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Year: 1951 (Item #B16488) -
Photo
1
WILLYS, "Today Willys Station Wagon Economy is
More Important Than Ever": Postcard, 8x11.
Front of oversize card is photograph showing three-quarter
frontal view of red Willys Station Wagon with
tan trim against artist's rendering of blue, yellow,
green and pink flowers. Reverse side has same
floral pattern, with discussion, and is unused
postcard. Form No. SW1-2CM-451GG. Price:- $25.
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Year: 1952 (Item #B3391) -
Photo
1
WILLYS, "Compare the New Aero Willys with Any
Car in Any Class": 8 page color folder, 5x9.
Blue and white cover, with red, yellow, white
and black lettering, has photo rendering showing
three-quarter frontal view of red Aero Willys
2-Door Sedan with gray top. Folder opens to 18x9
layout and compares "Engine and Mechanical Features",
"Dimensions and Capacities", "Body and Related
Features" and "Gasoline Mileage" to contemporary
Chevrolet, DeSoto, Ford, Nash, Plymouth, Pontiac
and Studebaker models. Also includes list of ninety
comfort, performance, safety, economy, convenience
and beauty features and discussion. Price:-
$25.
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Year: 1952 (Item #B37318) -
Photo
1
WILLYS, "Compare the New Aero Willys with Any
Car in Any Class": 8 page color folder, 5x9.
Blue and white cover, with red, yellow, white
and black lettering, has photo rendering showing
three-quarter frontal view of red Aero Willys
2-Door Sedan with gray top. Folder opens to 18x9
layout and compares "Engine and Mechanical Features",
"Dimensions and Capacities", "Body and Related
Features" and "Gasoline Mileage" to contemporary
Chevrolet, DeSoto, Ford, Nash, Plymouth, Pontiac
and Studebaker models. Also includes list of ninety
comfort, performance, safety, economy, convenience
and beauty features and discussion. Cover has
dealer stamp; therefore, price has been reduced.
Price:- $20.
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Year: 1952 (Item #B3389) -
Photo
1
WILLYS, "The New Aero Willys: The Aero-Wing .
The Aero-Ace": 8 page color folder, 7x8. Green
and white cover, with red, white and black lettering,
is photo rendering showing airplane circling red
Aero Willys Aero-Wing 2-Door Sedan with gray top.
Folder opens to 15x17 layout with three photo
renderings showing two page side view of two-tone
green Aero Willys Aero-Wing 2-Door Sedan, three-quarter
rear view of two-tone blue Aero-Ace and view of
frame, with discussion. Reverse side has nine
additional photo renderings showing exterior,
interior, engine, chassis, mechanical parts and
features, with discussion. Price: $25.
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Year: 1952 (Item #B3390) -
Photo
1
WILLYS, "Compare the New Aero Willys with Any
Car in Any Class": 8 page color folder, 5x9.
Yellow cover, with gray title bar and red, white
and black lettering, is photo rendering showing
three-quarter frontal view of green Aero Willys
2-Door Sedan with gray top. Folder opens to 18x8
layout and compares "Engine and Mechanical Features",
"Dimensions and Capacities", "Body and Related
Features" and "Gasoline Mileage" to contemporary
Pontiac, Chevrolet, Nash, Ford, Plymouth and Studebaker
models, plus list of ninety comfort, performance,
safety, economy, convenience and beauty features.
Includes discussion. Price:- $25.
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Year: 1952 (Item #B37317) -
Photo
1
WILLYS, "The New Aero Willys: The Aero-Wing .
The Aero-Ace": 8 page color folder, 7x8. Green
and white cover, with red, white and black lettering,
is photo rendering showing airplane circling red
Aero Willys Aero-Wing 2-Door Sedan with gray top.
Folder opens to 15x17 layout with three photo
renderings showing two page side view of two-tone
green Aero Willys Aero-Wing 2-Door Sedan, three-quarter
rear view of two-tone blue Aero-Ace and view of
frame, with discussion. Reverse side has nine
additional photo renderings showing exterior,
interior, engine, chassis, mechanical parts and
features, with discussion. Cover has dealer stamp
and phone number in ink; therefore, price has
been reduced. Price:- $20.
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Year: 1952 (Item #B16784) -
Photo
1
WILLYS (Aero-Ace), "The Owners Report": 8
page non-color catalog, 10x7. Brown and white
cover, with brown and black lettering, shows a
Floyd Clymer "Motor Survey" form and has photograph
showing measurement of turning radius of a Willys
Aero-Ace 2-Door Sedan. Nine photographs show exterior,
interior, engine and frame. Includes detailed
discussion, specifications, performance graph
and results of survey. Original factory literature
produced from an article in "Popular Mechanics"
magazine, dated Nov. 1952. Price:- $15.
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Year: 1952 (Item #B16783) -
Photo
1
WILLYS, "The New Aero Willys: The Aero-Wing .
The Aero-Ace": 8 page color folder, 7x8. Green
and white cover, with red, white and black lettering,
is photo rendering showing airplane circling red
Aero Willys Aero-Wing 2-Door Sedan with gray top.
Folder opens to 15x17 layout with three photo
renderings showing two page side view of two-tone
green Aero Willys Aero-Wing 2-Door Sedan, three-quarter
rear view of two-tone blue Aero-Ace and view of
frame, with discussion. Reverse side has nine
additional photo renderings showing exterior,
interior, engine, chassis, mechanical parts and
features, with discussion. Salesman wrote his
name and phone number on cover; therefore, price
has been reduced. Price:- $20.
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Year: 1952/53 (Item #B3392) -
Photo
1
WILLYS, "Willys Presents A Great Car Value--Aero-Lark--Powered
By the Famous Lightning 6 Engine .": 6 page
part-color folder, 8x10. Blue and white cover,
with blue and black lettering, has photo rendering
showing three-quarter frontal view of dark blue
Willys Aero-Lark 2- Door Sedan. Folder opens to
8x30 layout with nine photo renderings and drawings,
including nice one and one-half page photo rendering
showing three-quarter frontal view, show exterior,
interior, and features of the Aero-Lark, with
discussion. Reverse side has seven additional
photo renderings and drawings showing exterior,
interior, engine, frame, chassis and suspension
system, with discussion and specifications. Price:-
$30.
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Year: 1952/53 (Item #B33939) -
Photo
1
WILLYS, "Willys Presents A Great Car Value--Aero-Lark--Powered
By the Famous Lightning 6 Engine .": 6 page
part-color folder, 8x10. Blue and white cover,
with blue and black lettering, has photo rendering
showing three-quarter frontal view of dark blue
Willys Aero-Lark 2- Door Sedan. Folder opens to
8x30 layout with nine photo renderings and drawings,
including one and one-half page photo rendering
showing three-quarter frontal view, showing exterior,
interior, and features of Willys Aero-Lark, with
discussion. Reverse side has seven additional
photo renderings and drawings showing exterior,
interior, engine, frame, chassis and suspension
system, with discussion and specifications. Cover
has dealer stamp; therefore, price has been reduced.
Price:- $25.
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Year: 1953 (Item #B30214) -
Photo
1
WILLYS, "Aero Willys: The Shape of Cars to Come
- Willys-Overland 50th Anniversary": 12 page
color folder, 8x12. Cover is photo rendering showing
three-quarter frontal view of two-tone blue Willys
Aero 2-Door Hardtop parked at air show. Folder
opens to 24x23 layout with nine photo renderings
showing exterior, trunk and features of Willys
Aero-Ace, Aero-Falcon and Aero-Lark 2- and 4-Door
Sedans, with discussion. Reverse side has nine
photo renderings and drawings showing exterior,
interior and features of Willys Aero-Eagle 2-Door
Hardtop, engines and suspension system, with discussion
and specifications. Shows light handling and has
dealer stamp on cover; therefore, price has been
reduced. Price:- $25.
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Year: 1953 (Item #B6334) -
Photo
1
WILLYS, "The New Willys Deluxe Station Wagon .
. . The Dual-Purpose Car for Work or Play":
8 page color folder, 8x9. White cover, with red
and black lettering, has art rendering showing
three-quarter frontal view of green Willys DeLuxe
Station Wagon. Folder opens to 15x18 layout with
seven renderings and one drawing showing exterior
and interior views, with discussion. Reverse side
has nine renderings and drawings showing exterior,
interior, engine and features. Includes discussion
and specifications. Price: $25.
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Year: 1953 (Item #B24571) -
Photo
1
WILLYS (Eagle, Lark, Ace and Falcon), "The Aero
Willys: Styled to Stay New!": 4 page non-color
folder, 15x11. White cover, with brown lettering,
frames two brown- toned photographs showing Willys
Aero-Eagle 2-Door Sedan and Aero-Ace 4-Door Sedan.
Folder opens to 15x21 layout with six photographs
showing Willys Aero-Ace, Lark and Falcon 2- and
4-Door Sedans, with discussion. Back cover has
six photographs and drawings showing exterior,
interior, frame and engines, with discussion.
Printed on newsprint paper and folded for mailing;
therefore, price has been reduced. Price: $25.
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Year: 1953 (Item #B3397) -
Photo
1 Photo
2
WILLYS, "Aero Willys: The Shape of Cars to Come
- Willys-Overland 50th Anniversary": 12 page
color folder, 8x12. Cover is photo rendering showing
three-quarter frontal view of two-tone blue Willys
Aero 2-Door Hardtop parked at air show. Folder
opens to 24x23 layout with nine photo renderings
showing exterior, trunk and features of Willys
Aero-Ace, Aero-Falcon and Aero-Lark 2- and 4-Door
Sedans, with discussion. Reverse side has nine
photo renderings and drawings showing exterior,
interior and features of Willys Aero-Eagle 2-Door
Hardtop, engines and suspension system, with discussion
and specifications. Price: $30.
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Year: 1953 (Item #B36927) -
Photo
1 Photo
2
WILLYS, "The New Willys Deluxe Station Wagon .
. . The Dual-Purpose Car for Work or Play":
8 page color folder, 8x9. White cover, with red
and black lettering, has art rendering showing
three-quarter frontal view of green Willys DeLuxe
Station Wagon. Folder opens to 15x18 layout with
seven renderings and one drawing showing exterior
and interior views, with discussion. Reverse side
has nine renderings and drawings showing exterior,
interior, engine and features. Includes discussion
and specifications. Cover has dealer stamp; therefore,
price has been reduced. Price:- $20.
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Year: 1953 (Item #B16785) -
Photo
1
WILLYS, "The Willys Aero Lark: Aero Willys - The
Measure of Tomorrow's Motor Car Standard":
Postcard, 5x8. Front of card is photograph showing
three-quarter frontal view of blue Willys Aero
Lark 4-Door Sedan parked in front of house. Reverse
side has discussion and is unused postcard. Price:-
$10.
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Year: 1954 (Item #B12689) -
Photo
1
WILLYS (Kaiser-Willys Pickup, Station Wagon, Universal
Jeep and Sedan Delivery), "Power! . . . Where
it Counts!": 8 page non-color folder, 6x8.
Orange and white cover, with black and white lettering,
has three-quarter frontal view of front half of
Willys Station Wagon "breaking through" orange
portion of cover. Folder opens to 11x17 layout
with six photo renderings showing the Willys 4-Wheel
Drive Pickup Truck, Station Wagon, Universal Jeep
and Sedan Delivery, with discussion. Reverse side
has eight drawings showing chassis and ways in
which Willys vehicles can be used, with discussion
and list of industrial and agricultural businesses
that use Willys. Price:- $25.
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Year: 1954 (Item #B16786) -
Photo
1
WILLYS (Ace, Eagle and Lark), "More Power to You
from Aero Willys: The New Aero Willys with 27%
More Power": 12 page color folder, 10x11.
Black cover, with pink, yellow and white lettering,
has photo rendering showing frontal view of tan
Aero Willys Sedan with brown top. Folder opens
to 30x23 layout with eleven photo renderings,
including two page view showing three-quarter
frontal view of red Willys Aero Eagle Hardtop
Convertible with black hardtop, showing exterior
and interior of Willys Aero Eagle Hardtop Convertible,
Eagle Custom 2-Door Hardtop with Continental rear
tire mount, Ace 2- and 4-Door Sedans and Lark
2- and 4-Door Sedans, with discussion. Reverse
side has five additional photo renderings and
drawings showing exterior, engine, and features,
with discussion and specifications. Price:
$40.
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Year: 1954 (Item #B18531) -
Photo
1 Photo
2
WILLYS (Aero Ace, Eagle and Lark), "Confidential:
Private Preview of the New Aero Willys": 8
page non-color catalog, 5x8. Two-tone gray covers
with black and white lettering. Six photo renderings
show Willys Ace 2-Door Sedan, Eagle and Eagle
Custom 2-Door Hardtops, Lark 4-Door Sedan, Deluxe
and 4-Wheel Drive Station Wagons. Includes brief
discussion. Price: $25.
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Year: 1954 (Item #B12688) -
Photo
1
WILLYS (Kaiser-Willys Pickup, Station Wagon, Universal
Jeep and Sedan Delivery), "4-Wheel Drive Willys
Vehicles": 8 page non-color folder, 6x8. Green
and white cover, with black and white lettering,
has three-quarter frontal view of front half of
Willys Station Wagon. Folder opens to 11x17 layout
with six photo renderings showing the Willys 4-Wheel
Drive Pickup Truck, Station Wagon, Universal Jeep
and Sedan Delivery, with discussion. Reverse side
has eight drawings showing chassis and ways in
which Willys vehicles can be used, with discussion
and list of industrial and agricultural businesses
that use Willys. Form No. KW-1705. Price:-
$25.
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Year: 1955 (Item #B3395) -
Photo
1 Photo
2
WILLYS (Custom and Bermuda), "Willys: New Models
Priced To Meet Motordom's Most Competitive Year":
4 page non-color folder, 9x11. Black cover, with
black and white lettering, is photo rendering
showing three-quarter frontal view of front half
of two-tone Willys Bermuda 2-Door Hardtop. Folder
opens to 9x22 layout with two ps showing Willys
Custom 4-Door Sedan and Bermuda 2-Door Hardtop,
with discussion. Back cover has specifications.
I.D. #W-1849. Price: $30.
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Year: 1955 (Item #B33985) -
Photo
1 Photo
2
WILLYS, "Willys Sedan Delivery: Costs Less to
Buy -- Costs Less to Run!": 16 page part-color
folder, 6x8. White cover, with red titlebar and
black lettering, has photograph showing grille
and headlights on Willys Sedan Delivery vehicle.
Folder opens once to 11x17 layout with four photo
renderings and drawings showing Willys F- Head
Hurricane engine, cutaway view, intake valves
and crankshaft, with discussion, then opens to
22x17 layout with two page photo rendering showing
three-quarter frontal view of blue Willys Sedan
Delivery, three photographs and photo rendering
showing features and rear, top and side view dimensional
drawings, with discussion. Reverse side has five
additional drawings illustrating features, with
discussion and specifications. Price:- $35.
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Year: 1955 (Item #B11158) -
Photo
1
WILLYS, "Willys Deluxe Station Wagon": 12
page non-color folder, 8x9. Brown, black and white
cover, with white lettering, has photo rendering
showing three-quarter frontal view of Willys Deluxe
Station Wagon. Folder opens to nice 18x24 layout
with same photo rendering in poster size format.
Reverse side has eleven additional photo renderings
and drawings showing exterior, engine and features,
with discussion, specifications and rear, top
and side view dimensional drawings. I.D. #K-W
1764. Price:- $30.
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