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Brochures Willys 1951 1952 1953 1954 1955 Sales Literature

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Year: 1951  (Item #B16488)
  -   Photo 1   
WILLYS, "Today Willys Station Wagon Economy is More Important Than Ever":
Postcard, 8x11. Front of oversize card is photograph showing three-quarter frontal view of red Willys Station Wagon with tan trim against artist's rendering of blue, yellow, green and pink flowers. Reverse side has same floral pattern, with discussion, and is unused postcard. Form No. SW1-2CM-451GG. Price:- $25.
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Year: 1951/52  (Item #B13054)
  -   Photo 1   
WILLYS (Willys-Overland Universal Jeep, Station Wagon and 1-Ton Truck), "Don't Handle with Care":
12 page non-color folder, 4x8. Tan cover with orange title bar and brown and tan lettering. Folder opens to 11x17 layout with three photo renderings showing the Willys Universal "Jeep", Station Wagon and 1-Ton Truck in action, with discussion. Reverse side has four photo renderings and drawings showing Universal Jeep and Station Wagon and two engines, with discussion. I.D. #4WDL-1-350M- 751-(GG). Price:- $25.
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Year: 1952  (Item #B3391)
  -   Photo 1   
WILLYS, "Compare the New Aero Willys with Any Car in Any Class":
8 page color folder, 5x9. Blue and white cover, with red, yellow, white and black lettering, has photo rendering showing three-quarter frontal view of red Aero Willys 2-Door Sedan with gray top. Folder opens to 18x9 layout and compares "Engine and Mechanical Features", "Dimensions and Capacities", "Body and Related Features" and "Gasoline Mileage" to contemporary Chevrolet, DeSoto, Ford, Nash, Plymouth, Pontiac and Studebaker models. Also includes list of ninety comfort, performance, safety, economy, convenience and beauty features and discussion. Price:- $25.
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Year: 1952  (Item #B37318)
  -   Photo 1   
WILLYS, "Compare the New Aero Willys with Any Car in Any Class":
8 page color folder, 5x9. Blue and white cover, with red, yellow, white and black lettering, has photo rendering showing three-quarter frontal view of red Aero Willys 2-Door Sedan with gray top. Folder opens to 18x9 layout and compares "Engine and Mechanical Features", "Dimensions and Capacities", "Body and Related Features" and "Gasoline Mileage" to contemporary Chevrolet, DeSoto, Ford, Nash, Plymouth, Pontiac and Studebaker models. Also includes list of ninety comfort, performance, safety, economy, convenience and beauty features and discussion. Cover has dealer stamp; therefore, price has been reduced. Price:- $20.
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Year: 1952  (Item #B3389)
  -   Photo 1   
WILLYS, "The New Aero Willys: The Aero-Wing . The Aero-Ace":
8 page color folder, 7x8. Green and white cover, with red, white and black lettering, is photo rendering showing airplane circling red Aero Willys Aero-Wing 2-Door Sedan with gray top. Folder opens to 15x17 layout with three photo renderings showing two page side view of two-tone green Aero Willys Aero-Wing 2-Door Sedan, three-quarter rear view of two-tone blue Aero-Ace and view of frame, with discussion. Reverse side has nine additional photo renderings showing exterior, interior, engine, chassis, mechanical parts and features, with discussion. Price: $25.
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Year: 1952  (Item #B3390)
  -   Photo 1   
WILLYS, "Compare the New Aero Willys with Any Car in Any Class":
8 page color folder, 5x9. Yellow cover, with gray title bar and red, white and black lettering, is photo rendering showing three-quarter frontal view of green Aero Willys 2-Door Sedan with gray top. Folder opens to 18x8 layout and compares "Engine and Mechanical Features", "Dimensions and Capacities", "Body and Related Features" and "Gasoline Mileage" to contemporary Pontiac, Chevrolet, Nash, Ford, Plymouth and Studebaker models, plus list of ninety comfort, performance, safety, economy, convenience and beauty features. Includes discussion. Price:- $25.
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Year: 1952  (Item #B37317)
  -   Photo 1   
WILLYS, "The New Aero Willys: The Aero-Wing . The Aero-Ace":
8 page color folder, 7x8. Green and white cover, with red, white and black lettering, is photo rendering showing airplane circling red Aero Willys Aero-Wing 2-Door Sedan with gray top. Folder opens to 15x17 layout with three photo renderings showing two page side view of two-tone green Aero Willys Aero-Wing 2-Door Sedan, three-quarter rear view of two-tone blue Aero-Ace and view of frame, with discussion. Reverse side has nine additional photo renderings showing exterior, interior, engine, chassis, mechanical parts and features, with discussion. Cover has dealer stamp and phone number in ink; therefore, price has been reduced. Price:- $20.
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Year: 1952  (Item #B16784)
  -   Photo 1   
WILLYS (Aero-Ace), "The Owners Report":
8 page non-color catalog, 10x7. Brown and white cover, with brown and black lettering, shows a Floyd Clymer "Motor Survey" form and has photograph showing measurement of turning radius of a Willys Aero-Ace 2-Door Sedan. Nine photographs show exterior, interior, engine and frame. Includes detailed discussion, specifications, performance graph and results of survey. Original factory literature produced from an article in "Popular Mechanics" magazine, dated Nov. 1952. Price:- $15.
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Year: 1952  (Item #B16783)
  -   Photo 1   
WILLYS, "The New Aero Willys: The Aero-Wing . The Aero-Ace":
8 page color folder, 7x8. Green and white cover, with red, white and black lettering, is photo rendering showing airplane circling red Aero Willys Aero-Wing 2-Door Sedan with gray top. Folder opens to 15x17 layout with three photo renderings showing two page side view of two-tone green Aero Willys Aero-Wing 2-Door Sedan, three-quarter rear view of two-tone blue Aero-Ace and view of frame, with discussion. Reverse side has nine additional photo renderings showing exterior, interior, engine, chassis, mechanical parts and features, with discussion. Salesman wrote his name and phone number on cover; therefore, price has been reduced. Price:- $20.
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Year: 1952/53  (Item #B3392)
  -   Photo 1   
WILLYS, "Willys Presents A Great Car Value--Aero-Lark--Powered By the Famous Lightning 6 Engine .":
6 page part-color folder, 8x10. Blue and white cover, with blue and black lettering, has photo rendering showing three-quarter frontal view of dark blue Willys Aero-Lark 2- Door Sedan. Folder opens to 8x30 layout with nine photo renderings and drawings, including nice one and one-half page photo rendering showing three-quarter frontal view, show exterior, interior, and features of the Aero-Lark, with discussion. Reverse side has seven additional photo renderings and drawings showing exterior, interior, engine, frame, chassis and suspension system, with discussion and specifications. Price:- $30.
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Year: 1952/53  (Item #B33939)
  -   Photo 1   
WILLYS, "Willys Presents A Great Car Value--Aero-Lark--Powered By the Famous Lightning 6 Engine .":
6 page part-color folder, 8x10. Blue and white cover, with blue and black lettering, has photo rendering showing three-quarter frontal view of dark blue Willys Aero-Lark 2- Door Sedan. Folder opens to 8x30 layout with nine photo renderings and drawings, including one and one-half page photo rendering showing three-quarter frontal view, showing exterior, interior, and features of Willys Aero-Lark, with discussion. Reverse side has seven additional photo renderings and drawings showing exterior, interior, engine, frame, chassis and suspension system, with discussion and specifications. Cover has dealer stamp; therefore, price has been reduced. Price:- $25.
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Year: 1953  (Item #B30214)
  -   Photo 1   
WILLYS, "Aero Willys: The Shape of Cars to Come - Willys-Overland 50th Anniversary":
12 page color folder, 8x12. Cover is photo rendering showing three-quarter frontal view of two-tone blue Willys Aero 2-Door Hardtop parked at air show. Folder opens to 24x23 layout with nine photo renderings showing exterior, trunk and features of Willys Aero-Ace, Aero-Falcon and Aero-Lark 2- and 4-Door Sedans, with discussion. Reverse side has nine photo renderings and drawings showing exterior, interior and features of Willys Aero-Eagle 2-Door Hardtop, engines and suspension system, with discussion and specifications. Shows light handling and has dealer stamp on cover; therefore, price has been reduced. Price:- $25.
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Year: 1953  (Item #B6334)
  -   Photo 1   
WILLYS, "The New Willys Deluxe Station Wagon . . . The Dual-Purpose Car for Work or Play":
8 page color folder, 8x9. White cover, with red and black lettering, has art rendering showing three-quarter frontal view of green Willys DeLuxe Station Wagon. Folder opens to 15x18 layout with seven renderings and one drawing showing exterior and interior views, with discussion. Reverse side has nine renderings and drawings showing exterior, interior, engine and features. Includes discussion and specifications. Price: $25.
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Year: 1953  (Item #B24571)
  -   Photo 1   
WILLYS (Eagle, Lark, Ace and Falcon), "The Aero Willys: Styled to Stay New!":
4 page non-color folder, 15x11. White cover, with brown lettering, frames two brown- toned photographs showing Willys Aero-Eagle 2-Door Sedan and Aero-Ace 4-Door Sedan. Folder opens to 15x21 layout with six photographs showing Willys Aero-Ace, Lark and Falcon 2- and 4-Door Sedans, with discussion. Back cover has six photographs and drawings showing exterior, interior, frame and engines, with discussion. Printed on newsprint paper and folded for mailing; therefore, price has been reduced. Price: $25.
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Year: 1953  (Item #B3397)
  -   Photo 1    Photo 2  
WILLYS, "Aero Willys: The Shape of Cars to Come - Willys-Overland 50th Anniversary":
12 page color folder, 8x12. Cover is photo rendering showing three-quarter frontal view of two-tone blue Willys Aero 2-Door Hardtop parked at air show. Folder opens to 24x23 layout with nine photo renderings showing exterior, trunk and features of Willys Aero-Ace, Aero-Falcon and Aero-Lark 2- and 4-Door Sedans, with discussion. Reverse side has nine photo renderings and drawings showing exterior, interior and features of Willys Aero-Eagle 2-Door Hardtop, engines and suspension system, with discussion and specifications. Price: $30.
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Year: 1953  (Item #B36927)
  -   Photo 1    Photo 2  
WILLYS, "The New Willys Deluxe Station Wagon . . . The Dual-Purpose Car for Work or Play":
8 page color folder, 8x9. White cover, with red and black lettering, has art rendering showing three-quarter frontal view of green Willys DeLuxe Station Wagon. Folder opens to 15x18 layout with seven renderings and one drawing showing exterior and interior views, with discussion. Reverse side has nine renderings and drawings showing exterior, interior, engine and features. Includes discussion and specifications. Cover has dealer stamp; therefore, price has been reduced. Price:- $20.
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Year: 1953  (Item #B16785)
  -   Photo 1   
WILLYS, "The Willys Aero Lark: Aero Willys - The Measure of Tomorrow's Motor Car Standard":
Postcard, 5x8. Front of card is photograph showing three-quarter frontal view of blue Willys Aero Lark 4-Door Sedan parked in front of house. Reverse side has discussion and is unused postcard. Price:- $10.
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Year: 1954  (Item #B12689)
  -   Photo 1   
WILLYS (Kaiser-Willys Pickup, Station Wagon, Universal Jeep and Sedan Delivery), "Power! . . . Where it Counts!":
8 page non-color folder, 6x8. Orange and white cover, with black and white lettering, has three-quarter frontal view of front half of Willys Station Wagon "breaking through" orange portion of cover. Folder opens to 11x17 layout with six photo renderings showing the Willys 4-Wheel Drive Pickup Truck, Station Wagon, Universal Jeep and Sedan Delivery, with discussion. Reverse side has eight drawings showing chassis and ways in which Willys vehicles can be used, with discussion and list of industrial and agricultural businesses that use Willys. Price:- $25.
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Year: 1954  (Item #B16786)
  -   Photo 1   
WILLYS (Ace, Eagle and Lark), "More Power to You from Aero Willys: The New Aero Willys with 27% More Power":
12 page color folder, 10x11. Black cover, with pink, yellow and white lettering, has photo rendering showing frontal view of tan Aero Willys Sedan with brown top. Folder opens to 30x23 layout with eleven photo renderings, including two page view showing three-quarter frontal view of red Willys Aero Eagle Hardtop Convertible with black hardtop, showing exterior and interior of Willys Aero Eagle Hardtop Convertible, Eagle Custom 2-Door Hardtop with Continental rear tire mount, Ace 2- and 4-Door Sedans and Lark 2- and 4-Door Sedans, with discussion. Reverse side has five additional photo renderings and drawings showing exterior, engine, and features, with discussion and specifications. Price: $40.
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Year: 1954  (Item #B18531)
  -   Photo 1    Photo 2  
WILLYS (Aero Ace, Eagle and Lark), "Confidential: Private Preview of the New Aero Willys":
8 page non-color catalog, 5x8. Two-tone gray covers with black and white lettering. Six photo renderings show Willys Ace 2-Door Sedan, Eagle and Eagle Custom 2-Door Hardtops, Lark 4-Door Sedan, Deluxe and 4-Wheel Drive Station Wagons. Includes brief discussion. Price: $25.
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Year: 1954  (Item #B12688)
  -   Photo 1   
WILLYS (Kaiser-Willys Pickup, Station Wagon, Universal Jeep and Sedan Delivery), "4-Wheel Drive Willys Vehicles":
8 page non-color folder, 6x8. Green and white cover, with black and white lettering, has three-quarter frontal view of front half of Willys Station Wagon. Folder opens to 11x17 layout with six photo renderings showing the Willys 4-Wheel Drive Pickup Truck, Station Wagon, Universal Jeep and Sedan Delivery, with discussion. Reverse side has eight drawings showing chassis and ways in which Willys vehicles can be used, with discussion and list of industrial and agricultural businesses that use Willys. Form No. KW-1705. Price:- $25.
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Year: 1954  (Item #H1802)
  -   Photo 1    Photo 2  
WILLYS (Kaiser-Willys), "Willys Commercial Data Book":
Notebook, 7x5. Black textured cover with gold embossed lettering and emblem. Contains 208 pages of information, including seven 6 page non-color folder with photo rendering on one side and side and rear view dimensional drawings on reverse, showing Universal Jeep CJ- 3B, 4-WD Pickup Truck, 4-WD Platform Stake Truck, 2- and 4-WD Station Wagons and 2- and 4-WD Sedan Deliveries. Book is divided into sections on history of company, styling, features, engines (including special late addition 16 page section on the 115 H.P. Super-Hurricane 6-226 L-Head), accessories, technical, service, prices and colors (list only). Well illustrated with photographs, photo renderings and drawings. Dated Jan. 1, 1954. (A) Price: $200.
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Year: 1954  (Item #H1804)
  -   Photo 1    Photo 2  
WILLYS (Kaiser-Willys), "Willys Commercial Data Book":
Notebook, 7x5. Black textured cover with gold embossed lettering and emblem. Contains 208 pages of information, including seven 6 page non-color folder with photo rendering on one side and side and rear view dimensional drawings on reverse, showing Universal Jeep CJ- 3B, 4-WD Pickup Truck, 4-WD Platform Stake Truck, 2- and 4-WD Station Wagons and 2- and 4-WD Sedan Deliveries. Book is divided into sections on history of company, styling, features, engines (including special late addition 16 page section on the 115 H.P. Super-Hurricane 6-226 L-Head), accessories, technical, service, prices and colors (list only). Well illustrated with photographs, photo renderings and drawings. Also includes a 6 page non-color folder on the Jeep CJ-5, price sheet and "Willys Data Book Registration Card". Dated Jan. 1, 1954. (A) Price: $225.
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Year: 1954  (Item #H3955)
  -   Photo 1   
WILLYS/KAISER, "DuPont Colors - Kaiser/Willys":
Two 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Kaiser and Willys automobiles. Reverse side has color combination numbers. Sheet 2 is continuation. Reverse side has paint names and code numbers for 1952-53 models. Bulletin No. 1. Dealer databook inserts. Dated Mar. 10, 1954. (B) Price: $60.
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Year: 1954 Magazine Item #E8479 - WILLYS-KAISER NEWS, Vol. 1, No. 11, Oct. 1954: Includes Willys Jeep models. Price: $20.
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Year: 1955 Magazine Item #E8480 - WILLYS-KAISER NEWS, Vol. 1, No. 12, Jan. 1955: Includes Willys Jeep models. Price: $20.
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Year: 1955  (Item #B3395)
  -   Photo 1    Photo 2  
WILLYS (Custom and Bermuda), "Willys: New Models Priced To Meet Motordom's Most Competitive Year":
4 page non-color folder, 9x11. Black cover, with black and white lettering, is photo rendering showing three-quarter frontal view of front half of two-tone Willys Bermuda 2-Door Hardtop. Folder opens to 9x22 layout with two ps showing Willys Custom 4-Door Sedan and Bermuda 2-Door Hardtop, with discussion. Back cover has specifications. I.D. #W-1849. Price: $30.
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Year: 1955  (Item #B33985)
  -   Photo 1    Photo 2  
WILLYS, "Willys Sedan Delivery: Costs Less to Buy -- Costs Less to Run!":
16 page part-color folder, 6x8. White cover, with red titlebar and black lettering, has photograph showing grille and headlights on Willys Sedan Delivery vehicle. Folder opens once to 11x17 layout with four photo renderings and drawings showing Willys F- Head Hurricane engine, cutaway view, intake valves and crankshaft, with discussion, then opens to 22x17 layout with two page photo rendering showing three-quarter frontal view of blue Willys Sedan Delivery, three photographs and photo rendering showing features and rear, top and side view dimensional drawings, with discussion. Reverse side has five additional drawings illustrating features, with discussion and specifications. Price:- $35.
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Year: 1955  (Item #B11158)
  -   Photo 1   
WILLYS, "Willys Deluxe Station Wagon":
12 page non-color folder, 8x9. Brown, black and white cover, with white lettering, has photo rendering showing three-quarter frontal view of Willys Deluxe Station Wagon. Folder opens to nice 18x24 layout with same photo rendering in poster size format. Reverse side has eleven additional photo renderings and drawings showing exterior, engine and features, with discussion, specifications and rear, top and side view dimensional drawings. I.D. #K-W 1764. Price:- $30.
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Year: 1955  (Item #H3956)
  -   Photo 1   
WILLYS/KAISER, "DuPont Colors - Kaiser/Willys":
Three 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Kaiser and Willys automobiles. Reverse side has color combination numbers. Sheet 2 and 3 are continuations. Reverse side of sheet 3 has paint names and code numbers for 1953-54 models. Bulletin No. 2. Dealer databook inserts. Shows aging and handling; therefore, price has been reduced. Dated Mar. 23, 1955. (C) Price: $75.
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Year: 1955  (Item #H3956)
  -   Photo 1   
WILLYS/KAISER, "DuPont Colors - Kaiser/Willys":
Three 2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Kaiser and Willys automobiles. Reverse side has color combination numbers. Sheet 2 and 3 are continuations. Reverse side of sheet 3 has paint names and code numbers for 1953-54 models. Bulletin No. 2. Dealer databook inserts. Dated Mar. 23, 1955. (C) Price: $75.
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Year: 1955  (Item #H4204)
  -   Photo 1   
WILLYS/KAISER, "DuPont Colors - Kaiser/Willys":
Three 2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Kaiser and Willys automobiles. Reverse side has color combination numbers. Sheet 2 and 3 are continuations. Reverse side of sheet 3 has paint names and code numbers for 1953-54 models. Bulletin No. 2. Dealer databook inserts. Dated Mar. 23, 1955. (B) Price: $85.
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WILLYS SALES LITERATURE
1930 to 1950 :: 1951 to 1955 :: 1956 to 1962
 
WILLYS DEALER LITERATURE :: WILLYS MEMORABILIA
 
 
 
 
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SALES LITERATURE
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