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Mercury Sales Literature 1973 1974 1975 1976 1977 1978 Color Brochure

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Year: 1973  (Item #B6324)
  -   Photo 1   
MERCURY, "Complete Road Test On the All-New Mercury Marquis":
8 page part-color catalog, 11x8. Cover is three-quarter frontal view photograph of red Mercury Marquis Brougham with black top at airport. Fifteen photographs show exterior, interior, engine and features. Includes detailed discussion, specifications, performance data and prices. Original factory literature produced from article in "Road & Track", dated Nov. 1972. Price:- $20.
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Year: 1973  (Item #B38775)
  -   Photo 1   
MERCURY (Marquis, Monterey, Montego, Cougar and Comet), "Mercury . . . Built Better to Ride Better":
52 page color catalog, 12x9. Covers open to two page photograph showing three-quarter frontal view of brown Mercury Marquis Brougham Pillared 4-Door Hardtop, with black vinyl top, and blue Montego MX 2-Door Hardtop, with black vinyl top, parked beside harbor. Fifty-one photographs show exterior, interior, features, options and accessories for Mercury Marquis Brougham Pillared 4-Door Hardtop and 2- and 4-Door Hardtops; Marquis Pillared 4-Door Hardtop and 2-Door Hardtop; Monterey and Monterey Custom Pillared 4-Door Hardtop and 2-Door Hardtop; Montego, Montego MX and MX Brougham Pillared 4-Door Hardtops and 2-Door Hardtops; Montego GT Fastback; Cougar XR-7 2-Door Hardtop and Cougar 2-Door Hardtop and Convertible; Comet GT 2-Door Hardtop and Comet 2- and 4-Door Sedans. Includes discussion and specs. Form No. M-73-1. Price:- $40.
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Year: 1973  (Item #B38776)
  -   Photo 1   
MERCURY (Marquis, Monterey, Montego, Cougar and Comet), "Built Better to Ride Better: Mercury":
24 page color catalog, 8x11. Cover is photograph showing three- quarter frontal view of brown Mercury Marquis Brougham Pillared 4-Door Hardtop, with black vinyl top, parked beside harbor. Forty-six photographs show exterior, interior, features, options and accessories for Mercury Marquis Brougham Pillared 4-Door Hardtop and 2- and 4-Door Hardtops; Marquis Pillared 4-Door Hardtop and 2-Door Hardtop; Monterey and Monterey Custom Pillared 4-Door Hardtop and 2-Door Hardtop; Montego, Montego MX and MX Brougham Pillared 4-Door Hardtops and 2-Door Hardtops; Montego GT Fastback; Cougar XR-7 2-Door Hardtop and Cougar 2-Door Hardtop and Convertible; Comet GT 2-Door Hardtop and Comet 2- and 4-Door Sedans. Includes discussion and specifications. Form No. M-73-5. Price:- $35.
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Year: 1973  (Item #B38777)
  -   Photo 1   
MERCURY (Colony Park, Marquis, Monterey, Villager and Montego MX), "Built Better to Ride Better: Mercury Station Wagons":
8 page color catalog, 12x9. Cover is photograph showing three-quarter frontal view of green Mercury Colony Park Station Wagon, with woodgrain panels, parked in outdoor setting. Twelve photographs show exterior, interior and features of Mercury Colony Park, Marquis, Monterey, Villager and Montego MX Station Wagons. Includes discussion, specifications and four drawings show interior dimensions. Form No. M-73-2. Price:- $30.
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Year: 1973  (Item #B38778)
  -   Photo 1   
MERCURY (Colony Park, Marquis, Meteor, Montego MX and Villager), "Mercury Station Wagons":
8 page color catalog, 12x9. Cover is photograph showing three- quarter frontal view of green Mercury Colony Park Station Wagon, with woodgrain panels, parked in outdoor setting. Twelve photographs show exterior, interior and features of Mercury Colony Park, Marquis, Meteor, Montego MX and Villager Station Wagons. Includes discussion, specifications and four drawings show interior dimensions. Canadian. Price:- $35.
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Year: 1973  (Item #B38785)
  -   Photo 1   
MERCURY (Montego), "Conversion by Hotton Associates":
4 page part-color folder, 6x9. Black cover, with white lettering, is photo rendering showing three-quarter frontal view of yellow Mercury Montego 2-Door Hardtop conversion, with white padded half halo roof and opera window, by Andy Hotton Associates. Folder opens to 11x9 layout with five gold-toned photographs showing vinyl roof, opera window, trunk deck and custom grille, with discussion. Price sheet listing options is stapled to back cover. Comes with protective onionskin sheet. Price:- $35.
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Year: 1973  (Item #B38784)
  -   Photo 1   
MERCURY/LINCOLN (Monterey, Montego, Cougar and Comet / Continental), "The Bronze Age and Other Precious Metals at the Sign of the Cat":
8 page non-color folder, 11x5. Cover is drawing showing man and woman looking at a Mercury Monterey Pillared 4-Door Hardtop with Bronze Age Trim Option. Folder opens to 18x11 layout with photo renderings showing Mercury Monterey Pillared 4-Door Hardtop, Montego MX 2-Door Hardtop, Cougar 2-Door Hardtop and Comet 2-Door Sedan with Bronze Age Trim Options, with discussion and lists of features. Reverse side has two drawings showing Lincoln Continental Mark IV 2-Door Hardtop with Silver Luxury Group Option and Mercury Montego MX Brougham 2-Door Hardtop with Gold Custom Trim Option, with lists of features. Price: $20.
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Year: 1974  (Item #B38854)
  -   Photo 1   
MERCURY (Marquis, Monterey, Montego, Cougar and Comet), "Mercury: Test Your Car's Ride Against Our Ride. At the Sign of the Cat":
52 page color catalog, 12x9. Covers open to two page photograph showing three-quarter frontal views of blue Mercury Marquis Brougham 4-Door Hardtop with blue vinyl roof and brown Cougar XR-7 2- Door Hardtop parked in outdoor setting. Sixty-two photographs show exterior, interior, features and options for Mercury Marquis Brougham, Marquis, Monterey Custom, Monterey, Montego MX Brougham, Montego MX and Montego 2-Door Hardtops and 4-Door Pillared Hardtops; Cougar XR-7 2-Door Hardtop; Comet 2- and 4-Door Sedans and Comet GT 2-Door Sedan. Includes discussion and specifications. Form No. M-74-1. Price: $45.
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Year: 1974  (Item #B38855)
  -   Photo 1   
MERCURY (Marquis, Monterey, Montego, Cougar and Comet), "Mercury: Test Your Car's Ride Against Our Ride. At the Sign of the Cat":
52 page color catalog, 12x9. Covers open to two page photograph showing three-quarter frontal views of blue Mercury Marquis Brougham 4-Door Hardtop with blue vinyl roof and brown Cougar XR-7 2- Door Hardtop parked in outdoor setting. Sixty-two photographs show exterior, interior, features and options for Mercury Marquis Brougham, Marquis, Monterey Custom, Monterey, Montego MX Brougham, Montego MX and Montego 2-Door Hardtops and 4-Door Pillared Hardtops; Cougar XR-7 2-Door Hardtop; Comet 2- and 4-Door Sedans and Comet GT 2-Door Sedan. Includes discussion and specifications. Form No. M-74-1 (R). Price: $45.
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Year: 1974  (Item #B38856)
  -   Photo 1   
MERCURY (Colony Park, Marquis, Monterey, Montego MX Villager and Montego MX), "Mercury Station Wagons":
8 page color catalog, 12x9. White cover, with black lettering, has three-fourths page photograph showing three-quarter frontal view of white Mercury Colony Park Station Wagon, with brown vinyl roof and woodgrain panels, parked in outdoor setting. Thirteen photographs show exterior, interior and features of Mercury Colony Park, Marquis, Monterey, Montego MX Villager and Montego MX Station Wagons. Includes discussion, specifications and four drawings show interior dimensions. Form No. M74-2. Price: $30.
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Year: 1974  (Item #B38857)
  -   Photo 1   
MERCURY (Marquis, Monterey, Montego, Cougar and Comet), "Mercury: Test Your Car's Ride Against Our Ride. At the Sign of the Cat":
24 page color catalog, 8x10. Cover is photograph showing three-quarter frontal views of blue Mercury Marquis Brougham 4-Door Hardtop with blue vinyl roof and brown Cougar XR-7 2-Door Hardtop parked in outdoor setting. Forty-six photographs show exterior, interior, features and options for Mercury Marquis Brougham, Marquis, Monterey Custom, Monterey, Montego MX Brougham, Montego MX and Montego 2-Door Hardtops and 4-Door Pillared Hardtops; Cougar XR-7 2-Door Hardtop; Comet 2- and 4-Door Sedans and Comet GT 2-Door Sedan. Includes discussion and specifications. Form No. M74-4. Price: $30.
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Year: 1974  (Item #B38858)
  -   Photo 1   
MERCURY (Colony Park, Meteor, Montego MX and Villager), "Mercury Wagons":
8 page color catalog, 12x9. Cover is photograph showing three-quarter frontal view of red Mercury Colony Park Station Wagon, with woodgrain panels, parked in front of Spanish style hacienda. Twelve photographs show exterior, interior and features of Mercury Colony Park, Meteor, Mongego MX and Villager Station Wagons. Includes discussion, specifications and four drawings show interior dimensions. Canadian. Dated 8/73. Price: $35.
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Year: 1974  (Item #B38859)
  -   Photo 1   
MERCURY (XR-7), "Mercury Cougar":
8 page color catalog, 12x9. Cover is photograph showing three-quarter frontal view of two-tone brown Mercury Cougar XR-7 2- Door Hardtop parked in front of country club. Eight photographs show exterior, interior and features. Includes discussion and specifications. Canadian. Dated 8/73. Price: $35.
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Year: 1974  (Item #B38861)
  -   Photo 1   
MERCURY, "Mercury Montego":
16 page color catalog, 12x9. Cover is photograph showing three-quarter frontal view of blue Mercury Montego MX 4-Door Sedan with blue vinyl roof parked in front of antiques shop. Sixteen photographs show exterior, interior and features of Mercury Montego 4-Door Sedan and 2-Door Hardtop, MX Brougham 4-Door Sedan and 2-Door Hardtop and MX 4-Door Sedan and 2-Door Hardtop. Includes discussion and specifications. Canadian. Dated 8/73. Price: $40.
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Year: 1974  (Item #B38862)
  -   Photo 1   
MERCURY, "Mercury Marquis":
12 page color catalog, 12x9. Cover is photograph showing three-quarter frontal view of brown Mercury Marquis Brougham 2-Door Hardtop with white vinyl roof parked in outdoor setting. Thirteen photographs show exterior, interior and features of Mercury Marquis 2-Door Hardtop and 4-Door Pillared Hardtop and Brougham 4-Door Sedan and 2-Door Hardtop. Includes discussion and specifications. Canadian. Dated 8/73. Price: $35.
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Year: 1974  (Item #B38863)
  -   Photo 1   
MERCURY, "Mercury Comet":
8 page color catalog, 12x9. Cover is photograph showing three-quarter frontal view of white Mercury Comet 4-Door Sedan with brown roof and stripe parked in front of elegant country house. Eleven photographs show exterior, interior and features of Mercury Comet 2- and 4-Door Sedans and GT 2-Door Sedan. Includes discussion and specifications. Canadian. Dated 8/73. Price: $35.
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Year: 1974  (Item #B38864)
  -   Photo 1   
MERCURY, "Mercury Bobcat: Economy with a Pedigree!":
12 page color catalog, 11x9. Cover is photograph showing three-quarter frontal view of brown Mercury Bobcat 2-Door Sedan with dark brown roof driving on forest road. Nineteen photographs show exterior, interior, features and options for Mercury Bobcat 2-Door Sedan, Runabout and Station Wagon. Includes discussion and specifications. Canadian. Dated 11/73. Price: $35.
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Year: 1974  (Item #B38866)
  -   Photo 1   
MERCURY, "1st Test: Mercury Marquis":
8 page part-color catalog, 11x8. Cover is photograph showing three-quarter frontal view of Mercury Marquis Brougham 4- Door Sedan parked in outdoor setting. Eight photographs show exterior and interior of Mercury Marquis Brougham 4-Door Sedan and 2-Door Hardtop. Includes discussion, specifications and performance data. Original factory literature produced from an article in "Road Test" magazine, dated Sep. 1973. Price: $15.
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Year: 1974  (Item #B38867)
  -   Photo 1   
MERCURY, "Exclusive First Test! The Mercury Cougar XR-7":
4 page color folder, 11x8. Yellow cover, with blue and black lettering, frames photograph showing frontal view of blue Mercury Cougar XR-7 2-Door Hardtop. Folder opens to 11x17 layout with five photographs showing exterior and interior views, with discussion and specifications. Back cover has four photographs showing exterior, interior and features, with discussion. Original factory literature produced from an article in "Motor Trend" magazine, dated Aug. 1973. Price: $15.
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Year: 1974  (Item #B38868)
  -   Photo 1    Photo 2  
MERCURY (Mercury, Montego, Cougar, Comet and Capri), "Mercury and Capril Exterior Paint Selections":
6 page color folder, 6x8. Black cover with white lettering, white line frame and Lincoln Mercury Division emblem. Folder opens to 6x21 layout with twenty-nine paint chips for Mercury automobiles and eight paint chips exclusively for Capri models, with paint names and code numbers. Reverse side has chart listing paint and upholstery color combinations available. Dated 6-30-73. I.D. #LM-74 MPCF 103. Price: $25.
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Year: 1974  (Item #B38869)
  -   Photo 1   
MERCURY (Cougar), "Mercury":
4 page non-color folder, 4x6. Red cover with red-on-red embossed lettering and white line frame. Folder opens to 8x6 layout with invitation to test drive the Mercury Cougar XR-7 or "the other exciting new Mercurys". Comes with original mailing envelope, postmarked Sep. 17 '73. Price: $10.
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Year: 1974  (Item #B38870)
  -   Photo 1    Photo 2  
MERCURY (Cougar), "Announcing a Bold New Breed of Cat":
4 page color folder, 6x9. Cover of mailer-style folder is close-up view photograph of Cougar emblem on Mercury Cougar hood ornament. Folder opens to 11x9 layout with two photographs showing exterior and interior of Mercury Cougar XR-7 2-Door Hardtop, with discussion. Price: $15.
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Year: 1975  (Item #B38871)
  -   Photo 1   
MERCURY, "Mercury Monarch -- Luxury in a New Precision-Size . Montego . Comet":
24 page color catalog, 12x9. Covers open to two page photograph showing Mercury Monarch Ghia 4-Door Sedan, Monarch Ghia Coupe, Montego MX Brougham 2-Door Hardtop and Comet 2-Door Sedan parked in outdoor setting. Forty-four photographs show exterior, interior, features and options for Mercury Monarch Ghia 4-Door Sedan and Coupe, Monarch 4-Door Sedan and Coupe, Montego and MX Brougham 2-Door Hardtops and 4-Door Pillared Hardtops, Montego MX 2-Door Hardtop and Comet 2- and 4-Door Sedans and GT 2-Door Sedan. Includes discussion and specifications. Form No. 75-202. Price: $30.
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Year: 1975  (Item #B38872)
  -   Photo 1   
MERCURY, "Mercury Monarch -- Luxury in a New Precision-Size . Montego . Comet":
24 page color catalog, 12x9. Covers open to two page photograph showing Mercury Monarch Ghia 4-Door Sedan, Monarch Ghia Coupe, Montego MX Brougham 2-Door Hardtop and Comet 2-Door Sedan parked in outdoor setting. Forty-four photographs show exterior, interior, features and options for Mercury Monarch Ghia 4-Door Sedan and Coupe, Monarch 4-Door Sedan and Coupe, Montego and MX Brougham 2-Door Hardtops and 4-Door Pillared Hardtops, Montego MX 2-Door Hardtop and Comet 2- and 4-Door Sedans and GT 2-Door Sedan. Includes discussion and specifications. Form No. 75-202R. Price: $30.
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Year: 1975  (Item #B38873)
  -   Photo 1   
MERCURY, "Mercury Grand Marquis . Marquis Brougham . Marquis . Cougar XR-7":
16 page color catalog, 12x9. Covers open to two page photograph showing Mercury Grand Marquis 4-Door Pillared Hardtop and Cougar XR-7 2-Door Hardtop parked in outdoor setting. Thirty-two photographs show exterior, interior, features and options for Mercury Grand Marquis 2-Door Hardtop and 4-Door Pillared Hardtop, Marquis Brougham 2-Door Hardtop and 4-Door Pillared Hardtop, Marquis 4-Door Pillared Hardtop and Cougar XR-7 2-Door Hardtop. Includes discussion and specifications. Form No. 75-201. Price: $30.
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Year: 1975  (Item #B38874)
  -   Photo 1   
MERCURY, "Station Wagons: Mercury Colony Park . Marquis . Montego":
6 page color folder, 11x9. Cover is photograph showing three-quarter frontal view of yellow Mercury Colony Park Station Wagon, with woodgrain panels, parked in front of ornate colonial house. Folder opens to 11x26 layout with three page (panel) photograph showing Mercury Colony Park, Marquis, Montego MX and Montego MX Villager Station Wagons, with discussion. Reverse side has seven photographs showing interiors and tailgates and four drawings showing interior dimensions, with discussion and brief specifications. Form No. M75-1. Price: $25.
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Year: 1975  (Item #B38876)
  -   Photo 1    Photo 2  
MERCURY (Colony Park, Montego and Bobcat), "I'm Bart Starr and I Can Tell You We Lincoln-Mercury Dealers Have Great Things in Store":
6 page color folder, 6x9. Cover is photograph of Bob Starr, Lincoln-Mercury dealer, talking to you. Folder opens to 6x26 layout with six photographs showing exterior and interior of Mercury Colony Park, Montego MX Villager and Bobcat Villager Station Wagons, with discussion. Reverse side has two photographs showing tailgate and interior, with discussion and rear and side view dimensional drawings. Form No. LM75-508. Price: $15.
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Year: 1975  (Item #B38879)
  -   Photo 1   
MERCURY, "Mercury Monarch":
8 page color catalog, 12x9. Gray cover, with white lettering and Lincoln-Mercury emblem, has two photographs showing Mercury Monarch Ghia 4-Door Sedan and Coupe. Eighteen photographs show exterior, interior, features and options for Mercury Monarch Ghia 4-Door Sedan and Coupe and Monarch 2- and 4-Door Sedans. Includes discussion and specifications. Includes bound-in card on using regular gasoline in Canadian Fords. Canadian. Dated 8/74. Price: $30.
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Year: 1975  (Item #B38881)
  -   Photo 1   
MERCURY, "Mercury Marquis":
8 page color catalog, 12x9. Shaded red cover, with white lettering and Lincoln-Mercury emblem, has two photographs showing three- quarter frontal view of red Mercury Grand Marquis 2-Door Hardtop with white vinyl roof and side view of gold Grand Marquis 4-Door Pillared Hardtop with white vinyl roof. Thirteen photographs show exterior, interior, features and options for Mercury Grand Marquis 2-Door Hardtop and 4-Door Pillared Hardtop and Brougham 2-Door Hardtop and 4-Door Pillared Hardtop. Includes discussion and specifications. Includes bound-in card on using regular gasoline in Canadian Fords. Canadian. Dated 8/74. Price: $30.
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Year: 1975  (Item #B38882)
  -   Photo 1   
MERCURY, "Mercury Cougar":
8 page color catalog, 12x9. Shaded orange cover, with white lettering and Lincoln-Mercury emblem, has two photographs showing three-quarter frontal views of two different Mercury Cougar XR-7 2-Door Hardtops. Six photographs show exterior and interior views. Includes discussion and specifications. Includes bound-in card on using regular gasoline in Canadian Fords. Canadian. Dated 8/74. Price: $30.
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Year: 1975  (Item #B38883)
  -   Photo 1   
MERCURY (Colony Park, Marquis, Meteor, Montego MX and Villager), "Mercury Station Wagons":
8 page color catalog, 12x9. Cover is photograph showing three- quarter frontal view of yellow Mercury Colony Park Station Wagon, with woodgrain panels, parked in front of ornate colonial house. Twelve photographs show exterior, interior and features of Mercury Colony Park, Marquis, Meteor, Montego MX and Montego MX Villager Station Wagons. Includes discussion and specifications. Includes bound-in card on using regular gasoline in Canadian Fords. Canadian. Dated 8/74. Price: $30.
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Year: 1975  (Item #B38884)
  -   Photo 1   
MERCURY (Bobcat Villager):
Postcard, 4x6. Front of card is photograph showing three-quarter frontal view of white Mercury Bobcat Villager Station Wagon, with woodgrain panels, parked in outdoor setting. Reverse side is unused postcard. Price: $5.
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Year: 1975  (Item #B38885)
  -   Photo 1   
MERCURY (Bobcat):
Postcard, 4x6. Front of card is photograph showing three-quarter frontal views of white Mercury Bobcat Villager Station Wagon, with woodgrain panels, and blue Bobcat Runabout parked in outdoor setting. Reverse side is unused postcard. Price: $5.
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Year: 1975  (Item #B38886)
  -   Photo 1    Photo 2  
MERCURY (Mercury, Montego, Cougar, Monarch and Comet), "Mercury Exterior Paint Selections":
6 page color folder, 4x8. Brown cover with white lettering and Lincoln-Mercury emblem. Folder opens to 11x8 layout with twenty-five paint chips, with paint names and code numbers. Reverse side has chart listing paint and upholstery color combinations available. Minor sticking of paint chips; therefore, price has been reduced. Dated 5-15-74. I.D. #LM 75 MPCF 103. Price: $20.
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Year: 1975  (Item #B38887)
  -   Photo 1    Photo 2  
MERCURY (Comet), "This Little Cat Has a Surprise for You":
4 page color folder, 4x8. White cover, with black lettering, has drawing of young bobcat animal lying in cash register drawer. Folder opens to 8x8 layout with full page photograph showing three-quarter frontal view of gold Mrecury Comet 2-Door Sedan, with discussion. Price: $15.
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Year: 1975  (Item #B38888)
  -   Photo 1   
MERCURY, "Mercury Bobcat MPG is at the Sign of the Cat!":
Dealer Card, 5x9. Front of card is white, with red and black lettering, and has photograph showing three- quarter frontal view of Mercury Bobcat 2-Door Sedan, with discussion on mileage estimates. Reverse side has additional discussion. Price: $10.
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Year: 1975  (Item #B38889)
  -   Photo 1   
MERCURY (Monarch):
Press release, 7x10. Consists of press photo showing three-quarter frontal view of Mercury Monarch 4-Door Sedan. Reverse side has glued-on press release. Price: $15.
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Year: 1975  (Item #B38890)
  -   Photo 1    Photo 2  
MERCURY (Monarch), "Lincoln-Mercury Previews a Luxurious New Car":
6 page color folder, 3x7. Red cover is photograph of Mercury Monarch emblem against red satin background. Folder opens to 10x7 layout with three photographs showing exterior and interior of Mercury Monarch Ghia 4-Door Sedan and Coupe, with discussion. Reverse side has one additional photograph of interior, with discussion, brief specifications and three drawings comparing size of Mercury Monarch to other cars. Price: $15.
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Year: 1975  (Item #B38891)
  -   Photo 1    Photo 2  
MERCURY, "Your Lincoln-Mercury Dealer Presents Mercury Monarch":
8 page color catalog, 8x12. Red cover, with white lettering, is photograph of Mercury Monarch emblem against red satin background. Thirteen photographs, including two full page views of models, show exterior, interior, features and options for Mercury Monarch Ghia 4-Door Sedan and Coupe. Includes discussion, brief specifications and three drawings comparing size of Mercury Monarch to other cars. Form No. M75-20. Price: $25.
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Year: 1975  (Item #B38875)
  -   Photo 1   
MERCURY, "Mercury Bobcat: Runabout and Villager - Small Cars You Can Live with For a Long Time":
12 page color catalog, 11x9. Covers open to two page photograph showing three-quarter frontal views of blue Mercury Bobcat Runabout and white Village Station Wagon with woodgrain panels parked in outdoor setting. Eighteen photographs, including two two-page views of models, show exterior, interior, features and options. Includes discussion, specifications and 20-point labeled cutaway drawing showing engine, chassis and mechanical parts. Form No. M75-201. Price: $25.
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Year: 1975  (Item #B31655)
  -   Photo 1   
MERCURY/LINCOLN, "Capri 2000 and Capri V-6: Imported for Lincoln-Mercury":
12 page color catalog, 11x9. Cover is photograph showing three-quarter frontal view of brown Lincoln-Mercury Capri 2000 sport coupe and side view of yellow Capri V-6 model parked on cliff overlooking ocean. Twenty-one photographs show exterior, interior, features and options. Includes discussion, specifications, lists of standard, optional and safety features and 22-point labeled cutaway drawing showing engine, chassis and mechanical parts. Form No. C-74-4-R2. Price: $25.
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Year: 1976  (Item #B38958)
  -   Photo 1   
MERCURY, "Mercury Marquis . Mercury Cougar XR-7 . Mercury Montego":
20 page color catalog, 9x11. Covers open to two-page photograph showing three-quarter frontal views of blue Mercury Grand Marquis 4-Door Pillared Hardtop with blue vinyl top, silver Cougar XR-7 2-Door Hardtop and green Montego MX Brougham 4-Door Pillared Hardtop with green vinyl top parked in outdoor setting. Twenty-nine photographs show exterior, interior, features and options for Mercury Grand Marquis 4-Door Pillared Hardtop, Grand Marquis 2-Door Hardtop, Marquis Brougham 2-Door Hardtop, Marquis 4-Door Pillared Hardtop, Cougar XR-7 2-Door Hardtop, Montego MX Brougham 4-Door Pillared Hardtop, Montego MX 2-Door Hardtop and Montego 4-Door Pillared Hardtop. Includes discussion and specifications. Form No. 76-201. Price: $30.
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Year: 1976  (Item #B38959)
  -   Photo 1   
MERCURY, "Mercury Bobcat . Mercury Monarch . Mercury Comet":
20 page color catalog, 9x11. Covers open to two-page photograph showing three-quarter frontal views of yellow Mercury Bobcat Runabout, brown Grand Monarch Ghia 4-Door Sedan and two-tone blue Comet 4-Door Sedan parked in outdoor setting. Thirty-one photographs show exterior, interior, features and options for Mercury Bobcat and Bobcat MPG Runabouts, Grand Monarch Ghia 2- and 4-Door Sedans, Monarch Ghia 2- and 4-Door Sedans and Comet 2- and 4-Door Sedans. Includes discussion and specifications. Form No. 76-205. Price: $30.
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Year: 1976  (Item #B38960)
  -   Photo 1   
MERCURY (Bobcat, Marquis and Montego), "Mercury Station Wagons":
8 page color catalog, 11x9. Cover is photograph showing three-quarter frontal views of yellow Mercury Bobcat Villager and white Marquis Colony Park Station Wagons, both with woodgrain panels, parked by lake. Twenty photographs show exterior, interior, features and options for Mercury Bobcat Villager, Marquis and Marquis Colony Park and Montego MX and Montego MX Villager Station Wagons. Includes discussion and specifications. Form No. 76-206. Price: $25.
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Year: 1976  (Item #B39048)
  -   Photo 1   
MERCURY, "Mercury Montego":
6 page color folder, 12x9. Black cover, with white lettering, frames photograph showing three-quarter frontal view of green Mercury MX Brougham 4-Door Pillared Hardtop. Folder opens to 12x27 layout with five photographs showing exterior and interior of Mercury Montego MX Brougham 2-Door Hardtop and 4-Door Pillared Hardtop, with discussion. Reverse side has two additional photographs showing exterior and interior of Mercury Montego 4-Door Pillared Hardtop, with discussion, specifications and list of options. Canadian. Dated 9/75. Price: $25.
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Year: 1976  (Item #B39049)
  -   Photo 1   
MERCURY (Montcalm and Rideau), "Mercury Meteor":
6 page color folder, 12x9. Black cover, with white lettering, frames photograph showing side view of silver Mercury Montcalm 2-Door Hardtop. Folder opens to 12x27 layout with five photographs showing exterior, interior and features of Mercury Meteor Montcalm 2-Door Hardtop and 4-Door Pillared Hardtop, with discussion. Reverse side has three additional photographs showing exterior, interior and clock for Mercury Meteor Rideau 500 2-Door Hardtop and Montcalm 4-Door Pillared Hardtop, with discussion, specifications and list of options. Canadian. Dated 9/75. Price: $25.
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Year: 1976  (Item #B39051)
  -   Photo 1   
MERCURY, "Mercury Monarch":
6 page color folder, 12x9. Black cover, with white lettering, frames photograph showing three-quarter frontal view of silver Mercury Monarch 2-Door Sedan. Folder opens to 12x27 layout with six photographs showing exterior, interior and features of Mercury Monarch Ghia 2- and 4-Door Sedans, with discussion. Reverse side has two additional photographs showing exterior and interior of Mercury Monarch 2-Door Sedan, with discussion, specifications and list of options. Canadian. Dated 9/75. Price: $25.
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Year: 1976  (Item #B39053)
  -   Photo 1   
MERCURY (Marquis, Meteor, Montego and Bobcat), "Mercury Station Wagons":
4 page color folder, 12x9. Black cover, with white lettering, frames photograph showing three-quarter frontal views of yellow Mercury Bobcat and white Colony Park Station Wagons with woodgrain panels. Folder opens to 12x27 layout with seven photographs showing exterior and interior of Mercury Colony Park, Meteor Montcalm and Rideau 500 and Montego MX and MX Villager Station Wagons, with discussion. Reverse side has six additional photographs showing exterior, interior and features of Mercury Bobcat and Bobcat SC Station Wagons, with discussion, specifications, list of options and two drawings show rear and side view dimensions. Canadian. Dated 9/75. Price: $25.
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Year: 1976  (Item #B38961)
  -   Photo 1   
MERCURY (Bobcat and Bobcat SC), "Mercury Bobcat":
4 page color folder, 12x9. Black cover, with white lettering, frames photograph showing three-quarter frontal view of white Mercury Bobcat SC Runabout with woodgrain panels. Folder opens to 12x13 layout with nine photographs showing exterior and interior of Mercury Bobcat SC Runabouts and Villager Station Wagon and Bobcat 2-Door Sedan and Runabout, with discussion. Back cover has specifications and list of options. Canadian. Dated 9/75. Price: $25.
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Year: 1976  (Item #B38962)
  -   Photo 1   
MERCURY (MPG), "Love That California Bobcat: Made in California by and for Californians":
Dealer Card, 6x10. Front of card is photograph showing red California Bobcat MPG Runabout and orange station wagon model with woodgrain panels parked on beach. Reverse side has discussion and is unused mailer. Price: $10.
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Year: 1976  (Item #B38963)
  -   Photo 1   
MERCURY (MPG), "California Bobcat":
2 page color sheet, 11x14. Front of sheet is white, with red and black lettering and Bobcat emblem, and has 20-point labeled cutaway photo rendering showing engine, chassis and mechanical parts and features of California Bobcat MGP Runabout, with discussion. Reverse side has charts comparing standard and optional features for Bobcat MPG to Chevy Vega, Datsun 710, Pontiac Astre, Toyota Corona, Volkswagen Rabbit and Mazda RX3. Price: $20.
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Year: 1976  (Item #B38964)
  -   Photo 1    Photo 2  
MERCURY (Marquis, Montego, Cougar, Monarch, Comet and Bobcat), "The Mercurys":
6 page color folder, 4x8. Red cover with white lettering and Lincoln-Mercury emblem. Folder opens to 11x8 layout with twenty-four solid color and two Tu-Tone paint chips, with paint names and code numbers. Reverse side has chart listing paint and upholstery color combinations available.d Mazda RX3. Dated 7-15-75. I.D. #LM 76 MPCF 103. Price: $20.
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Year: 1976  (Item #B38965)
  -   Photo 1   
MERCURY, "Ford Capri II: Consumer Information":
8 page non-color folder, 9x4. White cover, with pink and white lettering, has information on how to use the folder. Folder opens to 9x14 layout with tables listing stopping distance and acceleration and passing ability, with discussion on performance test conditions. Reverse side has chart and information on tire reserve load capacity.d Mazda RX3. Dated 3/75. I.D. #MC 761. Price: $10.
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Year: 1977  (Item #B38967)
  -   Photo 1    Photo 2  
MERCURY, "Mercury Marquis":
12 page color catalog, 9x11. Gray cover, with gray and black lettering, has photograph of silver Mercury Marquis hood ornament. Twenty-four photographs and drawings, including 8-point labeled cutaway photo rendering showing "Ride-Engineered" features, show exterior, interior, engine, chassis, mechanical parts, features and options for Mercury Grand Marquis 4-Door Sedan, Brougham 2-Door Sedan and Marquis 4-Door Sedan. Includes discussion and specifications. Form No. 77-204. Price: $25.
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Year: 1977  (Item #B38968)
  -   Photo 1    Photo 2  
MERCURY, "Mercury: Bobcat / Comet":
8 page color catalog, 9x11. Cover is photograph showing Mercury Bobcat and Comet emblems again red vinyl roof. Sixteen photographs show exterior, interior, features and options for Mercury Bobcat Runabout and Comet 2- and 4-Door Sedans. Includes discussion and specifications. Form No. 77-203. Price: $20.
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Year: 1977  (Item #B38969)
  -   Photo 1    Photo 2  
MERCURY, "Mercury Monarch":
12 page color catalog, 9x11. Gray cover, with gray and black lettering, has photograph of silver Mercury Monarch hood ornament. Twenty-four photographs and drawings, including 7-point labeled cutaway photo rendering showing "Ride-Engineered" features, show exterior, interior, engine, chassis, mechanical parts, features and options for Mercury Monarch Ghia 2- and 4-Door Sedans and Monarch 2- and 4-Door Sedans. Includes discussion and specifications. Form No. 77-206. Price: $25.
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Year: 1977  (Item #B38970)
  -   Photo 1    Photo 2  
MERCURY, "Mercury Monarch":
12 page color catalog, 9x11. Gray cover, with gray and black lettering, has photograph of silver Mercury Monarch hood ornament. Twenty-four photographs and drawings, including 7-point labeled cutaway photo rendering showing "Ride-Engineered" features, show exterior, interior, engine, chassis, mechanical parts, features and options for Mercury Monarch Ghia 2- and 4-Door Sedans and Monarch 2- and 4-Door Sedans. Includes discussion and specifications. Cover has dealer stamp; therefore, price has been reduced. Form No. 77-206. Price: $20.
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Year: 1977  (Item #B38971)
  -   Photo 1    Photo 2  
MERCURY, "Mercury Wagons: Cougar . Marquis . Bobcat":
8 page color catalog, 9x11. Brown woodgrain look cover with brown and silver lettering. Nineteen photographs show exterior, interior, features and options for Mercury Cougar, Marquis and Bobcat Station Wagons. Includes discussion and specifications. Form No. 77- 202. Price: $20.
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Year: 1977  (Item #B38972)
  -   Photo 1    Photo 2  
MERCURY, "Mercury Wagons: Cougar . Marquis . Bobcat":
8 page color catalog, 9x11. Brown woodgrain look cover with brown and silver lettering. Eighteen photographs show exterior, interior, features and options for Mercury Cougar, Marquis and Bobcat Station Wagons. Includes discussion and specifications. Canadian. Dated 8/76. Price: $25.
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Year: 1977  (Item #B38973)
  -   Photo 1    Photo 2  
MERCURY, "Mercury Cougar":
16 page color catalog, 9x11. Gray cover, with gray, white and black lettering, has photograph of silver Mercury Cougar hood ornament. Twenty-seven photographs and drawings, including 6-point labeled cutaway photo rendering showing "Ride-Engineered" features, show exterior, interior, engine, chassis, mechanical parts, features and options for Mercury Cougar, Cougar XR-7 and Brougham 2-Door Hardtops. Includes discussion and specifications. Price: $30.
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Year: 1977  (Item #B38975)
  -   Photo 1    Photo 2  
MERCURY, "Mercury Marquis":
12 page color catalog, 9x11. Gray cover, with gray lettering, has photograph of silver Mercury Marquis hood ornament. Twenty-two photographs and drawings, including 8-point labeled cutaway photo rendering showing "Ride-Engineered" features, show exterior, interior, engine, chassis, mechanical parts, features and options for Mercury Grand Marquis 4-Door Sedan, Brougham 2-Door Sedan and Marquis 4-Door Sedan. Includes discussion and specifications. Canadian. Dated 8/76. Price: $30.
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Year: 1977  (Item #B38976)
  -   Photo 1    Photo 2  
MERCURY, "Mercury Monarch":
12 page color catalog, 9x11. Gray cover, with gray lettering, has photograph of silver Mercury Monarch hood ornament. Twenty-four photographs and drawings, including 7-point labeled cutaway photo rendering showing "Ride-Engineered" features, show exterior, interior, engine, chassis, mechanical parts, features and options for Mercury Monarch Ghia 2- and 4-Door Sedans and Monarch 2- and 4-Door Sedans. Includes discussion and specifications. Canadian. Dated 8/76. Price: $30.
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Year: 1977  (Item #B38977)
  -   Photo 1    Photo 2  
MERCURY, "Mercury Cougar":
16 page color catalog, 9x11. Gray cover, with gray lettering, has photograph of silver Mercury Cougar hood ornament. Twenty-seven photographs and drawings, including 6-point labeled cutaway photo rendering showing "Ride-Engineered" features, show exterior, interior, engine, chassis, mechanical parts, features and options for Mercury Cougar, Cougar XR-7 and Brougham 2-Door Hardtops. Includes discussion and specifications. Canadian. Dated 1/77. Price: $35.
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Year: 1977  (Item #B38978)
  -   Photo 1    Photo 2  
MERCURY, "Mercury Bobcar":
4 page color folder, 9x11. Gray cover, with gray lettering, has drawing of Mercury Bobcat mascots. Folder opens to 9x22 layout with six photographs showing Mercury Bobcat 2-Door Sedan and Station Wagon and Bobcat SC Runabout and Station Wagon and interior of SC model, with discussion. Back cover has four photographs showing optional accessories, with discussion and specifications. Canadian. Dated 8/76. Price: $20.
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Year: 1977  (Item #B38979)
  -   Photo 1    Photo 2  
MERCURY, "Mercury Comet":
4 page color folder, 9x11. Gray cover, with gray lettering, has photograph of Mercury Comet emblem. Folder opens to 9x22 layout with three photographs showing exterior and interior of Mercury Comet 2- and 4-Door Sedans, with discussion. Back cover has specifications and list of options. Canadian. Dated 8/76. Price: $20.
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Year: 1977  (Item #B38980)
  -   Photo 1    Photo 2  
MERCURY, "The Cougars":
16 page color catalog, 7x9. Black cover with yellow lettering and yellow and black Mercury Cougar emblem. Fourteen photographs show exterior, interior and features of Mercury Cougar, Cougar XR-7 and Brougham 2-Door Hardtops and Cougar Station Wagon. Includes discussion. Price: $20.
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Year: 1977  (Item #B38981)
  -   Photo 1    Photo 2  
MERCURY (Marquis, Cougar, Monarch, Comet, Bobcat and Capri), "Mercury: 'The Personality Cars' (One of Them is You)":
8 page color folder, 9x11. Black cover, with white lettering, has Ford/Mercury emblem with cougar cat lying on top. Folder opens once to 18x11 layout with six photographs showing exterior and interior of Mercury Cougar, Cougar XR-7 and Brougham 2-Door Hardtops and Cougar Station Wagon, with discussion, then opens to 18x22 layout with eight photographs showing Mercury Marquis 4-Door Sedan, Monarch 2- and 4-Door Sedans, Comet 2- and 4-Door Sedans, Bobcat 2-Door Sedan and Runabout and Capri S 2-Door Hardtop, with discussion. Back cover has 6-point labeled photograph illustrating Ford Duraguard System. Canadian. Price: $25.
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Year: 1977  (Item #B38982)
  -   Photo 1    Photo 2  
MERCURY (Marquis, Cougar, Monarch, Comet and Bobcat), "Mercury Color Selections":
6 page color folder, 4x9. White cover with red lettering, red line frame and red and white Lincoln-Mercury emblem. Folder opens to 11x9 layout with twenty-five solid color and three Tu-Tone paint chips, with paint names and code numbers. Reverse side has chart listing paint and upholstery color combinations available. Dated 6-17-76. I.D. #LM 77 CPCF 103A. Price: $20.
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Year: 1977  (Item #B38983)
  -   Photo 1    Photo 2  
MERCURY, "A Mercury Marquis is Rated Superior Overall to a Cadillac DeVille":
8 page color folder, 3x7. Black cover with white lettering. Folder opens to 7x12 layout with three page (panel) photograph showing three-quarter frontal view of black Mercury Marquis 4-Door Sedan in foreground and red Cadillac DeVille 4-Door Sedan in background, with chart comparing features. Reverse side has six photographs showing features of Mercury Marquis, with discussion. Price: $15.
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Year: 1977  (Item #B38984)
  -   Photo 1   
MERCURY, "The Spirit of Competition: Cougar XR-7 vs. Pontiac Grand Prix":
6 page non-color folder, 8x4. White cover, with maroon and black lettering, has drawing of two football players from opposite teams. Folder opens to 8x12 layout with discussion and lists of features comparing Mercury Cougar XR-7 2-Door Hardtop to Pontiac Grand Prix. Reverse side has continuation of discussion. Price: $5.
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Year: 1977  (Item #B38985)
  -   Photo 1   
MERCURY (Marquis), "The Spirit of Competition: The GM Downsizing Story":
6 page non-color folder, 8x4. Maroon cover, with white lettering, has drawing of two football players from opposite teams. Folder opens to 8x12 layout with discussion and lists of features comparing Mercury Marquis Brougham 4-Door Sedan to Buick Electra 225. Reverse side has continuation of discussion. Price: $5.
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Year: 1977  (Item #B38986)
  -   Photo 1   
MERCURY (Cougar):
Postcard, 4x6. Front of card is photograph showing three-quarter frontal view of black Mercury Cougar XR-7 2-Door Hardtop parked on patio. Reverse side is unused postcard. Price: $5.
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Year: 1977  (Item #B38987)
  -   Photo 1   
MERCURY (Cougar Villager):
Postcard, 4x6. Front of card is photograph showing three-quarter frontal view of white Mercury Cougar Villager Station Wagon, with woodgrain panels, parked on golf course. Reverse side is unused postcard. Price: $5.
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Year: 1977  (Item #B38988)
  -   Photo 1   
MERCURY (Cougar):
Postcard, 4x6. Front of card is photograph showing three-quarter frontal view of silver Mercury Cougar Brougham 4-Door Pillared Hardtop, with red pinstripe parked at amusement park. Reverse side is unused postcard. Price: $5.
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Year: 1977  (Item #B38989)
  -   Photo 1   
MERCURY (Marquis):
Postcard, 4x6. Front of card is photograph showing side view of yellow and brown Mercury Marquis Brougham 2-Door Hardtop parked in front of office building. Reverse side is unused postcard. Price: $5.
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Year: 1977  (Item #B38990)
  -   Photo 1   
MERCURY (Monarch):
Postcard, 4x6. Front of card is photograph showing three-quarter frontal view of brown and white Mercury Monarch Ghia 2-Door Sedan parked in outdoor setting. Reverse side is unused postcard. Price: $5.
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Year: 1977  (Item #B38991)
  -   Photo 1   
MERCURY (Monarch):
Postcard, 4x6. Front of card is photograph showing three-quarter frontal view of black Mercury Monarch Ghia 4-Door Sedan parked in outdoor setting. Reverse side is unused postcard. Price: $5.
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Year: 1977  (Item #B38992)
  -   Photo 1   
MERCURY (Marquis):
Postcard, 4x6. Front of card is photograph showing three-quarter frontal view of red Mercury Marquis 4-Door Pillared Hardtop parked on patio. Reverse side is unused postcard. Price: $5.
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Year: 1977  (Item #B38993)
  -   Photo 1   
MERCURY (Bobcat):
Postcard, 4x6. Front of card is photograph showing three-quarter frontal views of one red and white and one brown Mercury Bobcat Runabout parked beside vintage plane. Reverse side is unused postcard. Price: $5.
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Year: 1977  (Item #B38994)
  -   Photo 1   
MERCURY (Comet):
Postcard, 4x6. Front of card is photograph showing three-quarter frontal view of white and brown Mercury Comet 2-Door Sedan and three-quarter rear view of red Comet 4-Door Sedan parked by fishing pier. Reverse side is unused postcard. Price: $5.
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Year: 1977  (Item #B38996)
  -   Photo 1   
MERCURY, "Bobcat Wagon Special Value":
2 page (single-side printed) color sheet, 9x11. Glossy sheet has two photographs showing three-quarter frontal and interior views of red Mercury Bobcat Station Wagon, with list of features. Price: $15.
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Year: 1977  (Item #B38997)
  -   Photo 1   
MERCURY, "Special Value Comet Sports":
2 page (single-side printed) color sheet, 9x11. Glossy sheet has two photographs showing three-quarter frontal and rear views of light blue Mercury Comet 2-Door Sedan with dark blue stripe, with list of features. Price: $15.
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Year: 1977  (Item #B38998)
  -   Photo 1   
MERCURY, "Mercury Brougham Silver/Grey Group":
2 page (single-side printed) color sheet, 9x11. Glossy sheet has two photographs showing three-quarter frontal and interior views of silver and grey Mercury Brougham 4-Door Sedan, with list of features. Price: $15.
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Year: 1977  (Item #B38999)
  -   Photo 1   
MERCURY, "Cougar XR-7 Chamois Group":
2 page (single-side printed) color sheet, 9x11. Glossy sheet has two photographs showing three-quarter frontal and interior views of white Mercury Cougar XR-7 2-Door Hardtop with gold roof and stripe, with list of features. Price: $15.
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Year: 1977  (Item #B39000)
  -   Photo 1   
MERCURY, "Monarch Special Value":
2 page (single-side printed) color sheet, 9x11. Glossy sheet has two photographs showing three-quarter frontal and interior views of yellow Mercury Monarch 2-Door Sedan, with list of features. Price: $15.
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Year: 1977  (Item #B39001)
  -   Photo 1   
MERCURY, "Monarch Sports Package":
2 page (single-side printed) color sheet, 9x11. Glossy sheet has two photographs showing three-quarter frontal and interior views of white Mercury Monarch Sports 2-Door Sedan, with list of features. Price: $15.
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Year: 1977  (Item #B39002)
  -   Photo 1    Photo 2   Photo 3  
MERCURY (Marquis), "This is the Year to Compare":
6 page color folder, 11x9. White cover with black lettering. Folder opens to 11x26 photograph showing three- quarter frontal view of blue Mercury Marquis 4-Door Sedan, with black vinyl roof, parked in outdoor setting. Reverse side has three photographs showing interior, trunk and Mercury Station Wagon, 9-point labeled cutaway drawing illustrating structural features and drawing illustrating seating arrangements, with discussion. Comes with original mailing envelope. Price: $20.
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Year: 1977  (Item #H4215)
  -   Photo 1   
MERCURY, "Bobcat Sports Special Value":
2 page (single-side printed) color sheet, 9x11. Glossy sheet has two photographs showing three-quarter frontal view and rear view of interior of white Mercury Bobcat Sport Runabout with tri-color striping, with list of features. Dealer databook insert. Price: $10.
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Year: 1977  (Item #H4216)
  -   Photo 1   
MERCURY, "Bobcat Special Value":
2 page (single-side printed) color sheet, 9x11. Glossy sheet has two photographs showing three-quarter frontal and interior views of black Mercury Bobcat Runabout, with list of features. Dealer databook insert. Price: $10.
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Year: 1977  (Item #H4217)
  -   Photo 1   
MERCURY, "Bobcat Wagon Special Value":
2 page (single-side printed) color sheet, 9x11. Glossy sheet has two photographs showing three-quarter frontal and interior views of red Mercury Bobcat Station Wagon, with list of features. Dealer databook insert. Price: $10.
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Year: 1977  (Item #H4218)
  -   Photo 1   
MERCURY, "Special Value Comet Sports":
2 page (single-side printed) color sheet, 9x11. Glossy sheet has two photographs showing three-quarter frontal and rear views of light blue Mercury Comet 2-Door Sedan with dark blue stripe, with list of features. Dealer databook insert. Price: $10.
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Year: 1977  (Item #H4219)
  -   Photo 1   
MERCURY, "Special Value Comet":
2 page (single-side printed) color sheet, 9x11. Glossy sheet has two photographs showing three-quarter frontal and interior views of brown Mercury Comet 4-Door Sedan, with list of features. Dealer databook insert. Price: $10.
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Year: 1977  (Item #H4220)
  -   Photo 1   
MERCURY, "Mercury Brougham Silver/Grey Group":
2 page (single-side printed) color sheet, 9x11. Glossy sheet has two photographs showing three-quarter frontal and interior views of silver and grey Mercury Brougham 4-Door Sedan, with list of features. Dealer databook insert. Price: $10.
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Year: 1977  (Item #H4221)
  -   Photo 1   
MERCURY, "Cougar XR-7 Chamois Group":
2 page (single-side printed) color sheet, 9x11. Glossy sheet has two photographs showing three-quarter frontal and interior views of white Mercury Cougar XR-7 2-Door Hardtop with gold roof and stripe, with list of features. Dealer databook insert. Price: $10.
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Year: 1977  (Item #H4222)
  -   Photo 1   
MERCURY, "Monarch Special Value":
2 page (single-side printed) color sheet, 9x11. Glossy sheet has two photographs showing three-quarter frontal and interior views of yellow Mercury Monarch 2-Door Sedan, with list of features. Dealer databook insert. Price: $10.
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Year: 1977  (Item #H4223)
  -   Photo 1   
MERCURY, "Monarch Sports Package":
2 page (single-side printed) color sheet, 9x11. Glossy sheet has two photographs showing three-quarter frontal and interior views of white Mercury Monarch Sports 2-Door Sedan, with list of features. Dealer databook insert. Price: $10.
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Year: 1977  (Item #H4224)
  -   Photo 1   
MERCURY, "Monarch Grand Touring Sedan":
2 page (single-side printed) color sheet, 9x11. Glossy sheet has two photographs showing three-quarter frontal and interior views of yellow Mercury Monarch Grand Touring 4-Door Sedan, with list of features. Dealer databook insert. Price: $10.
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Year: 1977  (Item #F7136)
  -   Photo 1   
RUN WITH THE CAT SET . . . COUGARS:
Decal, 3x12. White decal, with red and black lettering, has Mercury Cougar emblem as "O" in the word "Cougars". (M) Price: $10.
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Year: 1977  (Item #F7137)
  -   Photo 1   
RUN WITH THE CAT SET . . . COUGARS:
Decal, 3x12. White decal, with red and black lettering, has Mercury Cougar emblem as "O" in the word "Cougars". Two corners have age stain; otherwise, decal is like new. (M) Price: $10.
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Year: 1978  (Item #A3650)
  -   Photo 1   
OWNERS MANUAL FOR THE MERCURY ZEPHYR,
1978: Dated Dec. 1977. I.D. #FPS 365-32478-B. 112 pages. Price: $30.
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Year: 1978  (Item #B38950)
  -   Photo 1   
MERCURY, "The Mercury Marquis":
16 page color catalog. 11x8 White cover, with black lettering, frames photograph showing three-quarter frontal view of black Mercury Grand Marquis 4-Door Pillared Hardtop parked in outdoor setting. Fifty-five photographs and drawings show exterior, interior, engine, chassis, mechanical parts, features and testing facilities for Mercury Grand Marquis 4-Door Pillared Hardtop and 2-Door Hardtop, Marquis Brougham 4-Door Pillared Hardtop and 2-Door Hardtop, Marquis 4-Door Pillared Hardtop and 2-Door Hardtop and Marquis and Colony Park Station Wagons. Includes discussion and specifications. Form No. 78-206. Price: $30.
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Year: 1978  (Item #B39054)
  -   Photo 1   
MERCURY, "The Mercury Cougar":
12 page color catalog, 11x9. White cover, with black lettering, frames photograph showing three-quarter frontal view of black Mercury Cougar XR-7 2-Door Hardtop driving on mountain road. Forty photographs and drawings, including two page cutaway view drawing, show exterior, interio, engine, chassis, mechanical parts and features of Mercury Cougar and Cougar XR-7 2-Door Hardtops. Includes discussion and specifications. Form No. 78-203. Price: $25.
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Year: 1978  (Item #B39146)
  -   Photo 1   
MERCURY, "The Mercury Marquis":
16 page color catalog, 11x8. White cover, with black lettering, frames photograph showing three-quarter frontal view of black Mercury Grand Marquis 4-Door Pillared Hardtop parked in outdoor setting. Fifty-five photographs and drawings show exterior, interior, engine, chassis, mechaical parts, features and testing facilities for Mercury Grand Marquis 4-Door Pillared Hardtop and 2-Door Hardtop, Marquis Brougham 4-Door Pillared Hardtop and 2-Door Hardtop, Marquis 4-Door Pillared Hardtop and 2-Door Hardtop and Marquis and Colony Parkation Wagons. Includes discussion and specifications. In French. Form No. 78-206R. Price: $30.
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Year: 1978  (Item #B31886)
  -   Photo 1   
MERCURY (Zephyr), "V-8 Performance in a Compact Package":
Press release, 8x10. Photograph, with glued-on description, shows three-quarter frontal view of Ford Zephyr 2-Door Sedan with double image overlay photography showing V-8 engine. Dated 3/27/78. Price:- $10.
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Year: 1978  (Item #B31894)
  -   Photo 1   
MERCURY (Monarch), "Shades of Jonah and the Whale":
Press release. Consists of: a) 8x10 press photo, with glued-on description, showing three-quarter frontal view of Mercury Monarch Anniversary Edition 4-Door Sedan being driven out of the mouth of a 45' long cougar cat prop model; b) 10x8 press photo, with glued-on description, showing scale model of cougar cat beside finished prop; and c) 10x8 press photo, with glued-on description, showing warehouse in which prop was constructed. Dated 12/21/77. Price:- $20.
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Year: 1978 Magazine Item #E8054 - MERCURY- LINCOLN NEWS, Aug. 1978: Courtesy of Roger Harmon dealership. Price: $5.
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MERCURY SALES LITERATURE
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Year: 1973  (Item #B38781)
MERCURY, "Mercury Cougar":
8 page color catalog, 12x9. Cover is photograph showing three-quarter frontal view of yellow Mercury Cougar parked on tennis court. Eight photographs show exterior, interior and features of Mercury Cougar XR-7 2-Door Hardtop and Cougar 2-Door Hardtop and Convertible. Includes discussion and specifications. Canadian. Dated 8/72.

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Year: 1974  (Item #B38865)
MERCURY (Cougar, Mercury, Meteor, Montego and Comet), "This is Mercury: The Year of the Cat":
12 page color catalog, 12x9. Black cover, with white lettering, frames photo rendering showing grille and headlights on Mercury Cougar XR-7 2-Door Hardtop with cougar animal on hood of car. Twenty-seven photographs show exterior, interior and features of Mercury Cougar XR-7 2-Door Hardtop, Marquis 4-Door Sedan and 2-Door Hardtop, Meteor Montcalm 2-Door Hardtop and Rideau 500 4-Door Pillared Hardtop, Montego MX Brougham 4-Door Sedan and 2-Door Hardtop, Comet 2- and 4-Door Sedans and Colony Park, Montego MX Village and Montcalm Station Wagons. Includes discussion and specifications. Canadian. Dated 9/73.

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Year: 1975  (Item #B38892)
MERCURY, "Your Lincoln-Mercury Dealer Presents Mercury Monarch":
8 page color catalog, 9x13. Red cover, with white lettering, is photograph of Mercury Monarch emblem against red satin background. Thirteen photographs, including two full page views of models, show exterior, interior, features and options for Mercury Monarch Ghia 4-Door Sedan and Coupe. Includes discussion, brief specifications and three drawings comparing size of Mercury Monarch to other cars. Printed on heavy glossy paper.

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Year: 1975  (Item #B38878)
MERCURY, "Mercury Montego":
8 page color catalog, 12x9. Green cover, with white lettering and Lincoln-Mercury emblem, has two photographs showing three-quarter frontal view of brown Mercury Montego MX Brougham 2-Door Hardtop with gold vinyl roof and side view of green Montego MX 4-Door Sedan. Twelve photographs show exterior, interior and features. Includes discussion and specifications. Includes bound-in card on using regular gasoline in Canadian Fords. Canadian. Dated 8/74.

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Year: 1975  (Item #B38877)
MERCURY, "Mercury Comet":
8 page color catalog, 12x9. Yellow cover, with white lettering and Lincoln-Mercury emblem, has two photographs showing three-quarter frontal view of green Mercury Comet 4-Door Sedan with black vinyl roof and side view of red Comet 2-Door Sedan. Ten photographs show exterior, interior and features of Mercury Comet 2- and 4-Door Sedans and GT 2-Door Sedan. Includes discussion and specifications. Includes bound-in card on using regular gasoline in Canadian Fords. Canadian. Dated 8/74.

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Year: 1976  (Item #B39050)
MERCURY, "Mercury Marquis":
6 page color folder, 12x9. Black cover, with white lettering, frames photograph showing three-quarter frontal view of two-tone yellow Mercury Grand Marquis 2-Door Hardtop. Folder opens to 12x27 layout with five photographs show ext erior, interior and dashboard for Mercury Marquis Brougham 2-Door Hardtop and Grand Marquis 4-Door Pillared Hardtop, with discussion. Reverse side has two additional photographs showing exterior and interior of Mercury Marquis 4-Door Pillared Hardtop, with discussion, specifications and list of options. Canadian. Dated 9/75.

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Year: 1976  (Item #B39052)
MERCURY, "Mercury Cougar":
4 page color folder, 12x9. Black cover, with white lettering, frames photograph showing three-quarter frontal view of silver Mercury Cougar XR-7 2-Door Hardtop. Folder opens to 12x18 layout with three photographs showing exterior and interior views, with discussion. Back cover has specifications and list of options. Canadian. Dated 9/75.

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Year: 1976  (Item #B38966)
MERCURY (Capri II Ghia), "Is 1976 Going to Be a Good Year?":
12 page non-color folder, 4x9. White cover with red lettering. Folder opens once to 11x9 layout with two drawings showing side view and interior of Mercury Capri II Ghia fastback, with discussion, then opens to 11x17 layout with eleven drawings showing Lincoln Continental Town Car and Mark IV; Mercury Bobcat, Cougar XR-7, Monarch Ghia 4-Door Sedan, Grand Marquis 4-Door Pillared Hardtop and Comet GT; Supercab Pickup Truck; Parcel Delivery Van; and C- and LT-Series heavy-duty trucks. Also includes form letter to "Dear Valued Customer" with coupon to cut out and mail in to request a brochure. Canadian.

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Year: 1977  (Item #B38995)
MERCURY, "The Cougars":
22 page color catalog, 9x12. Heavy black cover, with gold embossed lettering and Mercury Cougar emblem, has overlapping interlocking 4" cover. Pages 3/4 and 19/20 are onionskin. Heavy paper throughout. Fourteen photographs, including six full page views of models, show exterior, interior and features of Mercury Cougar, Cougar XR-7 and Brougham 2-Door Hardtops and Cougar Station Wagon. Includes discussion, specifications and page with seventeen paint chips and chart listing paint and upholstery color combinations available. Nice! Comes with original mailing envelope. Form No. LM-VIP-76-200.

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Year: 1977  (Item #B38974)
MERCURY, "Mercury Cougar":
16 page color catalog, 9x11. Gray cover, with gray, white and black lettering, has photograph of silver Mercury Cougar hood ornament. Twenty-seven photographs and drawings, including 6-point labeled cutaway photo rendering showing "Ride-Engineered" features, show exterior, interior, engine, chassis, mechanical parts, features and options for Mercury Cougar, Cougar XR-7 and Brougham 2-Door Hardtops. Includes discussion and specifications. Cover has dealer stamp; therefore, price has been reduced.

 
 
 
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