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McLellan's Automotive History

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Mercury Brochures 1953 1954 1955 1956

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Year: 1953 Magazine Item #E9432 - MERCURY- LINCOLN MESSENGER, Jul./Aug. 1953: Price: $25.
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Year: 1954  (Item #B35070)
  -   Photo 1   
MERCURY (Custom and Monterey), "Quick Facts About the Mercury: Designed to Make Any Driving Easy":
12 page non-color catalog, 9x8. White cover, with green and black lettering, has photo rendering of two Mercury automobiles passing each other on road. Thirty-seven photographs, photo renderings and drawings show exterior, interior, engine, chassis, mechanical parts and features of Mercury Custom Sport Coupe and Sedans and Monterey Special Custom Coupe, Sedan, Convertible and Station Wagon. Includes discussion and specifications. Cover has dealer stamp; therefore, price has been reduced. Dated 11-53. Form No. M54-104. Price:- $25.
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Year: 1954  (Item #B38196)
  -   Photo 1   
MERCURY (Custom and Monterey), "Mercury: With a New Kind of Power that Makes Any Driving Easy":
16 page color folder, 9x13. White cover, with gray and black lettering, has photograph showing frontal view of red and white Mercury automobile. Folder opens to 25x36 layout with twelve photographs of Mercury Custom 2- and 4-Door Sedans and Sport Coupe; Mercury Monterey Special Custom 4-Door Sedan, Coupe and Station Wagon; Monterey Sun Valley Coupe; and Monterey Station Wagon, with discussion. Reverse side has sixteen photographs and photo renderings showing exterior, interior, engine, chassis and features, with discussion and specifications. Cover has dealer stamp; therefore, price has been reduced. Dated 11-53. Form No. M-54-103. Price:- $45.
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Year: 1954  (Item #B29489)
  -   Photo 1   
MERCURY (Custom and Monterey), "Mercury: A New Kind of Car that Makes Any Driving Easy":
8 page color folder, 10x7. White cover, with red and black lettering, has frontal view photograph showing two-thirds of red Mercury automobile. Folder opens to 15x21 layout with eight photographs showing Mercury Monterey Sun Valley 2- Door Hardtop, Special Custom 4-Door Sedan and Coupe, Convertible and Station Wagon; and Custom 2- and 4-Door Sedans and Sport Coupe. Reverse side has four photographs showing interior, engine, suspension system and transparent top on Sun Valley model, with discussion and specifications. Dated 1-54. Form No. M54-120. Price:- $35.
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Year: 1954  (Item #B7943)
  -   Photo 1   
MERCURY (Custom and Monterey), "Quick Facts About the Mercury: Designed to Make Any Driving Easy":
12 page non-color catalog, 9x8. White cover, with green and black lettering, has photo rendering of two Mercury automobiles passing each other on road. Thirty-seven photographs, photo renderings and drawings show exterior, interior, engine, chassis, mechanical parts and features of Mercury Custom Sport Coupe and Sedans and Monterey Special Custom Coupe, Sedan, Convertible and Station Wagon. Includes discussion and specifications. Dated 11-53. Form No. M54-104. Price:- $30.
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Year: 1954  (Item #H3966)
  -   Photo 1   
MERCURY, "DuPont Colors - Mercury":
Two 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Mercury automobiles. Reverse side has color combination numbers. Sheet 2 is continuation. Reverse side has paint names and code numbers for 1950-53 models. Bulletin No. 5. Dealer databook inserts. Shows light aging and handling. Dated Dec. 5, 1953. (B) Price: $50.
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Year: 1955  (Item #B10906)
  -   Photo 1   
MERCURY, "Mercury in Three Great Series: The Montclair . The Monterey . The Custom":
24 page color catalog, 11x14. Cover is photograph showing three-quarter frontal view of hood and windshield of red Mercury Monterey. Forty-three photographs, photo renderings and drawings show exterior, interior, engine, chassis and features of Mercury Montclair Coupe, Convertible and Sun Valley; Monterey Coupe, 4-Door Sedan and Station Wagon; and Custom 2- and 4-Door Sedans, Coupe and Station Wagon. Reverse side has eleven photographs of exterior, interior, engine, chassis and mechanical features. Includes discussion, specifications and upholstery fabric color selections. Dated 9-54. Form No. M55-100. Price:- $75.
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Year: 1955  (Item #B38201)
  -   Photo 1   
MERCURY, "Mercury in Three Great Series: The Montclair . The Monterey . The Custom":
24 page color catalog, 11x14. Cover is photograph showing three-quarter frontal view of hood and windshield of red Mercury Monterey. Forty-three photographs, photo renderings and drawings show exterior, interior, engine, chassis and features of Mercury Montclair Coupe, Convertible and Sun Valley; Monterey Coupe, 4-Door Sedan and Station Wagon; and Custom 2- and 4-Door Sedans, Coupe and Station Wagon. Reverse side has eleven photographs of exterior, interior, engine, chassis and mechanical features. Includes discussion, specifications and upholstery fabric color selections. Shows light handling; therefore, price has been reduced. Dated 9-54. Form No. M55-100. Price:- $65.
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Year: 1955  (Item #B3789)
  -   Photo 1   
MERCURY, "Mercury in Three Great Series: The Montclair . The Monterey . The Custom":
12 page color folder, 8x12. Cover is photograph showing three-quarter frontal view of hood and windshield of red Mercury Monterey. Folder opens to 25x25 layout showing Mercury Montclair Coupe, Convertible and Sun Valley; Monterey Coupe, 4-Door Sedan and Station Wagon; and Custom 2- and 4-Door Sedans, Coupe and Station Wagon. Reverse side has eleven photographs of exterior, interior, engine, chassis and mechanical features. Includes discussion and specifications. Dated 9-54. Form No. M55-101. Price:- $40.
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Year: 1955  (Item #B33648)
  -   Photo 1   
MERCURY, "Mercury in Three Great Series: The Montclair . The Monterey . The Custom":
12 page color folder, 8x12. Cover is photograph showing three-quarter frontal view of hood and windshield of red Mercury Monterey. Folder opens to 25x25 layout showing Mercury Montclair Coupe, Convertible and Sun Valley; Monterey Coupe, 4-Door Sedan and Station Wagon; and Custom 2- and 4-Door Sedans, Coupe and Station Wagon. Reverse side has eleven photographs of exterior, interior, engine, chassis and mechanical features. Includes discussion and specifications. Back cover has stamp stating that horsepower for Montclair has been increased to 198 and horsepower for Monterey and Custom has been increased to 188. Cover has hardly noticeable age spots. Dated 9-54. Form No. M55-101. Price:- $40.
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Year: 1955  (Item #B33649)
  -   Photo 1   
MERCURY, "Mercury in Three Great Series: The Montclair . The Monterey . The Custom":
12 page color folder, 8x12. Cover is photograph showing three-quarter frontal view of hood and windshield of red Mercury Monterey. Folder opens to 25x25 layout showing Mercury Montclair Coupe, Convertible and Sun Valley; Monterey Coupe, 4-Door Sedan and Station Wagon; and Custom 2- and 4-Door Sedans, Coupe and Station Wagon. Reverse side has eleven photographs of exterior, interior, engine, chassis and mechanical features. Includes discussion and specifications. Shows light handling; therefore, price has been reduced. Dated 9-54. Form No. M55- 101. Price:- $35.
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Year: 1956  (Item #B3782)
  -   Photo 1    Photo 2  
MERCURY (Montclair), "Presenting . . . An All-New, Completely Different 4-Door Hardtop Sedan":
8 page color folder, 6x10. White cover, with red and black lettering, has photograph showing closeup view of interior of Mercury Montclair Phaeton 4-Door Hardtop Sedan. Folder opens to 13x10 layout with two photographs showing side view and chrome band on red and white Mercury Montclair Phaeton, with discussion, then opens to 13x21 layout with two additional photographs showing side view and features, with discussion. Back cover has photograph of interior, with discussion. Dated 11-55. Form No. M56-107. Price:- $30.
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Year: 1956  (Item #H3968)
  -   Photo 1   
MERCURY, "DuPont Colors - Mercury":
Three 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Mercury automobiles. Reverse side has color combination numbers. Sheet 2 is continuation. Reverse side has three-tone color combinations. Sheet 3 has paint names and code numbers for interior colors. Reverse side has paint names and code numbers for 1952-55 models. Bulletin No. 7. Dealer databook inserts. Shows aging and handling; therefore, price has been reduced. Dated Oct. 3, 1955. (C) Price: $60.
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MERCURY SALES LITERATURE
1939 to 1947 :: 1949 to 1952 :: 1953 to 1956 :: 1957 to 1960 :: 1961 to 1964 :: 1965 to 1968
1969 to 1972 :: 1973 to 1978 :: 1980 to 1989 :: 1990 to 1998 :: 1999 to 2006 :: Multiple Makes >> Lincoln/Mercury
 
MERCURY DEALER LITERATURE
 
MERCURY BOOKS :: MERCURY MANUALS :: MERCURY MEMORABILIA
 
 
 
 
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SALES LITERATURE
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1939 to 1947
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