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Year: 1953 (Item #B38193) -
Photo
1
MERCURY (Custom and Monterey), "The New Mercury:
Farther Than Ever Ahead of Its Field": 8 page
color folder, 11x14. Cover is photo rendering
showing three- quarter frontal view of light green
Mercury Monterey Special Custom Coupe, with red
and black car in background. Folder opens to 22x28
layout showing Mercury Custom 2- and 4-Door Sedans
and Sport Coupe; Monterey Special Custom Coupe,
4-Door Sedan and Convertible; and Monterey Station
Wagon. Reverse side has twelve photographs, photo
rendering and drawing of exterior, interior, chassis
and frame. Includes discussion and specifications.
Cover has dealer stamp; therefore, price has been
reduced. Dated 10-52. Form No. M-53-103. Price:-
$60.
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Year: 1953 (Item #B39089) -
Photo
1
MERCURY (Monterey), "Get the Facts . . . You'll
Get the Greatest Yet -- Mercury": Postcard,
3x6. Front of card is photograph showing three-quarter
frontal view of blue Mercury Monterey 4-Door Sedan
"at speed" on freeway. Reverse side is unused
postcard. Dated 11-52. Form No. M-53-108. Price:
$10.
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Year: 1953 (Item #B38192) -
Photo
1
MERCURY (Custom and Monterey), "Quick Facts About
the Greatest Yet -- New Mercury": 12 page
non-color catalog, 4x8. White cover, with orange,
black and gray lettering, has three-quarter frontal
view photograph of Mercury Monterey Special Custom
Coupe. Thirteen photographs, photo renderings
and drawings show exterior, interior, engine,
chassis and features of Mercury Custom 2- and
4-Door Sedans and Sport Coupe and Monterey Special
Custom Coupe, 4-Door Sedan, Convertible and Station
Wagon. Includes discussion, specifications and
side view dimensional drawing. Cover has dealer
stamp; therefore, price has been reduced. Dated
10-52. Form No. M- 53-104. Price:- $25.
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Year: 1953 (Item #B35069) -
Photo
1
MERCURY (Custom and Monterey), "The New Mercury:
Farther Than Ever Ahead of Its Field": 8 page
color folder, 11x14. Cover is photo rendering
showing three- quarter frontal view of light green
Mercury Monterey Special Custom Coupe, with red
and black car in background. Folder opens to 22x28
layout showing Mercury Custom 2- and 4-Door Sedans
and Sport Coupe; Monterey Special Custom Coupe,
4-Door Sedan and Convertible; and Monterey Station
Wagon. Reverse side has twelve photographs, photo
rendering and drawing of exterior, interior, chassis
and frame. Includes discussion and specifications.
Cover has dealer stamp and shows very light handling;
therefore, price has been reduced. Dated 10-52.
Form No. M-53-103. Price:- $60.
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Year: 1954 (Item #B38197) -
Photo
1
MERCURY (Custom and Monterey), "Mercury: With
a New Kind of Power that Makes Any Driving Easy":
28 page color catalog, 11x14. Cover is photograph
showing red and white Mercury Monterey 2-Door
Hardtop passing yellow Mercury on highway. Fifty-three
photographs and drawings show exterior, interior,
engine, chassis, mechanical parts and features
of Mercury Monterey Sun Valley, Special Custom
Coupe, 4-Door Sedan and Convertible and 8-Passenger
Station Wagon and Mercury Custom Sport Coupe and
2- and 4-Door Sedans. Includes discussion and
specifications. Cover has dealer stamp; therefore,
price has been reduced. Dated 11-53. Form No.
M54-101. Price:- $70.
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Year: 1954 (Item #B35070) -
Photo
1
MERCURY (Custom and Monterey), "Quick Facts About
the Mercury: Designed to Make Any Driving Easy":
12 page non-color catalog, 9x8. White cover, with
green and black lettering, has photo rendering
of two Mercury automobiles passing each other
on road. Thirty-seven photographs, photo renderings
and drawings show exterior, interior, engine,
chassis, mechanical parts and features of Mercury
Custom Sport Coupe and Sedans and Monterey Special
Custom Coupe, Sedan, Convertible and Station Wagon.
Includes discussion and specifications. Cover
has dealer stamp; therefore, price has been reduced.
Dated 11-53. Form No. M54-104. Price:- $25.
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Year: 1954 (Item #B38195) -
Photo
1
MERCURY (Custom and Monterey), "Take It From Me
... The Big Move Is To Mercury - Ed Sullivan":
8 page non-color folder, 8x11. Cover is photograph
of Ed Sullivan standing beside Mercury Monterey
Special Custom Coupe. Sixteen "filmstrip" photographs
show you exterior, interior and features of the
cars. Eight photo renderings show the Mercury
Monterey Sun Valley; Monterey Special Custom Coupe,
4-Door Sedan and Convertible; Monterey Station
Wagon; and Custom 2- and 4-Door Sedans and Sport
Coupe. Includes discussion. Cover has dealer stamp;
therefore, price has been reduced. Dated 4-54.
Form No. M54-122. Price:- $30.
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Year: 1954 (Item #B38196) -
Photo
1
MERCURY (Custom and Monterey), "Mercury: With
a New Kind of Power that Makes Any Driving Easy":
16 page color folder, 9x13. White cover, with
gray and black lettering, has photograph showing
frontal view of red and white Mercury automobile.
Folder opens to 25x36 layout with twelve photographs
of Mercury Custom 2- and 4-Door Sedans and Sport
Coupe; Mercury Monterey Special Custom 4-Door
Sedan, Coupe and Station Wagon; Monterey Sun Valley
Coupe; and Monterey Station Wagon, with discussion.
Reverse side has sixteen photographs and photo
renderings showing exterior, interior, engine,
chassis and features, with discussion and specifications.
Cover has dealer stamp; therefore, price has been
reduced. Dated 11-53. Form No. M-54-103. Price:-
$45.
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Year: 1954 (Item #B29489) -
Photo
1
MERCURY (Custom and Monterey), "Mercury: A New
Kind of Car that Makes Any Driving Easy":
8 page color folder, 10x7. White cover, with red
and black lettering, has frontal view photograph
showing two-thirds of red Mercury automobile.
Folder opens to 15x21 layout with eight photographs
showing Mercury Monterey Sun Valley 2- Door Hardtop,
Special Custom 4-Door Sedan and Coupe, Convertible
and Station Wagon; and Custom 2- and 4-Door Sedans
and Sport Coupe. Reverse side has four photographs
showing interior, engine, suspension system and
transparent top on Sun Valley model, with discussion
and specifications. Dated 1-54. Form No. M54-120.
Price:- $35.
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Year: 1954 (Item #B33647) -
Photo
1
MERCURY (Custom and Monterey), "Mercury: With
a New Kind of Power that Makes Any Driving Easy":
16 page color folder, 9x13. White cover, with
gray and black lettering, has photograph showing
frontal view of red and white Mercury automobile.
Folder opens to 25x36 layout with twelve photographs
of Mercury Custom 2- and 4- Door Sedans and Sport
Coupe; Mercury Monterey Special Custom 4-Door
Sedan, Coupe and Station Wagon; Monterey Sun Valley
Coupe; and Monterey Station Wagon, with discussion.
Reverse side has sixteen photographs and photo
renderings showing exterior, interior, engine,
chassis and features, with discussion and specifications.
Cover shows minor aging; therefore, price has
been reduced. Dated 11-53. Form No. M-54-103.
Price:- $45.
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Year: 1954 (Item #B7943) -
Photo
1
MERCURY (Custom and Monterey), "Quick Facts About
the Mercury: Designed to Make Any Driving Easy":
12 page non-color catalog, 9x8. White cover, with
green and black lettering, has photo rendering
of two Mercury automobiles passing each other
on road. Thirty-seven photographs, photo renderings
and drawings show exterior, interior, engine,
chassis, mechanical parts and features of Mercury
Custom Sport Coupe and Sedans and Monterey Special
Custom Coupe, Sedan, Convertible and Station Wagon.
Includes discussion and specifications. Dated
11-53. Form No. M54-104. Price:- $30.
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Year: 1954 (Item #B9423) -
Photo
1
MERCURY (Custom and Monterey), "Mercury: With
a New Kind of Power that Makes Any Driving Easy":
16 page color folder, 9x13. White cover, with
gray and black lettering, has photograph showing
frontal view of red and white Mercury automobile.
Folder opens to 25x36 layout with twelve photographs
of Mercury Custom 2- and 4- Door Sedans and Sport
Coupe; Mercury Monterey Special Custom 4-Door
Sedan, Coupe and Station Wagon; Monterey Sun Valley
Coupe; and Monterey Station Wagon, with discussion.
Reverse side has sixteen photographs and photo
renderings showing exterior, interior, engine,
chassis and features, with discussion and specifications.
Dated 11-53. Form No. M-54-103. Price:- $50.
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Year: 1955 (Item #B10906) -
Photo
1
MERCURY, "Mercury in Three Great Series: The Montclair
. The Monterey . The Custom": 24 page color
catalog, 11x14. Cover is photograph showing three-quarter
frontal view of hood and windshield of red Mercury
Monterey. Forty-three photographs, photo renderings
and drawings show exterior, interior, engine,
chassis and features of Mercury Montclair Coupe,
Convertible and Sun Valley; Monterey Coupe, 4-Door
Sedan and Station Wagon; and Custom 2- and 4-Door
Sedans, Coupe and Station Wagon. Reverse side
has eleven photographs of exterior, interior,
engine, chassis and mechanical features. Includes
discussion, specifications and upholstery fabric
color selections. Dated 9-54. Form No. M55-100.
Price:- $75.
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Year: 1955 (Item #B38201) -
Photo
1
MERCURY, "Mercury in Three Great Series: The Montclair
. The Monterey . The Custom": 24 page color
catalog, 11x14. Cover is photograph showing three-quarter
frontal view of hood and windshield of red Mercury
Monterey. Forty-three photographs, photo renderings
and drawings show exterior, interior, engine,
chassis and features of Mercury Montclair Coupe,
Convertible and Sun Valley; Monterey Coupe, 4-Door
Sedan and Station Wagon; and Custom 2- and 4-Door
Sedans, Coupe and Station Wagon. Reverse side
has eleven photographs of exterior, interior,
engine, chassis and mechanical features. Includes
discussion, specifications and upholstery fabric
color selections. Shows light handling; therefore,
price has been reduced. Dated 9-54. Form No. M55-100.
Price:- $65.
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Year: 1955 (Item #B3789) -
Photo
1
MERCURY, "Mercury in Three Great Series: The Montclair
. The Monterey . The Custom": 12 page color
folder, 8x12. Cover is photograph showing three-quarter
frontal view of hood and windshield of red Mercury
Monterey. Folder opens to 25x25 layout showing
Mercury Montclair Coupe, Convertible and Sun Valley;
Monterey Coupe, 4-Door Sedan and Station Wagon;
and Custom 2- and 4-Door Sedans, Coupe and Station
Wagon. Reverse side has eleven photographs of
exterior, interior, engine, chassis and mechanical
features. Includes discussion and specifications.
Dated 9-54. Form No. M55-101. Price:- $40.
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Year: 1955 (Item #B4438) -
Photo
1
MERCURY (Montclair, Monterey and Custom), "Quick
Facts That Prove the Extra Value In the Mercury":
12 page non-color catalog, 9x7. Black and orange
cover, with black and white lettering, has inset
photograph showing three cars. Twenty-four photographs
and photo renderings show exterior, interior,
engine and mechanical features of the Mercury
Montclair Coupe, Sun Valley and Convertible; Monterey
4-Door Sedan, Coupe and Station Wagon; and Custom
Coupe, 2- and 4-Door Sedans and Station Wagon.
Includes discussion and specifications. Dated
10-54. Form No. M55-102. Price:- $30.
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Year: 1955 (Item #B33648) -
Photo
1
MERCURY, "Mercury in Three Great Series: The Montclair
. The Monterey . The Custom": 12 page color
folder, 8x12. Cover is photograph showing three-quarter
frontal view of hood and windshield of red Mercury
Monterey. Folder opens to 25x25 layout showing
Mercury Montclair Coupe, Convertible and Sun Valley;
Monterey Coupe, 4-Door Sedan and Station Wagon;
and Custom 2- and 4-Door Sedans, Coupe and Station
Wagon. Reverse side has eleven photographs of
exterior, interior, engine, chassis and mechanical
features. Includes discussion and specifications.
Back cover has stamp stating that horsepower for
Montclair has been increased to 198 and horsepower
for Monterey and Custom has been increased to
188. Cover has hardly noticeable age spots. Dated
9-54. Form No. M55-101. Price:- $40.
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Year: 1955 (Item #B33649) -
Photo
1
MERCURY, "Mercury in Three Great Series: The Montclair
. The Monterey . The Custom": 12 page color
folder, 8x12. Cover is photograph showing three-quarter
frontal view of hood and windshield of red Mercury
Monterey. Folder opens to 25x25 layout showing
Mercury Montclair Coupe, Convertible and Sun Valley;
Monterey Coupe, 4-Door Sedan and Station Wagon;
and Custom 2- and 4-Door Sedans, Coupe and Station
Wagon. Reverse side has eleven photographs of
exterior, interior, engine, chassis and mechanical
features. Includes discussion and specifications.
Shows light handling; therefore, price has been
reduced. Dated 9-54. Form No. M55- 101. Price:-
$35.
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Year: 1956 (Item #B9028) -
Photo
1
MERCURY (Montclair, Monterey and Custom), "Mercury
Introduces Advanced Motoring Safety": 6 page
non-color folder, 7x12. Cover is three-quarter
frontal view photograph of Mercury Montclair 2-Door
Hardtop. Eleven photographs show exterior, interior,
engine and features and includes discussion on
Mercury's "New advances in Safety-Engineering
for extra protection of driver and passengers.
Brochure was for all models, but the Montclair
is the only one shown., price has been reduced.
Dated 9- 55. Form No. M56-105. Price:- $40.
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Year: 1956 (Item #B38202) -
Photo
1 Photo
2
MERCURY (Concept Car), "Mercury Presents the XM-Turnpike
Cruiser: An Experimental Car That Anticipates
Future Motoring Needs": 4 page non-color folder,
5x9. White cover, with red and black lettering,
has photograph showing upper half of front of
Mercury XM-Turnpike Cruiser with door open and
"butterfly" window raised. Folder opens to 5x18
layout with two photographs showing exterior and
features, with discussion. Back cover has photograph
showing three-quarter frontal view of car, with
list of features. Cover has dealer stamp; therefore,
price has been reduced. Form No. M56-109. Price:-
$45.
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Year: 1956 (Item #B3782) -
Photo
1 Photo
2
MERCURY (Montclair), "Presenting . . . An All-New,
Completely Different 4-Door Hardtop Sedan":
8 page color folder, 6x10. White cover, with red
and black lettering, has photograph showing closeup
view of interior of Mercury Montclair Phaeton
4-Door Hardtop Sedan. Folder opens to 13x10 layout
with two photographs showing side view and chrome
band on red and white Mercury Montclair Phaeton,
with discussion, then opens to 13x21 layout with
two additional photographs showing side view and
features, with discussion. Back cover has photograph
of interior, with discussion. Dated 11-55. Form
No. M56-107. Price:- $30.
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Year: 1956 (Item #B9608) -
Photo
1
MERCURY (Montclair), "The Big Facts About the
Big M: Why the Big Move is to Mercury": 12
page non-color catalog, 8x9. Black cover, with
red and white lettering, has closeup view photograph
of grille and head light on Mercury automobile.
Thirty-eight photographs and drawings show exterior,
interior, engine, chassis, mechanical parts and
features of Mercury Montclair 2-Door Sedan. Includes
discussion and specifications. Brochure is for
all models, but the Montclair is the only one
shown. Dated 9-55. Form No. M56-102. Price:-
$30.
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Year: 1956 (Item #B3793) -
Photo
1
MERCURY (Medalist, Montclair, Monterey and Custom),
"The Big M: Mercury": 12 page color folder,
8x12. Cover is photograph showing three-quarter
frontal view of Persimmon and Classic White Mercury
Montclair 2-Door Coupe. Folder opens to 24x24
layout showing Mercury Montclair Coupe, Convertible
and 4-Door Sport Sedan; Monterey 4-Door Sport
Sedan, Coupe, 4-Door Sedan and Station Wagon;
Custom Coupe, 2- and 4-Door Sedans and Station
Wagon; and Medalist 2-Door Sedan. Reverse side
has nineteen photographs showing exterior, interior,
engine, chassis and mechanical features. Includes
discussion and specifications. Dated 9-55. Form
No. M56-101. Price:- $40.
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Year: 1953 (Item #B6437)
MERCURY (Custom and Monterey),
"The New Mercury: Farther Than Ever Ahead of Its
Field": 8 page
color folder, 11x14. Cover is photo rendering
showing three- quarter frontal view of light green
Mercury Monterey Special Custom Coupe, with red
and black car in background. Folder opens to 22x28
layout showing Mercury Custom 2- and 4-Door Sedans
and Sport Coupe; Monterey Special Custom Coupe,
4-Door Sedan and Convertible; and Monterey Station
Wagon. Reverse side has twelve photographs, photo
rendering and drawing of exterior, interior, chassis
and frame. Includes discussion and specifications.
Dated 10-52. Form No. M-53-103.
Year: 1953 (Item #B6612)
MERCURY (Custom and Monterey),
"Quick Facts About the Greatest Yet -- New Mercury":
12 page non-color catalog, 4x8. White cover, with
orange, black and gray lettering, has three-quarter
frontal view photograph of Mercury Monterey Special
Custom Coupe. Thirteen photographs, photo renderings
and drawings show exterior, interior, engine,
chassis and features of Mercury Custom 2- and
4-Door Sedans and Sport Coupe and Monterey Special
Custom Coupe, 4-Door Sedan, Convertible and Station
Wagon. Includes discussion, specifications and
side view dimensional drawing. Dated 10-52. Form
No. M-53-104.
Year: 1953 (Item #B17614)
MERCURY (Custom and Monterey),
"Here's the Greatest Yet: New Mercury":
28 page color catalog, 6x16. White cover, with
red and black lettering, is three-fourth page
photograph showing three-quarter frontal view
of red Mercury Monterey Sport Coupe with black
top. Seventy photographs, photo renderings and
drawings, including seven nice full page photo
renderings of the models, show exterior, interior,
engine, chassis, mechanical parts and features
of the Mercury Monterey Special Custom 4-Door
Sedan, Coupe and Convertible; Monterey Station
Wagon; and Custom 2- and 4-Door Sedans and Sport
Coupe. Includes discussion, specifications and
display of paint and fabric selections. Dated
11-52. Form No. M-53-101.
Year: 1955 (Item #B38200)
MERCURY (Montclair, Monterey
and Custom), "Quick Facts That Prove the Extra
Value In the Mercury":
12 page non-color catalog, 9x7. Black and orange
cover, with black and white lettering, has inset
photograph showing three cars. Twenty-four photographs
and photo renderings show exterior, interior,
engine and mechanical features of the Mercury
Montclair Coupe, Sun Valley and Convertible; Monterey
4-Door Sedan, Coupe and Station Wagon; and Custom
Coupe, 2- and 4-Door Sedans and Station Wagon.
Includes discussion and specifications. Dated
2-55. Form No. M55-102.
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