Willys 1930 1931 1937 1938 1940 1950 sales literature

Year: 1930  (Item #B26042)  -   Photo 1   
WILLYS (Roadster): Photograph, 8x10. Photograph shows three-quarter frontal view of Willys-Knight Roadster, with tile-look door, parked in outdoor setting. Photograph was produced in the 1960's from original factory negative. Price:- $10.
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Year: 1937  (Item #B3388)  -   Photo 1   
WILLYS (Model 37), "Willys: The Surprise Car of the Year": 12 page non-color folder, 6x3. Yellow and white cover, with black lettering, has frontal view photograph of Willys automobile caught up in a whirlwind. Nine photographs show exterior and interior of sedan and coupe models. Includes discussion and an "Estimate Of How Willys Can Pay For Itself Within 35,000 Miles". Price:- $40.
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Year: 1938  (Item #B16782)  -   Photo 1   
WILLYS (Model 38), "Willys Pictorial: Join the Smart Crowd -- Save Half Your Gas!": 8 page non-color catalog, 15x11. Brown and white cover, with brown and white lettering, has brown-toned photograph showing grille and headlights on Willys automobile. Thirty-eight photograph, photo renderings and drawings, including nice two page centerfold showing three-quarter frontal view of Willys 4-Door Sedan, show exterior, interior, engine, chassis, mechanical parts and features of the Willys 4-Door Sedan, Coupe and 1/2-ton Cab Pick-Up truck. Includes discussion, specifications and testimonials by car owners. Folded for mailing; therefore, price has been reduced. Price:- $35.
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Year: 1950  (Item #B37406)  -   Photo 1    Photo 2  
WILLYS (Pickup Truck), "4 Wheel Drive Goes Through When Other Cars Can't": 16 page part-color folder, 6x8. Brown and white mailer style cover, with black lettering, has photo rendering showing three-quarter frontal view of brown Willys Pickup Truck loaded with crates. Folder opens to 22x17 layout with eight photo renderings and drawings, including two page photo rendering showing three-quarter frontal view of blue Willys Jeep Pickup Truck, showing exterior and features, with discussion and rear and side view dimensional drawings. Reverse side has eleven photo renderings and drawings showing engine, mechanical parts, features and ways in which a Willys Pickup Truck can be used, with discussion and specifications. Form No. 4WDTM1-3CM-350. Price:- $35.
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Year: 1950  (Item #B36932)  -   Photo 1    Photo 2
WILLYS, "Willys Sedan Delivery: Costs Less to Buy -- Costs Less to Run": 16 page part-color folder, 6x8. White cover, with black lettering, has photograph showing grille and headlights on Willys Sedan Delivery vehicle. Folder opens once to 11x17 layout with seven photo renderings and drawings showing Willys F-Head Hurricane engine and mechanical features, with discussion, then opens to 22x17 layout with two page photo rendering showing three-quarter frontal view of brown Willys Sedan Delivery, seven photo renderings and drawings showing features and rear, top and side view dimensional drawings, with discussion. Reverse side has five additional drawings illustrating features, with discussion and specifications. Form No. SD 73 MI-80M-350. Price:- $35.
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Year: 1950  (Item #B37290)  -   Photo 1    Photo 2  
WILLYS (Panel Delivery [Willys]): 8 page part-color folder, 6x9. Gray mailer style cover, with brown and black lines, has three drawings showing three-quarter frontal, rear and three-quarter rear views of Willys Panel Delivery truck. Folder opens once to 6x17 layout with eight drawings showing exterior, interior, engine and features, with discussion, then opens to 12x17 layout with ten drawings showing exterior, features and accessories, with discussion. Back cover has specifications and interior, rear and side view dimensional drawings. Cover has dealer label. I.D. #PDCM1-3CM-949. Price:- $25.
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Year: 1950/51  (Item #B12685)  -   Photo 1    Photo 2  
WILLYS (1/2-Ton Pickup Truck), "New Low Cost Hauling: A New Standard of Truck Value": 8 page part-color folder, 6x8. White cover, with red and black lettering, has three-quarter frontal view of front half of Willys 1/2-Ton Pickup Truck. Folder opens to 22x17 layout with nice two page three-quarter frontal view photo rendering of green Willys 1/2 Ton Pickup Truck, five drawings of features, rear and side view dimensional drawings, and discussion. Reverse side has eleven red toned photo renderings and drawings showing exterior, engine, mechanical parts and ways in which the Willys Pickup can be used, with discussion and specifications. Form No. HTTMI-3CM-350. Price:- $30.
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Year: 1950/51  (Item #B34689)  -   Photo 1    Photo 2  
WILLYS (1/2-Ton Pickup Truck), "New Low Cost Hauling: A New Standard of Truck Value": 8 page part-color folder, 6x8. White cover, with red and black lettering, has three-quarter frontal view of front half of Willys 1/2-Ton Pickup Truck. Folder opens to 22x17 layout with nice two page three-quarter frontal view photo rendering of green Willys 1/2 Ton Pickup Truck, five drawings of features, rear and side view dimensional drawings, and discussion. Reverse side has eleven red toned photo renderings and drawings showing exterior, engine, mechanical parts and ways in which the Willys Pickup can be used, with discussion and specifications. Cover has minor blemish; therefore, price has been reduced. Form No. HTTMI-3CM-350. Price:- $25.
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Year: 1951/52  (Item #B13054)  -   Photo 1   
WILLYS (Willys-Overland Universal Jeep, Station Wagon and 1-Ton Truck), "Don't Handle with Care": 12 page non-color folder, 4x8. Tan cover with orange title bar and brown and tan lettering. Folder opens to 11x17 layout with three photo renderings showing the Willys Universal "Jeep", Station Wagon and 1-Ton Truck in action, with discussion. Reverse side has four photo renderings and drawings showing Universal Jeep and Station Wagon and two engines, with discussion. I.D. #4WDL-1-350M- 751-(GG). Price:- $25.
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Year: 1931  (Item #B33298)
WILLYS (Willys-Overland), "What the Press Said!": 16 page non-color folder, 5x8. Black and white cover, with silver lightning bolts and black lettering. Folder opens once to 10x8 layout with photograph showing three-quarter frontal view of Willys-Overland 4-Door Sedan, with list of AAA records set by Willys-Overland automobiles, then opens to 10x16 layout with three page photograph of Silver Streak engine and discussion, then opens a third time to 20x16 layout with reproductions of articles from leading newspapers which includes six photographs of Willys automobiles. Shows very light wear; therefore, price has been reduced.

Year: 1940  (Item #B34000)
WILLYS (DeLuxe, Speedway, Suburban, Half-Ton Pickup and Panel Delivery), "Watch Willys: The Best Car for Most People": 20 page color folder, 4x8. Tan cover, with black, white and brown lettering, has photo rendering showing three-quarter frontal view of front half of red Willys Deluxe 4-Door Sedan "at speed". Folder opens to 17x17 layout with fourteen photo renderings showing exterior, interior, frame, engine, chassis, mechanical parts and features of Willys Speedway 4-Door Sedan, Deluxe Coupe and Station Wagon, with discussion. Reverse side has six additional photo renderings showing Willys 4-Door Sedan, 1/2-Ton Pickup Truck and Panel Delivery and pickup bed and interior of Panel Delivery, with discussion and list of features.

Year: 1950  (Item #B34694)
WILLYS (Pickup Truck), "4 Wheel Drive Goes Through When Other Cars Can't": 16 page part-color folder, 6x8. Brown and white mailer style cover, with black lettering, has photo rendering showing three-quarter frontal view of brown Willys Pickup Truck loaded with crates. Folder opens to 22x17 layout with eight photo renderings and drawings, including two page photo rendering showing three-quarter frontal view of blue Willys Jeep Pickup Truck, showing exterior and features, with discussion and rear and side view dimensional drawings. Reverse side has eleven photo renderings and drawings showing engine, mechanical parts, features and ways in which a Willys Pickup Truck can be used, with discussion and specifications. Shows light handling and cover has mailing address; therefore, price has been reduced. Form No. 4WDTM1-3CM-350.

Year: 1950  (Item #B34695)
WILLYS (Engine), "Hurricane": 12 page non-color catalog, 9x6. Green and yellow cover, with yellow lettering, has green and yellow drawing of Willys Hurricane 4-cylinder engine. Six additional drawings show engine, front half of Willys Station Wagon and Delmar G. Roos, Vice-President of Willys and head of engineering staff that developed the engine. Includes detailed discussion and specifications.

Year: 1950  (Item #B36568)
WILLYS, "Willys Sedan Delivery: Costs Less to Buy -- Costs Less to Run": 16 page part-color folder, 6x8. White cover, with black lettering, has photograph showing grille and headlights on Willys Sedan Delivery vehicle. Folder opens once to 11x17 layout with seven photo renderings and drawings showing Willys F-Head Hurricane engine and mechanical features, with discussion, then opens to 22x17 layout with two page photo rendering showing three-quarter frontal view of brown Willys Sedan Delivery, seven photo renderings and drawings showing features and rear, top and side view dimensional drawings, with discussion. Reverse side has five additional drawings illustrating features, with discussion and specifications. Shows light handling and cover has dealer stamp; therefore, price has been reduced. Form No. SD 73 MI-80M-350.

Year: 1950  (Item #B3386)
WILLYS (Willys Station Wagon), "Designed to Meet More Needs of More People": 16 page color folder, 6x8. White cover, with red and black lettering, has art rendering of group of people admiring the new Willys Station Wagon. Folder opens to 22x16 layout with thirteen photo renderings and drawings showing exterior, interior and features of Willys Station Wagon with wood panels, with discussion. Reverse side has seven art renderings showing vehicle in various settings and the Hurricane 4 and Lightning 6 engines, with discussion and specifications. Form No. SW73MI-5CM-350.

Year: 1950  (Item #B37407)
WILLYS (Pickup Truck), "4 Wheel Drive Goes Through When Other Cars Can't": 16 page part-color folder, 6x8. Green and white mailer style cover, with black lettering, has photo rendering showing three-quarter frontal view of green Willys Pickup Truck loaded with crates. Folder opens to 22x17 layout with eight photo renderings and drawings, including two page photo rendering showing three-quarter frontal view of red Willys Jeep Pickup Truck, showing exterior and features, with discussion and rear and side view dimensional drawings. Reverse side has eleven photo renderings and drawings showing engine, mechanical parts, features and ways in which a Willys Pickup Truck can be used, with discussion and specifications. Form No. 4WDTM1-3CM-350.