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McLellan's Automotive History

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Studebaker 1964 1965 1966 1976 1977 Sales Literature & Color Catalogs

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Year: 1964  (Item #B4970)
  -   Photo 1    Photo 2  
STUDEBAKER (Avanti, Hawk, Cruiser, Lark, Daytona and Wagonaire), "Studebaker: Different . . . By Design":
12 page color catalog, 4x6. Black cover, with white lettering, is frontal view photograph of Studebaker automobile with headlights on at night. Seventeen photographs, photo renderings and drawings show exterior, interior and features of the Lark Challenger and Commander Sedans, Daytona Hardtop and Convertible, Cruiser Sedan, Wagonaire Station Wagon and Avanti and Gran Turismo Hawk Sport Coupes. Includes discussion and specifications. I.D. #P.D. 64-11. Price:- $15.
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Year: 1964  (Item #B15894)
  -   Photo 1   
STUDEBAKER, "Studebaker: Different . . . By Design - Wagonaire":
Postcard, 6x9. Front of card is art rendering showing side view of red Studebaker Commander, three-quarter rear view of black Challenger and three-quarter frontal view of green Daytona Wagonaire Station Wagons working on cattle ranch. Reverse side has discussion and is unused postcard. I.D. #PD 64-42 A. Price:- $10.
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Year: 1964  (Item #B15895)
  -   Photo 1   
STUDEBAKER, "Studebaker: Different . . . By Design - Lark Challenger & Commander":
Postcard, 6x9. Front of card is art rendering showing three-quarter frontal view of brown Studebaker Commander, side view of white Challenger and rear view of blue Commander/Challenger 4-Door Sedans in outdoor winter setting. Reverse side has discussion and is unused postcard. I.D. #PD 64-42. Price:- $10.
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Year: 1964  (Item #B15899)
  -   Photo 1   
STUDEBAKER (Commander, Daytona and Cruiser), "Not Just for This Year -- But for the Years to Come: Studebaker is the Common-Sense Car":
12 page non-color catalog, 8x5. White cover, with black lettering, has drawing of Studebaker emblem against red, gray and white background. Studebaker announces that it will concentrate its production into one facility in Ontario, Canada. Fifteen photographs and drawings show exterior, dashboard, chassis and features of the Studebaker Commander, Daytona and Cruiser 4-Door Sedans and Wagonaire Station Wagon, plus views of the manufacturing facility. Includes discussion and list of twenty-eight features. Price:- $20.
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Year: 1964  (Item #B15978)
  -   Photo 1   
STUDEBAKER (Commander, Daytona and Cruiser), "Not Just for This Year -- But for the Years to Come: Studebaker is the Common-Sense Car":
12 page non-color catalog, 8x5. White cover, with black lettering, has drawing of Studebaker emblem against red, gray and white background. Studebaker announces that it will concentrate its production into one facility in Ontario, Canada. Fifteen photographs and drawings show exterior, dashboard, chassis and features of the Studebaker Commander, Daytona and Cruiser 4-Door Sedans and Wagonaire Station Wagon, plus views of the manufacturing facility. Includes discussion and list of twenty-eight features. Canadian. Price:- $20.
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Year: 1965  (Item #A5526)
  -   Photo 1   
STUDEBAKER CHASSIS AND BODY PARTS CATALOG: MODELS S-V,
Studebaker Corporation, 1965: First edition. Covers Commander, Daytona and Cruiser models. Dated Nov. 1964. Sb. 302 pages. Price: $50.
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Year: 1965  (Item #B3542)
  -   Photo 1   
STUDEBAKER (Commander, Daytona and Cruiser), "Studebaker: The Common-Sense Car":
12 page color catalog, 11x9. White cover, with blue, red and black lettering and red white and blue emblem, has photograph showing frontal view of red Studebaker automobile. Twenty-eight photographs, photo renderings and drawings, including 30-point labeled photograph of car, showxterior, interior, engine, chassis, options, accessories and features for Studebaker Cruiser 4-Door Sedan, Daytona 2-Door Sports Sedan, Commander 2- and 4-Door Sedans and Wagonaire Station Wagon. Includes discussion and specifications. I.D. #PD65-04. Price: $25.
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Year: 1965  (Item #B15908)
  -   Photo 1   
STUDEBAKER (Commander), "New Car Buying Guide: A Common-Sense Comparison":
12 page non-color catalog, 9x6. Gray cover, with white border and black lettering, has three drawings showing grille and headlights on Studebaker, Ford and Dodge automobiles. Sixteen photographs and drawings, including a 30-point labeled photograph of a Studebaker Commander, compare the Commander to comparable Rambler, Dodge, Ford, Buick, Oldsmobile, Chevrolet and Pontiac models in the areas of roominess, features, construction, price, etc. Includes detailed discussion. I.D. #PD 65-18. Price:- $20.
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Year: 1965  (Item #B15910)
  -   Photo 1   
STUDEBAKER (Commander, Daytona and Cruiser), "Another Outstanding Studebaker Engineering First . . . Amazing New Transistorized Ignition System":
4 page non-color folder, 7x4. White cover, with red and black lettering, has red, black and white emblem. Folder opens to 7x7 layout with photograph showing side view of Studebaker Daytona 2-Door Sport Sedan, three drawings illustrating the transistorized ignition system and discussion. Back cover has a list of thirty features. Folder states that the transistorized ignition system was standard equipment on the Daytona Sports Sedan and available as an option on other models. Price:- $10.
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Year: 1965  (Item #H1768)
  -   Photo 1   
STUDEBAKER (Commander, Daytona and Cruiser), "For Studebaker Salesmen - Studebaker: The Common-Sense Car - Transistorized Ignition System":
16 page non-color catalog, 8x4. White cover with black lettering and emblem. Book consists of "Answers to Questions Most Frequently Asked" about the new transistorized ignition system. No illustrations. (A) Price: $15.
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Year: 1966  (Item #B11270)
  -   Photo 1   
STUDEBAKER (Commander, Daytona and Cruiser), "Studebaker Nineteen Sixty Six: The Smart New Look":
16 page color catalog, 4x9. Half black / half white cover, with gold, blue red and black lettering on white background and photograph showing frontal view of red Studebaker against black background. Thirty-six photographs, photo renderings and drawings, including nice full page phtograph of each model, show exterior, interior, engine, chassis, frame, features and accessories for Studebaker Commander 2- and 4-Door Sedans, Daytona 2-Door Sports Sedan, Cruiser 4-Door Sedan and Wagonnaire Station Wagon. Includes discussion and specications. Price: $30.
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Year: 1966  (Item #B15913)
  -   Photo 1   
STUDEBAKER, "Studebaker Commander Sedan":
Postcard, 4x6. Front of card is photograph showing three-quarter frontal view of blue Studebaker Commander 4-Door Sedan and three-quarter rear view of red 2-door model parked in front of house. Reverse side has discussion and is unused postcard. I.D. #51362. Price:- $5.
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Year: 1966  (Item #B15915)
  -   Photo 1   
STUDEBAKER, "Studebaker Daytona Sport Sedan":
Postcard, 4x6. Front of card is photograph showing three-quarter frontal view of blue and gray Studebaker Daytona 2-Door Sport Sedan parked beside lake. Reverse side has discussion and is unused postcard. I.D. #52363. Price:- $5.
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Year: 1966  (Item #B15980)
  -   Photo 1   
STUDEBAKER (Commander, Daytona and Cruiser), "Studebaker Nineteen Sixty Six: The Smart New Look":
16 page color catalog, 4x9. Half black / half white cover, with gold, blue red and black lettering on white background and photograph showing frontal view of red Studebaker against black background. Thirty-six photographs, photo renderings and drawings, including nice full page photograph of each model, show exterior, interior, engine, chassis, frame, features and accessories for Studebaker Commander 2- and 4-Door Sedans, Daytona 2-Door Sports Sedan, Cruiser 4-Door Sedan and Wagonnaire Station Wagon. Includes discussion and specifications. Canadian. Price:- $35.
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Year: 1966  (Item #B15917)
  -   Photo 1   
STUDEBAKER (Commander, Daytona, Cruiser and Wagonaire):
Postcard, 6x9. Front of card is collage of five photographs showing Studebaker Commander 2- and 4-Door Sedans, Cruiser 4-Door Sedan, Daytona 2-Door Sport Sedan, Commander Wagonaire Station Wagon and grille and headlights model. Reverse side is unused postcard. I.D. #51362. Price:- $15.
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Year: 1966  (Item #B34851)
  -   Photo 1   
STUDEBAKER (Commander, Daytona and Cruiser), "Studebaker Nineteen Sixty Six: The Smart New Look":
16 page color catalog, 4x9. Half black / half white cover, with gold, blue red and black lettering on white background and photograph showing frontal view of red Studebaker against black background. Thirty-six photographs, photo renderings and drawings, including nice full page photograph of each model, show exterior, interior, engine, chassis, frame, features and accessories for Studebaker Commander 2- and 4-Door Sedans, Daytona 2-Door Sports Sedan, Cruiser 4-Door Sedan and Wagonnaire Station Wagon. Includes discussion and specifications. Cover has dealer stamp; therefore, price has been reduced. Price:- $20.
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Year: 1976  (Item #F7122)
  -   Photo 1   
STUDEBAKER-PACKARD AUTOMOTIVE PARTS AND ACCESSORIES:
58 pages, 11x9. Red cover, with black lettering, has two red-toned photographs showing three-quarter frontal views of Studebaker Hawk and Avanti coupes. Catalog lists part numbers and describes parts and accessories for Studebaker-Packard Hawk, Lark, Granturismo, Avanti and trucks. Well illustrated with photographs and drawings. Includes "Inquiry" and "Order" forms. Newman & Altman, Inc. (M) Dated Apr. 1976.. Price: $35.
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Year: 1977  (Item #F7524)
  -   Photo 1   
STUDEBAKER DRIVERS CLUB, INC., ROSTER OF MEMBERSHIP: 1977-78:
108 pages. Copyright 1977. Price: $25.
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STUDEBAKER SALES LITERATURE
1902 to 1911 :: 1912 to 1916 :: 1918 to 1923 :: 1932 to 1937 :: 1938 to 1941 :: 1942 to 1948
1949 to 1952 :: 1953 to 1956 :: 1957 to 1960 :: 1961 to 1963 :: 1964 to 1977 :: Ambu/Hears/Limo
 
STUDEBAKER DEALER LITERATURE
 
STUDEBAKER BOOKS :: STUDEBAKER MANUALS :: STUDEBAKER MAGAZINES :: STUDEBAKER MEMORABILIA
STUDEBAKER RACING & SHOW PROGRAMS
 
 
 
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Abbreviations & Product Info
SALES LITERATURE
Cars & Trucks
1902 to 1911
1912 to 1916
1918 to 1923
1932 to 1937
1938 to 1941
1942 to 1948
1949 to 1952
1953 to 1956
1957 to 1960
1961 to 1963
1964 to 1977
 
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