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McLellan's Automotive History

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Brochures REO 1941 1945 1947 1948 1950 1953 1958 1964 1968 Sales Literature

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Year: 1941  (Item #B37218)
  -   Photo 1    Photo 2  
REO, "Reo Model 23":
6 page part-color folder, 11x9. Yellow and black cover, with brown and white lettering, has photo rendering showing three-quarter frontal view of front of brown and white Reo 23 Speed-Wagon Truck. Folder opens to 11x26 layout with eleven photographs showing side view of Reo 23 Speed-Wagon Truck with stake bed body, engine, chassis and mechanical parts, with discussion and list of features. Back cover has two photographs showing interior and engine compartment, with discussion, specifications, side view dimensional drawing and drawing illustrating turning radius. Shows handling and wear; therefore, price has been reduced 50%. Form No. 88. Price:- $35.
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Year: 1941  (Item #B37217)
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REO, "Reo Model 21":
6 page part-color folder, 11x9. Yellow and black cover, with green and white lettering, has photo rendering showing three-quarter frontal view of front of green and white Reo 21 Speed-Wagon Truck. Folder opens to 11x26 layout with eleven photographs showing side view of Reo 21 Speed-Wagon Truck with stake bed body, engine, chassis and mechanical parts, with discussion and list of features. Back cover has two photographs showing interior and engine compartment, with discussion, specifications, side view dimensional drawing and drawing illustrating turning radius. Shows handling and wear; therefore, price has been reduced 50%. Form No. 88. Price:- $35.
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Year: 1945  (Item #B37210)
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REO (19, 19AHS, 19BHS, 20AHS, 20BS, 21AHS, 21BH, 22, 23, 23AHS, 23BRRRS and 25), "Reos Set High Performance Record":
4 page non-color folder, 11x9. Blue, gray and white cover, with black and white lettering, has white line drawing showing Reo Trucks. Folder opens to 11x17 layout with nine photographs showing ways in which a Reo Truck could be used, with descriptions. Back cover has seven additional photographs of Reo Trucks, with descriptions. Shows minor handling; therefore, price has been reduced. Price:- $40.
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Year: 1947  (Item #B37214)
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REO (22B, 22C, 22L and 22T), "Reo Model 22":
4 page non-color folder, 11x9. Two-tone blue and white cover, with black and white lettering, has photo rendering showing three-quarter frontal view of Reo 22 Chassis-Cab, with list of "Outstanding Features". Folder opens to 11x17 layout with two photographs showing three-quarter frontal views of Reo 22 Dump and Tanker Trucks, with specifications for Models 22B, 22C, 22L and 22T. Back cover has four photographs showing ways in which Reo Trucks can be used, with side view dimensional drawing. Year is written in ink on cover; therefore, price has been reduced. Dated 35M-3-47. Publication No. 71080. Price:- $45.
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Year: 1947  (Item #B37216)
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REO (25B, 25BL, 25BT, 25L, 25T and 25TL), "Reo Model 25":
4 page non-color folder, 11x9. Orange and white cover, with black and white lettering, has photo rendering showing three-quarter frontal view of Reo 23 Chassis-Cab, with list of "Outstanding Features". Folder opens to 11x17 layout with two photographs showing three-quarter frontal views of Reo 25 Moving Van and Dump Trucks, with specifications for Models 25B, 25BL, 25BT, 25L, 25T and 25TL. Back cover has five photographs showing ways in which Reo Trucks can be used, with side view dimensional drawing. Cover has dealer stamp and year is written in ink; therefore, price has been reduced. Publication No. 6495E. Price:- $35.
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Year: 1947  (Item #B37213)
  -   Photo 1   
REO (19 and 20), "In the Beverage Industry Reos are Making New Records for Long Life & Economical Operation":
2 page non-color sheet, 11x9. Front of sheet is green, gray and white, with black and white lettering, and has photo rendering showing four Reo Trucks used by the beverage industry. Reverse side has six photographs showing ways in which a Reo Truck could be used by bottling companies, with descriptions. Cover has two dealer stamps and year is written in ink; therefore, price has been reduced. Price:- $15.
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Year: 1947  (Item #B37215)
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REO (23B, 23L and 23T), "Reo Model 23":
4 page non-color folder, 11x9. Green and white cover, with black and white lettering, has photo rendering showing three-quarter frontal view of Reo 23 Chassis-Cab, with list of "Outstanding Features". Folder opens to 11x17 layout with two photographs showing three-quarter frontal views of Reo 23 Moving Van and Cargo Trucks, with specifications for Models 23B, 23L and 23T. Back cover has five photographs showing ways in which Reo Trucks can be used, with side view dimensional drawing. Cover has dealer stamp and year is written in ink; therefore, price has been reduced. Publication No. 6495D. Price:- $35.
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Year: 1948  (Item #F7506)
  -   Photo 1    Photo 2   Photo 3  
MOW WITH REO: THE NAME YOU KNOW!:
12 page color folder, 6x3. Green, yellow and black cover, with red and black lettering, has two drawings showing man dancing and couple singing. Folder opens once to 6x9 layout with photo rendering showing man pushing Reo Royale Power Mower and drawing illustrating moveable handle, with description, then opens to 6x17 layout with seven photographs and photo renderings showing Reo Trimalawn Power Mower, snow plow attachment and Michigan Noiseless Hand Mower, with discussion. Reverse side has additional discussion. (M) Copyright 1948. Price: $25.
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Year: 1953  (Item #B36898)
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REO, "Buy Miles As You Need Them: Reo Truck Leasing, Inc.":
12 page non-color catalog, 7x5. Yellow and orange cover, with orange and black lettering and gray and white Reo emblem, has two drawings illustrating a world map and a city map. Five photographs show Reo heavy-duty chassis-cab, pickup, van, bottler's body and box body trucks which could be leased. Includes discussion on how leasing trucks when you need them saves you money, organizes your personnel and makes your trucks traveling billboards. Cover has dealer stamp; therefore, price has been reduced. Form No. 511. Price:- $35.
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Year: 1958  (Item #B37560)
  -   Photo 1 Photo 2   
REO (A, B, C, AC and BLC [Heavy-Duty Trucks]), "Reo Model Folder: Gold Standard of Values":
28 page part-color catalog, 11x9. White cover, with gold and black lettering and gold Reo emblem, has photo rendering showing three-quarter frontal view of red Reo Heavy-Duty Truck with Cement Mixer Body. Back cover has photograph showing three-quarter frontal view of red and yellow Reo Tanker Truck being used by Shell Oil Company. Seventy-two photographs, photo renderings and drawings show exterior, engines, chassis, mechanical parts and features for Reo A, B, C, AC and BLC Heavy-Duty Trucks. Includes discussion and engine specifications. Form No. 3547. Price:- $100.
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Year: 1964  (Item #B38164)
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REO (GH [L], HC [L], E and Trend), "Reo: Gold Standard of Values - For Premium Payload Performance on or Off the Highway":
8 page color catalog, 11x8. White cover, with gold and black lettering and gold emblem, is photograph showing three-quarter frontal view of red Reo GH (L) Heavy-Duty Diesel Truck. Twenty-five photographs and drawings show exterior, interior and features of Reo GH [L], HC [L], E and Trend Heavy-Duty Trucks, including drawings showing van, stake bed and bottler bodies. Includes discussion. Price:- $45.
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Year: 1964  (Item #B38163)
  -   Photo 1   
REO, "Reo: Gold Standard of Values - Diesels":
2 page (single-side printed) color sheet, 12x8. White sheet, with gold and black lettering and gold emblem, has two photographs showing blue Reo Heavy-Duty Diesel Truck towing tanker cars, with discussion. Shows very light handling. Price:- $25.
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Year: 1964  (Item #B37559)
  -   Photo 1   
REO (Heavy-Duty Trucks), "Reos for the Logging Industry":
2 page non-color sheet, 11x9. Front of sheet is yellow and black, with yellow and black lettering, and has photograph showing three-quarter frontal view of heavy-duty Reo tractor-trailer, with discussion. Reverse side has photograph of two Reo Trucks, with specifications. Price:- $25.
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Year: 1968  (Item #H2846)
  -   Photo 1   
REO, "Big News on the Block, Reo Power Mower Training Program":
Consists of: a) "Motor Wheel Corporation Duo-Term Division 'Good News on the Block Red Power Mowers": 33 1/3 RPM Phonograph Record (I.D. #HS8R-0184) in original protective sleeve; and b) film canister with roll of projector film which has cartoon style presentation. Comes in original shipping box. A training aide for Reo Power Mower salesmen. (B) Price: $50.
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REO SALES LITERATURE
1933 to 1937 :: 1941 to 1968
 
REO MEMORABILIA
 
 
 
 
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SALES LITERATURE DEALER LITERATURE OUT-OF-PRINT BOOKS MAGAZINES
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      Individual Makes
      Multiple Makes
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- Ambulances / Hearses / Limousines
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(Buses / Engines / Fire Trucks /
Snow Plows / Tractors / Trains)
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      Individual Makes and Multiple Makes
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- Ambulances / Hearses / Limousines
- Industrial Vehicles
(Buses / Engines / Fire Trucks /
Snow Plows / Tractors / Trains)
- Coachbuilders
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RACING & SHOW PROGRAMS
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OWNER'S MANUALS / MANUALS
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MEMORABILIA
- Individual Makes and Multiple Makes
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- Auction Catalogs
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- General Interest
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- Racing
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- Industrial Vehicles
(Buses / Engines / Fire Trucks / Snow Plows / Tractors / Trains)
 
 
 
Abbreviations & Product Info
REO
LITERATURE
SALES LITERATURE
Cars & Trucks
1933 to 1937
1941 to 1968
 
MEMORABILIA
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