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McLellan's Automotive History

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Brochures Morris 1952 1953 1954 1955 1956 1957 1958 Sales Literature

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Year: 1952  (Item #B38305)
  -   Photo 1   
MORRIS (Minor, Oxford and Six), "Morris: 'Quality First' Cars Establish a New Class in Motoring":
8 page non-color catalog, 17x11. Black cover, with white lettering and border, frames photograph showing grille and headlights on Morris Oxford Saloon parked behind ornate gate. Forty-six photographs show exterior, interior, engine and features of Morris Oxford and Six 4-Door Saloons and Minor 2- and 4-Door Saloons and Convertible. Includes discussion and specifications. NOTE: This oversize brochure was folded, but it appears to have been done originally. I.D. #23/85 (71561) - 9/51 - 150. Publication No. NEL.190. Price:- $30.
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Year: 1952  (Item #B4932)
  -   Photo 1   
MORRIS (Minor, Oxford and Six), "Morris 'Quality First' Establishes A New Class In Economy Motoring":
20 page color catalog, 11x9. Cover is art rendering showing three-quarter frontal views of green Morris Minor 2-Door, blue Oxford 4-Door and gray Six 4-Door Saloons lined up by wall overlooking beach. Forty-two photo renderings, photographs and drawings show exterior, interior, engine chassis and frame of cars. Includes discussion, specifications, guarantee and service information. I.D. #26/18 (71036) 9/51-125. Publication No. NEL.185. Price:- $40.
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Year: 1953  (Item #B38309)
  -   Photo 1   
MORRIS, "Take a Look -- at the New Look: Morris Oxford":
8 page color folder, 9x11. White cover, with red and gray lettering, is photo rendering showing three-quarter frontal view of gray Morris Oxford 4-Door Saloon. Folder opens to 17x22 layout with three photo renderings showing three-quarter frontal, three-quarter rear and side views of the Morris Oxford 4-Door Saloon, with discussion and lists of features and colors. Reverse side has nine additional photo renderings and drawings showing exterior, interior, chassis and features, with discussion, specifications and top and side view dimensional drawings. I.D. #23/25 (82198) 8/53-50. Publication No. E.5373. Price:- $35.
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Year: 1953  (Item #B38313)
  -   Photo 1   
MORRIS (Minor, Oxford and Six), "Quality First":
20 page non-color catalog, 5x9. Gold cover with white lettering and gold embossed emblems. Twenty-four photo renderings and drawings show exterior, interior, engine, chassis, mechanical parts and features of Morris Oxford and Six 4-Door Saloons and Minor 4-Door Saloon and Convertible. Includes discussion and testimonials by leading automotive writers. Cover is lightly scuffed. Price:- $35.
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Year: 1953  (Item #B27907)
  -   Photo 1   
MORRIS, "Morris Minor 4-Door Saloon with New Overhead Valve Engine: Quality First All the Way Through":
8 page color folder, 9x11. White cover, with brown, gray and black lettering, is photo rendering showing Nuffield Products technician giving his approval to a green Morris Minor 4-Door Saloon. Folder opens to 17x22 layout with three photo renderings showing three-quarter frontal, three-quarter rear and side views of the Morris 4-Door Saloon and side view drawing illustrating seating arrangements within wheelbase, with discussion and list of features. Reverse side has nine additional photographs, photo renderings and drawings showing exterior, interior, engine, chassis and features, with discussion, specifications and top and side view dimensional drawings. Printed for the U.S. market and features both right- and left-hand drive cars. I.D. #VAB-212 (D) Price:- $40.
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Year: 1953  (Item #B38314)
  -   Photo 1   
MORRIS, "Morris Minor 2-Door Saloon, Convertible, 4-Door Saloon with New Overhead Valve Engine":
8 page color folder, 9x11. White cover, with red and black lettering, is photo rendering showing serviceman working on green Morris Minor Saloon. Folder opens once to 17x11 layout with eight photographs and photo renderings showing exterior, interior, engine and features, with discussion, then opens to 17x22 layout with five photo renderings showing Morris Minor 2- and 4-Door Saloons and Convertible, with discussion and list of features. Back cover has one photo rendering with specifications and top and side view dimensional drawings. I.D. #23/30 (79222) 3/53-50. Publlication No. H.533. Price:- $40.
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Year: 1953  (Item #B38318)
  -   Photo 1   
MORRIS, "Morris-Commercial: 3 Tonner - New All Steel Safety Cab":
8 page color folder, 9x11. Tan and white cover, with red and black lettering, has half-page photo rendering showing three-quarter frontal view of front half red Morris 3-Ton Truck. Folder opens once to 11x17 layout with photo rendering of engine, two drawing illustrating placement of engine and four photographs showing mechanical parts of engine, with discussion and performance graph, then opens to 22x17 layout with eleven photographs and photo renderings showing exterior, interior, chassis and features, with discussion, lists of features and top and side view dimensional drawings. Back cover has specifications. I.D. #23/24 (79794) 3/53-15. Publlication No. H.5311. Comes with separate 4 page non-color folder, 6x8, "Introducing the New Morris-Commercial Economy Overdrive". Publlication No. H.5378. Price:- $50.
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Year: 1953  (Item #B38325)
  -   Photo 1   
MORRIS, "Morris-Commercial: New 1 1/2 Ton Truck With New All Steel Safety Cab":
8 page part-color folder, 11x9. Yellow cover, with black and white lettering, is photo rendering showing three-quarter frontal view of cab on blue Morris 1 1/2-Ton Truck. Folder opens once to 11x17 layout with full page 12-point labeled photo rendering showing interior of cab and four drawings illustrating features, with discussion, then opens to 22x17 layout with eight photo renderings and drawings showing exterior, engine, chassis and illustrating features, with discussion, chassis specifications and top and side view dimensional drawings. Back cover has photo rendering of engine, with engine specifications and performance graph. New specifications have been blued over engine and old specifications are crossed out. I.D. #23/23 (79612) 3/53-10. Publlication No. H.5315. Price:- $40.
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Year: 1953  (Item #B34359)
  -   Photo 1   
MORRIS (Minor, Oxford and Six), "You'll Be Glad You Bought a Morris":
8 page non-color catalog, 8x5. White cover, with brown lettering, frames brown-toned photograph showing grille and headlights on Morris Oxford 4-Door Saloon. Thirty-eight photographs and drawings show exterior, interior, frame, engine and features of Morris Minor 2- and 4-Door Saloons and Convertible and Oxford and Six 4-Door Saloons. Includes discussion and specifications. I.D. #82038. Price:- $30.
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Year: 1953  (Item #B38308)
  -   Photo 1   
MORRIS, "Morris Six: Powerful, Luxurious Motoring at Modest Cost - 'Quality First' All the Way Through":
8 page color folder, 9x11. White cover, with blue and gray lettering, is photo rendering showing roof and hood on black Morris Six 4-Door Saloon with maroon interior. Folder opens to 17x22 layout with five photo renderings showing exterior, engine and steering wheel, with discussion and list of features. Reverse side has twelve photographs and photo renderings showing interior and features, with discussion and specifications. I.D. #23/32 (82196) 8/53 - 30. Publication No. E.5373. Price:- $30.
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Year: 1953  (Item #B38310)
  -   Photo 1   
MORRIS, "The Morris Half-Ton Van and Pick-Up: Deliver in Style -- It's Good for Business":
8 page non-color folder, 9x11. Green cover, with gray titleplate and black and white lettering, has drawing showing three-quarter frontal views of Morris 1/2-Ton Van and Pick-Up Truck. Folder opens once to 8x22 layout with six photographs and photo renderings showing exterior, interior and features, with discussion, then opens to 17x22 layout with sixteen photographs and photo renderings showing exterior, interior, engine, chassis, mechanical parts and features, with discussion and list of features. Back cover has specifications and top and two side view dimensional drawings. I.D. #23/24 (80883) - 10. Publication No. H 5352. Price:- $35.
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Year: 1953  (Item #B38316)
  -   Photo 1   
MORRIS, "Meet the New Morris Quarter Ton Van & Pick-Up":
8 page color folder, 9x11. White cover, with red and black lettering, is photo rendering showing three- quarter frontal views of tan Morris 1/4-Ton Van and Pick-Up truck with drawings of people who are admiring them. Folder opens once to 17x9 layout with three photo renderings showing interior of van and pick-up bed and engine, with discussion, then opens to 17x22 layout with two full page photo renderings of vehicles, drawing illustration construction and nine photographs showing features, with discussion. Back cover has specifications and top and two side view dimensional drawings. I.D. #23/31 (81856) 7/53-25. Publlication No. E.533. Price:- $40.
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Year: 1953  (Item #B38317)
  -   Photo 1   
MORRIS, "Morris-Commercial: Long Wheelbase Forward-Control 5 Tonner":
8 page part-color folder, 11x9. Pink and white cover, with green and black lettering, has photo rendering showing three-quarter frontal view of red cab on Morris 5-Ton Long Wheelbase Forward Control Truck. Folder opens once to 11x17 layout with photo rendering of engine and five drawings showing mechanical parts of engine, with discussion and performance graph, then opens to 22x17 layout with four photo renderings and drawings showing exterior, inteiror and chassis, with discussion, list of features and top and side view dimensional drawings. Back cover has specifications. I.D. #23/26 (81791) 7/53-20. Publlication No. H.5367. Price:- $40.
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Year: 1953  (Item #B38319)
  -   Photo 1   
MORRIS, "Morris-Commercial: Normal Control 5-Ton Tipper":
2 page non-color sheet, 9x11. Front of sheet is orange and white, with black lettering, and has photograph showing three-quarter frontal view of Morris 5-Ton Tipper (dump truck). Reverse side has specifications. I.D. #24/13 (79694) 4/53-15. Publlication No. H.5319. Price:- $25.
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Year: 1953  (Item #B38320)
  -   Photo 1   
MORRIS (1-Ton Delivery Van [Type LDI]), "Delivery Costs Go Down . Profits Go Up - With This New Morris-Commercial":
8 page part-color folder, 11x9. Orange and white cover, with black and white lettering, has art rendering showing three-quarter frontal view of orange Morris 1-Ton Delivery Van being used to delivery dairy products. Folder opens once to 11x17 layout with three art renderings showing exterior, interior and slideing door, with discussion, then opens to 22x17 layout with two page art rendering showing three-quarter frontal view of orange Morris 1-Ton Delivery Van being used by hardware company and six drawings showing exterior, interior, chassis and features, with discussion and performance graph. Back cover has specifications and top and side view dimensional drawings. I.D. #23/30 (80623) 6/53-20. Publlication No. H.535. Price:- $40.
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Year: 1953  (Item #B38321)
  -   Photo 1   
MORRIS, "Morris-Commercial: Multi-Purpose Vehicle - Four-Wheel Drive - Type MRA/I":
4 page non-color folder, 11x9. Light green cover, with black lettering, has half-page photograph showing three-quarter frontal view of Morris Multi-Purpose 4-Wheel Drive military style vehicle parked on grassy knoll. Folder opens to 11x17 layout with eight photographs showing was in which the vehicle can be used, with specifications. Back cover has discussion. I.D. #24/79 (77209) 9/52-10. Publlication No. NEL.236. Price:- $25.
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Year: 1953  (Item #B38324)
  -   Photo 1   
MORRIS, "Morris-Commercial: Normal Control 5-Tonner":
8 page part-color folder, 9x11. Orange and yellow cover, with black lettering, has photo rendering showing three-quarter frontal view of top half of green Morris 5-Ton Lorry (truck) loaded with crates. Folder opens once to 11x17 layout with nine photographs and photo renderings showing interior and features, with discussion and top and side view dimensional drawings, then opens to 22x17 layout with two page photo rendering of blue Morris 5-Ton Truck and fourteen photographs, photo renderings and drawings showing engine, chassis and mechanical parts and features, with discussion, list of features and performance graph. Cover has label about Hydrovaco servo-assisted brakes now being standard equipment. I.D. #23/27 (79614) 5/53-15. Publlication No. H.5316. Price:- $40.
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Year: 1953  (Item #B14369)
  -   Photo 1   
MORRIS, "Take a Look -- at the New Look: Morris Oxford":
8 page color folder, 9x11. White cover, with red and gray lettering, is photo rendering showing three- quarter frontal view of gray Morris Oxford 4-Door Saloon. Folder opens to 17x22 layout with three photo renderings showing three-quarter frontal, three-quarter rear and side views of the Morris Oxford 4-Door Saloon, with discussion and lists of features and colors. Reverse side has nine additional photo renderings and drawings showing exterior, interior, chassis and features, with discussion, specifications and top and side view dimensional drawings. I.D. #23/89 (76551) 9/52-50. Publication No. N.E.L.214. Price:- $35.
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Year: 1953  (Item #B14371)
  -   Photo 1   
MORRIS, "Morris Minor 4-Door Saloon with New Overhead Valve Engine: Quality First All the Way Through":
8 page color folder, 9x11. White cover, with brown, gray and black lettering, is photo rendering showing Nuffield Products technician giving his approval to a green Morris Minor 4-Door Saloon. Folder opens to 17x22 layout with three photo renderings showing three-quarter frontal, three-quarter rear and side views of the Morris 4-Door Saloon and side view drawing illustrating seating arrangements within wheelbase, with discussion and list of features. Reverse side has nine additional photographs, photo renderings and drawings showing exterior, interior, engine, chassis and features, with discussion, specifications and top and side view dimensional drawings. I.D. #23/91 (78760) 1/53-35. Publication No. N.E.L.213. Price:- $35.
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Year: 1954  (Item #B38307)
  -   Photo 1   
MORRIS (Minor and Oxford), "Morris Travellers Cars":
8 page color folder, 9x11. White cover, with red and black lettering, is photo rendering showing three-quarter frontal views of gray Morris Oxford Station Wagon, with red interior and woodgrain trim, and gray Morris Minor Station Wagon, with red interior and woodgrain trim, on family picnic. Folder opens to 17x22 layout with three full page photo renderings showing three-quarter frontal views of Morris Minor and Oxford and three-quarter rear view of Morris Minor Station Wagons, with discussion and list of features. Reverse side has ten photo renderings and drawings showing exterior, interior, engine and features, with discussion, specifications and top and side view dimensional drawings. I.D. #23/38 (82470) 10/53-110. Publication No. E.5380. Price:- $30.
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Year: 1954  (Item #B38323)
  -   Photo 1   
MORRIS (1/2-, 1-, 1 1/4-, 2 1/2- and 5-Ton), "Morris-Commercial: Load Carriers of the World":
8 page part-color folder, 9x11. White cover, with pink and black lettering, has photograph showing fender and door on pink Morris Heavy Duty Truck and eight drawings of international scenes. Folder opens once to 17x11 layout with ten photographs and photo renderings showing interior, engines, features and assembly line, with discussion, then opens to 17x22 layout with nineteen photographs showing exterior, interior, engine, chassis and features of Morris 1/2- and 1-Ton Delivery Vans, 1 1/4-Ton Flatbed and Pick-Up Lorries (trucks), 2 1/2 Ton Flatbed Lorry and 5-Ton Flatbed Lorry, with discussion. Back cover has specifications. Publlication No. NEL 201. Price:- $40.
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Year: 1955  (Item #B33867)
  -   Photo 1   
MORRIS, "New Look for World's Biggest Small Car Buy! The 'Quality First' Morris Minor":
8 page part-color catalog, 9x11. Green and white cover, with green and black lettering, is art rendering showing three-quarter frontal view of green Morris Minor 4-Door Saloon "at speed" on highway. Folder opens once to 17x11 layout with six photo renderings showing interior, frame and features, with discussion, then opens to 17x22 layout with five photo renderings showing Morris Minor 4-Door Saloon, Convertible and Traveller estate car (station wagon), with discussion and lists of paint and upholstery colors available and features. Back cover has specifications and two sets of top and side view dimensional drawings. I.D. #23/52 (88642) 9/54-180. Publication No. H. & E. 5491. Price:- $30.
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Year: 1956  (Item #B14372)
  -   Photo 1   
MORRIS, "Morris Oxford: Bilen Som ar sa Mycket Battre":
4 page non-color folder, 8x10. Green and white cover, with black and white lettering, is photo rendering showing three-quarter frontal view of Morris Oxford 4-Door Saloon. Folder opens to 8x20 layout with four photo renderings showing exterior, interior and engine of saloon and station wagon models, with discussion. Back cover has photo showing frontal views of two Morris automobiles, with discussion and specifications. In Swedish. Price:- $30.
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Year: 1957  (Item #B14375)
  -   Photo 1   
MORRIS (1000), "Morris Minor: Battre an Nagonsin":
12 page color folder, 8x11. Cover is art rendering showing three-quarter frontal views of white Morris 1000 2- Door Saloon and Traveller Station Wagon with wood trim driving off ferry boat. Folder opens to 25x22 layout with ten photo renderings showing exterior, interior, engine and suspension system, with discussion. Reverse side has five additional photo renderings, including beautiful two page view of Morris 1000 4-Door Saloon and Convertible, with discussion, specifications and top and side view dimensional drawings In Swedish. I.D. #M 9001 (23/157) 6/57-120m. Publication No. H & E 57-20. Price:- $45.
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Year: 1957-59  (Item #B24585)
  -   Photo 1   
MORRIS (1000), "Something of Interest About . . .":
6 page non-color folder, 10x5. White cover, with blue lettering, has photograph showing overhead view of front half of Morris 1000 automobile. Folder opens to 10x13 layout with four photographsa showing Morris 1000 2-Door Sedan (two views), Convertible and Station Wagon, with discussion. Reverse side has one additional photograph of car and five drawings illustrating features, with discussion. U.S. Price:- $15.
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MORRIS SALES LITERATURE
1938 to 1951 :: 1952 to 1958 :: 1959 to 1967 :: 1968 to 1972 :: 1973 to 1981
 
MORRIS DEALER LITERATURE :: MORRIS BOOKS
 
 
 
 
 
 
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Abbreviations & Product Info
MORRIS
LITERATURE
SALES LITERATURE
Cars & Trucks
1938 to 1951
1952 to 1958
1959 to 1967
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