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Willys Brochures 1956 1957 1958 1959 1960 1962

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Year: 1956  (Item #B34696)
  -   Photo 1   
WILLYS, "The New Model CJ-6 . . . 4-Wheel Drive Universal Jeep with Greater Cargo Capacity":
4 page part-color folder, 11x9. Two- tone brown cover, with red, white and black lettering, has photo rendering showing three-quarter rear view of red Jeep CJ-6 Universal loaded with cargo. Folder opens to 11x17 layout with seven photo renderings illustrating features and ways in which a Jeep CJ-6 can be used, with discussion. Back cover has three photo renderings and drawing of chassis illustrating Willys 4-Wheel Drive principle, with discussion and specifications. Form No. W-242-6 Price:- $30.
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Year: 1956  (Item #B36936)
  -   Photo 1   
WILLYS, "The Willys Four-Wheel Drive Sedan Delivery":
4 page non-color folder, 11x9. Yellow and white cover, with black lettering, has photograph showing side view of Willys Sedan Delivery and four drawings showing ways in which it can be used, with discussion and list of features. Folder opens to 11x17 layout with twelve drawings illustrating features and ways in which Willys Sedan Delivery can be used, with lists of features and uses. Back cover has four drawings illustrating the 4-wheel drive principle, with discussion and specifications. Form No. W-227-5. Price:- $25.
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Year: 1956  (Item #B36937)
  -   Photo 1   
WILLYS, "The Willys Utility Ambulance":
4 page non-color folder, 11x9. Green and white cover, with black lettering, has photograph showing side view of Willys Utility Vehicle modified for use as an ambulance and four drawings showing ways in which it can be used, with discussion. Folder opens to 11x17 layout with eleven drawings illustrating features and ways in which Willys ambulances can be used, with lists of features and uses. Back cover has four drawings illustrating the 4-wheel drive principle, with discussion and specifications. Form No. W-230-5. Price:- $25.
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Year: 1956  (Item #H4018)
  -   Photo 1    Photo 2   
WILLYS (Universal Jeep, Truck, Station Wagon, Sedan Delivery and Special Equipment), "Plan for Profit":
16 page color catalog, 8x11. Blue covers, with red, yellow and white lettering, open to two page blueprint style drawings of Willys vehicles. Thirty-nine photo renderings and drawings show Willys Universal Jeep, Pickup Truck, Station Wagon, Sedan Delivery, special equipment which could be used with Willys vehicles and 4- and 6-cylinder engines. Includes discussion, engine specifications and information on how a dealer can market Willys vehicles. Price: $50.
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Year: 1956  (Item #H3890)
  -   Photo 1    Photo 2  
WILLYS, "DuPont Colors - Willys":
2 page non-color sheet, 11x9. Sheet lists paint names and code numbers for Willys Utility Wagon, Utility Delivery, Truck and Civilian and Dispatcher Jeeps. Advance Bulletin No. 20, dated Jan. 24, 1956. Dealer databook insert. (B) Price: $15.
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Year: 1956-58  (Item #B16493)
  -   Photo 1   
WILLYS, "The Willys 4-Wheel Drive Station Wagon: There is No Other Station Wagon Like It!":
4 page non-color folder, 11x9. Brown and white cover, with black lettering, has photograph showing side view of the Willys Station Wagon and five drawings showing ways in which it can be used, with discussion. Folder opens to 11x17 layout with twelve additional drawings illustrating the power, ruggedness, economy, safety and versatility of the Willys Station Wagon and show it being used in agriculture, industry, public service, transportation, communications and personal situations, with discussion. Back cover has five additional drawings, including one of chassis, with discussion and specifications. Form No. W-221-5. Price:- $25.
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Year: 1957-59  (Item #B7132)
  -   Photo 1   
WILLYS, "Now . . . A New Willys Utility Wagon: 27% Greater Horsepower":
4 page non-color folder, 11x9. Red and white cover, with red and black lettering, has photograph showing frontal view of the Willys Utility Wagon. Folder opens to 11x17 layout with eight photo renderings showing the Willys Utility Wagon and ways in which it can be used, with discussion. Back cover has seven drawings showing engine and mechanical parts, with discussion and specifications. Form No. M-221-6. Price:- $25.
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Year: 1958  (Item #B16495)
  -   Photo 1   
WILLYS, "Now . . . A New Willys Utility Wagon: 27% Greater Horsepower":
4 page non-color folder, 11x9. Red and white cover, with red and black lettering, has photograph showing frontal view of the Willys Utility Wagon. Folder opens to 11x17 layout with eight photo renderings showing the Willys Utility Wagon and ways in which it can be used, with discussion. Back cover has seven drawings showing engine and mechanical parts, with discussion and specifications. Form No. M-221-6A. Price:- $25.
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Year: 1959/60  (Item #B16469)
  -   Photo 1   
WILLYS, "Willys Station Wagon - 2-Wheel Drive":
6 page part-color folder, 4x9. White cover, with red, gray and black lettering, has side view drawing of red and white Jeep Station Wagon. Folder opens to 11x9 layout with three-quarter frontal view photo rendering of red and white Jeep Station Wagon, two photographs of engines, nine miniature side view drawings showing full line of Jeep vehicles, and discussion. Reverse side has six photographs of the Jeep Station Wagon and ways in which it can be used, with discussion and specifications. Canadian. Form No. 59-03. Price:- $20.
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Year: 1960  (Item #B33723)
  -   Photo 1   
WILLYS (Jeep [CJ-5, CJ-3B], 1-Ton Pickup Truck, Station Wagon and Sedan Delivery), "Jeep Specialized Vehicles and Equipment: Profit- Engineered to Cut Costs . Custom-Tailed to Fit Job":
28 page part-color catalog, 11x8. White cover, with red, white and blue lettering, has photo rendering showing three-quarter frontal view of red Willys Jeep driving through flood waters and five miniature drawings showing three-quarter frontal views of Willys Jeep CJ-5 and CJ-3B, 1-Ton Pickup Truck, Station Wagon and Sedan Delivery. Eighty-six photographs, photo renderings and drawings show exterior, interior, engine, mechanical parts, features, accessories and ways in which Willys vehicles can be used, including ambulances, wreckers, snow plows, fire trucks and farm equipment. Includes discussion, specifications and side view dimensional drawing for pickup truck. Price:- $45.
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Year: 1960  (Item #B33722)
  -   Photo 1   
WILLYS (Jeep [CJ-5, CJ-3B], 1-Ton Pickup Truck, Station Wagon and Sedan Delivery), "Willys 4-Wheel-Drive: The Vehicles That Get You Through When Others Fail":
24 page part-color catalog, 11x9. White cover, with red, white and black lettering, has photo rendering showing three-quarter frontal view of red Willys 4WD 1-Ton Pickup Truck carrying load over muddy rutted road (while lesser truck is stuck in background) and four miniature drawings showing side views of Willys Jeep, 1-Ton Pickup Truck, Station Wagon and Sedan Delivery. Seventy-five photographs, photo renderings and drawings show exterior, interior, engine, features and ways in which Willys vehicles can be used. Includes discussion, specifications and three sets of dimensional drawings. I.D. #W-1772. Price:- $45.
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Year: 1962  (Item #B9688)
  -   Photo 1   
WILLYS, "Baqueano: Camion Pickup Willys de 1 Tonelada":
2 page color sheet, 9x11. Front of sheet is three-quarter frontal view photograph of dark green Willys Pickup Truck at construction site. Reverse side has specs and rear and side view dimensional drawings. Produced for the Argentinian market. In Spanish. Price:- $30.
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WILLYS SALES LITERATURE
1930 to 1950 :: 1951 to 1955 :: 1956 to 1962
 
WILLYS DEALER LITERATURE :: WILLYS MEMORABILIA
 
 
 
 
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Year: 1956  (Item #B36938)
WILLYS, "The New Willys 4-Wheel Drive 1-Ton Truck":
4 page non-color folder, 11x9. Red and white cover, with red and blue lettering, has photograph showing side view of Willys 4-Wheel 1-Ton Truck and six drawings showing ways in which it can be used, with discussion and list of features. Folder opens to 11x17 layout with seventeen drawings illustrating features and ways in which Willys Trucks can be used and body styles, with lists of features and uses. Back cover has five drawings illustrating the 4-wheel drive principle, with discussion and specifications. Form No. SD-203-4.

 
 
 
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SALES LITERATURE
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