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McLellan's Automotive History

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Studebaker Sales Literature 1949 1950 1951 1952 Color Brochure

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Year: 1949  (Item #B33592)
  -   Photo 1    Photo 2   Photo 3  
STUDEBAKER (Commander and Champion), "Studebaker Motoring Accessories":
20 page non-color catalog, 9x12. Yellow cover with elaborate red titleplate, gray and white scroll design frame, white lettering and gray and black Studebaker emblem. Eighty-eight photographs, photo renderings and drawings, including nice full page photograph showing three-quarter frontal view of Studebaker Champion Convertible at nighttime beach picnic, show accessories that you could purchase with your new Studebaker -- radios, antennas, "Climatizer" temperature control system, windshield defroster, ornaments (fender, mirror, license plate frame, wheel discs, trim rings), guards, exhaust deflector, locking gas cap, plastic convertible top cover, wind rejector, special lights, seat covers, floor mats, clocks, mirrors, cleaning products, etc. Nice! Price:- $175.
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Year: 1949  (Item #B33591)
  -   Photo 1   
STUDEBAKER (Commander [Land Cruiser]), "Mechanix Illustrated Tests the Studebaker":
4 page non-color folder, 10x7. Red and white cover with black and white lettering. Folder opens to 10x14 layout with five photographs showing exterior, interior and features of Studebaker Land Cruiser 4-Door Sedan, with discussion. Back cover has discussion and specifications. Original factory literature produced from an article in "Mechanix Illustrated" magazine, dated Apr. 1949. Price:- $25.
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Year: 1949  (Item #B4783)
  -   Photo 1   
STUDEBAKER (Commander and Champion), "New Studebakers":
8 page color folder, 4x9. Cover is photo rendering showing three- quarter frontal view of yellow Studebaker Commander Regal DeLuxe Starlight Coupe. Folder opens to 15x9 layout with four full page photo renderings of Studebaker Commander Regal DeLuxe 4-Door Sedan and Convertible; Champion DeLuxe Coupe; and Champion Regal DeLuxe 2-Door Sedan. Reverse side has five photographs and photo renderings showing Studebaker Commander Regal DeLuxe Land Cruiser, interior, chassis and craftsmen at work, with discussion and list of features. I.D. #D-67-1-49. Price:- $30.
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Year: 1949  (Item #H3863)
  -   Photo 1   
STUDEBAKER, "Ditzler Automotive Finishes - Studebaker":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for Studebaker automobiles. Dealer databook insert. NOTE: Sheet states to see 1948 colors card for paint chips #30349 and 50079 (which means they are on the 1947 sheet). Form No. 4913. (B) Price: $30.
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Year: 1949 Magazine Item #E7232 - TRI-TOWER FACT SERVICE, Vol. 5, No. 10, Aug. 1949: Price: $30.
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Year: 1950  (Item #B36558)
  -   Photo 1    Photo 2  
STUDEBAKER (1/2-, 3/4-, 1-, 1 1/2- and 2-Ton), "Money-Saving Studebaker Trucks":
16 page color catalog, 8x10. Cover is photo rendering showing three-quarter frontal views of blue Studebaker Pickup Truck and red Studebaker Truck with stake bed body driving on city street in front of courthouse. Sixty-four photographs, photo renderings and drawings show exterior, interior, engines, chassis, mechanical parts and features of Studebaker 1/2-Ton Pickup, Pickup with Caravan Top, Stake Bed and All-Purpose body; 3/4-Ton Pickup, Pickup with Caravan Top, Stake Bed and Utility Panel; 1-Ton Pickup, 8' and 9' Stake Bed and Utility Panel; 1 1/2-Ton Stake Bed, Milk Delivery, Closed Bottler's and Closed Van; and 2-Ton Dump, Stock-Grain and Tractor-Trailer. Includes discussion, specifications and two sets of rear and side view dimensional drawings. Nice! I.D. #D127-4-50. Price:- $75.
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Year: 1950  (Item #B37400)
  -   Photo 1    Photo 2   Photo 3  
STUDEBAKER (Commander), "Want to Read My Vacation Diary?":
8 page color folder, 5x8. White cover, with black lettering, has art rendering of woman holding locked diary. Back cover is full page photo rendering showing side view of yellow Studebaker Commander DeLuxe Starlight Coupe parked beside swimming pool. Folder opens to 11x12 layout with two page photo rendering showing three-quarter frontal view of yellow Studebaker Commander Convertible parked on dock beside fishing boats, plus four drawings illustrating services that your Studebaker center would do before you went on vacation, with discussion. Folder was sealed for mailing with a 1-cent stamp and has an address label. Price:- $25.
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Year: 1950  (Item #B37401)
  -   Photo 1    Photo 2   Photo 3  
STUDEBAKER (Commander), "Give a Cheer for ACU":
8 page color folder, 5x8. White cover, with black lettering, has art rendering of woman leading college cheer. Back cover is full page photo rendering showing side view of red Studebaker Commander DeLuxe 4-Door Sedan parked on beach beside lighthouse. Folder opens to 11x12 layout with two page photo rendering showing three-quarter frontal view of red Studebaker Commander 4-Door Sedan parked in front of football stadium, plus three drawings of cheerleaders recommending autumn check-up services that your Studebaker center would do, with discussion. Folder was sealed for mailing with a 1-cent stamp and has an address label. Price:- $25.
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Year: 1950  (Item #B37402)
  -   Photo 1    Photo 2  
STUDEBAKER (1/2-, 3/4-, 1-, 1 1/2- and 2-Ton), "Money-Saving Studebaker Trucks":
6 page color folder, 4x9. Cover is photo rendering showing three-quarter frontal views of yellow Studebaker 3/4-Ton Pickup Truck and red Studebaker 1-Ton Stake Bed Truck at construction site. Folder opens to 11x9 layout with three photographs showing three-quarter frontal views of Studebaker 1/2-Tone Pickup and 1 1/2-Ton Stake Bed Trucks and 2-Ton Van. Reverse side has two photographs showing interior and engine, with discussion and specifications. I.D. #D124-3-50. Price:- $25.
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Year: 1950  (Item #H3864)
  -   Photo 1   
STUDEBAKER, "Ditzler Automotive Finishes - Studebaker":
2 page non-color sheet, 11x9. Sheet lists paint names and code numbers for Studebaker 9G and 17A closed and convertible automobiles. Also includes list of discontinued colors effective Mar. 1, 1950, and list of colors used on the West Coast only. Supplemental Bulletin. Dealer databook insert. Dated Rev. 3-31-50. (B) Price: $10.
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Year: 1951  (Item #B15823)
  -   Photo 1   
STUDEBAKER (Commander, Champion and Land Cruiser), "The New Studebaker":
16 page color catalog, 9x12. Cover is photo rendering showing three-quarter frontal view of yellow Studebaker Commander State Convertible driving by ocean. Fifty-two photographs and photo renderings show exterior, interior, engine, chassis and features of Studebaker Champion Regal 4-Door Sedan, DeLuxe Starlight Coupe and Business Coupe and Custom 2-Door Sedan; Commander State 4-Door Sedan, Starlight Coupe and Business Coupe and Regal 2-Door Sedan; and Land Cruiser. Includes discussion and specifications. I.D. #D130-11-50. Price:- $65.
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Year: 1951  (Item #B33718)
  -   Photo 1   
STUDEBAKER (Commander and Champion), "New Studebaker: The Thrifty One":
8 page non-color catalog, 15x11. Cover is photograph showing grille and headlights on Studebaker Champion automobile. Sixty-two photographs and photo renderings show exterior, interior, engine, features, accessories and craftsmen at work on Studebaker Champion Custom 2-Door Sedan, Deluxe 4-Door Sedan and Regal Starlight Coupe and Commander Regal 2-Door Sedan and State 4-Door Sedan, Starlight Coupe and Convertible; and Land Cruiser 4- Door Sedan. Includes discussion. Folded for mailing, dealer stamp on car and printed on newsprint weight paper; therefore, price has been reduced. I.D. #D131-10-50. Price:- $20.
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Year: 1951  (Item #B30604)
  -   Photo 1   
STUDEBAKER (Commander and Champion), "New Studebaker: The Thrifty One":
8 page non-color catalog, 15x11. Cover is photograph showing grille and headlights on Studebaker Champion automobile. Sixty-two photographs and photo renderings show exterior, interior, engine, features, accessories and craftsmen at work on Studebaker Champion Custom 2-Door Sedan, Deluxe 4-Door Sedan and Regal Starlight Coupe and Commander Regal 2-Door Sedan and State 4-Door Sedan, Starlight Coupe and Convertible; and Land Cruiser 4- Door Sedan. Includes discussion. Folded for mailing and printed on newsprint weight paper; therefore, price has been reduced. I.D. #D131- 10-50. Price:- $25.
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Year: 1952  (Item #B8997)
  -   Photo 1   
STUDEBAKER, "New Studebaker: The New Champion . The New Commander V-8":
16 page color catalog, 10x12. Cover is photograph showing three-quarter frontal view of red Studebaker Commander Convertible parked on road overlooking ocean. Fifty-two photo renderings, including nine beautiful half page views of models, show exterior, interior, engine, chassis and features of Studebaker Commander V-8 State Starliner, Convertible and Sedan, Land Cruiser and Regal Sedan and Champion Regal Starliner and Sedan, Custom Sedan and DeLuxe Starlight Coupe. Includes discussion and specifications. I.D. #D157-2-52. Price:- $70.
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Year: 1952  (Item #B11259)
  -   Photo 1   
STUDEBAKER (Commander and Champion), "Studebaker":
8 page color catalog, 15x11. Cover is three-quarter frontal view photo rendering of blue Commander V-8 State Convertible parked in front of elegant house. Centerfold is two page spread with colorful photo renderings showing the Studebaker Commander V-8 State 4-Door Sedan, Starliner Hardtop and Convertible, Regal 2-Door Sedan and Starlight Coupe and Land Cruiser 4-Door Sedan and the Champion Regal 4-Door Sedan, Starliner Hardtop Coupe and Convertible, Custom 2-Door Sedan and Deluxe Starlight Coupe. Forty-six brown-toned photographs show exterior, interior, engine, frame, features and manufacturing facility. Includes discussion, specifications and two additional color photographs showing engine and chassis. I.D. #D-156-12-51. Price:- $40.
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STUDEBAKER SALES LITERATURE
1902 to 1911 :: 1912 to 1916 :: 1918 to 1923 :: 1932 to 1937 :: 1938 to 1941 :: 1942 to 1948
1949 to 1952 :: 1953 to 1956 :: 1957 to 1960 :: 1961 to 1963 :: 1964 to 1977 :: Ambu/Hears/Limo
 
STUDEBAKER DEALER LITERATURE
 
STUDEBAKER BOOKS :: STUDEBAKER MANUALS :: STUDEBAKER MAGAZINES :: STUDEBAKER MEMORABILIA
STUDEBAKER RACING & SHOW PROGRAMS
 
 
 
 
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SALES LITERATURE DEALER LITERATURE OUT-OF-PRINT BOOKS MAGAZINES
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Abbreviations & Product Info
SALES LITERATURE
Cars & Trucks
1902 to 1911
1912 to 1916
1918 to 1923
1932 to 1937
1938 to 1941
1942 to 1948
1949 to 1952
1953 to 1956
1957 to 1960
1961 to 1963
1964 to 1977
 
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