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Year: 1973 (Item #B6324) -
Photo
1
MERCURY, "Complete Road Test On the All-New Mercury
Marquis": 8 page part-color catalog, 11x8.
Cover is three-quarter frontal view photograph
of red Mercury Marquis Brougham with black top
at airport. Fifteen photographs show exterior,
interior, engine and features. Includes detailed
discussion, specifications, performance data and
prices. Original factory literature produced from
article in "Road & Track", dated Nov. 1972. Price:-
$20.
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Year: 1973 (Item #B38775) -
Photo
1
MERCURY (Marquis, Monterey, Montego, Cougar and
Comet), "Mercury . . . Built Better to Ride Better":
52 page color catalog, 12x9. Covers open to two
page photograph showing three-quarter frontal
view of brown Mercury Marquis Brougham Pillared
4-Door Hardtop, with black vinyl top, and blue
Montego MX 2-Door Hardtop, with black vinyl top,
parked beside harbor. Fifty-one photographs show
exterior, interior, features, options and accessories
for Mercury Marquis Brougham Pillared 4-Door Hardtop
and 2- and 4-Door Hardtops; Marquis Pillared 4-Door
Hardtop and 2-Door Hardtop; Monterey and Monterey
Custom Pillared 4-Door Hardtop and 2-Door Hardtop;
Montego, Montego MX and MX Brougham Pillared 4-Door
Hardtops and 2-Door Hardtops; Montego GT Fastback;
Cougar XR-7 2-Door Hardtop and Cougar 2-Door Hardtop
and Convertible; Comet GT 2-Door Hardtop and Comet
2- and 4-Door Sedans. Includes discussion and
specs. Form No. M-73-1. Price:- $40.
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Year: 1973 (Item #B38776) -
Photo
1
MERCURY (Marquis, Monterey, Montego, Cougar and
Comet), "Built Better to Ride Better: Mercury":
24 page color catalog, 8x11. Cover is photograph
showing three- quarter frontal view of brown Mercury
Marquis Brougham Pillared 4-Door Hardtop, with
black vinyl top, parked beside harbor. Forty-six
photographs show exterior, interior, features,
options and accessories for Mercury Marquis Brougham
Pillared 4-Door Hardtop and 2- and 4-Door Hardtops;
Marquis Pillared 4-Door Hardtop and 2-Door Hardtop;
Monterey and Monterey Custom Pillared 4-Door Hardtop
and 2-Door Hardtop; Montego, Montego MX and MX
Brougham Pillared 4-Door Hardtops and 2-Door Hardtops;
Montego GT Fastback; Cougar XR-7 2-Door Hardtop
and Cougar 2-Door Hardtop and Convertible; Comet
GT 2-Door Hardtop and Comet 2- and 4-Door Sedans.
Includes discussion and specifications. Form No.
M-73-5. Price:- $35.
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Year: 1973 (Item #B38777) -
Photo
1
MERCURY (Colony Park, Marquis, Monterey, Villager
and Montego MX), "Built Better to Ride Better:
Mercury Station Wagons": 8 page color catalog,
12x9. Cover is photograph showing three-quarter
frontal view of green Mercury Colony Park Station
Wagon, with woodgrain panels, parked in outdoor
setting. Twelve photographs show exterior, interior
and features of Mercury Colony Park, Marquis,
Monterey, Villager and Montego MX Station Wagons.
Includes discussion, specifications and four drawings
show interior dimensions. Form No. M-73-2. Price:-
$30.
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Year: 1973 (Item #B38778) -
Photo
1
MERCURY (Colony Park, Marquis, Meteor, Montego
MX and Villager), "Mercury Station Wagons":
8 page color catalog, 12x9. Cover is photograph
showing three- quarter frontal view of green Mercury
Colony Park Station Wagon, with woodgrain panels,
parked in outdoor setting. Twelve photographs
show exterior, interior and features of Mercury
Colony Park, Marquis, Meteor, Montego MX and Villager
Station Wagons. Includes discussion, specifications
and four drawings show interior dimensions. Canadian.
Price:- $35.
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Year: 1973 (Item #B38785) -
Photo
1
MERCURY (Montego), "Conversion by Hotton Associates":
4 page part-color folder, 6x9. Black cover, with
white lettering, is photo rendering showing three-quarter
frontal view of yellow Mercury Montego 2-Door
Hardtop conversion, with white padded half halo
roof and opera window, by Andy Hotton Associates.
Folder opens to 11x9 layout with five gold-toned
photographs showing vinyl roof, opera window,
trunk deck and custom grille, with discussion.
Price sheet listing options is stapled to back
cover. Comes with protective onionskin sheet.
Price:- $35.
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Year: 1973 (Item #B38784) -
Photo
1
MERCURY/LINCOLN (Monterey, Montego, Cougar and
Comet / Continental), "The Bronze Age and Other
Precious Metals at the Sign of the Cat": 8
page non-color folder, 11x5. Cover is drawing
showing man and woman looking at a Mercury Monterey
Pillared 4-Door Hardtop with Bronze Age Trim Option.
Folder opens to 18x11 layout with photo renderings
showing Mercury Monterey Pillared 4-Door Hardtop,
Montego MX 2-Door Hardtop, Cougar 2-Door Hardtop
and Comet 2-Door Sedan with Bronze Age Trim Options,
with discussion and lists of features. Reverse
side has two drawings showing Lincoln Continental
Mark IV 2-Door Hardtop with Silver Luxury Group
Option and Mercury Montego MX Brougham 2-Door
Hardtop with Gold Custom Trim Option, with lists
of features. Price: $20.
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Year: 1974 (Item #B38854) -
Photo
1
MERCURY (Marquis, Monterey, Montego, Cougar and
Comet), "Mercury: Test Your Car's Ride Against
Our Ride. At the Sign of the Cat": 52 page
color catalog, 12x9. Covers open to two page photograph
showing three-quarter frontal views of blue Mercury
Marquis Brougham 4-Door Hardtop with blue vinyl
roof and brown Cougar XR-7 2- Door Hardtop parked
in outdoor setting. Sixty-two photographs show
exterior, interior, features and options for Mercury
Marquis Brougham, Marquis, Monterey Custom, Monterey,
Montego MX Brougham, Montego MX and Montego 2-Door
Hardtops and 4-Door Pillared Hardtops; Cougar
XR-7 2-Door Hardtop; Comet 2- and 4-Door Sedans
and Comet GT 2-Door Sedan. Includes discussion
and specifications. Form No. M-74-1. Price:
$45.
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Year: 1974 (Item #B38855) -
Photo
1
MERCURY (Marquis, Monterey, Montego, Cougar and
Comet), "Mercury: Test Your Car's Ride Against
Our Ride. At the Sign of the Cat": 52 page
color catalog, 12x9. Covers open to two page photograph
showing three-quarter frontal views of blue Mercury
Marquis Brougham 4-Door Hardtop with blue vinyl
roof and brown Cougar XR-7 2- Door Hardtop parked
in outdoor setting. Sixty-two photographs show
exterior, interior, features and options for Mercury
Marquis Brougham, Marquis, Monterey Custom, Monterey,
Montego MX Brougham, Montego MX and Montego 2-Door
Hardtops and 4-Door Pillared Hardtops; Cougar
XR-7 2-Door Hardtop; Comet 2- and 4-Door Sedans
and Comet GT 2-Door Sedan. Includes discussion
and specifications. Form No. M-74-1 (R). Price:
$45.
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Year: 1974 (Item #B38856) -
Photo
1
MERCURY (Colony Park, Marquis, Monterey, Montego
MX Villager and Montego MX), "Mercury Station
Wagons": 8 page color catalog, 12x9. White
cover, with black lettering, has three-fourths
page photograph showing three-quarter frontal
view of white Mercury Colony Park Station Wagon,
with brown vinyl roof and woodgrain panels, parked
in outdoor setting. Thirteen photographs show
exterior, interior and features of Mercury Colony
Park, Marquis, Monterey, Montego MX Villager and
Montego MX Station Wagons. Includes discussion,
specifications and four drawings show interior
dimensions. Form No. M74-2. Price: $30.
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Year: 1974 (Item #B38857) -
Photo
1
MERCURY (Marquis, Monterey, Montego, Cougar and
Comet), "Mercury: Test Your Car's Ride Against
Our Ride. At the Sign of the Cat": 24 page
color catalog, 8x10. Cover is photograph showing
three-quarter frontal views of blue Mercury Marquis
Brougham 4-Door Hardtop with blue vinyl roof and
brown Cougar XR-7 2-Door Hardtop parked in outdoor
setting. Forty-six photographs show exterior,
interior, features and options for Mercury Marquis
Brougham, Marquis, Monterey Custom, Monterey,
Montego MX Brougham, Montego MX and Montego 2-Door
Hardtops and 4-Door Pillared Hardtops; Cougar
XR-7 2-Door Hardtop; Comet 2- and 4-Door Sedans
and Comet GT 2-Door Sedan. Includes discussion
and specifications. Form No. M74-4. Price:
$30.
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Year: 1974 (Item #B38858) -
Photo
1
MERCURY (Colony Park, Meteor, Montego MX and Villager),
"Mercury Wagons": 8 page color catalog, 12x9.
Cover is photograph showing three-quarter frontal
view of red Mercury Colony Park Station Wagon,
with woodgrain panels, parked in front of Spanish
style hacienda. Twelve photographs show exterior,
interior and features of Mercury Colony Park,
Meteor, Mongego MX and Villager Station Wagons.
Includes discussion, specifications and four drawings
show interior dimensions. Canadian. Dated 8/73.
Price: $35.
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Year: 1974 (Item #B38859) -
Photo
1
MERCURY (XR-7), "Mercury Cougar": 8 page color
catalog, 12x9. Cover is photograph showing three-quarter
frontal view of two-tone brown Mercury Cougar
XR-7 2- Door Hardtop parked in front of country
club. Eight photographs show exterior, interior
and features. Includes discussion and specifications.
Canadian. Dated 8/73. Price: $35.
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Year: 1974 (Item #B38861) -
Photo
1
MERCURY, "Mercury Montego": 16 page color
catalog, 12x9. Cover is photograph showing three-quarter
frontal view of blue Mercury Montego MX 4-Door
Sedan with blue vinyl roof parked in front of
antiques shop. Sixteen photographs show exterior,
interior and features of Mercury Montego 4-Door
Sedan and 2-Door Hardtop, MX Brougham 4-Door Sedan
and 2-Door Hardtop and MX 4-Door Sedan and 2-Door
Hardtop. Includes discussion and specifications.
Canadian. Dated 8/73. Price: $40.
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Year: 1974 (Item #B38862) -
Photo
1
MERCURY, "Mercury Marquis": 12 page color
catalog, 12x9. Cover is photograph showing three-quarter
frontal view of brown Mercury Marquis Brougham
2-Door Hardtop with white vinyl roof parked in
outdoor setting. Thirteen photographs show exterior,
interior and features of Mercury Marquis 2-Door
Hardtop and 4-Door Pillared Hardtop and Brougham
4-Door Sedan and 2-Door Hardtop. Includes discussion
and specifications. Canadian. Dated 8/73. Price:
$35.
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Year: 1974 (Item #B38863) -
Photo
1
MERCURY, "Mercury Comet": 8 page color catalog,
12x9. Cover is photograph showing three-quarter
frontal view of white Mercury Comet 4-Door Sedan
with brown roof and stripe parked in front of
elegant country house. Eleven photographs show
exterior, interior and features of Mercury Comet
2- and 4-Door Sedans and GT 2-Door Sedan. Includes
discussion and specifications. Canadian. Dated
8/73. Price: $35.
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Year: 1974 (Item #B38864) -
Photo
1
MERCURY, "Mercury Bobcat: Economy with a Pedigree!":
12 page color catalog, 11x9. Cover is photograph
showing three-quarter frontal view of brown Mercury
Bobcat 2-Door Sedan with dark brown roof driving
on forest road. Nineteen photographs show exterior,
interior, features and options for Mercury Bobcat
2-Door Sedan, Runabout and Station Wagon. Includes
discussion and specifications. Canadian. Dated
11/73. Price: $35.
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Year: 1974 (Item #B38866) -
Photo
1
MERCURY, "1st Test: Mercury Marquis": 8 page
part-color catalog, 11x8. Cover is photograph
showing three-quarter frontal view of Mercury
Marquis Brougham 4- Door Sedan parked in outdoor
setting. Eight photographs show exterior and interior
of Mercury Marquis Brougham 4-Door Sedan and 2-Door
Hardtop. Includes discussion, specifications and
performance data. Original factory literature
produced from an article in "Road Test" magazine,
dated Sep. 1973. Price: $15.
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Year: 1974 (Item #B38867) -
Photo
1
MERCURY, "Exclusive First Test! The Mercury Cougar
XR-7": 4 page color folder, 11x8. Yellow cover,
with blue and black lettering, frames photograph
showing frontal view of blue Mercury Cougar XR-7
2-Door Hardtop. Folder opens to 11x17 layout with
five photographs showing exterior and interior
views, with discussion and specifications. Back
cover has four photographs showing exterior, interior
and features, with discussion. Original factory
literature produced from an article in "Motor
Trend" magazine, dated Aug. 1973. Price: $15.
---------------------------------------------------------
Year: 1974 (Item #B38868) -
Photo
1 Photo
2
MERCURY (Mercury, Montego, Cougar, Comet and Capri),
"Mercury and Capril Exterior Paint Selections":
6 page color folder, 6x8. Black cover with white
lettering, white line frame and Lincoln Mercury
Division emblem. Folder opens to 6x21 layout with
twenty-nine paint chips for Mercury automobiles
and eight paint chips exclusively for Capri models,
with paint names and code numbers. Reverse side
has chart listing paint and upholstery color combinations
available. Dated 6-30-73. I.D. #LM-74 MPCF 103.
Price: $25.
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Year: 1974 (Item #B38869) -
Photo
1
MERCURY (Cougar), "Mercury": 4 page non-color
folder, 4x6. Red cover with red-on-red embossed
lettering and white line frame. Folder opens to
8x6 layout with invitation to test drive the Mercury
Cougar XR-7 or "the other exciting new Mercurys".
Comes with original mailing envelope, postmarked
Sep. 17 '73. Price: $10.
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Year: 1974 (Item #B38870) -
Photo
1 Photo
2
MERCURY (Cougar), "Announcing a Bold New Breed
of Cat": 4 page color folder, 6x9. Cover of
mailer-style folder is close-up view photograph
of Cougar emblem on Mercury Cougar hood ornament.
Folder opens to 11x9 layout with two photographs
showing exterior and interior of Mercury Cougar
XR-7 2-Door Hardtop, with discussion. Price:
$15.
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Year: 1975 (Item #B38871) -
Photo
1
MERCURY, "Mercury Monarch -- Luxury in a New Precision-Size
. Montego . Comet": 24 page color catalog,
12x9. Covers open to two page photograph showing
Mercury Monarch Ghia 4-Door Sedan, Monarch Ghia
Coupe, Montego MX Brougham 2-Door Hardtop and
Comet 2-Door Sedan parked in outdoor setting.
Forty-four photographs show exterior, interior,
features and options for Mercury Monarch Ghia
4-Door Sedan and Coupe, Monarch 4-Door Sedan and
Coupe, Montego and MX Brougham 2-Door Hardtops
and 4-Door Pillared Hardtops, Montego MX 2-Door
Hardtop and Comet 2- and 4-Door Sedans and GT
2-Door Sedan. Includes discussion and specifications.
Form No. 75-202. Price: $30.
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Year: 1975 (Item #B38872) -
Photo
1
MERCURY, "Mercury Monarch -- Luxury in a New Precision-Size
. Montego . Comet": 24 page color catalog,
12x9. Covers open to two page photograph showing
Mercury Monarch Ghia 4-Door Sedan, Monarch Ghia
Coupe, Montego MX Brougham 2-Door Hardtop and
Comet 2-Door Sedan parked in outdoor setting.
Forty-four photographs show exterior, interior,
features and options for Mercury Monarch Ghia
4-Door Sedan and Coupe, Monarch 4-Door Sedan and
Coupe, Montego and MX Brougham 2-Door Hardtops
and 4-Door Pillared Hardtops, Montego MX 2-Door
Hardtop and Comet 2- and 4-Door Sedans and GT
2-Door Sedan. Includes discussion and specifications.
Form No. 75-202R. Price: $30.
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Year: 1975 (Item #B38873) -
Photo
1
MERCURY, "Mercury Grand Marquis . Marquis Brougham
. Marquis . Cougar XR-7": 16 page color catalog,
12x9. Covers open to two page photograph showing
Mercury Grand Marquis 4-Door Pillared Hardtop
and Cougar XR-7 2-Door Hardtop parked in outdoor
setting. Thirty-two photographs show exterior,
interior, features and options for Mercury Grand
Marquis 2-Door Hardtop and 4-Door Pillared Hardtop,
Marquis Brougham 2-Door Hardtop and 4-Door Pillared
Hardtop, Marquis 4-Door Pillared Hardtop and Cougar
XR-7 2-Door Hardtop. Includes discussion and specifications.
Form No. 75-201. Price: $30.
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Year: 1975 (Item #B38874) -
Photo
1
MERCURY, "Station Wagons: Mercury Colony Park
. Marquis . Montego": 6 page color folder,
11x9. Cover is photograph showing three-quarter
frontal view of yellow Mercury Colony Park Station
Wagon, with woodgrain panels, parked in front
of ornate colonial house. Folder opens to 11x26
layout with three page (panel) photograph showing
Mercury Colony Park, Marquis, Montego MX and Montego
MX Villager Station Wagons, with discussion. Reverse
side has seven photographs showing interiors and
tailgates and four drawings showing interior dimensions,
with discussion and brief specifications. Form
No. M75-1. Price: $25.
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Year: 1975 (Item #B38876) -
Photo
1 Photo
2
MERCURY (Colony Park, Montego and Bobcat), "I'm
Bart Starr and I Can Tell You We Lincoln-Mercury
Dealers Have Great Things in Store": 6 page
color folder, 6x9. Cover is photograph of Bob
Starr, Lincoln-Mercury dealer, talking to you.
Folder opens to 6x26 layout with six photographs
showing exterior and interior of Mercury Colony
Park, Montego MX Villager and Bobcat Villager
Station Wagons, with discussion. Reverse side
has two photographs showing tailgate and interior,
with discussion and rear and side view dimensional
drawings. Form No. LM75-508. Price: $15.
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Year: 1975 (Item #B38879) -
Photo
1
MERCURY, "Mercury Monarch": 8 page color catalog,
12x9. Gray cover, with white lettering and Lincoln-Mercury
emblem, has two photographs showing Mercury Monarch
Ghia 4-Door Sedan and Coupe. Eighteen photographs
show exterior, interior, features and options
for Mercury Monarch Ghia 4-Door Sedan and Coupe
and Monarch 2- and 4-Door Sedans. Includes discussion
and specifications. Includes bound-in card on
using regular gasoline in Canadian Fords. Canadian.
Dated 8/74. Price: $30.
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Year: 1975 (Item #B38881) -
Photo
1
MERCURY, "Mercury Marquis": 8 page color catalog,
12x9. Shaded red cover, with white lettering and
Lincoln-Mercury emblem, has two photographs showing
three- quarter frontal view of red Mercury Grand
Marquis 2-Door Hardtop with white vinyl roof and
side view of gold Grand Marquis 4-Door Pillared
Hardtop with white vinyl roof. Thirteen photographs
show exterior, interior, features and options
for Mercury Grand Marquis 2-Door Hardtop and 4-Door
Pillared Hardtop and Brougham 2-Door Hardtop and
4-Door Pillared Hardtop. Includes discussion and
specifications. Includes bound-in card on using
regular gasoline in Canadian Fords. Canadian.
Dated 8/74. Price: $30.
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Year: 1975 (Item #B38882) -
Photo
1
MERCURY, "Mercury Cougar": 8 page color catalog,
12x9. Shaded orange cover, with white lettering
and Lincoln-Mercury emblem, has two photographs
showing three-quarter frontal views of two different
Mercury Cougar XR-7 2-Door Hardtops. Six photographs
show exterior and interior views. Includes discussion
and specifications. Includes bound-in card on
using regular gasoline in Canadian Fords. Canadian.
Dated 8/74. Price: $30.
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Year: 1975 (Item #B38883) -
Photo
1
MERCURY (Colony Park, Marquis, Meteor, Montego
MX and Villager), "Mercury Station Wagons":
8 page color catalog, 12x9. Cover is photograph
showing three- quarter frontal view of yellow
Mercury Colony Park Station Wagon, with woodgrain
panels, parked in front of ornate colonial house.
Twelve photographs show exterior, interior and
features of Mercury Colony Park, Marquis, Meteor,
Montego MX and Montego MX Villager Station Wagons.
Includes discussion and specifications. Includes
bound-in card on using regular gasoline in Canadian
Fords. Canadian. Dated 8/74. Price: $30.
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Year: 1975 (Item #B38884) -
Photo
1
MERCURY (Bobcat Villager): Postcard, 4x6.
Front of card is photograph showing three-quarter
frontal view of white Mercury Bobcat Villager
Station Wagon, with woodgrain panels, parked in
outdoor setting. Reverse side is unused postcard.
Price: $5.
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Year: 1975 (Item #B38885) -
Photo
1
MERCURY (Bobcat): Postcard, 4x6. Front of
card is photograph showing three-quarter frontal
views of white Mercury Bobcat Villager Station
Wagon, with woodgrain panels, and blue Bobcat
Runabout parked in outdoor setting. Reverse side
is unused postcard. Price: $5.
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Year: 1975 (Item #B38886) -
Photo
1 Photo
2
MERCURY (Mercury, Montego, Cougar, Monarch and
Comet), "Mercury Exterior Paint Selections":
6 page color folder, 4x8. Brown cover with white
lettering and Lincoln-Mercury emblem. Folder opens
to 11x8 layout with twenty-five paint chips, with
paint names and code numbers. Reverse side has
chart listing paint and upholstery color combinations
available. Minor sticking of paint chips; therefore,
price has been reduced. Dated 5-15-74. I.D. #LM
75 MPCF 103. Price: $20.
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Year: 1975 (Item #B38887) -
Photo
1 Photo
2
MERCURY (Comet), "This Little Cat Has a Surprise
for You": 4 page color folder, 4x8. White
cover, with black lettering, has drawing of young
bobcat animal lying in cash register drawer. Folder
opens to 8x8 layout with full page photograph
showing three-quarter frontal view of gold Mrecury
Comet 2-Door Sedan, with discussion. Price:
$15.
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Year: 1975 (Item #B38888) -
Photo
1
MERCURY, "Mercury Bobcat MPG is at the Sign of
the Cat!": Dealer Card, 5x9. Front of card
is white, with red and black lettering, and has
photograph showing three- quarter frontal view
of Mercury Bobcat 2-Door Sedan, with discussion
on mileage estimates. Reverse side has additional
discussion. Price: $10.
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Year: 1975 (Item #B38889) -
Photo
1
MERCURY (Monarch): Press release, 7x10. Consists
of press photo showing three-quarter frontal view
of Mercury Monarch 4-Door Sedan. Reverse side
has glued-on press release. Price: $15.
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Year: 1975 (Item #B38890) -
Photo
1 Photo
2
MERCURY (Monarch), "Lincoln-Mercury Previews a
Luxurious New Car": 6 page color folder, 3x7.
Red cover is photograph of Mercury Monarch emblem
against red satin background. Folder opens to
10x7 layout with three photographs showing exterior
and interior of Mercury Monarch Ghia 4-Door Sedan
and Coupe, with discussion. Reverse side has one
additional photograph of interior, with discussion,
brief specifications and three drawings comparing
size of Mercury Monarch to other cars. Price:
$15.
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Year: 1975 (Item #B38891) -
Photo
1 Photo
2
MERCURY, "Your Lincoln-Mercury Dealer Presents
Mercury Monarch": 8 page color catalog, 8x12.
Red cover, with white lettering, is photograph
of Mercury Monarch emblem against red satin background.
Thirteen photographs, including two full page
views of models, show exterior, interior, features
and options for Mercury Monarch Ghia 4-Door Sedan
and Coupe. Includes discussion, brief specifications
and three drawings comparing size of Mercury Monarch
to other cars. Form No. M75-20. Price: $25.
---------------------------------------------------------
Year: 1975 (Item #B38875) -
Photo
1
MERCURY, "Mercury Bobcat: Runabout and Villager
- Small Cars You Can Live with For a Long Time":
12 page color catalog, 11x9. Covers open to two
page photograph showing three-quarter frontal
views of blue Mercury Bobcat Runabout and white
Village Station Wagon with woodgrain panels parked
in outdoor setting. Eighteen photographs, including
two two-page views of models, show exterior, interior,
features and options. Includes discussion, specifications
and 20-point labeled cutaway drawing showing engine,
chassis and mechanical parts. Form No. M75-201.
Price: $25.
---------------------------------------------------------
Year: 1975 (Item #B31655) -
Photo
1
MERCURY/LINCOLN, "Capri 2000 and Capri V-6: Imported
for Lincoln-Mercury": 12 page color catalog,
11x9. Cover is photograph showing three-quarter
frontal view of brown Lincoln-Mercury Capri 2000
sport coupe and side view of yellow Capri V-6
model parked on cliff overlooking ocean. Twenty-one
photographs show exterior, interior, features
and options. Includes discussion, specifications,
lists of standard, optional and safety features
and 22-point labeled cutaway drawing showing engine,
chassis and mechanical parts. Form No. C-74-4-R2.
Price: $25.
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Year: 1976 (Item #B38958) -
Photo
1
MERCURY, "Mercury Marquis . Mercury Cougar XR-7
. Mercury Montego": 20 page color catalog,
9x11. Covers open to two-page photograph showing
three-quarter frontal views of blue Mercury Grand
Marquis 4-Door Pillared Hardtop with blue vinyl
top, silver Cougar XR-7 2-Door Hardtop and green
Montego MX Brougham 4-Door Pillared Hardtop with
green vinyl top parked in outdoor setting. Twenty-nine
photographs show exterior, interior, features
and options for Mercury Grand Marquis 4-Door Pillared
Hardtop, Grand Marquis 2-Door Hardtop, Marquis
Brougham 2-Door Hardtop, Marquis 4-Door Pillared
Hardtop, Cougar XR-7 2-Door Hardtop, Montego MX
Brougham 4-Door Pillared Hardtop, Montego MX 2-Door
Hardtop and Montego 4-Door Pillared Hardtop. Includes
discussion and specifications. Form No. 76-201.
Price: $30.
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Year: 1976 (Item #B38959) -
Photo
1
MERCURY, "Mercury Bobcat . Mercury Monarch . Mercury
Comet": 20 page color catalog, 9x11. Covers
open to two-page photograph showing three-quarter
frontal views of yellow Mercury Bobcat Runabout,
brown Grand Monarch Ghia 4-Door Sedan and two-tone
blue Comet 4-Door Sedan parked in outdoor setting.
Thirty-one photographs show exterior, interior,
features and options for Mercury Bobcat and Bobcat
MPG Runabouts, Grand Monarch Ghia 2- and 4-Door
Sedans, Monarch Ghia 2- and 4-Door Sedans and
Comet 2- and 4-Door Sedans. Includes discussion
and specifications. Form No. 76-205. Price:
$30.
---------------------------------------------------------
Year: 1976 (Item #B38960) -
Photo
1
MERCURY (Bobcat, Marquis and Montego), "Mercury
Station Wagons": 8 page color catalog, 11x9.
Cover is photograph showing three-quarter frontal
views of yellow Mercury Bobcat Villager and white
Marquis Colony Park Station Wagons, both with
woodgrain panels, parked by lake. Twenty photographs
show exterior, interior, features and options
for Mercury Bobcat Villager, Marquis and Marquis
Colony Park and Montego MX and Montego MX Villager
Station Wagons. Includes discussion and specifications.
Form No. 76-206. Price: $25.
---------------------------------------------------------
Year: 1976 (Item #B39048) -
Photo
1
MERCURY, "Mercury Montego": 6 page color folder,
12x9. Black cover, with white lettering, frames
photograph showing three-quarter frontal view
of green Mercury MX Brougham 4-Door Pillared Hardtop.
Folder opens to 12x27 layout with five photographs
showing exterior and interior of Mercury Montego
MX Brougham 2-Door Hardtop and 4-Door Pillared
Hardtop, with discussion. Reverse side has two
additional photographs showing exterior and interior
of Mercury Montego 4-Door Pillared Hardtop, with
discussion, specifications and list of options.
Canadian. Dated 9/75. Price: $25.
---------------------------------------------------------
Year: 1976 (Item #B39049) -
Photo
1
MERCURY (Montcalm and Rideau), "Mercury Meteor":
6 page color folder, 12x9. Black cover, with white
lettering, frames photograph showing side view
of silver Mercury Montcalm 2-Door Hardtop. Folder
opens to 12x27 layout with five photographs showing
exterior, interior and features of Mercury Meteor
Montcalm 2-Door Hardtop and 4-Door Pillared Hardtop,
with discussion. Reverse side has three additional
photographs showing exterior, interior and clock
for Mercury Meteor Rideau 500 2-Door Hardtop and
Montcalm 4-Door Pillared Hardtop, with discussion,
specifications and list of options. Canadian.
Dated 9/75. Price: $25.
---------------------------------------------------------
Year: 1976 (Item #B39051) -
Photo
1
MERCURY, "Mercury Monarch": 6 page color folder,
12x9. Black cover, with white lettering, frames
photograph showing three-quarter frontal view
of silver Mercury Monarch 2-Door Sedan. Folder
opens to 12x27 layout with six photographs showing
exterior, interior and features of Mercury Monarch
Ghia 2- and 4-Door Sedans, with discussion. Reverse
side has two additional photographs showing exterior
and interior of Mercury Monarch 2-Door Sedan,
with discussion, specifications and list of options.
Canadian. Dated 9/75. Price: $25.
---------------------------------------------------------
Year: 1976 (Item #B39053) -
Photo
1
MERCURY (Marquis, Meteor, Montego and Bobcat),
"Mercury Station Wagons": 4 page color folder,
12x9. Black cover, with white lettering, frames
photograph showing three-quarter frontal views
of yellow Mercury Bobcat and white Colony Park
Station Wagons with woodgrain panels. Folder opens
to 12x27 layout with seven photographs showing
exterior and interior of Mercury Colony Park,
Meteor Montcalm and Rideau 500 and Montego MX
and MX Villager Station Wagons, with discussion.
Reverse side has six additional photographs showing
exterior, interior and features of Mercury Bobcat
and Bobcat SC Station Wagons, with discussion,
specifications, list of options and two drawings
show rear and side view dimensions. Canadian.
Dated 9/75. Price: $25.
---------------------------------------------------------
Year: 1976 (Item #B38961) -
Photo
1
MERCURY (Bobcat and Bobcat SC), "Mercury Bobcat":
4 page color folder, 12x9. Black cover, with white
lettering, frames photograph showing three-quarter
frontal view of white Mercury Bobcat SC Runabout
with woodgrain panels. Folder opens to 12x13 layout
with nine photographs showing exterior and interior
of Mercury Bobcat SC Runabouts and Villager Station
Wagon and Bobcat 2-Door Sedan and Runabout, with
discussion. Back cover has specifications and
list of options. Canadian. Dated 9/75. Price:
$25.
---------------------------------------------------------
Year: 1976 (Item #B38962) -
Photo
1
MERCURY (MPG), "Love That California Bobcat: Made
in California by and for Californians": Dealer
Card, 6x10. Front of card is photograph showing
red California Bobcat MPG Runabout and orange
station wagon model with woodgrain panels parked
on beach. Reverse side has discussion and is unused
mailer. Price: $10.
---------------------------------------------------------
Year: 1976 (Item #B38963) -
Photo
1
MERCURY (MPG), "California Bobcat": 2 page
color sheet, 11x14. Front of sheet is white, with
red and black lettering and Bobcat emblem, and
has 20-point labeled cutaway photo rendering showing
engine, chassis and mechanical parts and features
of California Bobcat MGP Runabout, with discussion.
Reverse side has charts comparing standard and
optional features for Bobcat MPG to Chevy Vega,
Datsun 710, Pontiac Astre, Toyota Corona, Volkswagen
Rabbit and Mazda RX3. Price: $20.
---------------------------------------------------------
Year: 1976 (Item #B38964) -
Photo
1 Photo
2
MERCURY (Marquis, Montego, Cougar, Monarch, Comet
and Bobcat), "The Mercurys": 6 page color
folder, 4x8. Red cover with white lettering and
Lincoln-Mercury emblem. Folder opens to 11x8 layout
with twenty-four solid color and two Tu-Tone paint
chips, with paint names and code numbers. Reverse
side has chart listing paint and upholstery color
combinations available.d Mazda RX3. Dated 7-15-75.
I.D. #LM 76 MPCF 103. Price: $20.
---------------------------------------------------------
Year: 1976 (Item #B38965) -
Photo
1
MERCURY, "Ford Capri II: Consumer Information":
8 page non-color folder, 9x4. White cover, with
pink and white lettering, has information on how
to use the folder. Folder opens to 9x14 layout
with tables listing stopping distance and acceleration
and passing ability, with discussion on performance
test conditions. Reverse side has chart and information
on tire reserve load capacity.d Mazda RX3. Dated
3/75. I.D. #MC 761. Price: $10.
---------------------------------------------------------
Year: 1977 (Item #B38967) -
Photo
1 Photo
2
MERCURY, "Mercury Marquis": 12 page color
catalog, 9x11. Gray cover, with gray and black
lettering, has photograph of silver Mercury Marquis
hood ornament. Twenty-four photographs and drawings,
including 8-point labeled cutaway photo rendering
showing "Ride-Engineered" features, show exterior,
interior, engine, chassis, mechanical parts, features
and options for Mercury Grand Marquis 4-Door Sedan,
Brougham 2-Door Sedan and Marquis 4-Door Sedan.
Includes discussion and specifications. Form No.
77-204. Price: $25.
---------------------------------------------------------
Year: 1977 (Item #B38968) -
Photo
1 Photo
2
MERCURY, "Mercury: Bobcat / Comet": 8 page
color catalog, 9x11. Cover is photograph showing
Mercury Bobcat and Comet emblems again red vinyl
roof. Sixteen photographs show exterior, interior,
features and options for Mercury Bobcat Runabout
and Comet 2- and 4-Door Sedans. Includes discussion
and specifications. Form No. 77-203. Price:
$20.
---------------------------------------------------------
Year: 1977 (Item #B38969) -
Photo
1 Photo
2
MERCURY, "Mercury Monarch": 12 page color
catalog, 9x11. Gray cover, with gray and black
lettering, has photograph of silver Mercury Monarch
hood ornament. Twenty-four photographs and drawings,
including 7-point labeled cutaway photo rendering
showing "Ride-Engineered" features, show exterior,
interior, engine, chassis, mechanical parts, features
and options for Mercury Monarch Ghia 2- and 4-Door
Sedans and Monarch 2- and 4-Door Sedans. Includes
discussion and specifications. Form No. 77-206.
Price: $25.
---------------------------------------------------------
Year: 1977 (Item #B38970) -
Photo
1 Photo
2
MERCURY, "Mercury Monarch": 12 page color
catalog, 9x11. Gray cover, with gray and black
lettering, has photograph of silver Mercury Monarch
hood ornament. Twenty-four photographs and drawings,
including 7-point labeled cutaway photo rendering
showing "Ride-Engineered" features, show exterior,
interior, engine, chassis, mechanical parts, features
and options for Mercury Monarch Ghia 2- and 4-Door
Sedans and Monarch 2- and 4-Door Sedans. Includes
discussion and specifications. Cover has dealer
stamp; therefore, price has been reduced. Form
No. 77-206. Price: $20.
---------------------------------------------------------
Year: 1977 (Item #B38971) -
Photo
1 Photo
2
MERCURY, "Mercury Wagons: Cougar . Marquis . Bobcat":
8 page color catalog, 9x11. Brown woodgrain look
cover with brown and silver lettering. Nineteen
photographs show exterior, interior, features
and options for Mercury Cougar, Marquis and Bobcat
Station Wagons. Includes discussion and specifications.
Form No. 77- 202. Price: $20.
---------------------------------------------------------
Year: 1977 (Item #B38972) -
Photo
1 Photo
2
MERCURY, "Mercury Wagons: Cougar . Marquis . Bobcat":
8 page color catalog, 9x11. Brown woodgrain look
cover with brown and silver lettering. Eighteen
photographs show exterior, interior, features
and options for Mercury Cougar, Marquis and Bobcat
Station Wagons. Includes discussion and specifications.
Canadian. Dated 8/76. Price: $25.
---------------------------------------------------------
Year: 1977 (Item #B38973) -
Photo
1 Photo
2
MERCURY, "Mercury Cougar": 16 page color catalog,
9x11. Gray cover, with gray, white and black lettering,
has photograph of silver Mercury Cougar hood ornament.
Twenty-seven photographs and drawings, including
6-point labeled cutaway photo rendering showing
"Ride-Engineered" features, show exterior, interior,
engine, chassis, mechanical parts, features and
options for Mercury Cougar, Cougar XR-7 and Brougham
2-Door Hardtops. Includes discussion and specifications.
Price: $30.
---------------------------------------------------------
Year: 1977 (Item #B38975) -
Photo
1 Photo
2
MERCURY, "Mercury Marquis": 12 page color
catalog, 9x11. Gray cover, with gray lettering,
has photograph of silver Mercury Marquis hood
ornament. Twenty-two photographs and drawings,
including 8-point labeled cutaway photo rendering
showing "Ride-Engineered" features, show exterior,
interior, engine, chassis, mechanical parts, features
and options for Mercury Grand Marquis 4-Door Sedan,
Brougham 2-Door Sedan and Marquis 4-Door Sedan.
Includes discussion and specifications. Canadian.
Dated 8/76. Price: $30.
---------------------------------------------------------
Year: 1977 (Item #B38976) -
Photo
1 Photo
2
MERCURY, "Mercury Monarch": 12 page color
catalog, 9x11. Gray cover, with gray lettering,
has photograph of silver Mercury Monarch hood
ornament. Twenty-four photographs and drawings,
including 7-point labeled cutaway photo rendering
showing "Ride-Engineered" features, show exterior,
interior, engine, chassis, mechanical parts, features
and options for Mercury Monarch Ghia 2- and 4-Door
Sedans and Monarch 2- and 4-Door Sedans. Includes
discussion and specifications. Canadian. Dated
8/76. Price: $30.
---------------------------------------------------------
Year: 1977 (Item #B38977) -
Photo
1 Photo
2
MERCURY, "Mercury Cougar": 16 page color catalog,
9x11. Gray cover, with gray lettering, has photograph
of silver Mercury Cougar hood ornament. Twenty-seven
photographs and drawings, including 6-point labeled
cutaway photo rendering showing "Ride-Engineered"
features, show exterior, interior, engine, chassis,
mechanical parts, features and options for Mercury
Cougar, Cougar XR-7 and Brougham 2-Door Hardtops.
Includes discussion and specifications. Canadian.
Dated 1/77. Price: $35.
---------------------------------------------------------
Year: 1977 (Item #B38978) -
Photo
1 Photo
2
MERCURY, "Mercury Bobcar": 4 page color folder,
9x11. Gray cover, with gray lettering, has drawing
of Mercury Bobcat mascots. Folder opens to 9x22
layout with six photographs showing Mercury Bobcat
2-Door Sedan and Station Wagon and Bobcat SC Runabout
and Station Wagon and interior of SC model, with
discussion. Back cover has four photographs showing
optional accessories, with discussion and specifications.
Canadian. Dated 8/76. Price: $20.
---------------------------------------------------------
Year: 1977 (Item #B38979) -
Photo
1 Photo
2
MERCURY, "Mercury Comet": 4 page color folder,
9x11. Gray cover, with gray lettering, has photograph
of Mercury Comet emblem. Folder opens to 9x22
layout with three photographs showing exterior
and interior of Mercury Comet 2- and 4-Door Sedans,
with discussion. Back cover has specifications
and list of options. Canadian. Dated 8/76. Price:
$20.
---------------------------------------------------------
Year: 1977 (Item #B38980) -
Photo
1 Photo
2
MERCURY, "The Cougars": 16 page color catalog,
7x9. Black cover with yellow lettering and yellow
and black Mercury Cougar emblem. Fourteen photographs
show exterior, interior and features of Mercury
Cougar, Cougar XR-7 and Brougham 2-Door Hardtops
and Cougar Station Wagon. Includes discussion.
Price: $20.
---------------------------------------------------------
Year: 1977 (Item #B38981) -
Photo
1 Photo
2
MERCURY (Marquis, Cougar, Monarch, Comet, Bobcat
and Capri), "Mercury: 'The Personality Cars' (One
of Them is You)": 8 page color folder, 9x11.
Black cover, with white lettering, has Ford/Mercury
emblem with cougar cat lying on top. Folder opens
once to 18x11 layout with six photographs showing
exterior and interior of Mercury Cougar, Cougar
XR-7 and Brougham 2-Door Hardtops and Cougar Station
Wagon, with discussion, then opens to 18x22 layout
with eight photographs showing Mercury Marquis
4-Door Sedan, Monarch 2- and 4-Door Sedans, Comet
2- and 4-Door Sedans, Bobcat 2-Door Sedan and
Runabout and Capri S 2-Door Hardtop, with discussion.
Back cover has 6-point labeled photograph illustrating
Ford Duraguard System. Canadian. Price: $25.
---------------------------------------------------------
Year: 1977 (Item #B38982) -
Photo
1 Photo
2
MERCURY (Marquis, Cougar, Monarch, Comet and Bobcat),
"Mercury Color Selections": 6 page color folder,
4x9. White cover with red lettering, red line
frame and red and white Lincoln-Mercury emblem.
Folder opens to 11x9 layout with twenty-five solid
color and three Tu-Tone paint chips, with paint
names and code numbers. Reverse side has chart
listing paint and upholstery color combinations
available. Dated 6-17-76. I.D. #LM 77 CPCF 103A.
Price: $20.
---------------------------------------------------------
Year: 1977 (Item #B38983) -
Photo
1 Photo
2
MERCURY, "A Mercury Marquis is Rated Superior
Overall to a Cadillac DeVille": 8 page color
folder, 3x7. Black cover with white lettering.
Folder opens to 7x12 layout with three page (panel)
photograph showing three-quarter frontal view
of black Mercury Marquis 4-Door Sedan in foreground
and red Cadillac DeVille 4-Door Sedan in background,
with chart comparing features. Reverse side has
six photographs showing features of Mercury Marquis,
with discussion. Price: $15.
---------------------------------------------------------
Year: 1977 (Item #B38984) -
Photo
1
MERCURY, "The Spirit of Competition: Cougar XR-7
vs. Pontiac Grand Prix": 6 page non-color
folder, 8x4. White cover, with maroon and black
lettering, has drawing of two football players
from opposite teams. Folder opens to 8x12 layout
with discussion and lists of features comparing
Mercury Cougar XR-7 2-Door Hardtop to Pontiac
Grand Prix. Reverse side has continuation of discussion.
Price: $5.
---------------------------------------------------------
Year: 1977 (Item #B38985) -
Photo
1
MERCURY (Marquis), "The Spirit of Competition:
The GM Downsizing Story": 6 page non-color
folder, 8x4. Maroon cover, with white lettering,
has drawing of two football players from opposite
teams. Folder opens to 8x12 layout with discussion
and lists of features comparing Mercury Marquis
Brougham 4-Door Sedan to Buick Electra 225. Reverse
side has continuation of discussion. Price:
$5.
---------------------------------------------------------
Year: 1977 (Item #B38986) -
Photo
1
MERCURY (Cougar): Postcard, 4x6. Front of
card is photograph showing three-quarter frontal
view of black Mercury Cougar XR-7 2-Door Hardtop
parked on patio. Reverse side is unused postcard.
Price: $5.
---------------------------------------------------------
Year: 1977 (Item #B38987) -
Photo
1
MERCURY (Cougar Villager): Postcard, 4x6.
Front of card is photograph showing three-quarter
frontal view of white Mercury Cougar Villager
Station Wagon, with woodgrain panels, parked on
golf course. Reverse side is unused postcard.
Price: $5.
---------------------------------------------------------
Year: 1977 (Item #B38988) -
Photo
1
MERCURY (Cougar): Postcard, 4x6. Front of
card is photograph showing three-quarter frontal
view of silver Mercury Cougar Brougham 4-Door
Pillared Hardtop, with red pinstripe parked at
amusement park. Reverse side is unused postcard.
Price: $5.
---------------------------------------------------------
Year: 1977 (Item #B38989) -
Photo
1
MERCURY (Marquis): Postcard, 4x6. Front of
card is photograph showing side view of yellow
and brown Mercury Marquis Brougham 2-Door Hardtop
parked in front of office building. Reverse side
is unused postcard. Price: $5.
---------------------------------------------------------
Year: 1977 (Item #B38990) -
Photo
1
MERCURY (Monarch): Postcard, 4x6. Front of
card is photograph showing three-quarter frontal
view of brown and white Mercury Monarch Ghia 2-Door
Sedan parked in outdoor setting. Reverse side
is unused postcard. Price: $5.
---------------------------------------------------------
Year: 1977 (Item #B38991) -
Photo
1
MERCURY (Monarch): Postcard, 4x6. Front of
card is photograph showing three-quarter frontal
view of black Mercury Monarch Ghia 4-Door Sedan
parked in outdoor setting. Reverse side is unused
postcard. Price: $5.
---------------------------------------------------------
Year: 1977 (Item #B38992) -
Photo
1
MERCURY (Marquis): Postcard, 4x6. Front of
card is photograph showing three-quarter frontal
view of red Mercury Marquis 4-Door Pillared Hardtop
parked on patio. Reverse side is unused postcard.
Price: $5.
---------------------------------------------------------
Year: 1977 (Item #B38993) -
Photo
1
MERCURY (Bobcat): Postcard, 4x6. Front of
card is photograph showing three-quarter frontal
views of one red and white and one brown Mercury
Bobcat Runabout parked beside vintage plane. Reverse
side is unused postcard. Price: $5.
---------------------------------------------------------
Year: 1977 (Item #B38994) -
Photo
1
MERCURY (Comet): Postcard, 4x6. Front of card
is photograph showing three-quarter frontal view
of white and brown Mercury Comet 2-Door Sedan
and three-quarter rear view of red Comet 4-Door
Sedan parked by fishing pier. Reverse side is
unused postcard. Price: $5.
---------------------------------------------------------
Year: 1977 (Item #B38996) -
Photo
1
MERCURY, "Bobcat Wagon Special Value": 2 page
(single-side printed) color sheet, 9x11. Glossy
sheet has two photographs showing three-quarter
frontal and interior views of red Mercury Bobcat
Station Wagon, with list of features. Price:
$15.
---------------------------------------------------------
Year: 1977 (Item #B38997) -
Photo
1
MERCURY, "Special Value Comet Sports": 2 page
(single-side printed) color sheet, 9x11. Glossy
sheet has two photographs showing three-quarter
frontal and rear views of light blue Mercury Comet
2-Door Sedan with dark blue stripe, with list
of features. Price: $15.
---------------------------------------------------------
Year: 1977 (Item #B38998) -
Photo
1
MERCURY, "Mercury Brougham Silver/Grey Group":
2 page (single-side printed) color sheet, 9x11.
Glossy sheet has two photographs showing three-quarter
frontal and interior views of silver and grey
Mercury Brougham 4-Door Sedan, with list of features.
Price: $15.
---------------------------------------------------------
Year: 1977 (Item #B38999) -
Photo
1
MERCURY, "Cougar XR-7 Chamois Group": 2 page
(single-side printed) color sheet, 9x11. Glossy
sheet has two photographs showing three-quarter
frontal and interior views of white Mercury Cougar
XR-7 2-Door Hardtop with gold roof and stripe,
with list of features. Price: $15.
---------------------------------------------------------
Year: 1977 (Item #B39000) -
Photo
1
MERCURY, "Monarch Special Value": 2 page (single-side
printed) color sheet, 9x11. Glossy sheet has two
photographs showing three-quarter frontal and
interior views of yellow Mercury Monarch 2-Door
Sedan, with list of features. Price: $15.
---------------------------------------------------------
Year: 1977 (Item #B39001) -
Photo
1
MERCURY, "Monarch Sports Package": 2 page
(single-side printed) color sheet, 9x11. Glossy
sheet has two photographs showing three-quarter
frontal and interior views of white Mercury Monarch
Sports 2-Door Sedan, with list of features. Price:
$15.
---------------------------------------------------------
Year: 1977 (Item #B39002) -
Photo
1 Photo
2 Photo
3
MERCURY (Marquis), "This is the Year to Compare":
6 page color folder, 11x9. White cover with black
lettering. Folder opens to 11x26 photograph showing
three- quarter frontal view of blue Mercury Marquis
4-Door Sedan, with black vinyl roof, parked in
outdoor setting. Reverse side has three photographs
showing interior, trunk and Mercury Station Wagon,
9-point labeled cutaway drawing illustrating structural
features and drawing illustrating seating arrangements,
with discussion. Comes with original mailing envelope.
Price: $20.
---------------------------------------------------------
Year: 1977 (Item #H4215) -
Photo
1
MERCURY, "Bobcat Sports Special Value": 2
page (single-side printed) color sheet, 9x11.
Glossy sheet has two photographs showing three-quarter
frontal view and rear view of interior of white
Mercury Bobcat Sport Runabout with tri-color striping,
with list of features. Dealer databook insert.
Price: $10.
---------------------------------------------------------
Year: 1977 (Item #H4216) -
Photo
1
MERCURY, "Bobcat Special Value": 2 page (single-side
printed) color sheet, 9x11. Glossy sheet has two
photographs showing three-quarter frontal and
interior views of black Mercury Bobcat Runabout,
with list of features. Dealer databook insert.
Price: $10.
---------------------------------------------------------
Year: 1977 (Item #H4217) -
Photo
1
MERCURY, "Bobcat Wagon Special Value": 2 page
(single-side printed) color sheet, 9x11. Glossy
sheet has two photographs showing three-quarter
frontal and interior views of red Mercury Bobcat
Station Wagon, with list of features. Dealer databook
insert. Price: $10.
---------------------------------------------------------
Year: 1977 (Item #H4218) -
Photo
1
MERCURY, "Special Value Comet Sports": 2 page
(single-side printed) color sheet, 9x11. Glossy
sheet has two photographs showing three-quarter
frontal and rear views of light blue Mercury Comet
2-Door Sedan with dark blue stripe, with list
of features. Dealer databook insert. Price:
$10.
---------------------------------------------------------
Year: 1977 (Item #H4219) -
Photo
1
MERCURY, "Special Value Comet": 2 page (single-side
printed) color sheet, 9x11. Glossy sheet has two
photographs showing three-quarter frontal and
interior views of brown Mercury Comet 4-Door Sedan,
with list of features. Dealer databook insert.
Price: $10.
---------------------------------------------------------
Year: 1977 (Item #H4220) -
Photo
1
MERCURY, "Mercury Brougham Silver/Grey Group":
2 page (single-side printed) color sheet, 9x11.
Glossy sheet has two photographs showing three-quarter
frontal and interior views of silver and grey
Mercury Brougham 4-Door Sedan, with list of features.
Dealer databook insert. Price: $10.
---------------------------------------------------------
Year: 1977 (Item #H4221) -
Photo
1
MERCURY, "Cougar XR-7 Chamois Group": 2 page
(single-side printed) color sheet, 9x11. Glossy
sheet has two photographs showing three-quarter
frontal and interior views of white Mercury Cougar
XR-7 2-Door Hardtop with gold roof and stripe,
with list of features. Dealer databook insert.
Price: $10.
---------------------------------------------------------
Year: 1977 (Item #H4222) -
Photo
1
MERCURY, "Monarch Special Value": 2 page (single-side
printed) color sheet, 9x11. Glossy sheet has two
photographs showing three-quarter frontal and
interior views of yellow Mercury Monarch 2-Door
Sedan, with list of features. Dealer databook
insert. Price: $10.
---------------------------------------------------------
Year: 1977 (Item #H4223) -
Photo
1
MERCURY, "Monarch Sports Package": 2 page
(single-side printed) color sheet, 9x11. Glossy
sheet has two photographs showing three-quarter
frontal and interior views of white Mercury Monarch
Sports 2-Door Sedan, with list of features. Dealer
databook insert. Price: $10.
---------------------------------------------------------
Year: 1977 (Item #H4224) -
Photo
1
MERCURY, "Monarch Grand Touring Sedan": 2
page (single-side printed) color sheet, 9x11.
Glossy sheet has two photographs showing three-quarter
frontal and interior views of yellow Mercury Monarch
Grand Touring 4-Door Sedan, with list of features.
Dealer databook insert. Price: $10.
---------------------------------------------------------
Year: 1977 (Item #F7136) -
Photo
1
RUN WITH THE CAT SET . . . COUGARS: Decal,
3x12. White decal, with red and black lettering,
has Mercury Cougar emblem as "O" in the word "Cougars".
(M) Price: $10.
---------------------------------------------------------
Year: 1977 (Item #F7137) -
Photo
1
RUN WITH THE CAT SET . . . COUGARS: Decal,
3x12. White decal, with red and black lettering,
has Mercury Cougar emblem as "O" in the word "Cougars".
Two corners have age stain; otherwise, decal is
like new. (M) Price: $10.
---------------------------------------------------------
Year: 1978 (Item #B38950) -
Photo
1
MERCURY, "The Mercury Marquis": 16 page color
catalog. 11x8 White cover, with black lettering,
frames photograph showing three-quarter frontal
view of black Mercury Grand Marquis 4-Door Pillared
Hardtop parked in outdoor setting. Fifty-five
photographs and drawings show exterior, interior,
engine, chassis, mechanical parts, features and
testing facilities for Mercury Grand Marquis 4-Door
Pillared Hardtop and 2-Door Hardtop, Marquis Brougham
4-Door Pillared Hardtop and 2-Door Hardtop, Marquis
4-Door Pillared Hardtop and 2-Door Hardtop and
Marquis and Colony Park Station Wagons. Includes
discussion and specifications. Form No. 78-206.
Price: $30.
---------------------------------------------------------
Year: 1978 (Item #B39054) -
Photo
1
MERCURY, "The Mercury Cougar": 12 page color
catalog, 11x9. White cover, with black lettering,
frames photograph showing three-quarter frontal
view of black Mercury Cougar XR-7 2-Door Hardtop
driving on mountain road. Forty photographs and
drawings, including two page cutaway view drawing,
show exterior, interio, engine, chassis, mechanical
parts and features of Mercury Cougar and Cougar
XR-7 2-Door Hardtops. Includes discussion and
specifications. Form No. 78-203. Price: $25.
---------------------------------------------------------
Year: 1978 (Item #B39146) -
Photo
1
MERCURY, "The Mercury Marquis": 16 page color
catalog, 11x8. White cover, with black lettering,
frames photograph showing three-quarter frontal
view of black Mercury Grand Marquis 4-Door Pillared
Hardtop parked in outdoor setting. Fifty-five
photographs and drawings show exterior, interior,
engine, chassis, mechaical parts, features and
testing facilities for Mercury Grand Marquis 4-Door
Pillared Hardtop and 2-Door Hardtop, Marquis Brougham
4-Door Pillared Hardtop and 2-Door Hardtop, Marquis
4-Door Pillared Hardtop and 2-Door Hardtop and
Marquis and Colony Parkation Wagons. Includes
discussion and specifications. In French. Form
No. 78-206R. Price: $30.
---------------------------------------------------------
Year: 1978 (Item #B31886) -
Photo
1
MERCURY (Zephyr), "V-8 Performance in a Compact
Package": Press release, 8x10. Photograph,
with glued-on description, shows three-quarter
frontal view of Ford Zephyr 2-Door Sedan with
double image overlay photography showing V-8 engine.
Dated 3/27/78. Price:- $10.
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Year: 1978 (Item #B31894) -
Photo
1
MERCURY (Monarch), "Shades of Jonah and the Whale":
Press release. Consists of: a) 8x10 press photo,
with glued-on description, showing three-quarter
frontal view of Mercury Monarch Anniversary Edition
4-Door Sedan being driven out of the mouth of
a 45' long cougar cat prop model; b) 10x8 press
photo, with glued-on description, showing scale
model of cougar cat beside finished prop; and
c) 10x8 press photo, with glued-on description,
showing warehouse in which prop was constructed.
Dated 12/21/77. Price:- $20.
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Year: 1978
Magazine
Item #E8054
- MERCURY- LINCOLN NEWS, Aug. 1978: Courtesy
of Roger Harmon dealership. Price: $5.
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