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Studebaker 1938 1939 1940 1941 sales literature

Look in the right navigation bar for all literature under this make.
 


Year: 1938  (Item #B34840)
  -   Photo 1   
STUDEBAKER (President, Commander and Six), "New Studebakers":
6 page color folder, 4x9. Blue and tan cover, with black and white lettering, has two thirds page photograph showing three-quarter frontal view of blue Studebaker Six Coupe and grille and headlight on red model parked in front of house. Folder opens to 12x9 layout with three full page photographs showing three-quarter frontal views of Blue Studebaker Six Coupe, red Commander 2-Door Sedan and yellow President Eight 4-Door Sedan. Reverse side has four additional photographs showing exterior, interior and features, with discussion. Dated 9-37. I.D. #D 21. Price:- $40.
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Year: 1939  (Item #B3531)
  -   Photo 1    Photo 2  
STUDEBAKER (Commander and President), "Studebaker":
16 page color catalog, 8x11. Cover is photo rendering showing three-quarter frontal view of red Studebaker Commander 4-Door Sedan driving through mountains. Sixty-one photographs and drawings show exterior, engine, chassis and mechanical features of Studebaker Commander Cruising Sedan, Club Sedan and Coupe and State President Cruising Sedan, Club Sedan and Coupe. Includes discussion, specifications and section on accessories. I.D. #D25-9-38. Price:- $110.
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Year: 1939  (Item #B29495)
  -   Photo 1   
STUDEBAKER (Commander and President), "Studebaker":
16 page color catalog, 8x11. Cover is photo rendering showing three- quarter frontal view of red Studebaker Commander 4-Door Sedan driving through mountains. Sixty-one photographs and drawings show exterior, engine, chassis and mechanical features of Studebaker Commander Cruising Sedan, Club Sedan and Coupe and State President Cruising Sedan, Club Sedan and Coupe. Includes discussion, specifications and section on accessories. I.D. #D25-3-39 Rep. Price:- $110.
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Year: 1939  (Item #B34159)
  -   Photo 1   
STUDEBAKER (President, Commander and Champion), "Dual Control: Studebaker's Contribution to Safe Driver Instruction":
6 page non-color folder, 9x4. White cover, with black and white lettering, has photo rendering showing overhead three-quarter frontal view of Studebaker automobile which is equipped with Dual-Control to allow an instructor to teach a customer how to drive a Studebaker automobile, while at the same time maintain control of the car. Folder opens to 9x13 layout with three photographs showing exterior view of car, dashboard with two steering wheels and floorboard with two sets of foot pedals, with discussion. Reverse side has one additional photograph showing instructor and student in car, with discussion and information on arranging for driving instructions. Rare! Price:- $30.
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Year: 1940-42  (Item #B26048)
  -   Photo 1   
STUDEBAKER (President [Derham Coachbuilders]):
Photograph, 8x10. Photograph shows side view of Studebaker President Convertible, by Derham Coachbuilders, parked in outdoor setting. Photograph was produced in the 1960's from original factory negative. Price:- $10.
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Year: 1941  (Item #B3526)
  -   Photo 1    Photo 2   Photo 3  
STUDEBAKER, "Studebaker: President Eight . Commander Six - Spring and Summer Series":
24 page color catalog, 7x11. Cover is photograph showing three- quarter frontal views of one red and one green Studebaker automobiles at garden party. Sixty-four photographs show exterior, interior, engine, chassis and mechanical features of Studebaker Commander Custom Sedan-Coupe, Delux-Tone Cruising Sedan and Skyway Series Land Cruiser and President Eight Skyway Series Sedan- Coupe, Custom Land Cruiser and Custom Cruising Sedan, including shots of the factory and craftsmen. Includes discussion and accessories section. I.D. #D-43-3-41. Price:- $90.
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Year: 1941  (Item #B3527)
  -   Photo 1    Photo 2  
STUDEBAKER, "Studebaker Commercial Cars and Trucks: New Economy . New Style . New Comfort . . .":
8 page part-color folder, 11x9. White cover, with black lettering, is photo rendering showing three-quarter frontal views of red Studebaker Coupe Express Pickup, red Special Stake Bed and red Heavy Duty Gasoline Tanker Trucks driving on city street. Folder opens once to 11x17 layout with four photographs and photo rendering showing exterior, interior, engine, chassis and bed of Studebaker Coupe Express Pickup Truck, with discussion, then opens to 22x17 layout with eleven photo renderings showing red Coupe and Standard Express; Coupe Express, Special, 9' Standard Stake and DeLuxe Stake; Heavy Duty Dump and Gasoline Tanker; Chassis/Cab; and V-Type and Flat Face Cowl Chassis and photograph of engine, with discussion and descriptions. Back cover has six photographs of mechanical parts, with specifications. Price:- $75.
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Year: 1941  (Item #B37393)
  -   Photo 1   
STUDEBAKER (M16-28, M16-52 and M16-95), "To Haul the Most Goods for the Least Money . . . Year In and Year Out: Studebaker Heavy Duty Truck":
4 page part- color folder, 11x9. Black cover, with yellow and white lettering, is photo rendering showing three-quarter frontal view of yellow Studebaker M16 Dump Truck, with image in background of second truck being loaded. Folder opens to 11x17 layout with ten photographs and photo renderings showing exterior of Studebaker M16 Chassis-Cab and Stake Bed Trucks, frame, mechanical parts and features, with discussion and performance graph. Back cover has specifications and top and side view dimensional drawings. I.D. #F-664C 30 441. Price:- $50.
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Year: 1941  (Item #B37397)
  -   Photo 1   
STUDEBAKER, "The Coupe-Express by Studebaker: For Matchless Gas Economy!":
4 page part-color folder, 11x9. Blue cover, with red and white lettering, frames photo rendering showing three-quarter frontal view of red Studebaker Coupe-Express (pickup) Truck loaded with crates driving on road overlooking town. Folder opens to 11x17 layout with sixteen photographs, photo renderings and drawings showing exterior of Studebaker Coupe-Express with caravan top and stake bed, interior, frame, mechanical parts and features, with discussion. Back cover has specifications and rear and side view dimensional drawings. I.D. #F-720-4-1-41. Price:- $50.
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Year: 1941  (Item #B29493)
  -   Photo 1   
STUDEBAKER, "America's Smartest Lowest Price Car: Studebaker Champion":
12 page color catalog, 15x10. Cover is photo rendering showing three-quarter frontal view of red Studebaker Champion automobile at beach party. Eighty-one photographs, photo renderings and drawings show exterior, interior, engine, chassis, mechanical parts, features, accessories and craftsmen at work on Studebaker Champion Custom Club Sedan, Cruising Sedan and Coupe and Delux-Tone Club Sedan, Cruising Sedan and Opera Coupe. Includes descriptive captions, specifications and 18-point labeled photo rendering of chassis. Folded for mailing. I.D. #D39-8-40. Price:- $60.
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Year: 1941  (Item #B37394)
  -   Photo 1   
STUDEBAKER (M15-20, M15-28 and M15-52), "Performance . Economy . Comfort . Style - At Low Cost! Studebaker Standard Truck Series":
4 page part-color folder, 11x9. Black cover, with green and white lettering, is photo rendering showing three-quarter frontal view of green Studebaker M15 Stake Bed Truck driving on highway. Folder opens to 11x17 layout with fourteen photographs and photo renderings showing exterior of Studebaker M15 Chassis-Cab, Express (pickup) and Stake Bed Trucks, frame, mechanical parts and features, with discussion. Back cover has specifications and top and side view dimensional drawings. I.D. #F 731-4-41. Price:- $50.
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Year: 1941  (Item #B37395)
  -   Photo 1    Photo 2  
STUDEBAKER (Coupe Express, Standard and Heavy Duty), "Studebaker Commercial Cars: Studebaker Brings New Economy to Commercial Transportation":
8 page non-color folder, 7x4. Red and yellow cover, with black title bar and black and white lettering, has photo rendering showing three-quarter frontal view of Studebaker Coupe Express (pickup) Truck being loaded at feed store. Folder opens to 7x17 layout with twelve photographs and photo renderings showing exterior, interior, engine, chassis, mechanical parts and features of Studebaker Coupe Express, Standard Truck with Deluxe Stake Body and Standard Express (pickup) truck, with discussion. Reverse side has four additional photographs showing Studebaker Tanker Truck, engine and frame, with discussion, specifications and front and side view dimensional drawings. Price:- $40.
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Year: 1941  (Item #B15805)
  -   Photo 1   
STUDEBAKER (Skyway Land Cruiser):
Press photo, 8x10. Photograph shows three-quarter frontal view of light color Studebaker 4- Door Skyway Land Cruiser with dark color top parked in parking lot of office building. NOTE: Photograph was produced by Chrysler Corporation in the 1960's from the original negative. Price:- $10.
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STUDEBAKER SALES LITERATURE
1902 to 1911 :: 1912 to 1916 :: 1918 to 1923 :: 1934 to 1937 :: 1938 to 1941 :: 1942 to 1948
1949 to 1952 :: 1953 to 1956 :: 1957 to 1960 :: 1961 to 1963 :: 1964 to 1966 :: Ambu/Hears/Limo
 
STUDEBAKER DEALER LITERATURE
 
STUDEBAKER BOOKS :: STUDEBAKER MANUALS :: STUDEBAKER MAGAZINES :: STUDEBAKER MEMORABILIA
STUDEBAKER RACING & SHOW PROGRAMS
 
 
 
 
 


Year: 1939  (Item #B37391)
STUDEBAKER (Champion), "A New Car for a New World":
20 page color catalog, 11x9. Cover is photograph showing people who enjoy driving a Studebaker Champion automobile. Sixty-six photographs, photo renderings and drawings show exterior, interior, engine, mechanical parts, features, accessories and craftsmen at work. Includes discussion, specifications and 18-point labeled photo rendering of chassis. I.D. #D28 3 39. Cover has dealership stamp and shows very light handling; therefore, price has been reduced.


Year: 1939  (Item #B29490)
STUDEBAKER (Accessories), "For the Studebaker Champion":
24 page non-color catalog, 8x6. Black cover, with gray, white and black lettering, has gray title rectangle and drawing of trophy. Fifty-six photographs, photo renderings and drawings show accessories that you could purchase with your new Studebaker Champion to "enhance the joy of driving it" -- radio and antenna, "Climatizer", windshield defroster, lights, custom luggage, electric clock, cigarette lighter, vanity mirror light, bumper guards, wheel discs and trim rings, license frames, mirrors, tail pipe extension, license plate jewels, seat covers, locking gas cap, insect screen, etc. Unfortunately, this rare accessories brochure shows handling and has pencil markings on inside cover; therefore, price has been reduced.


Year: 1939  (Item #B6381)
STUDEBAKER (President, Commander and Champion), "Studebaker Delux-Tone Models: Distinguished Examples of Modern Color Harmonies":
Portfolio, 10x13. Black cover, with tan lettering, has ornate white scroll design and white title against bright pink background. Portfolio contains twelve 2 page (single-side printed) sheets with side view photo renderings of Studebaker President Club Sedan and Cruising Sedan; Commander Club Sedan and Cruising Sedan (two); and Champion Club Sedan, Cruising Sedan and Coupe. Three additional sheets show interior views in blue and gray, tan and brown and light/dark green broadcloth. Inside page of portfolio has descriptive paragraph.


Year: 1939  (Item #B29497)
STUDEBAKER, "Own This Long-Lasting, Dollar-Saving New Studebaker Champion":
4 page non-color folder, 15x10. Black cover, with black and white lettering, has brown-toned photograph showing three-quarter frontal view of Studebaker American automobile participating in A. A. A. Stock Car Championship endurance and economy run. Folder opens to 14x20 layout with twenty photographs showing Studebaker Champion cars in scenes from the coast-to-coast round trip, with descriptive captions. Back cover has four photographs showing Studebaker Champion, features and craftsmen at work, with discussion. Folded for mailing.


Year: 1939  (Item #B29498)
STUDEBAKER (State President, Commander and Champion), "Style Experts Acclaim New Studebakers: The World's Smartest Motor Cars":
8 page non-color catalog, 15x10. White cover, with black and white lettering, has four brown-toned photographs showing grille and headlights on Studebaker automobile, designer Raymond Loewy and New York World's Fair exhibit and Broadway Limited train designed by Loewy, with discussion. Forty-eight additional photographs, photo renderings and drawings show exterior, interior, engine, chassis, mechanical parts, features, accessories and craftsmen at work. Includes discussion and photographs of people who enjoy Studebaker automobiles. Folded for mailing and shows light handling; therefore, price has been reduced. I.D. #F632 65 1038 Eng.


Year: 1939  (Item #B29500)
STUDEBAKER (President, Commander and Champion), "Studebaker Accessories: Perfectly Styled":
20 page non-color catalog, 11x9. Pink cover, with black and white lettering, has white side view silhouette of Studebaker automobile and art rendering of stylishly dressed woman. Sixty-one photographs, photo renderings and drawings show Studebaker automobiles and accessories that you could purchase for your new Studebaker to add to your comfort, protection and convenience and to help you maintain your car -- radio, "Climatizer", luggage, lights, clock, vanity mirror, wheel discs, tail pipe extension, seat covers, heaters, tire chains, etc.


Year: 1939  (Item #B29502)
STUDEBAKER (Champion):
Postcard, 4x6. Front of card is photograph showing three-quarter frontal view of black Studebaker Champion Custom Coupe parked in outdoor setting. Reverse side has description including current ownership of car. Produced c1970s. I.D. #11993-E.


Year: 1939  (Item #B29506)
STUDEBAKER, "Studebaker Delux-Tone Models: President Club Sedan in Two Tones of Clipper Gray":
2 page (single-side printed) color sheet, 9x12. White sheet, with gray 1" border at top and black and white lettering, has photo rendering showing side view of Two-Tone Clipper Gray Studebaker President Club Sedan. Plate was for insertion at dealer's discretion in portfolio.


Year: 1939  (Item #B29509)
STUDEBAKER, "Studebaker Delux-Tone Models: Commander Cruising Sedan in Two Tones of Paddock Green":
Two 2 page (single- side printed) color sheet, 9x12. White sheet, with gray 1" border at top and black and white lettering, has photo rendering showing side view of Two Tone Paddock Green Studebaker Commander Cruising Sedan. Second sheet shows interior view of green broadcloth blends with dark green leather upholstery. Plates were for insertion at dealer's discretion in portfolio. Shows light handling and interior view has minor staining; therefore, price has been reduced.


Year: 1940  (Item #B4386)
STUDEBAKER, "The New Studebaker Champion":
12 page color catalog, 15x10. Cover is photo rendering showing front half of blue Studebaker Champion automobile surrounded by group of people and horses on trail ride. 107 photographs, photo renderings and drawings show exterior, interior, frame, engine, chassis, mechanical parts, accessories and craftsmen at work on Studebaker Champion DeLuxe Cruising Sedan, Custom Club Sedan and DeLuxe Coupe, with descriptive captions and labeled chassis drawing. Folded for mailing. I.D. #D32-8-39.


Year: 1940  (Item #B29505)
STUDEBAKER, "Studebaker Commander and President":
12 page color catalog, 15x10. Cover is photo rendering showing front half of red Studebaker automobile parked at marina. Ninety-one photographs, photo renderings and drawings show exterior, interior, engine, chassis, mechanical features, accessories and craftsmen at work on Studebaker Commander Cruising Sedan, Club Sedan and Coupe and President Cruising Sedan, Club Sedan and Coupe, with descriptive captions and 24-point labeled photo rendering of engine and chassis. I.D. #D33-9-39. Folded for mailing. Comes with letter on The Studebaker Corporation letterhead, dated Apr. 16, 1940, to customer.


Year: 1940  (Item #B34160)
STUDEBAKER, "The New Studebaker Champion":
12 page color catalog, 15x10. Cover is photo rendering showing front half of blue Studebaker Champion automobile surrounded by group of people and horses on trail ride. 107 photographs, photo renderings and drawings show exterior, interior, frame, engine, chassis, mechanical parts, accessories and craftsmen at work on Studebaker Champion DeLuxe Cruising Sedan, Custom Club Sedan and DeLuxe Coupe, with descriptive captions and labeled chassis drawing. This copy was not folded for mailing as most are, but it does show handling and has salesman's name written in pencil on cover; therefore, price has been reduced. I.D. #D32-8-39.


Year: 1941  (Item #B29491)
STUDEBAKER (President, Commander and Champion), "Studebaker Delux-Tone Models":
Portfolio, 13x10. Blue hb cover, with 2" tan cloth binding, has gold lettering and frontal view drawing of car. Contains twelve 9x12, single-side printed color plates. Seven plates are photo renderings of the President Cruising Sedan and Land Cruiser; Commander Cruising Sedan and Land Cruiser; and Champion Opera Coupe and Club Sedan, with descriptions and two additional photo renderings on each page showing features. Five additional plates are photo renderings of interior options, with description. Also includes dealer databook insert sheet with photograph showing interior of Studebaker Champion "Double-Dater" Coupe, with description, and a "Studebaker Confidential Sales Bulletin", dated Dec. 30, 1940. Cover shows light wear.


Year: 1941  (Item #B29501)
STUDEBAKER (President, Commander and Champion), "Modern Accessories by Studebaker":
32 page non-color catalog, 9x8. Black and white cover with blue and white lettering and Studebaker emblem. Eighty photographs and drawings show Studebaker automobiles and accessories that you could purchase for your new Studebaker to add to your comfort, protection and convenience and to help you maintain your car -- radio, "Climatizer", luggage, lights, clock, vanity mirror, wheel discs, tail pipe extension, seat covers, heaters, tire chains, etc. Cover has minor staining; therefore, price has been reduced.


Year: 1941  (Item #B34161)
STUDEBAKER (President, Commander and Champion), "See America First . . . In America's Stand-Out Car":
32 page color catalog, 8x10. Cover shows family touring America in a Studebaker Sedan and meeting an Indian woman and her baby. Eight full page photographs show Studebaker Champion Custom Club Sedan, Cruising Sedan and Coupe, Custom DeLuxe, Commander Custom Cruising Sedan, DeLux- Tone Land Cruiser and President Eight Custom Land Cruiser and Delux-Tone Cruising Sedan. Seventy-eight additional photographs and drawings show exterior, interior, engine, chassis, mechanical parts, features and accessories. Includes discussion and specifications. Bottom left corner of cover has tiny piece missing; therefore, price has been reduced.

 
 
 
 
 
 
 
 
 
 
 

McLellan's Automotive History, 9111 Longstaff Drive, Houston, TX 77031-2711
Phone: (713) 772-3285
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Abbreviations & Product Info
SALES LITERATURE
Cars & Trucks
1902 to 1911
1912 to 1916
1918 to 1923
1934 to 1937
1938 to 1941
1942 to 1948
1949 to 1952
1953 to 1956
1957 to 1960
1961 to 1963
1964 to 1966
 
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