: 1986 (Item #J1282)
BUICK (Skyhawk, Skylark,
Somerset, Century, Regal, LeSabre, Electra, Park
Avenue, Riviera and Skyhawk, Century, LeSabre
and Electra Wagons), "Buick Paint, Upholstery
& Data Book - Pages Only":
11x9x2. Pages only.

Year: 1990 (Item #J1360)
BUICK (Skylark, Century,
Regal, LeSabre, Electra, Park Avenue, Riviera,
Reatta and Estate Wagon), "Buick Data Book":
12x11x1 1/2.

Year: 1990 (Item #J1359)
BUICK (Skylark, Century,
Regal, LeSabre, Electra, Park Avenue, Riviera,
Reatta and Estate Wagon), "Buick Paint, Upholstery
& Data Book":
12x11x2.

Year: 1992 (Item #J1361)
BUICK (Skylark, Century,
Regal, LeSabre, Roadmaster, Park Avenue and Riviera),
"Buick Paint, Upholstery & Data Book":
12x11x3.

Year: 1996 (Item #J1364)
BUICK (Skylark, Century,
Regal, LeSabre, Roadmaster, Park Avenue and Riviera),
"Buick Paint, Upholstery & Data Book":
12x11x3.
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McLellan's Automotive History, 9111 Longstaff Drive,
Houston, TX 77031-2711
Phone: (713) 772-3285
Copyright © 1997-2012
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