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McLellan's Automotive History

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Sales Literature Studebaker 1942 1945 1946 1947 1948 Color Catalogs

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Year: 1942  (Item #B37392)
  -   Photo 1   
STUDEBAKER, "Studebakers: The President . The Commander":
8 page color folder, 9x11. Cover is photo rendering showing frontal view of blue Studebaker Commander. Twenty-nine photographs and photo renderings show exterior, interior and craftsmen at work on Studebaker Commander Custom Cruising Sedan, Skyway Sedan-Coupe and Deluxstyle Land Cruiser and President 8 Skyway Series Land Cruiser, Custom Sedan-Coupe and Deluxstyle Cruising Sedan. Includes discussion. Shows light handling; therefore, price has been reduced. I.D. #D48-8-1-41. Price:- $90.
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Year: 1942  (Item #B4686)
  -   Photo 1   
STUDEBAKER, "Studebakers: The President . The Commander":
8 page color folder, 9x11. Cover is photo rendering showing frontal view of blue Studebaker Commander. Twenty-nine photographs and photo renderings show exterior, interior and craftsmen at work on Studebaker Commander Custom Cruising Sedan, Skyway Sedan-Coupe and Deluxstyle Land Cruiser and President 8 Skyway Series Land Cruiser, Custom Sedan-Coupe and Deluxstyle Cruising Sedan. Includes discussion. I.D. #D48-8-1-41. Price:- $100.
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Year: 1945  (Item #A5498)
  -   Photo 1    Photo 2  
MAINTENANCE INFORMATION FOR THE DELIVERY TRUCK OPERATOR,
The Studebaker Corporation, 1945: First edition. Dated. 1-45. Booklet was designed to be hung in truck for easy reference and top left corner has hole punch for hanging it. Comes with: a) form letter to customer; b) postcard for requesting additional copies; and c) original mailing envelope, postmarked Jul. 19 '45. NOTE: Trucks shown are prewar models. Booklet was written to help owners keep the vehicles running. Sb. 48 pages. Price: $125.
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Year: 1946  (Item #H4063)
  -   Photo 1   
STUDEBAKER (Trucks), "Studebaker Models M16-28, M16-52, M16-95: Specifications":
2 page non-color sheet, 11x9. White sheet, with black lettering, has photograph showing side view of Studebaker M16 Truck with Stake Bed, with specifications. Reverse side has continuation of specifications, with front and side view dimensional drawings. Dated Nov. 1, 1945. Comes with: a) separate "Factory Ceiling Prices for Studebaker 1 1/2 Ton Truck" sheet, dated Feb. 1, 1946, which lists base prices and prices for optional equipment; and b) letter on The Studebaker Corporation letterhead, dated Apr. 18, 1946, to potential customer. Dealer databook insert. (A) Price: $35.
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Year: 1946  (Item #H4064)
  -   Photo 1   
STUDEBAKER, "Studebaker Model M5 Coupe Express (Half-Ton Pickup): Specifications":
2 page non-color sheet, 11x9. White sheet, with black lettering, has photograph showing side view of Studebaker M5 Coupe Express 1/2-Ton Pick-Up Truck, with specifications. Reverse side has continuation of specifications, with front and side view dimensional drawings. Dealer databook insert. Dated Nov. 1, 1945. (A) Price: $20.
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Year: 1946 Magazine Item #E7251 - TRI-TOWER FACT SERVICE, Vol. 2, No. 1, Jun. 1946: Price: $30.
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Year: 1946 Magazine Item #E7250 - TRI-TOWER FACT SERVICE, Vol. 2, No. 2, Oct. 1946: Holes were punched for insertion in dealer databook. Price: $30.
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Year: 1946/47  (Item #H3861)
  -   Photo 1   
STUDEBAKER, "Ditzler Automotive Finishes - Studebaker":
2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Studebaker automobiles. Reverse side has chart of lacquer formulas. Dealer databook insert. Form No. 4613. (B) Price: $30.
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Year: 1947  (Item #B4784)
  -   Photo 1   
STUDEBAKER (Commander and Champion), "New Studebakers":
6 page color folder, 4x8. Cover is photo rendering showing three-quarter frontal view of yellow Studebaker Commander Regal DeLuxe Coupe in driveway beside Champion Deluxe Convertible. Folder opens to 12x8 layout with three full page photographs showing Studebaker Champion Regal Deluxe 2- and 4-Door Sedans and Commander Regal Deluxe Coupe. Reverse side has additional photo renderings of Studebaker Commander Regal Deluxe Land Cruiser and craftsmen at work. Includes discussion and list of features. I.D. #D-6-4-46. Price:- $30.
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Year: 1947  (Item #B15808)
  -   Photo 1   
STUDEBAKER (Commander and Champion Accessories), "Finer Car Radios: Studebaker Philco":
6 page non-color folder, 6x3. Black cover, with white lettering, has headlights piercing the night and musical notes wafting through the air from car radio. Folder opens to 6x10 layout with four photographs showing the Philco Skyway radio and illustrating automatic station setting and automatic touch and manual tuning, with discussion. Reverse side has four photographs of the Liberator model 6-tube manual tuning radio and the internally controlled cowl type antenna, with discussion. Price:- $30.
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Year: 1947  (Item #B15810)
  -   Photo 1   
STUDEBAKER (Commander and Champion Accessories), "Smart Protection for your Studebaker":
6 page non-color folder, 6x3. Black cover, with white lettering, is art rendering of sentry standing guard in front of castle. Folder opens to 6x10 layout with three photographs showing windguards for Champion front and rear and Commander rear, with discussion. Reverse side has two photographs showing locking gas tank cap and chromium exhaust extension, with discussion. Price:- $30.
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Year: 1947/48  (Item #B15812)
  -   Photo 1   
STUDEBAKER (Commander and Champion), "The Feminine Touch: Motoring Accessories for the Ladies by Studebaker":
6 page non- color folder, 6x3. White cover, with black lettering, is art rendering of woman in pink formal attire standing over drawing showing side view of a black Studebaker Sedan. Folder opens to 6x10 layout with four photographs showing electric clocks for the Commander and Champion models and automatic windshield washer and cigarette lighter, with discussion. Reverse side has four photographs showing the automatic package compartment light, glare-proof rear view mirror, outside mirror and visor vanity mirror, with discussion. Price:- $30.
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Year: 1947/48  (Item #B15813)
  -   Photo 1   
STUDEBAKER (Commander and Champion Accessories), "Added Safety: New Studebaker Motoring Extras":
6 page non-color folder, 6x3. Black and white cover, with red lettering, has drawing showing cars at intersection. Folder opens to 6x10 layout with six photographs showing front, rear and dashboard signals and control lever, automatic cigarette lighter and locking gas tank cap, with discussion. Reverse side has six photographs showing automatic windshield washer and glare-proof rear view mirror, with discussion. Price:- $30.
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Year: 1947/48  (Item #B15814)
  -   Photo 1   
STUDEBAKER (Commander and Champion), "Smartly Styled: Seat Covers and Other Comfort Accessories by Studebaker":
12 page non-color folder, 6x3. White cover, with red and black lettering, has drawing of artist's palette. Folder opens to 12x10 layout with eight photographs showing arm rest covers, Strat-O-Lined windshield visor, Select-O-Seat springs, auxiliary rubber mat, rear window Venetian shades and No Blo wind deflectors, with discussion. Reverse side has four photographs showing custom styled door window awnings and Lumite plastic, deluxe Mattex and Deluxtyle fabric seat covers, with discussion. Price:- $40.
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Year: 1948  (Item #B4786)
  -   Photo 1   
STUDEBAKER (Commander and Champion), "New Studebaker":
6 page color folder, 4x8. Cover is photo rendering showing three-quarter frontal views of yellow Studebaker Champion 3-Passenger Coupe and red Commander 4-Passenger Coupe. Folder opens to 13x8 layout with three full page photo renderings showing Studebaker Champion Regal DeLuxe 2- and 4-Door Sedans and Commander Regal DeLuxe Convertible. Reverse side has two additional renderings showing Studebaker Regal DeLuxe Land Cruiser and craftsmen at work. Includes discussion. I.D. #D-39-11-47. Price:- $30.
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Year: 1948  (Item #B15817)
  -   Photo 1   
STUDEBAKER (Commander and Champion Accessories), "Studebaker-Philco: The Finest Car Radio - Engineered Exclusively for Your Studebaker":
8 page non-color folder, 6x3. Green cover with black lettering and white musical note. Folder opens to 6x12 layout with five photographs showing the Skyway 8-tube multi-button automatic tuning radio and the Starline 6-tube automatic tuning radio, with discussion on how the radio works. Reverse side has two photographs showing Studebaker antenna in extended and retracted positions, with discussion. Price:- $35.
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Year: 1948  (Item #B15818)
  -   Photo 1   
STUDEBAKER (Commander and Champion Accessories), "Strat-O-Lined Ornaments for Your Studebaker":
12 page color folder, 6x3. Purple and white cover, with black and white lettering, has drawing of jet flying overhead. Folder opens to 12x10 layout with six photographs showing stainless wheel discs and trim rings, Strat-O-Lined fender wheel shields, deluxe license frame, Regal steering wheel and whitewall wheel discs, with discussion. Reverse side has six photographs showing Champion and Commander fender ornaments, exterior rear view mirror, Strat-O-Vu mirror and recommended Studebaker products that you could use to maintain your new car. Price:- $40.
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Year: 1948  (Item #B15819)
  -   Photo 1   
STUDEBAKER (Commander and Champion Accessories), "Special Lights: For Safety . Comfort . Convenience - Studebaker":
12 page color folder, 6x3. Yellow, white and black cover with black and white lettering. Folder opens to 12x10 layout with nine photographs showing fog lights, internally and externally controlled spotlights, automatic back-up light, cigar lighter, "Ash Receiver Tell-Tale", underhood light and service light, with discussion. Reverse side has eight photographs showing directional signal lights and how they work, automatic package compartment light and automatic luggage compartment light, with discussion. Price:- $40.
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Year: 1948  (Item #H3862)
  -   Photo 1   
STUDEBAKER, "Ditzler Automotive Finishes - Studebaker":
2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Studebaker automobiles. Reverse side has chart of lacquer formulas. Dealer databook insert. NOTE: Sheet states to see 1947 colors card for paint chips #30349, 40389 and 50079. Form No. 4813. (B) Price: $30.
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STUDEBAKER SALES LITERATURE
1902 to 1911 :: 1912 to 1916 :: 1918 to 1923 :: 1932 to 1937 :: 1938 to 1941 :: 1942 to 1948
1949 to 1952 :: 1953 to 1956 :: 1957 to 1960 :: 1961 to 1963 :: 1964 to 1977 :: Ambu/Hears/Limo
 
STUDEBAKER DEALER LITERATURE
 
STUDEBAKER BOOKS :: STUDEBAKER MANUALS :: STUDEBAKER MAGAZINES :: STUDEBAKER MEMORABILIA
STUDEBAKER RACING & SHOW PROGRAMS
 
 
 
 
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Abbreviations & Product Info
SALES LITERATURE
Cars & Trucks
1902 to 1911
1912 to 1916
1918 to 1923
1932 to 1937
1938 to 1941
1942 to 1948
1949 to 1952
1953 to 1956
1957 to 1960
1961 to 1963
1964 to 1977
 
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