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McLellan's Automotive History

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Phaeton-Coach 1975 1976 1978 Sales Literature & Brochures

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Year: 1975  (Item #H2858)
  -   Photo 1   
PHAETON COACH COMPANY (Princess), "New Princess Limousine Introduced by Phaeton Coach Corporation":
Press release, 11x9. Consists of one page of press release information, form letter on Phaeton Coach Corporation letterhead to dealer and original mailing envelope. (A) Price: $15.
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Year: 1976  (Item #H2855)
  -   Photo 1   
PHAETON COACH COMPANY (Cadillac, Ford, Imperial, Lincoln, Mercedes-Benz, Monarch/Granada, Princess, Rolls-Royce, Toyota and Volkswagen), "Phaeton Custom Conversions":
4 page non-color folder, 9x13. White cover, with lettering in red, white and blue American flag design and blue and white Phaeton emblem. Folder opens to 20x13 layout with thirty-three photographs showing exterior, interior and features of Cadillac Fleetwood, Ford Thunderbird, Imperial, Lincoln Continental, Mercedes-Benz, Monarch/Granada, Princess, Rolls-Royce, Toyota and Volkswagen Limousine conversions and Custom Station wagon by Phaeton Coach Corporation. Back cover has thirteen photographs showing Phaeton Custom Funeral Coach and accessories, kits and options that were available, including "Drag-N-Fly" kit for Mercury Comet or Ford Maverick, "Wild Deuce" kit for Ford Mustang II. (A) Price: $30.
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Year: 1976  (Item #H2856)
  -   Photo 1   
PHAETON COACH COMPANY (Cadillac, Ford, Imperial, Lincoln, Mercedes-Benz, Monarch/Granada, Princess, Rolls-Royce, Toyota and Volkswagen), "Phaeton Custom Conversions":
4 page non-color folder, 9x13. White cover, with lettering in red, white and blue American flag design and blue and white Phaeton emblem. Folder opens to 20x13 layout with thirty-three photographs showing exterior, interior and features of Cadillac Fleetwood, Ford Thunderbird, Imperial, Lincoln Continental, Mercedes-Benz, Monarch/Granada, Princess, Rolls-Royce, Toyota and Volkswagen Limousine conversions and Custom Station wagon by Phaeton Coach Corporation. Back cover has thirteen photographs showing Phaeton Custom Funeral Coach and accessories, kits and options that were available, including "Drag-N-Fly" kit for Mercury Comet or Ford Maverick, "Wild Deuce" kit for Ford Mustang II. Comes with: a) "The Cadillac Phaeton Presidential Limousine": 4 page non-color folder, 14x9. Cover has photograph showing side view of Cadillac Presidential Limousine conversion, with form letter to dealer. Folder opens to 14x18 layout with five photographs showing interior views, with order form. Back cover has list with base prices and prices for options; b) Lincoln Continental brochure in same style as Cadillac brochure, with fifteen photographs; c) "Lincoln Continental or Cadillac Phaeton Presidential Limousines": 2 page non-color sheet, 11x9. Black sheet frames two photographs showing limousines, with discussion. Original factory literature produced from an advertisement in "The Wall Street Journal"; and c) original mailing envelope. (A) Price: $90.
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Year: 1976  (Item #H2857)
  -   Photo 1   
PHAETON COACH COMPANY (Cadillac, Ford, Imperial, Lincoln, Mercedes-Benz, Monarch/Granada, Princess, Rolls-Royce, Toyota and Volkswagen), "Phaeton Custom Conversions":
4 page non-color folder, 9x13. White cover, with lettering in red, white and blue American flag design and blue and white Phaeton emblem. Folder opens to 20x13 layout with thirty-three photographs showing exterior, interior and features of Cadillac Fleetwood, Ford Thunderbird, Imperial, Lincoln Continental, Mercedes-Benz, Monarch/Granada, Princess, Rolls-Royce, Toyota and Volkswagen Limousine conversions and Custom Station wagon by Phaeton Coach Corporation. Back cover has thirteen photographs showing Phaeton Custom Funeral Coach and accessories, kits and options that were available, including "Drag-N-Fly" kit for Mercury Comet or Ford Maverick, "Wild Deuce" kit for Ford Mustang II. Comes with: a) "The Cadillac Phaeton Presidential Limousine": 4 page non-color folder, 14x9. Cover has photograph showing side view of Cadillac Presidential Limousine conversion, with form letter to dealer. Folder opens to 14x18 layout with five photographs showing interior views, with order form. Back cover has list with base prices and prices for options; b) Lincoln Continental brochure in same style as Cadillac brochure, with fifteen photographs; c) "Lincoln Continental or Cadillac Phaeton Presidential Limousines": 2 page non-color sheet, 11x9. Black sheet frames two photographs showing limousines, with discussion. Original factory literature produced from an advertisement in "The Wall Street Journal"; c) letter on Phaeton Coach Corporation letterhead, dated June 21, 1977, to potential customer; d) matching business card for Roger W. Reynolds; and e) original mailing envelope. (A) Price: $100.
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Year: 1978  (Item #B25712)
  -   Photo 1   
PHAETON COACH COMPANY (Buick, Cadillac, Ford and Lincoln), "Phaeton Custom Limousines and Specialty Vehicles":
4 page color folder, 9x11. Blue cover, with yellow and white lettering and yellow and black Phaeton emblem, has oval photograph showing side view of brown Cadillac Phaeton Formal Sedan Limousine conversion by Phaeton Coach Corporation. Folder opens to 9x22 layout with thirty photographs showing exterior, interior and features of Buick Limited, Cadillac Fleetwood and Lincoln Continental Phaeton Presidential Limousine, Formal Sedan Limousine, 6-Door Limousine and Royale Limousine conversions, with discussion. Back cover has ten photographs showing Ford Thunderbird Mark IV and V Phaetons and Phaeton Coach Station Wagons and two views showing export preparations and shipping, with discussion. Copyright 1977. Price: $25.
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Year: 1978  (Item #B25713)
  -   Photo 1   
PHAETON COACH COMPANY (Buick, Cadillac, Ford and Lincoln), "Phaeton Custom Limousines and Specialty Vehicles":
4 page color folder, 9x11. Blue cover, with yellow and white lettering and yellow and black Phaeton emblem, has oval photograph showing side view of brown Cadillac Phaeton Formal Sedan Limousine conversion by Phaeton Coach Corporation. Folder opens to 9x22 layout with thirty photographs showing exterior, interior and features of Buick Limited, Cadillac Fleetwood and Lincoln Continental Phaeton Presidential Limousine, Formal Sedan Limousine, 6-Door Limousine and Royale Limousine conversions, with discussion. Back cover has ten photographs showing Ford Thunderbird Mark IV and V Phaetons and Phaeton Coach Station Wagons and two views showing export preparations and shipping, with discussion. Comes with original mailing envelope. Copyright 1977. Price: $30.
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Year: 1978  (Item #B25714)
  -   Photo 1   
PHAETON COACH COMPANY (Buick, Cadillac, Ford and Lincoln), "Phaeton Custom Limousines and Specialty Vehicles":
4 page color folder, 9x11. Blue cover, with yellow and white lettering and yellow and black Phaeton emblem, has oval photograph showing side view of brown Cadillac Phaeton Formal Sedan Limousine conversion by Phaeton Coach Corporation. Folder opens to 9x22 layout with thirty photographs showing exterior, interior and features of Buick Limited, Cadillac Fleetwood and Lincoln Continental Phaeton Presidential Limousine, Formal Sedan Limousine, 6-Door Limousine and Royale Limousine conversions, with discussion. Back cover has ten photographs showing Ford Thunderbird Mark IV and V Phaetons and Phaeton Coach Station Wagons and two views showing export preparations and shipping, with discussion. Comes with: a) Phaeton Sales Corporation business card with maroon-toned photograph that matches brochure cover on front and contact information for Roger W. Reynolds, President, on back; and b) original mailing envelope. Copyright 1977. Price: $35.
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Year: 1978  (Item #H2852)
  -   Photo 1   
PHAETON COACH COMPANY (Buick, Cadillac, Ford and Lincoln), "Phaeton Custom Limousines and Specialty Vehicles":
4 page color folder, 9x11. Blue cover, with yellow and white lettering and yellow and black Phaeton emblem, has oval photograph showing side view of brown Cadillac Phaeton Formal Sedan Limousine conversion by Phaeton Coach Corporation. Folder opens to 9x22 layout with thirty photographs showing exterior, interior and features of Buick Limited, Cadillac Fleetwood and Lincoln Continental Phaeton Presidential Limousine, Formal Sedan Limousine, 6-Door Limousine and Royale Limousine conversions, with discussion. Back cover has ten photographs showing Ford Thunderbird Mark IV and V Phaetons and Phaeton Coach Station Wagons and two views showing export preparations and shipping, with discussion. Comes with form letter on Phaeton Sales Corporation letterhead to dealer. Copyright 1977. (A) Price: $30.
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Year: 1978  (Item #H2854)
  -   Photo 1   
PHAETON COACH COMPANY (Buick, Cadillac, Ford and Lincoln), "Phaeton Custom Limousines and Specialty Vehicles":
4 page color folder, 9x11. Blue cover, with yellow and white lettering and yellow and black Phaeton emblem, has oval photograph showing side view of brown Cadillac Phaeton Formal Sedan Limousine conversion by Phaeton Coach Corporation. Folder opens to 9x22 layout with thirty photographs showing exterior, interior and features of Buick Limited, Cadillac Fleetwood and Lincoln Continental Phaeton Presidential Limousine, Formal Sedan Limousine, 6-Door Limousine and Royale Limousine conversions, with discussion. Back cover has ten photographs showing Ford Thunderbird Mark IV and V Phaetons and Phaeton Coach Station Wagons and two views showing export preparations and shipping, with discussion. Brochure cover has Phaeton Coach West, Inc., label covering Dallas, Texas, dealership information. Comes with: a) form letter on Phaeton Sales Corporation letterhead to dealer; b) "1979 Prices - Specifications and Product Changes" sheet; c) "Build-Out, Show Car and Demonstrator Sale": Sheet lists conversions that were in stock; and d) "Phaeton Custom Conversions": 4 page non-color folder, 9x11. White cover with black lettering and black and white Phaeton emblem, has nine photographs showing exterior and interior views of limousines. Folder opens to 17x11 layout with specifications and, base prices and prices for options. Back cover has information for placing an order. Salesman stapled both folders and sheets together at left edge and cover has minor scratches; therefore, price has been reduced. Copyright 1977. (C) Price: $25.
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