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McLellan's Automotive History

Find Your Make

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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Dealer literature index
 

AMC dealer literature

Grading System for "H" Literature
A = Excellent condition. Shows little or no use.
B = Item shows normal wear, as used by a dealership for one year. No damage.
C = Well used, with some damage, but book is useable as a reference.

About dealer showroom albums which have a "J" in the Item No.
1) "J" books are a combination of "A" and "B" quality, unless a problem is noted, but most are "A"s. See "Abbreviations & Product Info"
2) We have not gone through and counted every page in a "J" book, but books appear to be complete.
3) We are constantly having requests for these "J" items, and we want to make them available to you quickly, therefore we are giving less information and offering them at reduced prices.
 


Year: 1959  (Item #H1303)
  -   Photo 1    Photo 2  
AMC, "Rambler American":
28 pages, 6x9. Book contains a brief history of Rambler, information on models, styling, durability, interiors, engine, transmissions, power train, suspension system, standard and optional equipment. Well illustrated with photographs, photo renderings and drawings, including dimensional drawings for sedan and station wagon. I.D. #AM-59-7009. (A) Price: $65.
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Year: 1969  (Item #H4111)
  -   Photo 1    Photo 2   
AMC (Javelin, Rebel and Ambassador), "Special Notice to American Motors' Owners: American Motors is having a Red, White & Blue Sale":
6 page non-color folder, 8x7. White cover, with red and blue lettering, has photograph of man holding steering wheel. Folder opens to 9x17 layout with three photographs showing three-quarter frontal view of Javelin SST 2-Door Hardtop, Rebel SST 2-Door Hardtop and Ambassador SST 4-Door Sedan, with discussion. Tear-off card for salesman has information on "How to prospect your American Motors' Owners" on one side and "Prospect Follow-Up Record / Results" form on reverse side. One additional photograph show accessories that came with the sale price. Back cover has place for salesman to put business card. Minor discoloration on back cover. (B) Price: $25.
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Year: 1969  (Item #H4118)
  -   Photo 1   
AMC, "Salesmakers: Javelin vs. Firebird":
2 page non-color sheet, 11x9. Front of sheet is red, white and blue, with white lettering, and has two white-on-red line drawings showing side views of American Motors Javelin 2-Door Hardtop and Pontiac Firebird 2-Door Hardtop, with chart comparing features and prices. Reverse side has same two drawings and continuation of comparison. (A) Price: $15.
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Year: 1970  (Item #H4119)
  -   Photo 1   
AMC, "Presenting the Rebel":
92 pages "Product Sales Information Program" for American Motors salesmen. Book has photographs of American Motors Rebel Station Wagon (though cover shows 2-door hardtop model) and discussion is a walkaround explaining features of the wagon. Well illustrated. I.D. #AM-ST-70-6. (A) Price: $45.
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Year: 1970  (Item #H4124)
  -   Photo 1   
AMC (Gremlin), "The New American Car":
11x17. Sheet has photograph showing side view of white American Motors Gremlin Hatchback, with discussion and price. Sheet was mailed to dealers to show them how an ad in magazines would appear. Folded for mailing. (A) Price: $25.
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Year: 1970  (Item #H4125)
  -   Photo 1    Photo 2   
AMC (Gremlin), "How to Save Yourself a Load of Uncle Sam's Good Dollars":
4 page non-color folder, 11x12. White cover, with blue lettering, opens to three page (panel) photograph showing side view of American Motors Gremlin Hatchback, with discussion. Reverse side has three photo renderings showing American Motors Hornet, Rebel and Javelin 2-Door Hardtops, with descriptive captions. Tear-off card for salesman has information on "How Gremlin Prospecting Works" on one side and "Prospect Follow-Up Record / Results" form on reverse side. Edges have minor discoloration. (A) Price: $25.
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Year: 1971  (Item #H4137)
  -   Photo 1   
AMC, "Gremlin":
2 page color sheet, 11x9. Front of sheet is white, with black lettering, and frames photograph showing three-quarter rear view of Brilliant Green American Motors Gremlin 4-Passenger Sedan parked in outdoor setting, with description. Reverse side has photograph showing three-quarter rear view of Quick Silver Gremlin 2-Door Sedan with red rally stripes, with description. Dealer databook insert. (A) Price: $10.
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Year: 1971  (Item #H4138)
  -   Photo 1   
AMC, "Hornet Sportabout / SST":
2 page color sheet, 11x9. Front of sheet is white, with black lettering, and frames photograph showing three-quarter rear view of Golden Lime American Motors Hornet Sportabout Station Wagon parked in outdoor setting, with description. Reverse side has photograph showing three-quarter frontal view of Snow White Hornet SST 2-Door Sedan with black vinyl roof, with description. Dealer databook insert. (A) Price: $10.
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Year: 1971  (Item #H4139)
  -   Photo 1   
AMC, "Hornet / Hornet SST":
2 page color sheet, 11x9. Front of sheet is white, with black lettering, and frames photograph showing side view of Meadow Green American Motors Hornet SST 4-Door Sedan, with green vinyl roof, parked in outdoor setting, with description. Reverse side has photograph showing three-quarter frontal view of Matador Red Hornet 4-Door Sedan, with description. Dealer databook insert. (A) Price: $10.
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Year: 1971  (Item #H4140)
  -   Photo 1   
AMC, "Hornet / Hornet SC-360":
2 page color sheet, 11x9. Front of sheet is white, with black lettering, and frames photograph showing three-quarter rear view of Canary Yellow American Motors Hornet 2-Door Sedan parked in outdoor desert setting, with description. Reverse side has photograph showing three-quarter frontal view of Electric Blue Hornet SC-360 2-Door Sedan, with white rally stripe, with description. Dealer databook insert. (A) Price: $10.
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Year: 1971  (Item #H4142)
  -   Photo 1   
AMC, "Javelin / Matador":
2 page color sheet, 11x9. Front of sheet is white, with black lettering, and frames photograph showing three-quarter frontal view of Electric Blue American Motors Javelin 2-Door Hardtop parked on beach, with description. Reverse side has photograph showing three-quarter frontal view of Deep Maroon Matador 4-Door Sedan, with black vinyl roof, with description. Dealer databook insert. (A) Price: $10.
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Year: 1971  (Item #H4143)
  -   Photo 1   
AMC, "Matador":
2 page color sheet, 11x9. Front of sheet is white, with black lettering, and frames photograph showing three-quarter frontal view of Matador Red American Motors Matador 2-Door Hardtop, with black vinyl roof, parked in outdoor setting. Reverse side has photograph showing three-quarter rear view of Midway Blue Matador Station Wagon, with woodgrain paneling, with description. Dealer databook insert. (A) Price: $10.
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Year: 1971  (Item #H4144)
  -   Photo 1   
AMC, "Ambassador Brougham / SST":
2 page color sheet, 11x9. Front of sheet is white, with black lettering, and frames photograph showing three-quarter rear view of Burnished Brown American Motors Ambassador Brougham Station Wagon, with woodgrain paneling, parked at marina. Reverse side has photograph showing three-quarter frontal view of Canary Yellow and Classic Black Ambassador SST 2-Door Hardtop, with description. Dealer databook insert. (A) Price: $10.
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Year: 1971  (Item #H4145)
  -   Photo 1   
AMC, "Ambassador SST":
2 page color sheet, 11x9. Front of sheet is white, with black lettering, and frames photograph showing side view of Deep Maroon American Motors Ambassador SST 4-Door Sedan parked in front of ornate fountain. Reverse side has photograph showing three-quarter rear view of Limelight Green and Classic Black Ambassador SST Station Wagon, with description. Dealer databook insert. (A) Price: $10.
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Year: 1971  (Item #H4146)
  -   Photo 1   
AMC, "Ambassador DPL":
2 page (single-side printed) color sheet, 11x9. Front of sheet is white, with black lettering, and frames photograph showing three-quarter frontal view of Charcoal Gray American Motors Ambassador DPL 4-Door Sedan with Black top. (A) Price: $5.
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Year: 1973  (Item #H3341)
  -   Photo 1   
AMC (Gremlin, Javelin, Matador, Ambassador and Hornet), "You Lead the Way Again with an Even Stronger Buyer Protection Plan -- AMC":
12 page non-color catalog, 9x11. Black cover with white lettering and red, white and blue lines and AMC emblem. Brochure discusses features of AMC's "Buyer Protection Plan" and it's advantage to dealers who sell it. Includes photographs and drawings illustrating letters, display materials and supporting materials that were available to dealers. Comes with separate 8 page listing of body styles and code numbers, dimensions and specifications and original mailing envelope, postmarked Nov. 2-'72. (A) Price: $25.
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Year: 1976  (Item #H3343)
  -   Photo 1   
AMC (Pacer, Gremlin, Hornet and Matador), "AMC Exterior Colors":
2 page color sheet, 11x9. White sheet, with black lettering, has twenty paint chips showing paint colors that were available, with color names and code numbers. Dealer databook insert. (A) Price: $30.
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Year: 1977  (Item #H3304)
  -   Photo 1   
AMC, "Customized for California: The Gremlin Sundowner":
2 page (single-side printed) non-color sheet, 11x9. White sheet, with black lettering, is sample of two 10x4 advertisements that an AMC dealer could use to promote the AMC Gremlin Sundowner 2-Door Sedan to the California market. Includes two drawings showing three- quarter frontal views of car, with lists of features. (A) Price: $15.
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Year: 1977  (Item #H3344)
  -   Photo 1   
AMC, "AMC Matador Barcelona II":
Press photo, 8x10. Photograph shows three-quarter frontal view of American Motors Matador Barcelona II Coupe. Photograph was sent to "All AMC Dealers - California" and has sheet listing features of California Edition option package, colors, equipment and price and photo has information written at bottom left corner. (A) Price: $10.
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Year: 1980  (Item #J1130)
  -   Photo 1    Photo 2  
AMC (Spirit, AMX, Concord, Pacer and Eagle), "AMC Paint & Data Book":
12x10x1. Includes photographs of upholstery materials. Price: $75.
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Year: 1980  (Item #H3320)
  -   Photo 1   
AMC (AMX, Spirit, Concord, Pacer and Eagle), "AMC Paint, Seat, Trim Colors":
4 page color folder, 11x9. White cover, with black lettering and red, white and blue AMC emblem, has eighteen paint chips showing paint colors available, with color names and code numbers. Folder opens to 11x17 layout with twenty-four photographs showing leather, vinyl and fabric upholstery fabrics and trim available, with color names and code numbers. Back cover has eleven photographs showing vinyl roof colors available, with color names and code numbers. Dealer databook insert. Dated Jun. 1979. I.D. #AM3301. (A) Price: $30.
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Year: 1981  (Item #J1043)
  -   Photo 1    Photo 2  
AMC (Eagle, Spirit and Concord), "AMC Data Book":
12x10x2. Price: $50.
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Year: 1981  (Item #H2782)
  -   Photo 1   
AMC, "AMC DRB Pocket Reference: 1979-1980-1981":
50 pages, 7x4. Sb book is an index to all "Diagnosis & Repair Bulletins" published during these years for American Motos Corporation vehicles. Dated Jan. 1981. (A) Price: $10.
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Year: 1982  (Item #J1056)
  -   Photo 1    Photo 2  
AMC (Eagle, Spirit and Concord), "AMC Paint & Data Book":
12x10x2. Price: $75.
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Year: 1982  (Item #H2818)
  -   Photo 1   
AMC (Eagle, Spirit and Concord), "AMC Competitive Comparison Handbook":
196 pages, 9x4. Red, white, blue and yellow cover has photo renderings showing AMC Eagle SX/R Sport Coupe, Eagle Station Wagon, Spirit DL Liftback and Concord Limited 2-Door Sedan. Sb book compares standard equipment for AMC models to comparable competitor models. Very well illustrated with photographs and drawings. Dated 9/81. Form No. 2422-858-13. (A) Price: $15.
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Year: 1988  (Item #H2685)
  -   Photo 1   
AMC, "The Premier: Eagle - Exterior Colors":
2 page (single-side printed) color sheet. Sheet has ten paint chips. Holes punched for insertion in dealer databook. (A) Price: $5.
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AMC SALES LITERATURE
1958 to 1961 :: 1962 to 1964 :: 1965 to 1967 :: 1968 to 1971 :: 1972 to 1974 :: 1975 to 1979 :: 1980 to 1988 :: Taxi Cabs
 
AMC DEALER LITERATURE
 
AMC BOOKS :: AMC MANUALS :: AMC MAGAZINES :: AMC MEMORABILIA
 
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McLellan's Automotive History, 9111 Longstaff Drive, Houston, TX 77031-2711
Phone: (713) 772-3285
Copyright © 1997-2017
 
S&H | Site map | A to Z index | Automotive literature - All makes
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Copyright Notice
 
SALES LITERATURE DEALER LITERATURE OUT-OF-PRINT BOOKS MAGAZINES
- Cars & Trucks
      Individual Makes
      Multiple Makes
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- Ambulances / Hearses / Limousines
- Aviation
- Industrial Vehicles
(Buses / Engines / Fire Trucks /
Snow Plows / Tractors / Trains)
- Campers / Motorhomes / Trailers
- Electric Vehicles
- Horse Drawn Buggies
- Kit Cars and Replicars
- Marine
- Police Vehicles
- Sports Vehicles
- Taxi Cabs
- Cars & Trucks
      Individual Makes and Multiple Makes
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- Ambulances / Hearses / Limousines
- Industrial Vehicles
(Buses / Engines / Fire Trucks /
Snow Plows / Tractors / Trains)
- Coachbuilders
- Electric Vehicles
- General Interest
- Kit Cars and Replicars
- Police Vehicles
- Taxi Cabs

RACING & SHOW PROGRAMS
- Individual Makes
- Multiple Makes
- General Interest
- By Make and Multiple Makes
- Annuals
- Automobile Quarterly
- General Interest
- Manuals
- Owners Manuals
- Racing

OWNER'S MANUALS / MANUALS
- Individual Makes
- Multiple Makes
- Industrial Vehicles
- Sports Vehicles
- Taxi Cabs
- Individual Makes and Multiple Makes
- Coachbuilders
- General Interest
- Kit Cars & Replicars
- Industrial Vehicles

MEMORABILIA
- Individual Makes and Multiple Makes
- Ambulances / Hearses / Limousines
- Auction Catalogs
- Coachbuilders
- Electric Vehicles
- General Interest
- Kit Cars and Replicars
- Racing
- Toys
- Trains
- Industrial Vehicles
(Buses / Engines / Fire Trucks / Snow Plows / Tractors / Trains)
 
 
 
Abbreviations & Product Info
SALES LITERATURE
Cars & Trucks
1958 to 1961
1962 to 1964
1965 to 1967
1968 to 1971
1972 to 1974

1975 to 1979
1980 to 1988
Taxi Cabs
 
DEALER LIT
BOOKS
MANUALS
MAGAZINES
MEMORABILIA
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McLellan's Automotive History is permanently closed and for sale.
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