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Mercury Brochures 1953 1954 1955 1956

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Year: 1953 Magazine Item #E9432 - MERCURY- LINCOLN MESSENGER, Jul./Aug. 1953: Price: $25.
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Year: 1954  (Item #B35070)
  -   Photo 1   
MERCURY (Custom and Monterey), "Quick Facts About the Mercury: Designed to Make Any Driving Easy":
12 page non-color catalog, 9x8. White cover, with green and black lettering, has photo rendering of two Mercury automobiles passing each other on road. Thirty-seven photographs, photo renderings and drawings show exterior, interior, engine, chassis, mechanical parts and features of Mercury Custom Sport Coupe and Sedans and Monterey Special Custom Coupe, Sedan, Convertible and Station Wagon. Includes discussion and specifications. Cover has dealer stamp; therefore, price has been reduced. Dated 11-53. Form No. M54-104. Price:- $25.
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Year: 1954  (Item #B38196)
  -   Photo 1   
MERCURY (Custom and Monterey), "Mercury: With a New Kind of Power that Makes Any Driving Easy":
16 page color folder, 9x13. White cover, with gray and black lettering, has photograph showing frontal view of red and white Mercury automobile. Folder opens to 25x36 layout with twelve photographs of Mercury Custom 2- and 4-Door Sedans and Sport Coupe; Mercury Monterey Special Custom 4-Door Sedan, Coupe and Station Wagon; Monterey Sun Valley Coupe; and Monterey Station Wagon, with discussion. Reverse side has sixteen photographs and photo renderings showing exterior, interior, engine, chassis and features, with discussion and specifications. Cover has dealer stamp; therefore, price has been reduced. Dated 11-53. Form No. M-54-103. Price:- $45.
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Year: 1954  (Item #B29489)
  -   Photo 1   
MERCURY (Custom and Monterey), "Mercury: A New Kind of Car that Makes Any Driving Easy":
8 page color folder, 10x7. White cover, with red and black lettering, has frontal view photograph showing two-thirds of red Mercury automobile. Folder opens to 15x21 layout with eight photographs showing Mercury Monterey Sun Valley 2- Door Hardtop, Special Custom 4-Door Sedan and Coupe, Convertible and Station Wagon; and Custom 2- and 4-Door Sedans and Sport Coupe. Reverse side has four photographs showing interior, engine, suspension system and transparent top on Sun Valley model, with discussion and specifications. Dated 1-54. Form No. M54-120. Price:- $35.
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Year: 1954  (Item #B7943)
  -   Photo 1   
MERCURY (Custom and Monterey), "Quick Facts About the Mercury: Designed to Make Any Driving Easy":
12 page non-color catalog, 9x8. White cover, with green and black lettering, has photo rendering of two Mercury automobiles passing each other on road. Thirty-seven photographs, photo renderings and drawings show exterior, interior, engine, chassis, mechanical parts and features of Mercury Custom Sport Coupe and Sedans and Monterey Special Custom Coupe, Sedan, Convertible and Station Wagon. Includes discussion and specifications. Dated 11-53. Form No. M54-104. Price:- $30.
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Year: 1954  (Item #H3966)
  -   Photo 1   
MERCURY, "DuPont Colors - Mercury":
Two 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Mercury automobiles. Reverse side has color combination numbers. Sheet 2 is continuation. Reverse side has paint names and code numbers for 1950-53 models. Bulletin No. 5. Dealer databook inserts. Shows light aging and handling. Dated Dec. 5, 1953. (B) Price: $50.
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Year: 1955  (Item #B10906)
  -   Photo 1   
MERCURY, "Mercury in Three Great Series: The Montclair . The Monterey . The Custom":
24 page color catalog, 11x14. Cover is photograph showing three-quarter frontal view of hood and windshield of red Mercury Monterey. Forty-three photographs, photo renderings and drawings show exterior, interior, engine, chassis and features of Mercury Montclair Coupe, Convertible and Sun Valley; Monterey Coupe, 4-Door Sedan and Station Wagon; and Custom 2- and 4-Door Sedans, Coupe and Station Wagon. Reverse side has eleven photographs of exterior, interior, engine, chassis and mechanical features. Includes discussion, specifications and upholstery fabric color selections. Dated 9-54. Form No. M55-100. Price:- $75.
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Year: 1955  (Item #B38201)
  -   Photo 1   
MERCURY, "Mercury in Three Great Series: The Montclair . The Monterey . The Custom":
24 page color catalog, 11x14. Cover is photograph showing three-quarter frontal view of hood and windshield of red Mercury Monterey. Forty-three photographs, photo renderings and drawings show exterior, interior, engine, chassis and features of Mercury Montclair Coupe, Convertible and Sun Valley; Monterey Coupe, 4-Door Sedan and Station Wagon; and Custom 2- and 4-Door Sedans, Coupe and Station Wagon. Reverse side has eleven photographs of exterior, interior, engine, chassis and mechanical features. Includes discussion, specifications and upholstery fabric color selections. Shows light handling; therefore, price has been reduced. Dated 9-54. Form No. M55-100. Price:- $65.
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Year: 1955  (Item #B3789)
  -   Photo 1   
MERCURY, "Mercury in Three Great Series: The Montclair . The Monterey . The Custom":
12 page color folder, 8x12. Cover is photograph showing three-quarter frontal view of hood and windshield of red Mercury Monterey. Folder opens to 25x25 layout showing Mercury Montclair Coupe, Convertible and Sun Valley; Monterey Coupe, 4-Door Sedan and Station Wagon; and Custom 2- and 4-Door Sedans, Coupe and Station Wagon. Reverse side has eleven photographs of exterior, interior, engine, chassis and mechanical features. Includes discussion and specifications. Dated 9-54. Form No. M55-101. Price:- $40.
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Year: 1955  (Item #B33648)
  -   Photo 1   
MERCURY, "Mercury in Three Great Series: The Montclair . The Monterey . The Custom":
12 page color folder, 8x12. Cover is photograph showing three-quarter frontal view of hood and windshield of red Mercury Monterey. Folder opens to 25x25 layout showing Mercury Montclair Coupe, Convertible and Sun Valley; Monterey Coupe, 4-Door Sedan and Station Wagon; and Custom 2- and 4-Door Sedans, Coupe and Station Wagon. Reverse side has eleven photographs of exterior, interior, engine, chassis and mechanical features. Includes discussion and specifications. Back cover has stamp stating that horsepower for Montclair has been increased to 198 and horsepower for Monterey and Custom has been increased to 188. Cover has hardly noticeable age spots. Dated 9-54. Form No. M55-101. Price:- $40.
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Year: 1955  (Item #B33649)
  -   Photo 1   
MERCURY, "Mercury in Three Great Series: The Montclair . The Monterey . The Custom":
12 page color folder, 8x12. Cover is photograph showing three-quarter frontal view of hood and windshield of red Mercury Monterey. Folder opens to 25x25 layout showing Mercury Montclair Coupe, Convertible and Sun Valley; Monterey Coupe, 4-Door Sedan and Station Wagon; and Custom 2- and 4-Door Sedans, Coupe and Station Wagon. Reverse side has eleven photographs of exterior, interior, engine, chassis and mechanical features. Includes discussion and specifications. Shows light handling; therefore, price has been reduced. Dated 9-54. Form No. M55- 101. Price:- $35.
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Year: 1956  (Item #B3782)
  -   Photo 1    Photo 2  
MERCURY (Montclair), "Presenting . . . An All-New, Completely Different 4-Door Hardtop Sedan":
8 page color folder, 6x10. White cover, with red and black lettering, has photograph showing closeup view of interior of Mercury Montclair Phaeton 4-Door Hardtop Sedan. Folder opens to 13x10 layout with two photographs showing side view and chrome band on red and white Mercury Montclair Phaeton, with discussion, then opens to 13x21 layout with two additional photographs showing side view and features, with discussion. Back cover has photograph of interior, with discussion. Dated 11-55. Form No. M56-107. Price:- $30.
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Year: 1956  (Item #H3968)
  -   Photo 1   
MERCURY, "DuPont Colors - Mercury":
Three 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Mercury automobiles. Reverse side has color combination numbers. Sheet 2 is continuation. Reverse side has three-tone color combinations. Sheet 3 has paint names and code numbers for interior colors. Reverse side has paint names and code numbers for 1952-55 models. Bulletin No. 7. Dealer databook inserts. Shows aging and handling; therefore, price has been reduced. Dated Oct. 3, 1955. (C) Price: $60.
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MERCURY SALES LITERATURE
1939 to 1947 :: 1949 to 1952 :: 1953 to 1956 :: 1957 to 1960 :: 1961 to 1964 :: 1965 to 1968
1969 to 1972 :: 1973 to 1978 :: 1980 to 1989 :: 1990 to 1998 :: 1999 to 2006 :: Multiple Makes >> Lincoln/Mercury
 
MERCURY DEALER LITERATURE
 
MERCURY BOOKS :: MERCURY MANUALS :: MERCURY MEMORABILIA
 
 
 
 
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Year: 1953  (Item #H3965)
MERCURY, "DuPont Colors - Mercury":
Three 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Mercury automobiles. Reverse side has color combination numbers. Sheet 2 is continuation. Sheet 3 has paint names and code numbers for two-tone combinations. Reverse side has paint names and code numbers for 1949-52 models. Bulletin No. 4. Dealer databook inserts. Shows light aging and handling. Dated Jan. 10, 1953. (B)

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Year: 1954  (Item #B9423)
MERCURY (Custom and Monterey), "Mercury: With a New Kind of Power that Makes Any Driving Easy":
16 page color folder, 9x13. White cover, with gray and black lettering, has photograph showing frontal view of red and white Mercury automobile. Folder opens to 25x36 layout with twelve photographs of Mercury Custom 2- and 4- Door Sedans and Sport Coupe; Mercury Monterey Special Custom 4-Door Sedan, Coupe and Station Wagon; Monterey Sun Valley Coupe; and Monterey Station Wagon, with discussion. Reverse side has sixteen photographs and photo renderings showing exterior, interior, engine, chassis and features, with discussion and specifications. Dated 11-53. Form No. M-54-103.

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Year: 1953  (Item #B35069)
MERCURY (Custom and Monterey), "The New Mercury: Farther Than Ever Ahead of Its Field":
8 page color folder, 11x14. Cover is photo rendering showing three- quarter frontal view of light green Mercury Monterey Special Custom Coupe, with red and black car in background. Folder opens to 22x28 layout showing Mercury Custom 2- and 4-Door Sedans and Sport Coupe; Monterey Special Custom Coupe, 4-Door Sedan and Convertible; and Monterey Station Wagon. Reverse side has twelve photographs, photo rendering and drawing of exterior, interior, chassis and frame. Includes discussion and specifications. Cover has dealer stamp and shows very light handling; therefore, price has been reduced. Dated 10-52. Form No. M-53-103.

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Year: 1954  (Item #B33647)
MERCURY (Custom and Monterey), "Mercury: With a New Kind of Power that Makes Any Driving Easy":
16 page color folder, 9x13. White cover, with gray and black lettering, has photograph showing frontal view of red and white Mercury automobile. Folder opens to 25x36 layout with twelve photographs of Mercury Custom 2- and 4- Door Sedans and Sport Coupe; Mercury Monterey Special Custom 4-Door Sedan, Coupe and Station Wagon; Monterey Sun Valley Coupe; and Monterey Station Wagon, with discussion. Reverse side has sixteen photographs and photo renderings showing exterior, interior, engine, chassis and features, with discussion and specifications. Cover shows minor aging; therefore, price has been reduced. Dated 11-53. Form No. M-54-103.

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Year: 1954  (Item #B38195)
MERCURY (Custom and Monterey), "Take It From Me ... The Big Move Is To Mercury - Ed Sullivan":
8 page non-color folder, 8x11. Cover is photograph of Ed Sullivan standing beside Mercury Monterey Special Custom Coupe. Sixteen "filmstrip" photographs show you exterior, interior and features of the cars. Eight photo renderings show the Mercury Monterey Sun Valley; Monterey Special Custom Coupe, 4-Door Sedan and Convertible; Monterey Station Wagon; and Custom 2- and 4-Door Sedans and Sport Coupe. Includes discussion. Cover has dealer stamp; therefore, price has been reduced. Dated 4-54. Form No. M54-122.

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Year: 1956  (Item #B3793)
MERCURY (Medalist, Montclair, Monterey and Custom), "The Big M: Mercury":
12 page color folder, 8x12. Cover is photograph showing three-quarter frontal view of Persimmon and Classic White Mercury Montclair 2-Door Coupe. Folder opens to 24x24 layout showing Mercury Montclair Coupe, Convertible and 4-Door Sport Sedan; Monterey 4-Door Sport Sedan, Coupe, 4-Door Sedan and Station Wagon; Custom Coupe, 2- and 4-Door Sedans and Station Wagon; and Medalist 2-Door Sedan. Reverse side has nineteen photographs showing exterior, interior, engine, chassis and mechanical features. Includes discussion and specifications. Dated 9-55. Form No. M56-101.

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Year: 1956  (Item #B9028)
MERCURY (Montclair, Monterey and Custom), "Mercury Introduces Advanced Motoring Safety":
6 page non-color folder, 7x12. Cover is three-quarter frontal view photograph of Mercury Montclair 2-Door Hardtop. Eleven photographs show exterior, interior, engine and features and includes discussion on Mercury's "New advances in Safety-Engineering for extra protection of driver and passengers. Brochure was for all models, but the Montclair is the only one shown., price has been reduced. Dated 9- 55. Form No. M56-105.

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Year: 1956  (Item #B38202)
MERCURY (Concept Car), "Mercury Presents the XM-Turnpike Cruiser: An Experimental Car That Anticipates Future Motoring Needs":
4 page non-color folder, 5x9. White cover, with red and black lettering, has photograph showing upper half of front of Mercury XM-Turnpike Cruiser with door open and "butterfly" window raised. Folder opens to 5x18 layout with two photographs showing exterior and features, with discussion. Back cover has photograph showing three-quarter frontal view of car, with list of features. Cover has dealer stamp; therefore, price has been reduced. Form No. M56-109.

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Year: 1955  (Item #B4438)
MERCURY (Montclair, Monterey and Custom), "Quick Facts That Prove the Extra Value In the Mercury":
12 page non-color catalog, 9x7. Black and orange cover, with black and white lettering, has inset photograph showing three cars. Twenty-four photographs and photo renderings show exterior, interior, engine and mechanical features of the Mercury Montclair Coupe, Sun Valley and Convertible; Monterey 4-Door Sedan, Coupe and Station Wagon; and Custom Coupe, 2- and 4-Door Sedans and Station Wagon. Includes discussion and specifications. Dated 10-54. Form No. M55-102.

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Year: 1953  (Item #B39089)
MERCURY (Monterey), "Get the Facts . . . You'll Get the Greatest Yet -- Mercury":
Postcard, 3x6. Front of card is photograph showing three-quarter frontal view of blue Mercury Monterey 4-Door Sedan "at speed" on freeway. Reverse side is unused postcard. Dated 11-52. Form No. M-53-108.

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Year: 1953  (Item #B38192)
MERCURY (Custom and Monterey), "Quick Facts About the Greatest Yet -- New Mercury":
12 page non-color catalog, 4x8. White cover, with orange, black and gray lettering, has three-quarter frontal view photograph of Mercury Monterey Special Custom Coupe. Thirteen photographs, photo renderings and drawings show exterior, interior, engine, chassis and features of Mercury Custom 2- and 4-Door Sedans and Sport Coupe and Monterey Special Custom Coupe, 4-Door Sedan, Convertible and Station Wagon. Includes discussion, specifications and side view dimensional drawing. Cover has dealer stamp; therefore, price has been reduced. Dated 10-52. Form No. M- 53-104.

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Year: 1953  (Item #B6437)
MERCURY (Custom and Monterey), "The New Mercury: Farther Than Ever Ahead of Its Field":
8 page color folder, 11x14. Cover is photo rendering showing three- quarter frontal view of light green Mercury Monterey Special Custom Coupe, with red and black car in background. Folder opens to 22x28 layout showing Mercury Custom 2- and 4-Door Sedans and Sport Coupe; Monterey Special Custom Coupe, 4-Door Sedan and Convertible; and Monterey Station Wagon. Reverse side has twelve photographs, photo rendering and drawing of exterior, interior, chassis and frame. Includes discussion and specifications. Dated 10-52. Form No. M-53-103.

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Year: 1953  (Item #B6612)
MERCURY (Custom and Monterey), "Quick Facts About the Greatest Yet -- New Mercury":
12 page non-color catalog, 4x8. White cover, with orange, black and gray lettering, has three-quarter frontal view photograph of Mercury Monterey Special Custom Coupe. Thirteen photographs, photo renderings and drawings show exterior, interior, engine, chassis and features of Mercury Custom 2- and 4-Door Sedans and Sport Coupe and Monterey Special Custom Coupe, 4-Door Sedan, Convertible and Station Wagon. Includes discussion, specifications and side view dimensional drawing. Dated 10-52. Form No. M-53-104.

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Year: 1953  (Item #B17614)
MERCURY (Custom and Monterey), "Here's the Greatest Yet: New Mercury":
28 page color catalog, 6x16. White cover, with red and black lettering, is three-fourth page photograph showing three-quarter frontal view of red Mercury Monterey Sport Coupe with black top. Seventy photographs, photo renderings and drawings, including seven nice full page photo renderings of the models, show exterior, interior, engine, chassis, mechanical parts and features of the Mercury Monterey Special Custom 4-Door Sedan, Coupe and Convertible; Monterey Station Wagon; and Custom 2- and 4-Door Sedans and Sport Coupe. Includes discussion, specifications and display of paint and fabric selections. Dated 11-52. Form No. M-53-101.

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Year: 1953  (Item #B38193)
MERCURY (Custom and Monterey), "The New Mercury: Farther Than Ever Ahead of Its Field":
8 page color folder, 11x14. Cover is photo rendering showing three- quarter frontal view of light green Mercury Monterey Special Custom Coupe, with red and black car in background. Folder opens to 22x28 layout showing Mercury Custom 2- and 4-Door Sedans and Sport Coupe; Monterey Special Custom Coupe, 4-Door Sedan and Convertible; and Monterey Station Wagon. Reverse side has twelve photographs, photo rendering and drawing of exterior, interior, chassis and frame. Includes discussion and specifications. Cover has dealer stamp; therefore, price has been reduced. Dated 10-52. Form No. M-53-103.

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Year: 1954  (Item #B38197)
MERCURY (Custom and Monterey), "Mercury: With a New Kind of Power that Makes Any Driving Easy":
28 page color catalog, 11x14. Cover is photograph showing red and white Mercury Monterey 2-Door Hardtop passing yellow Mercury on highway. Fifty-three photographs and drawings show exterior, interior, engine, chassis, mechanical parts and features of Mercury Monterey Sun Valley, Special Custom Coupe, 4-Door Sedan and Convertible and 8-Passenger Station Wagon and Mercury Custom Sport Coupe and 2- and 4-Door Sedans. Includes discussion and specifications. Cover has dealer stamp; therefore, price has been reduced. Dated 11-53. Form No. M54-101.

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Year: 1955  (Item #B38200)
MERCURY (Montclair, Monterey and Custom), "Quick Facts That Prove the Extra Value In the Mercury":
12 page non-color catalog, 9x7. Black and orange cover, with black and white lettering, has inset photograph showing three cars. Twenty-four photographs and photo renderings show exterior, interior, engine and mechanical features of the Mercury Montclair Coupe, Sun Valley and Convertible; Monterey 4-Door Sedan, Coupe and Station Wagon; and Custom Coupe, 2- and 4-Door Sedans and Station Wagon. Includes discussion and specifications. Dated 2-55. Form No. M55-102.

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Year: 1956  (Item #B9608)
MERCURY (Montclair), "The Big Facts About the Big M: Why the Big Move is to Mercury":
12 page non-color catalog, 8x9. Black cover, with red and white lettering, has closeup view photograph of grille and head light on Mercury automobile. Thirty-eight photographs and drawings show exterior, interior, engine, chassis, mechanical parts and features of Mercury Montclair 2-Door Sedan. Includes discussion and specifications. Brochure is for all models, but the Montclair is the only one shown. Dated 9-55. Form No. M56-102.

 
 
 
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SALES LITERATURE
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1939 to 1947
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1953 to 1956
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