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Buick dealer literature

Look in the right navigation bar for all literature under this make.
Grading System for "H" Literature
A = Excellent condition. Shows little or no use.
B = Item shows normal wear, as used by a dealership for one year. No damage.
C = Well used, with some damage, but book is useable as a reference.

About dealer showroom albums which have a "J" in the Item No.
1) "J" books are a combination of "A" and "B" quality, unless a problem is noted, but most are "A"s. See "Abbreviations & Product Info"
2) We have not gone through and counted every page in a "J" book, but books appear to be complete.
3) We are constantly having requests for these "J" items, and we want to make them available to you quickly, therefore we are giving less information and offering them at reduced prices.
 


Year: 1935  (Item #H3419)
  -   Photo 1   
BUICK (Series 40, 50, 60 and 90), "Buick Facts: When Better Automobiles are Built . . . Buick Will Build Them":
115 pages, 6x4. Blue cover with blue and white lettering. Book has an introduction to Buick automobiles and chapters on chassis, power plant, fisher body, specifications and service, plus an index. Book is like new, but eight pages have ink which bled through in the printing process; therefore, price has been reduced. Copyright 1935. (C) Price: $75.
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Year: 1950  (Item #H3866)
  -   Photo 1   
BUICK, "DuPont Colors - Buick":
Two 2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Buick automobiles. Sheet 2 is continuation. Reverse side has chart listing paint names and code numbers for 1946-49 models. Bulletin No. 21. Dated Issued Feb. 10, 1950 / Revised Sep. 1, 1950. Dealer databook inserts. Shows age and handling; therefore, price has been reduced. (C) Price: $20.
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Year: 1952  (Item #H3867)
  -   Photo 1   
BUICK, "DuPont Colors - Buick":
Three 2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for Buick automobiles. Sheets 2 and 3 are continuation. Reverse side of sheet 3 has chart listing paint names and code numbers for 1948-51 models. Bulletin No. 23. Dealer databook inserts. Shows age and handling; therefore, price has been reduced. Dated Feb. 29, 1952. (C) Price: $30.
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Year: 1954  (Item #H3869)
  -   Photo 1   
BUICK, "DuPont Colors - Buick":
Two 2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Buick automobiles. Reverse side has "Color Combination Numbers" and names and numbers for interior colors. Sheet 2 is a continuation. Reverse side has chart listing paint names and code numbers for 1950-53 models. Bulletin No. 25. Dealer databook inserts. Shows light aging and handling; therefore, price has been reduced. Dated Jan. 20, 1954. (C) Price: $30.
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Year: 1961  (Item #H1972)
  -   Photo 1    Photo 2  
BUICK, "Preliminary Information: Buick Special 2-Door Coupe - Confidential":
4 page color folder, 9x5. Yellow and black cover, with red, yellow, white and black lettering and Buick emblem. Folder opens to 9x10 layout with photo rendering showing seat and door panel in Buick Special 2-Door Coupe, with list of color selections and combinations available and information for dealer on how to place an order. Back cover has lists of options and accessories and standard equipment. (A) Price: $20.
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Year: 1961  (Item #H1974)
  -   Photo 1    Photo 2  
BUICK (Special, Skylark, LeSabre, Invicta and Electra), "Topnotch Press Reports on the Buick: Leading Newswriters Attest the Value of the Buick":
Portfolio, 11x9. Black cover with white bars and gray and white lettering. Inside front cover has list of comments by leading automotive journalists. Contains twelve pages which were reproduced from articles in leading newspapers, including seven photographs and photo rendering showing exterior and door panel for Buick Special 4-Door Sedan and Station Wagon. (A) Price: $35.
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Year: 1963  (Item #H1416)
  -   Photo 1   
BUICK (Special, Skylark, Invicta, LeSabre, Wildcat, Electra and Riviera), "Buick Color-Trim Book":
12x9x2. Two part looseleaf notebook contains: a) "General Information and Interior Fabrics": Divided into sections on the models, with photo renderings of interiors, lists of features, samples of fabric and vinyl upholstery materials and charts of paint and upholstery combinations available (76 pages). Part B is divided with three indexes: 1) "Exterior Colors": Paint chips, with four transparencies of the models, and drawings showing trim options; 2) "Top Fabrics": Samples of convertible top and vinyl custom top materials; and 3) "Options & Accessories": Drawings illustrate standard and optional features (10 pages). NOTE: Book is missing one trim sample (176 for Special series) and page 51/52 on the Wildcat. (C) Price: $160.
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Year: 1963  (Item #H1418)
  -   Photo 1   
BUICK (Special, Skylark, Invicta, LeSabre, Wildcat, Electra and Riviera):
6x8. Some sticking has occurred for the Glacier Blue chip, but there is adequate space available for matching colors. (B) Price: $25.
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Year: 1963  (Item #H1422)
  -   Photo 1   
BUICK, "Exclusive V-6: Savings Bank with Spark Plugs - Buick Special":
12x23. Photograph shows side view of tan, chauffeur driven Buick Special Convertible, with white top down. Includes discussion. Sheet was mailed to dealers to show them how an ad in the Jan. 26, 1963 issue of "The Saturday Evening Post" magazine would appear. Folded for mailing, but otherwise like new. (A) Price: $30.
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Year: 1963  (Item #H1426)
  -   Photo 1   
BUICK, "Exclusive V-6: Savings Bank with Spark Plugs - Buick Special":
16x11. Photograph shows side view of tan, chauffeur driven Buick Special Convertible, with white top down. Includes discussion. Sheet was mailed to dealers to show them how an ad in the Feb. 22, 1963 issue of "Time" magazine would appear. Folded for mailing, but otherwise like new. (A) Price: $25.
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Year: 1963  (Item #H1425)
  -   Photo 1   
BUICK, "A Very Personal Car: Buick Skylark":
16x11. Photograph shows side view of white Skylark Convertible parked in front of fixer-upper house. Sheet was mailed to dealers to show them how an ad in the Jan. 21, 1963 issue of "Sports Illustrated" magazine would appear. Folded for mailing, but otherwise like new. (A) Price: $25.
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Year: 1963  (Item #H1424)
  -   Photo 1   
BUICK, "Buick Electra 225":
14x8. Photograph shows side view of black Buick Electra 225 4-Door Hardtop on top one-third of sheet, discussion in center and a man walking at a fast pace on bottom of sheet. Sheet was mailed to dealers to show them how ads in the Jan. 14, 1963 issue of "Newsweek" and the Jan. 28, 1963 issue of "U.S. News" magazines would appear. Folded for mailing, but otherwise like new. (A) Price: $25.
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Year: 1963  (Item #H1420)
  -   Photo 1   
BUICK, "Contains New Miracle Ingredient (Room!): Buick Special":
12x23. Photograph shows three-quarter rear view of red Buick Special Four Door Sedan with white top, line of six women who have just gotten out of the car and discussion. Sheet was mailed to dealers to show them how an ad in the Feb. 12, 1963 issue of "Look" magazine would appear. Folded for mailing, but otherwise like new. (A) Price: $30.
---------------------------------------------------------     


Year: 1963  (Item #H1427)
  -   Photo 1   
BUICK, "Middleweight Champion of the World: Buick Special":
16x11. Photograph shows three-quarter frontal view of tan Buick Special Convertible, with white top down. Includes discussion. Sheet was mailed to dealers to show them how an ad in the Jan. 11, 1963 issue of "Time" magazine would appear. Folded for mailing. (A) Price: $25.
---------------------------------------------------------     


Year: 1963  (Item #H1421)
  -   Photo 1   
BUICK, "Painless Parker: Buick Special":
12x23. Photograph shows side view of tan Buick Special Convertible, with white top up, parked between a horse and a sportscar. Includes discussion. Sheet was mailed to dealers to show them how an ad in the Feb. 15, 1963 issue of "Life" magazine would appear. Folded for mailing, but otherwise like new. (A) Price: $30.
---------------------------------------------------------     


Year: 1963  (Item #H1428)
  -   Photo 1   
BUICK, "Wildcat!":
17x11. Photograph shows three-quarter frontal view of green Buick Wildcat 2-Door Hardtop in outdoor setting. Includes discussion. Sheet was mailed to dealers to show them how an ad in the Feb. 1963 issue of "Ebony" magazine would appear. Folded for mailing. (A) Price: $25.
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Year: 1969  (Item #H1406)
  -   Photo 1   
BUICK (Special, Skylark, California GS, GS 350/400, LeSabre, Wildcat, Electra and Riviera), "Buick Features":
13x10x1. Book is divided into sections on each model, with information on body, engine, chassis, options and technical specifications. Includes paint chips. Well illustrated with photo renderings and drawings. Covers all body styles for each model. 146 pages, plus three "Product Information Bulletins", fourteen "Competitive Information" sheets, five "Buick/Opel Announcement Meeting" bulletins, a bulletin on the Opel Kadett and a "Buick Trailer Towing Handbook" (12 pages). (A) Price: $200.
---------------------------------------------------------     


Year: 1969  (Item #H1403)
  -   Photo 1    Photo 2   Photo 3   Photo 4  
BUICK (Special, Skylark, California GS, GS 350/400, LeSabre, Wildcat, Electra and Riviera), "Buick Color & Trim":
12x11x3. Two part looseleaf notebook contains: a) "Color and Trim Selector": Photographs of all the models, photo renderings of interiors, upholstery fabric and vinyl and carpet samples, photographs and photo renderings of options and charts showing combinations available (110 pages); and b) "Exterior Color and Top Selector": Paint chips and vinyl and convertible top samples. Minor sticking of seven of the paint chips. (B) Price: $200.
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Year: 1969  (Item #H1265)
  -   Photo 1    Photo 2  
BUICK (Special, Skylark, California GS, GS 350/400, LeSabre, Wildcat, Electra and Riviera), "Buick Features":
13x10x1. Book is divided into sections on each model, with information on body, engine, chassis, options and technical specifications. Includes paint chips. Well illustrated with photo renderings and drawings. Covers all body styles for each model. 146 pages, plus three "Product Information Bulletins", fourteen "Competitive Information" sheets and four "Buick/Opel Announcement Meeting" bulletins. (B) Price: $175.
---------------------------------------------------------     


Year: 1977  (Item #H4225)
  -   Photo 1    Photo 2   
BUICK (Riviera), "Focus Your Selling Spotlight on 4 Wheel Disc Brakes":
4 page non-color folder. 7x4 Green cover with black and white lettering. Folder opens to 7x7 layout with photograph of disk brakes and information for salesman on how to sell a Buick Riviera with disc brakes. Back cover has list of benefits of driving a car with disc brakes. Price: $5.
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Year: 1980  (Item #J1131)
  -   Photo 1    Photo 2  
BUICK (Skyhawk, Skylark, Century, Regal, LeSabre, Electra, Riviera and Century, LeSabre and Electra Wagons), "Buick Paint, Upholstery (Photos) & Data Book - Advance Information":
12x10x1. Includes photographs of paint chips and upholstery materials. Price: $75.
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Year: 1980  (Item #J1132)
  -   Photo 1    Photo 2  
BUICK (Skyhawk, Skylark, Century, Regal, LeSabre, Electra and Century, LeSabre and Electra Wagons), "Buick Paint, Upholstery (Photos) & Data Book - Fleet":
12x10x1. For commercial, rental and leasing purchasers. Includes photographs of paint chips and upholstery materials. Price: $75.
---------------------------------------------------------     


Year: 1980  (Item #J1272)
  -   Photo 1    Photo 2  
BUICK (Skyhawk, Skylark, Century, Regal, LeSabre, Electra, Riviera and Century, LeSabre and Electra Wagons), "Buick Paint, Upholstery & Data Book - Pages Only":
11x9x1. Pages only. Price: $100.
---------------------------------------------------------     


Year: 1981  (Item #J1067)
  -   Photo 1    Photo 2  
BUICK (Skylark, Century, Regal, LeSabre, Electra, Park Avenue, Riviera and Century, LeSabre and Electra Wagons), "Buick Paint, Upholstery & Data Book":
12x10x2. Price: $125.
---------------------------------------------------------     


Year: 1981  (Item #J1133)
  -   Photo 1    Photo 2  
BUICK (Skylark, Century, Regal, LeSabre, Electra, Riviera and Century, LeSabre and Electra Wagons), "Buick Paint, Upholstery (Photos) & Data Book - Advance Information":
12x10x1. Includes photographs of paint chips and upholstery materials. Price: $75.
---------------------------------------------------------     


Year: 1981  (Item #J1230)
  -   Photo 1    Photo 2   Photo 3  
BUICK (Skylark, Century, Regal, LeSabre, Electra, Riviera and Regal, LeSabre and Electra Wagons, "Buick Paint, Upholstery & Data Book - Pages Only":
11x9x1. Pages only. Price: $100.
---------------------------------------------------------     


Year: 1981  (Item #J1231)
  -   Photo 1    Photo 2  
BUICK (Skylark, Century, Regal, LeSabre, Electra, Riviera and Regal, LeSabre and Electra Wagons), "Buick Paint, Upholstery & Data Book - Pages Only":
11x9x1. Pages only. NOTE: This set is in (A) condition, but page 29/30 with photos of Skylark model is missing. Price: $75.
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Year: 1982  (Item #J1217)
  -   Photo 1    Photo 2   Photo 3  
BUICK (Skyhawk, Skylark, Century, Regal, LeSabre, Electra, Riviera and Regal, LeSabre and Electra Wagons), "Buick Paint, Upholstery & Data Book - Pages Only":
11x9x1. Includes additional chapters for dealership administration. Still in original mailing box. Pages only. Price: $100.
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Year: 1982  (Item #J1284)
  -   Photo 1    Photo 2  
BUICK (Skyhawk, Skylark, Century, Regal, LeSabre, Electra, Riviera and Regal, LeSabre and Electra Wagons), "Buick Paint, Upholstery & Data Book - Pages Only":
11x9x2. Book is in (A) condition except for some sticking of four paint chips (Light Gray, Charcoal, Light Sandstone and Black). Minor sticking of four paint chips. Pages only. Price: $100.
---------------------------------------------------------     


Year: 1983  (Item #J1028)
  -   Photo 1    Photo 2  
BUICK (Skyhawk, Skylark, Century, Regal, LeSabre, Electra, Riviera and Station Wagons), "Buick Paint, Upholstery & Data Book":
12x11x2. Price: $125.
---------------------------------------------------------     


Year: 1983  (Item #J1134)
  -   Photo 1    Photo 2  
BUICK (Skyhawk, Skylark, Century, Regal, LeSabre and Electra), "Buick Paint, Upholstery (Photos) & Data Book - Fleet":
12x10x1. For commercial, rental and leasing purchasers. Includes photographs of paint chips and upholstery materials. Price: $75.
---------------------------------------------------------     


Year: 1983  (Item #J1135)
  -   Photo 1    Photo 2  
BUICK (Skyhawk, Skylark, Century, Regal, LeSabre, Electra, Park Avenue, Reatta, Riviera and Century, LeSabre and Electra Wagons), "Buick Data Book - Fleet":
12x10x1. For commercial, rental and leasing purchasers. Includes photographs of paint chips and upholstery materials. Price: $40.
---------------------------------------------------------     


Year: 1984  (Item #H2769)
  -   Photo 1   
BUICK (Skyhawk, Skylark, Century, Regal, LeSabre, Electra, Riviera and Station Wagons), "Accent Stripes / Molding Colors Transparency":
11x9. (A) Price: $5.
---------------------------------------------------------     


Year: 1984  (Item #H3286)
  -   Photo 1   
BUICK (Century Olympia), "Buick's On the Road to the Olympics":
2 page color sheet, 11x9. Front of sheet is photograph showing three-quarter frontal view of white Buick Century Olympia 4-Door Sedan parked in front of building with U.S. Olympics emblem, with discussion. Reverse side has two photographs showing interior and wheel, with list of features. Dealer databook insert. (A) Price: $20.
---------------------------------------------------------     


Year: 1984  (Item #J1283)
  -   Photo 1    Photo 2  
BUICK (Skyhawk, Skylark, Century, Regal, LeSabre, Electra, Park Avenue, Riviera and Skyhawk, Century, LeSabre and Electra Wagons), "Buick Paint, Upholstery & Data Book - Pages Only":
11x9x2. Pages only. Price: $100.
---------------------------------------------------------     


Year: 1985  (Item #H3288)
  -   Photo 1   
BUICK (Skyhawk, Skylark, Century, Regal, LeSabre, Electra and Riviera), "Buick Accent Stripes":
2 page color sheet, 11x5. Transparent sheet has paint chips for accent stripes, color names and code numbers. Dealer databook insert. (A) Price: $10.
---------------------------------------------------------     


Year: 1985  (Item #J1094)
  -   Photo 1    Photo 2  
BUICK (Skyhawk, Skylark, Somerset, Century, Regal, LeSabre, Electra, Park Avenue, Riviera and Skyhawk, Century, LeSabre and Electra Wagons), "Buick Paint, Upholstery & Data Book":
12x11x3. Price: $125.
---------------------------------------------------------     


Year: 1986  (Item #H3455)
  -   Photo 1   
BUICK, "Buick LeSabre Grand National: We're Looking for a Few Good Drivers":
2 page color sheet, 11x9. Front of sheet is photograph showing three-quarter frontal view of black Buick LeSabre Grand National Special Edition Coupe (only 117 were built), with discussion printed in white lettering. Reverse side has five photographs showing three-quarter rear view, dashboard, ribbed quarter-window closeout, Wide Eagle GT blackwall and 3.8 litre engine, with list of features. Dealer databook insert. (A) Price: $25.
---------------------------------------------------------     


Year: 1986  (Item #J1282)
  -   Photo 1    Photo 2  
BUICK (Skyhawk, Skylark, Somerset, Century, Regal, LeSabre, Electra, Park Avenue, Riviera and Skyhawk, Century, LeSabre and Electra Wagons), "Buick Paint, Upholstery & Data Book - Pages Only":
11x9x2. Pages only. Price: $100.
---------------------------------------------------------     


Year: 1988  (Item #H2851)
  -   Photo 1    Photo 2  
BUICK (Skyhawk, Skylark, Century, Regal, LeSabre, Electra, Riviera and Station Wagons), "Buick Action Library: Product and Marketing Training":
Brown vinyl cover, with gold and white lettering and gold and brown Buick emblem, has gold line drawing showing Buick 2-Door Sedan. Contains: a) two 50 min. VHS tapes showing features of new Buick model line-up; and b) looseleaf notebook which is divided with index-tab pages into sections by models of information to use with the training tapes. 88 pages. (A) Price: $40.
---------------------------------------------------------     


Year: 1989  (Item #H2736)
  -   Photo 1   
BUICK, "Buick Motor Vehicles with Standard Equipment (Prices)":
41 pages. Sheets list all body styles for Buick models, with Manufacturer's Suggested Retail Price (MSRP), Body Type Code (VIN) and destination charge. (A) Price: $10.
---------------------------------------------------------     


Year: 1990  (Item #J1359)
  -   Photo 1    Photo 2   Photo 3  
BUICK (Skylark, Century, Regal, LeSabre, Electra, Park Avenue, Riviera, Reatta and Estate Wagon), "Buick Paint, Upholstery & Data Book":
12x11x2. Price: $100.
---------------------------------------------------------     


Year: 1990  (Item #J1360)
  -   Photo 1    Photo 2  
BUICK (Skylark, Century, Regal, LeSabre, Electra, Park Avenue, Riviera, Reatta and Estate Wagon), "Buick Data Book":
12x11x1 1/2. Price: $50.
---------------------------------------------------------     


Year: 1992  (Item #J1361)
  -   Photo 1    Photo 2   Photo 3  
BUICK (Skylark, Century, Regal, LeSabre, Roadmaster, Park Avenue and Riviera), "Buick Paint, Upholstery & Data Book":
12x11x3. Price: $125.
---------------------------------------------------------     


Year: 1993  (Item #J1362)
  -   Photo 1    Photo 2  
BUICK (Skylark, Century, Regal, LeSabre, Roadmaster, Park Avenue and Riviera), "Buick Competitive Advantage Comparisons Book":
12x11x2. Price: $50.
---------------------------------------------------------     


Year: 1995  (Item #J1363)
  -   Photo 1    Photo 2  
BUICK (Skylark, Century, Regal, LeSabre, Roadmaster, Park Avenue and Riviera), "Buick Competitive Advantage Comparisons Book":
12x11x2. Price: $50.
---------------------------------------------------------     


Year: 1996  (Item #J1364)
  -   Photo 1    Photo 2   Photo 3   Photo 4  
BUICK (Skylark, Century, Regal, LeSabre, Roadmaster, Park Avenue and Riviera), "Buick Paint, Upholstery & Data Book":
12x11x3. Price: $125.
---------------------------------------------------------     

 
 
 
 
 


Year: 1956  (Item #H3871)
BUICK, "DuPont Colors - Buick":
Two 2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Buick automobiles. Reverse side has "Color Code Numbers" and explanation of solid, two-tone and three-tone color combinations. Sheet 2 is a continuation. Reverse side has chart listing paint names and code numbers for 1952-55 models. Bulletin No. 27. Dealer databook inserts. Shows aging and handling; therefore, therefore, price has been reduced. Dated Nov. 10, 1955. (C)


Year: 1968  (Item #H1264)
BUICK (Special, Skylark, GS 350/400, LeSabre, Wildcat, Electra and Riviera), "Buick Features":
13x10x1. Book is divided into sections on each model, with information on body, engine, chassis, options and technical specifications. Includes paint chips. Well illustrated with photo renderings and drawings. Covers all body styles for each model. 102 pages (page 53/54 with half of Sport Wagon specifications and photographs of concealed windshield wipers and anti-theft key warning system is missing). (C)

 
 
 
BUICK SALES LITERATURE
1903 to 1927 :: 1931 to 1934 :: 1935 to 1941 :: 1942 to 1949 :: 1950 to 1953 :: 1954 to 1957
1958 to 1961 :: 1962 to 1965 :: 1966 to 1969 :: 1970 to 1972 :: 1973 to 1978 :: 1980 to 1985
1986 to 1989 :: 1990 to 1997 :: 1998 to 2001 :: 2002 to 2005
Ambu/Hears/Limo :: Multiple Makes >> Buick/Oldsmobile :: Buick/Pontiac
 
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McLellan's Automotive History, 9111 Longstaff Drive, Houston, TX 77031-2711
Phone: (713) 772-3285
Copyright © 1997-2010

 
 
 
BUICK
LITERATURE
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