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Year: 1949 (Item #B8524) -
Photo
1
MERCURY (Eight [Series 9CM]), "All-New Mercury
Press Releases, Press Kit": 11x9. Press materials
are contained between heavy board covers held
together with two white rings. Cover has frontal
view photo rendering of 1949 Mercury in a desert
island scene. Contains three pressed cardboard
printer plates, proof sheet of views on plates,
two press photos of sedan and convertible models
and twelve pages of press release information.
NOTE: This is the oldest press kit I have ever
seen. Hold the printer plates up to the light
at the correct angle and you can see the actual
photos used in newspaper printing presses through
the 1950's. Once these were used, they were thrown
out; therefore, they are extremely rare. Dated
Apr. 20, 1948. Price:- $225.
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Year: 1949 (Item #B10025) -
Photo
1
MERCURY (Eight [Series 9CM]), "El Mercury! Nuevo
. . . Enteramente Nuevo!": 8 page color folder,
9x12. Cover shows frontal view of green Mercury
Eight parked in garage. Folder opens to 18x24
layout with twelve photo renderings and drawings
showing exterior, interior, engine, chassis and
features of the Mercury 6-Passenger Convertible
and Station Wagon, with discussion and engine
and chassis specifications. Reverse side has six
photo renderings showing exterior and interior
of the Mercury Sport Sedan and 6-Passenger Coupe,
with discussion. Produced for the South American
market. Nice! (For English version ask for #B3783.)
In Spanish. Price:- $55.
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Year: 1949 (Item #B11189) -
Photo
1
MERCURY (Eight [Series 9CM]), "You Can Do Something
About the Weather . . . in Your All-New Mercury":
8 page non-color folder, 6x9. White cover, with
black lettering, has drawing showing one-half
of frontal view of Mercury automobile in hot desert
sun scene, with the other half blue toned in a
winter snow scene. Folder opens to an 11x17 layout
with two labeled drawings showing dashboard and
how the heating / cooling system works, with discussion.
Reverse side has four additional drawings illustrating
features, with discussion. Price:- $40.
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Year: 1949 (Item #B17602) -
Photo
1
MERCURY (Eight [Series 9CM]), "Quick Facts About
the Road-Proven Mercury": 8 page non-color
catalog, 7x3. Blue cover, with black and white
lettering, has photograph showing frontal view
of Mercury automobile. Centerfold has four photo
renderings showing Mercury 8 Six-Passenger Coupe,
Sport Sedan, Six-Passenger Convertible and Station
Wagon, with descriptive captions. Includes discussion
on features and specifications. Price:- $20.
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Year: 1949 (Item #B17603) -
Photo
1
MERCURY (Eight [Series 9CM]), "Read What Owners
Say -- And You'll Make Your Next Car Mercury":
20 page non-color catalog, 8x5. Yellow, white
and black cover, with black and white lettering,
has photograph showing frontal view of Mercury
automobile. Thirteen photographs and photo renderings
show Mercury 8 Six- Passenger Coupe, Sport Sedan,
Six-Passenger Convertible and Station Wagon, with
descriptive captions. Includes discussion on features
and testimonials by car owners. Price:- $35.
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Year: 1949 (Item #B17604) -
Photo
1
MERCURY (Eight [Series 9CM]): Press photo,
8x10. Photograph shows three-quarter frontal view
of dark color Mercury 8 2-Door Sedan, License
No. 1949, in outdoor setting. Neg. No. 86020-504.
Price:- $25.
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Year: 1949 (Item #B18355) -
Photo
1
MERCURY (Eight [Series 9CM]): Press release,
8x10. Photograph, with press release information
glued to back, shows three-quarter frontal view
of dark color Mercury 8 2-Door Sedan, License
No. 1949, in outdoor setting. Price:- $25.
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Year: 1949 (Item #B17605) -
Photo
1
MERCURY (Eight [Series 9CM]): Press photo,
8x10. Photograph, with glued on description, shows
three-quarter rear view of Mercury 8 4-Door Sport
Sedan in outdoor setting. Price:- $25.
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Year: 1949 (Item #B35064) -
Photo
1
MERCURY (Eight [Series 9CM]), "Touch-O-Matic Overdrive
for the All-New Mercury": 6 page color folder,
8x4. White cover, with red, gray and black lettering,
has photo rendering showing three-quarter frontal
view of red Mercury Eight 4-Door Sedan driving
by lake. Folder opens to 8x12 layout with photo
rendering showing overdrive control under dashboard,
with discussion and chart illustrating performance
with overdrive feature. Reverse side has continuation
of discussion. Price:- $40.
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Year: 1949 (Item #B35065) -
Photo
1 Photo
2
MERCURY (Eight [Series 9CM]), "Mercury Styled
Accessories": 32 page non-color catalog, 8x10.
Brown and white mailer style cover, with white
lettering, has photo rendering showing frontal
view of Mercury automobile and drawing of Mercury
emblem. Sixty-three photographs, photo renderings
and drawings show accessories and car care products
that you could purchase to personalize, or maintain,
your new car and illustrate their use. Includes
descriptions. Price:- $60.
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Year: 1949 (Item #B36226) -
Photo
1
MERCURY (Eight [Series 9CM]), "The Mercury! New
. . . All-New!": 8 page color folder, 9x12.
Cover shows frontal view of green Mercury Eight
parked in garage. Folder opens to 18x24 layout
with twelve photo renderings and drawings showing
exterior, interior, engine, chassis and features
of the Mercury 6-Passenger Convertible and Station
Wagon, with discussion and engine and chassis
specifications. Reverse side has six photo renderings
showing exterior and interior of Mercury Sport
Sedan and 6-Passenger Coupe, with discussion.
Shows light handling; therefore, price has been
reduced. Price:- $55.
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Year: 1949 (Item #B3783) -
Photo
1
MERCURY (Eight [Series 9CM]), "The Mercury! New
. . . All-New!": 8 page color folder, 9x12.
Cover shows frontal view of green Mercury Eight
parked in garage. Folder opens to 18x24 layout
with twelve photo renderings and drawings showing
exterior, interior, engine, chassis and features
of Mercury 6-Passenger Convertible and Station
Wagon, with discussion and engine and chassis
specifications. Reverse side has six photo renderings
showing exterior and interior of Mercury Sport
Sedan and 6- Passenger Coupe, with discussion.
Nice! Price:- $65.
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Year: 1950 (Item #B3334) -
Photo
1 Photo
2 Photo
3
MERCURY (Eight [Series 0CM]), "Presenting the
Better Than Ever Mercury": 12 page color folder,
9x11. Green and white cover, with black and white
lettering, is frontal view photo rendering of
red Mercury automobile. Folder opens to a 25x22
layout with twelve colorful photo renderings and
drawings showing exterior, interior, engine and
features of the Mercury Sport Sedan, Six-Passenger
Convertible and Coupe and Station Wagon with wood
panels, with discussion. Reverse side has four
additional photo renderings, with discussion and
specifications. Dated 11-49. Price:- $50.
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Year: 1950 (Item #B38186) -
Photo
1
MERCURY (Eight [Series 0CM]), "Presenting the
Better Than Ever Mercury": 12 page color folder,
9x11. Gray and white cover, with red and black
lettering, is photo rendering showing frontal
view of red Mercury automobile. Folder opens to
a 25x22 layout with eleven photo renderings and
drawings showing exterior, interior, engine and
features of Mercury Sport Sedan, Six-Passenger
Convertible and Coupe and Station Wagon with wood
panels, with discussion. Reverse side has four
additional photo renderings, with discussion and
specifications. Dated 4-50. Price:- $50.
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Year: 1950 (Item #B38187) -
Photo
1
MERCURY (Eight [Series 0CM]), "Better Than Ever:
The New Mercury": 8 page non-color folder,
11x9. Gray and white cover, with black and white
lettering, is photo rendering showing three-quarter
frontal view of Mercury 4-Door Sedan driving on
country road. Folder opens to 11x27 layout with
seven photographs and drawing showing exterior,
interior and features of Mercury Sport Sedan,
Six-Passenger Convertible and Coupe and Station
Wagon with wood panels, with discussion. Reverse
side has four additional photo renderings showing
exterior, engine and features, with discussion
and specifications. Dated 11-49. Price:- $35.
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Year: 1950 (Item #B8967) -
Photo
1
MERCURY (Eight [Series 0CM]): Press photo,
8x10. Photograph shows three-quarter frontal view
of Mercury 8 Convertible. Neg. No. 90323. Price:-
$30.
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Year: 1950 (Item #B7926) -
Photo
1
MERCURY (Eight [Series 9CM]), "Better Than Ever:
The New Mercury": 8 page non-color folder,
11x9. Cover is photo rendering showing three-quarter
frontal view of Mercury 8 4-Door Sedan driving
through countryside. Folder opens to 11x27 layout
with seven photo renderings showing exterior,
interior and dashboard for the Mercury 8 Sport
Sedan, Six-Passenger Coupe, Six-Passenger Convertible
and Station Wagon, with discussion. Reverse side
has seven additional photo renderings and drawings
showing exterior, "Merco-Therm" ventilating and
heating system and engine, with discussion and
specifications. Dated 11-49. Price:- $35.
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Year: 1950 (Item #B17606) -
Photo
1
MERCURY (Eight [Series 9CM]): Press photo,
8x10. Photograph shows three-quarter rear view
of Mercury 8 Convertible parked in front of house.
Neg. No. 89913-8. Price:- $30.
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Year: 1950 (Item #B3802) -
Photo
1
MERCURY (Eight [Series 9CM]), "Quick Facts About
the 'Better Than Ever' Mercury": 12 page color
catalog, 7x4. Yellow and white cover with black,
gray and red lettering shows frontal view of blue
Mercury 8 automobile. Ten photo renderings, including
four nice full page views, show Mercury 8 Sport
Sedan, Six-Passenger Coupe, Six-Passenger Convertible,
Station Wagon and chassis, plus art renderings
to illustrate comfort, noise control, heating
and ventilation, economy and value. Includes discussion
and specifications. Dated 11-49. Price:- $25.
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Year: 1951 (Item #B38188) -
Photo
1
MERCURY (Mercury and Monterey [Series 1CM]), "Presenting
the New Mercury": 16 page color folder, 8x12.
White cover, with gray, gold and red lettering,
is photo rendering showing side view of green
Mercury 4-Door Sport Sedan and line drawing showing
frontal view of Mercury. Folder opens to 34x24
layout with twelve art renderings showing exterior
and interior of the Mercury Sport Coupe, Sport
Sedan, 6-Passenger Convertible and Station Wagon
and the Mercury Monterey, with description of
each. Reverse side has ten art renderings showing
exterior, engine, upholstery selections and features
of cars, with discussion and specifications. Cover
has dealer stamp; therefore, price has been reduced.
Dated 10-50. Price:- $55.
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Year: 1951 (Item #B3794) -
Photo
1
MERCURY (Mercury and Monterey [Series 1CM]), "Presenting
the New Mercury": 16 page color folder, 8x12.
White cover, with gray, gold and red lettering,
is photo rendering showing side view of green
Mercury 4-Door Sport Sedan and line drawing showing
frontal view of Mercury. Folder opens to 34x24
layout with twelve art renderings showing exterior
and interior of the Mercury Sport Coupe, Sport
Sedan, 6-Passenger Convertible and Station Wagon
and the Mercury Monterey, with description of
each. Reverse side has ten art renderings showing
exterior, engine, upholstery selections and features
of cars, with discussion and specifications. Dated
10-50. Price:- $60.
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Year: 1951 (Item #B4444) -
Photo
1
MERCURY (Mercury and Monterey [Series 1CM]), "Quick
Facts About the Mercury With Merc-O-Matic Drive":
16 page color catalog, 7x4. Yellow cover, with
multi- colored lettering, has side view art rendering
of green Mercury 8 4-Door Sport Sedan. Five full
page renderings show Mercury 8 Sport Sedan, Sport
Coupe, Station Wagon and Convertible and Monterey.
Eleven additional renderings show exterior, interior,
engine, chassis and mechanical features of cars.
Includes discussion and specifications. Dated
10-50. Price:- $35.
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Year: 1951 (Item #B38189) -
Photo
1 Photo
2
MERCURY (Mercury and Monterey [Series 1CM]), "For
the Drive of Your Life! The New Mercury with Merc-O-Matic
Drive": 12 page non-color folder, 10x11. White
cover, with gold and black lettering, has three-quarter
frontal view photograph of Mercury Sport Sedan.
Gold highlights throughout. Folder opens to 14x34
layout with eleven photographs and photo renderings
showing exterior and interior of Mercury Sport
Sedan, Sport Coupe, Convertible and Station Wagon
and the Monterey Coupe. Reverse side has six additional
photo renderings of cars, steering wheel and engine,
with discussion and specifications. Cover has
dealer stamp; therefore, price has been reduced.
Dated 10-50. Price:- $35.
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Year: 1951 (Item #B17608) -
Photo
1
MERCURY (Series 1CM), "The Mercury Sport Sedan:
For the Drive of Your Life! -- Nothing Like It
on the Road!": Postcard, 3x6. Front of card
is white, with red, gold and black lettering,
and has photo rendering showing three-quarter
frontal view of red Mercury 8 4-Door Sport Sedan.
Reverse side is unused postcard. Price:- $10.
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Year: 1951 (Item #B17610) -
Photo
1
MERCURY (Series 1CM): Press release, 7x8.
Sheet has photograph showing side view of Mercury
4-Door Sport Sedan, with discussion on Merc-O-Matic
automatic transmission. Dated Oct. 23, 1950. Price:-
$10.
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Year: 1951 (Item #B17733) -
Photo
1
MERCURY, "The Mercury Rises": 4 page color
folder, with insert, 11x8. White cover, with orange
and black lettering, frames art rendering of city
street. Folder opens to 11x17 layout with discussion
on "Mercury: Manufacturing, Sales and Service
Network". Back cover has two photo renderings
showing side view of red Mercury Convertible and
three-quarter frontal view of blue Mercury 4-Door
Sedan, with discussion. Insert sheet has article
on Mercury sales for 1950. Original factory literature
produced from an article in "Lincoln-Mercury Times"
magazine, dated Jan.-Feb. 1951. Price:- $25.
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Year: 1951 (Item #B6408) -
Photo
1
MERCURY (Mercury and Monterey [Series 1CM]), "Mercury
Brings You Merc-O-Matic Drive! For the Drive of
Your Life": 16 page color catalog, 8x9. White
cover, with red, blue and black lettering, has
four art renderings showing settings in which
Merc-O-Matic Drive will make driving easier. Forty-two
renderings and drawings illustrate this feature
and how it works. Dated 10-50. Price:- $50.
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Year: 1951 (Item #B35107) -
Photo
1 Photo
2
MERCURY (Mercury and Monterey [Series 1CM]), "The
Mercury Rises": 6 page part-color folder,
11x9. Cover is reproduction of art rendering on
cover of "Lincoln- Mercury Times" magazine. Back
cover has photo rendering showing three-quarter
frontal view of blue Mercury 4-Door Sedan and
side view of red Mercury Convertible. Discussion
is on the history of Mercury from 1946-1950 and
its manufacturing, sales and service network.
Original factory literature produced from an article
in the "Lincoln-Mercury Times", dated Jan./Feb.
1951. Price:- $25.
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Year: 1951 (Item #B6412) -
Photo
1
MERCURY (Mercury and Monterey [Series 1CM]), "For
the Drive of Your Life! The New Mercury with Merc-O-Matic
Drive": 12 page non-color folder, 10x11. White
cover, with gold and black lettering, has three-quarter
frontal view photograph of Mercury Sport Sedan.
Gold highlights throughout. Folder opens to 14x34
layout with eleven photographs and photo renderings
showing exterior and interior of Mercury Sport
Sedan, Sport Coupe, Convertible and Station Wagon
and the Monterey Coupe. Reverse side has six additional
photo renderings of cars, steering wheel and engine,
with discussion and specifications. Dated 10-50.
Price:- $40.
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Year: 1951 (Item #B9773) -
Photo
1
MERCURY (Mercury and Monterey [Series 1CM]), "For
the Drive of Your Life! The New Mercury with Merc-O-Matic
Drive": 12 page non-color folder, 10x11. White
cover, with gold and black lettering, has three-quarter
frontal view photograph of Mercury Sport Sedan.
Gold highlights throughout. Folder opens to 14x34
layout with eleven photographs and photo renderings
showing exterior and interior of Mercury Sport
Sedan, Sport Coupe, Convertible and Station Wagon
and the Monterey Coupe. Reverse side has six additional
photo renderings of cars, steering wheel and engine,
with discussion and specifications. Dated 1-51.
Price:- $40.
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Year: 1952 (Item #B4449) -
Photo
1 Photo
2
MERCURY (Monterey and Custom), "Mercury: The Most
Challenging New Car of Any Year!": 24 page
color catalog, 11x11. White cover, with red, green
and black lettering, is photo rendering showing
three-quarter frontal view of blue Mercury Monterey
4-Door Sedan. Forty-one photo renderings and drawings
show exterior, interior, engine, chassis and mechanical
features of Mercury Monterey Special Custom 4-Door
Sedan, Coupe and Convertible; Mercury Custom 2-
and 4-Door Sedans, Sport Coupe; and 6- and 8-Passenger
Station Wagons. Includes discussion and specifications.
Dated 12-51. Form No. M-52-1. Price:- $75.
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Year: 1952 (Item #B38190) -
Photo
1
MERCURY (Monterey, Custom and Mercury), "Meet
the New Mercury: The Car That Puts You First":
12 page non-color folder, 10x12. White cover with
blue and black lettering shows three-quarter frontal
view art rendering of Monterey 4-Door Sedan. Folder
opens to 29x24 layout with eight photo renderings
showing Mercury Monterey Special Custom 4-Door
Sedan, Coupe and Convertible; Monterey Custom
Sport Coupe; Custom 2- and 4-Door Sedans; and
Mercury 6 - and 8-Passenger Station Wagons, with
discussion. Reverse side has fourteen additional
photo renderings and drawings showing exterior,
interior, engine, chassis and features, with discussion
and specifications. Cover has dealer stamp and
minor age stain; therefore, price has been reduced.
Dated 12-51. Form No. M-52-2. Price:- $40.
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Year: 1952 (Item #B38207) -
Photo
1 Photo
2
MERCURY (Custom and Monterey), "Accessories .
. . Styled in Particular for Your Mercury":
36 page part-color catalog, 8x8. White cover,
with blue and black lettering, has photo rendering
showing three-quarter frontal view of Mercury
Custom 4-Door Sedan. Forty-three photograph, photo
renderings and drawings show accessories that
you could purchase to add to your car's safety,
comfort or appearance. Small piece is torn from
top right corner of cover; therefore, price has
been reduced. Dated 3- 52. Form No. M52-18. Price:-
$55.
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Year: 1952 (Item #B38191) -
Photo
1 Photo
2
MERCURY (Monterey and Custom), "Mercury: The Most
Challenging New Car of Any Year!": 24 page
color catalog, 11x11. White cover, with red, green
and black lettering, is photo rendering showing
three-quarter frontal view of blue Mercury Monterey
4-Door Sedan. Forty-one photo renderings and drawings
show exterior, interior, engine, chassis and mechanical
features of Mercury Monterey Special Custom 4-Door
Sedan, Coupe and Convertible; Mercury Custom 2-
and 4-Door Sedans, Sport Coupe; and 6- and 8-Passenger
Station Wagons. Includes discussion and specifications.
Cover has dealer stamp; therefore, price has been
reduced. Dated 12-51. Form No. M-52-1. Price:-
$75.
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Year: 1952 (Item #B3795) -
Photo
1
MERCURY (Monterey, Custom and Mercury), "Meet
the New Mercury: The Car That Puts You First":
12 page non-color folder, 10x12. White cover with
blue and black lettering shows three-quarter frontal
view art rendering of Monterey 4-Door Sedan. Folder
opens to 29x24 layout with eight photo renderings
showing the Mercury Monterey Special Custom 4-Door
Sedan, Coupe and Convertible; Monterey Custom
Sport Coupe; Custom 2- and 4-Door Sedans; and
Mercury 6 - and 8-Passenger Station Wagons, with
discussion. Reverse side has fourteen additional
photo renderings and drawings showing exterior,
interior, engine, chassis and features, with discussion
and specifications. Dated 12-51. Form No. M-52-2.
Price:- $50.
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Year: 1952 (Item #B4443) -
Photo
1
MERCURY (Custom and Monterey), "Quick Facts About
the New Mercury": 12 page non-color catalog,
7x4. White cover, with black and blue lettering,
has drawings of exterior, engine and chassis of
Mercury automobiles. Fourteen photographs and
drawings show exterior, interior, engine, chassis
and mechanical features of Mercury Monterey Special
Custom 4-Door Sedan, Coupe and Convertible; Custom
2- and 4-Door Sedans; and 8-Passenger Station
Wagon. Includes discussion, specifications and
side view dimensional drawing. Dated 12-51. Form
No. M-52-4. Price:- $25.
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Year: 1952 (Item #B5419) -
Photo
1
MERCURY, "Mercury Monterey: A Challenging New
Series of Spirited Cars!": 6 page color folder,
8x11. White cover, with red, green and black lettering,
has three- quarter frontal view photo rendering
of two-tone blue Mercury Monterey Special Custom
Coupe. Thirteen renderings and drawings show exterior
and interior of Special Custom Coupe, Convertible
and 4-Door Sedan. Includes discussion and specifications.
Dated 12-51. Form No. M-52-3. Price:- $50.
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Year: 1952 (Item #B35067) -
Photo
1
MERCURY, "Mercury Monterey: A Challenging New
Series of Spirited Cars!": 6 page color folder,
8x11. White cover, with red, green and black lettering,
has three- quarter frontal view photo rendering
of two-tone blue Mercury Monterey Special Custom
Coupe. Thirteen renderings and drawings show exterior
and interior of Special Custom Coupe, Convertible
and 4-Door Sedan. Includes discussion and specifications.
Cover has dealer stamp; therefore, price has been
reduced. Dated 12-51. Form No. M-52-3. Price:-
$45.
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