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McLellan's Automotive History

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Standard Brochures 1953 1954 1957 1960 1961 1963

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Year: 1953  (Item #B36831)
  -   Photo 1   
STANDARD, "The Standard Four-Door Estate Car":
8 page color catalog, 9x12. Blue and white cover, with pink, white and black lettering, is photo rendering showing three-quarter frontal view of silver Standard Estate Car (station wagon) with red interior. Eighteen photo renderings and drawings show exterior, interior, engine, chassis, mechanical parts and features. Includes discussion and specifications. Shows light handling; therefore, price has been reduced. Dated 5/53. Price:- $40.
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Year: 1954  (Item #B36836)
  -   Photo 1    Photo 2  
STANDARD (Eight) , "New Economy Car Wins World Wide Acclaim":
4 page non-color folder, 15x11. Cover has two photographs showing three-quarter frontal view of the Standard Eight 4-Door Saloon and view of assembly line, drawing showing three-quarter frontal view of car and discussion. Folder opens to 15x23 layout with seven photographs, photo renderings and drawings showing exterior, interior, engine and features, with detailed discussion. Back cover has two photo renderings showing exterior, interior, engine, chassis, mechanical parts and features, with discussion. Back cover has specifications and top and side view dimensional drawings. This oversize newspaper-like folder was folded for mailing. Price:- $20.
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Year: 1954  (Item #B36829)
  -   Photo 1   
STANDARD, "Standard Vanguard" brochure:
8 page color catalog, 8x12. White cover, with black and white lettering, is photo rendering showing three-quarter frontal view of green Standard Vanguard 4-Door Sedan with black top and green interior. Twenty photo renderings and drawings show exterior, interior, engine, chassis and mechanical features. Includes discussion and specifications. Dated 10/53. Price:- $45.
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Year: 1954  (Item #B36830)
  -   Photo 1   
STANDARD, "Standard Vanguard" brochure:
8 page color catalog, 8x12. White cover, with black and white lettering, is photo rendering showing three-quarter frontal view of green Standard Vanguard 4-Door Sedan with black top and green interior. Twenty photo renderings and drawings show exterior, interior, engine, chassis and mechanical features. Includes discussion and specifications. Folded for mailing and cover has dealer service sticker; therefore, price has been reduced. Dated 10/53. Price:- $35.
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Year: 1954  (Item #B36833)
  -   Photo 1    Photo 2  
STANDARD, "The Standard Ten":
8 page color folder, 8x11. Cover is photograph showing three-quarter frontal view of green Standard Ten 4-Door Saloon, with red interior, parked in front of estate home. Folder opens once to 8x22 layout with three photo renderings showing interior and dashboard, with discussion, then opens to 16x22 layout with six photo renderings and drawings showing exterior, engine and features, with discussion, body specifications and performance data. Back cover has additional specifications. Dated 6.54. Price:- $45.
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Year: 1954  (Item #B36834)
  -   Photo 1   
STANDARD, "The Standard Ten" brochure:
8 page non-color folder, 8x11. Cover has blue and white vertical stripes and black lettering with photograph showing three-quarter frontal view of two-tone Standard Ten 4-Door Saloon. Folder opens once to 8x22 layout with full page photograph showing three-quarter rear view of car, with discussion, then opens to 16x22 layout with four photographs showing interior and engine, with discussion and specifications. Back cover has photograph showing boot (trunk), with discussion and "Conditions of Sale". Cover has yellow and black Fergus Motors, Inc., dealership label. Price:- $40.
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Year: 1954  (Item #B36835)
  -   Photo 1    Photo 2  
STANDARD, "The Vanguard Cadet" brochure:
8 page non-color folder, 8x11. White cover, with black lettering, is photo rendering showing three-quarter frontal view of black Standard Vanguard Cadet 4-Door Saloon with red and black interior. Folder opens once to 8x22 layout with three photo renderings and drawings showing exterior, interior and dashboard, with discussion, then opens to 16x22 layout with thirteen photo renderings and drawings showing exterior, interior, engine, chassis, mechanical parts and features, with discussion. Back cover has specifications and top and side view dimensional drawings. Cover has red Fergus Motors, Inc., dealership stamp. Dated 1/54. Price:- $40.
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Year: 1954  (Item #B36836)
  -   Photo 1    Photo 2  
STANDARD (Eight) brochure, "New Economy Car Wins World Wide Acclaim":
4 page non-color folder, 15x11. Cover has two photographs showing three-quarter frontal view of the Standard Eight 4-Door Saloon and view of assembly line, drawing showing three-quarter frontal view of car and discussion. Folder opens to 15x23 layout with seven photographs, photo renderings and drawings showing exterior, interior, engine and features, with detailed discussion. Back cover has two photo renderings showing exterior, interior, engine, chassis, mechanical parts and features, with discussion. Back cover has specifications and top and side view dimensional drawings. This oversize newspaper-like folder was folded for mailing. Price:- $20.
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Year: 1954  (Item #B36836)
  -   Photo 1    Photo 2  
STANDARD (Eight), "New Economy Car Wins World Wide Acclaim":
4 page non-color folder, 15x11. Cover has two photographs showing three-quarter frontal view of the Standard Eight 4-Door Saloon and view of assembly line, drawing showing three-quarter frontal view of car and discussion. Folder opens to 15x23 layout with seven photographs, photo renderings and drawings showing exterior, interior, engine and features, with detailed discussion. Back cover has two photo renderings showing exterior, interior, engine, chassis, mechanical parts and features, with discussion. Back cover has specifications and top and side view dimensional drawings. This oversize newspaper-like folder was folded for mailing. Price:- $20.
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Year: 1954  (Item #B14470)
  -   Photo 1   
STANDARD (Eight), "New Economy Car Wins World Wide Acclaim":
4 page non-color folder, 15x11. Cover has two photographs showing three-quarter frontal view of the Standard Eight 4-Door Saloon and view of assembly line, drawing showing three-quarter frontal view of car and discussion. Folder opens to 15x23 layout with seven photographs, photo renderings and drawings showing exterior, interior, engine and features, with detailed discussion. Back cover has two photo renderings showing engine and overhead view of interior, with discussion, specifications and performance data. Comes with 5x4 "With the Compliments of the Publicity Department" card, dated 11.11.53. This oversize newspaper-like folder was folded for mailing. Price:- $25.
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Year: 1957  (Item #B14478)
  -   Photo 1   
STANDARD, "The New Standard Vanguard Estate Car" literature:
8 page color folder, 8x11. Cover is photo rendering showing three-quarter frontal view of blue and gray Standard Vanguard Estate Car (station wagon) driving away from house. Folder opens to 16x22 layout with eight photo renderings showing exterior, interior, engine and features, three drawings showing seating/cargo arrangements, chart showing colors available and discussion. Reverse side has three photo renderings showing ways in which Vanguard Estate Car can be used, with discussion, specifications and Conditions of Sale. Canadian. Ref. #277/12/59 CAN. Price:- $25.
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Year: 1960  (Item #B14477)
  -   Photo 1   
STANDARD, "And Now . . . The New Standard Vanguard III Saloon":
8 page color folder, 8x11. White cover, with black and white lettering, is photo rendering showing three-quarter frontal view of gray and white Standard Vanguard III 4-Door Saloon parked in front of house. Folder opens to 16x22 layout with seven photo renderings showing exterior, interior, engine, chassis and features, three-quarter frontal view drawing illustrating color combinations available and discussion. Reverse side has two photo renderings, including one and one- half page side view of car, with discussion, specifications and Conditions of Sale. One corner was lightly creased by folding machine; therefore, price has been reduced. Ref. #276-10.59.Exp. Price:- $25.
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Year: 1961  (Item #B21549)
  -   Photo 1   
STANDARD (Luxury Six) literature, "The Standard Vanguard Luxury Six Estate Car":
4 page color folder, 9x12. White cover, with pink and blue lettering and Standard-Triumph emblem, has three-fourths page photograph showing three-quarter frontal view of blue and white Standard Vanguard Luxury Six Estate Car. Folder opens to 9x24 layout with nine photographs and drawings showing exterior, interior, features and passenger/cargo arrangements, with discussion. Back cover has drawing of engine, with specifications. Shows light wear; therefore, price has been reduced. Ref. #328/161/UK-25000. Price:- $30.
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Year: 1963  (Item #B5901)
  -   Photo 1   
STANDARD, "Vanguard Luxury Sixes" brochure:
8 page color catalog, 9x12. Cover is three-quarter frontal view photograph of brown and white Vanguard Luxury Six Saloon on deck of ship. Back cover is side view of green and white Luxury Six Estate Car parked beside luxury liner. Seventeen photographs, photo renderings and drawings show exterior, interior, chassis and features. Includes discussion and specifications. Features both left- and right-hand drive cars. I.D. #343/1062/15m. Price:- $25.
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Year: 1963  (Item #B21302)
  -   Photo 1   
STANDARD, "Why 4 Very Different People Chose the New Standard Ensign de Luxe":
8 page color folder, 9x10. White cover, with black lettering and blue and white Standard-Triumph emblem, is photograph showing frontal view of blue Standard Ensign de Luxe 4-Door Saloon. Folder opens once to 9x21 layout with photograph showing three-quarter frontal view of gray Standard Ensign de Luxe with red interior, with discussion, then opens a second time to 17x21 layout with seven photographs, photo renderings and drawings showing exterior, interior, engine and features for Standard Ensign de Luxe 4-Door Saloon and Estate Car, with discussion. Back cover has discussion and specifications. Ref. #R/345/363/10m/U.K. Price:- $25.
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STANDARD SALES LITERATURE
1903 to 1934 :: 1936 to 1952 :: 1953 to 1963
 
STANDARD MEMORABILIA
 
 
 
 
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McLellan's Automotive History, 9111 Longstaff Drive, Houston, TX 77031-2711
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Abbreviations & Product Info
STANDARD
LITERATURE
SALES LITERATURE
Cars & Trucks
1903 to 1934
1936 to 1952
1953 to 1963
 
MEMORABILIA
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