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Year: 1959 (Item #H1303) -
AMC, "Rambler American": 28 pages, 6x9. Book
contains a brief history of Rambler, information
on models, styling, durability, interiors, engine,
transmissions, power train, suspension system,
standard and optional equipment. Well illustrated
with photographs, photo renderings and drawings,
including dimensional drawings for sedan and station
wagon. I.D. #AM-59-7009. (A) Price: $65.
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Year: 1969 (Item #H4111) -
AMC (Javelin, Rebel and Ambassador), "Special
Notice to American Motors' Owners: American Motors
is having a Red, White & Blue Sale": 6 page
non-color folder, 8x7. White cover, with red and
blue lettering, has photograph of man holding
steering wheel. Folder opens to 9x17 layout with
three photographs showing three-quarter frontal
view of Javelin SST 2-Door Hardtop, Rebel SST
2-Door Hardtop and Ambassador SST 4-Door Sedan,
with discussion. Tear-off card for salesman has
information on "How to prospect your American
Motors' Owners" on one side and "Prospect Follow-Up
Record / Results" form on reverse side. One additional
photograph show accessories that came with the
sale price. Back cover has place for salesman
to put business card. Minor discoloration on back
cover. (B) Price: $25.
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Year: 1969 (Item #H4118) -
AMC, "Salesmakers: Javelin vs. Firebird":
2 page non-color sheet, 11x9. Front of sheet is
red, white and blue, with white lettering, and
has two white-on-red line drawings showing side
views of American Motors Javelin 2-Door Hardtop
and Pontiac Firebird 2-Door Hardtop, with chart
comparing features and prices. Reverse side has
same two drawings and continuation of comparison.
(A) Price: $15.
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Year: 1970 (Item #H4119) -
AMC, "Presenting the Rebel": 92 pages "Product
Sales Information Program" for American Motors
salesmen. Book has photographs of American Motors
Rebel Station Wagon (though cover shows 2-door
hardtop model) and discussion is a walkaround
explaining features of the wagon. Well illustrated.
I.D. #AM-ST-70-6. (A) Price: $45.
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Year: 1970 (Item #H4124) -
AMC (Gremlin), "The New American Car": 11x17.
Sheet has photograph showing side view of white
American Motors Gremlin Hatchback, with discussion
and price. Sheet was mailed to dealers to show
them how an ad in magazines would appear. Folded
for mailing. (A) Price: $25.
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Year: 1970 (Item #H4125) -
AMC (Gremlin), "How to Save Yourself a Load of
Uncle Sam's Good Dollars": 4 page non-color
folder, 11x12. White cover, with blue lettering,
opens to three page (panel) photograph showing
side view of American Motors Gremlin Hatchback,
with discussion. Reverse side has three photo
renderings showing American Motors Hornet, Rebel
and Javelin 2-Door Hardtops, with descriptive
captions. Tear-off card for salesman has information
on "How Gremlin Prospecting Works" on one side
and "Prospect Follow-Up Record / Results" form
on reverse side. Edges have minor discoloration.
(A) Price: $25.
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Year: 1971 (Item #H4137) -
AMC, "Gremlin": 2 page color sheet, 11x9.
Front of sheet is white, with black lettering,
and frames photograph showing three-quarter rear
view of Brilliant Green American Motors Gremlin
4-Passenger Sedan parked in outdoor setting, with
description. Reverse side has photograph showing
three-quarter rear view of Quick Silver Gremlin
2-Door Sedan with red rally stripes, with description.
Dealer databook insert. (A) Price: $10.
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Year: 1971 (Item #H4138) -
AMC, "Hornet Sportabout / SST": 2 page color
sheet, 11x9. Front of sheet is white, with black
lettering, and frames photograph showing three-quarter
rear view of Golden Lime American Motors Hornet
Sportabout Station Wagon parked in outdoor setting,
with description. Reverse side has photograph
showing three-quarter frontal view of Snow White
Hornet SST 2-Door Sedan with black vinyl roof,
with description. Dealer databook insert. (A)
Price: $10.
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Year: 1971 (Item #H4139) -
AMC, "Hornet / Hornet SST": 2 page color sheet,
11x9. Front of sheet is white, with black lettering,
and frames photograph showing side view of Meadow
Green American Motors Hornet SST 4-Door Sedan,
with green vinyl roof, parked in outdoor setting,
with description. Reverse side has photograph
showing three-quarter frontal view of Matador
Red Hornet 4-Door Sedan, with description. Dealer
databook insert. (A) Price: $10.
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Year: 1971 (Item #H4140) -
AMC, "Hornet / Hornet SC-360": 2 page color
sheet, 11x9. Front of sheet is white, with black
lettering, and frames photograph showing three-quarter
rear view of Canary Yellow American Motors Hornet
2-Door Sedan parked in outdoor desert setting,
with description. Reverse side has photograph
showing three-quarter frontal view of Electric
Blue Hornet SC-360 2-Door Sedan, with white rally
stripe, with description. Dealer databook insert.
(A) Price: $10.
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Year: 1971 (Item #H4142) -
AMC, "Javelin / Matador": 2 page color sheet,
11x9. Front of sheet is white, with black lettering,
and frames photograph showing three-quarter frontal
view of Electric Blue American Motors Javelin
2-Door Hardtop parked on beach, with description.
Reverse side has photograph showing three-quarter
frontal view of Deep Maroon Matador 4-Door Sedan,
with black vinyl roof, with description. Dealer
databook insert. (A) Price: $10.
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Year: 1971 (Item #H4143) -
AMC, "Matador": 2 page color sheet, 11x9.
Front of sheet is white, with black lettering,
and frames photograph showing three-quarter frontal
view of Matador Red American Motors Matador 2-Door
Hardtop, with black vinyl roof, parked in outdoor
setting. Reverse side has photograph showing three-quarter
rear view of Midway Blue Matador Station Wagon,
with woodgrain paneling, with description. Dealer
databook insert. (A) Price: $10.
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Year: 1971 (Item #H4144) -
AMC, "Ambassador Brougham / SST": 2 page color
sheet, 11x9. Front of sheet is white, with black
lettering, and frames photograph showing three-quarter
rear view of Burnished Brown American Motors Ambassador
Brougham Station Wagon, with woodgrain paneling,
parked at marina. Reverse side has photograph
showing three-quarter frontal view of Canary Yellow
and Classic Black Ambassador SST 2-Door Hardtop,
with description. Dealer databook insert. (A)
Price: $10.
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Year: 1971 (Item #H4145) -
AMC, "Ambassador SST": 2 page color sheet,
11x9. Front of sheet is white, with black lettering,
and frames photograph showing side view of Deep
Maroon American Motors Ambassador SST 4-Door Sedan
parked in front of ornate fountain. Reverse side
has photograph showing three-quarter rear view
of Limelight Green and Classic Black Ambassador
SST Station Wagon, with description. Dealer databook
insert. (A) Price: $10.
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Year: 1971 (Item #H4146) -
AMC, "Ambassador DPL": 2 page (single-side
printed) color sheet, 11x9. Front of sheet is
white, with black lettering, and frames photograph
showing three-quarter frontal view of Charcoal
Gray American Motors Ambassador DPL 4-Door Sedan
with Black top. (A) Price: $5.
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Year: 1973 (Item #H3341) -
AMC (Gremlin, Javelin, Matador, Ambassador and
Hornet), "You Lead the Way Again with an Even
Stronger Buyer Protection Plan -- AMC": 12
page non-color catalog, 9x11. Black cover with
white lettering and red, white and blue lines
and AMC emblem. Brochure discusses features of
AMC's "Buyer Protection Plan" and it's advantage
to dealers who sell it. Includes photographs and
drawings illustrating letters, display materials
and supporting materials that were available to
dealers. Comes with separate 8 page listing of
body styles and code numbers, dimensions and specifications
and original mailing envelope, postmarked Nov.
2-'72. (A) Price: $25.
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Year: 1976 (Item #H3343) -
AMC (Pacer, Gremlin, Hornet and Matador), "AMC
Exterior Colors": 2 page color sheet, 11x9.
White sheet, with black lettering, has twenty
paint chips showing paint colors that were available,
with color names and code numbers. Dealer databook
insert. (A) Price: $30.
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Year: 1977 (Item #H3304) -
AMC, "Customized for California: The Gremlin Sundowner":
2 page (single-side printed) non-color sheet,
11x9. White sheet, with black lettering, is sample
of two 10x4 advertisements that an AMC dealer
could use to promote the AMC Gremlin Sundowner
2-Door Sedan to the California market. Includes
two drawings showing three- quarter frontal views
of car, with lists of features. (A) Price:
$15.
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Year: 1977 (Item #H3344) -
AMC, "AMC Matador Barcelona II": Press photo,
8x10. Photograph shows three-quarter frontal view
of American Motors Matador Barcelona II Coupe.
Photograph was sent to "All AMC Dealers - California"
and has sheet listing features of California Edition
option package, colors, equipment and price and
photo has information written at bottom left corner.
(A) Price: $10.
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Year: 1980 (Item #J1130) -
AMC (Spirit, AMX, Concord, Pacer and Eagle), "AMC
Paint & Data Book": 12x10x1. Includes photographs
of upholstery materials. Price: $75.
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Year: 1980 (Item #H3320) -
AMC (AMX, Spirit, Concord, Pacer and Eagle), "AMC
Paint, Seat, Trim Colors": 4 page color folder,
11x9. White cover, with black lettering and red,
white and blue AMC emblem, has eighteen paint
chips showing paint colors available, with color
names and code numbers. Folder opens to 11x17
layout with twenty-four photographs showing leather,
vinyl and fabric upholstery fabrics and trim available,
with color names and code numbers. Back cover
has eleven photographs showing vinyl roof colors
available, with color names and code numbers.
Dealer databook insert. Dated Jun. 1979. I.D.
#AM3301. (A) Price: $30.
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Year: 1981 (Item #J1043) -
AMC (Eagle, Spirit and Concord), "AMC Data Book":
12x10x2. Price: $50.
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Year: 1981 (Item #H2782) -
AMC, "AMC DRB Pocket Reference: 1979-1980-1981":
50 pages, 7x4. Sb book is an index to all "Diagnosis
& Repair Bulletins" published during these years
for American Motos Corporation vehicles. Dated
Jan. 1981. (A) Price: $10.
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Year: 1982 (Item #J1056) -
AMC (Eagle, Spirit and Concord), "AMC Paint &
Data Book": 12x10x2. Price: $75.
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Year: 1982 (Item #H2818) -
AMC (Eagle, Spirit and Concord), "AMC Competitive
Comparison Handbook": 196 pages, 9x4. Red,
white, blue and yellow cover has photo renderings
showing AMC Eagle SX/R Sport Coupe, Eagle Station
Wagon, Spirit DL Liftback and Concord Limited
2-Door Sedan. Sb book compares standard equipment
for AMC models to comparable competitor models.
Very well illustrated with photographs and drawings.
Dated 9/81. Form No. 2422-858-13. (A) Price:
$15.
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Year: 1988 (Item #H2685) -
AMC, "The Premier: Eagle - Exterior Colors":
2 page (single-side printed) color sheet. Sheet
has ten paint chips. Holes punched for insertion
in dealer databook. (A) Price: $5.
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