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McLellan's Automotive History

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Brochures Mercury 1949 1950 1951 1952 Sales Literature

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Year: 1949  (Item #A5076)
  -   Photo 1   
MERCURY CHASSIS PARTS CATALOGUE,
1949: Shows normal use. Dealer databook insert. Dated Jul. 1949. Form No. 3671-49. 178 pages. Price: $75.
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Year: 1949  (Item #A3555)
  -   Photo 1   
OWNERS MANUAL FOR THE MERCURY,
1949: I.D. #3691-49. Dated Apr. 1, 1949. 50 pages. Price: $100.
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Year: 1949  (Item #B8524)
  -   Photo 1   
MERCURY (Eight [Series 9CM]), "All-New Mercury Press Releases, Press Kit":
11x9. Press materials are contained between heavy board covers held together with two white rings. Cover has frontal view photo rendering of 1949 Mercury in a desert island scene. Contains three pressed cardboard printer plates, proof sheet of views on plates, two press photos of sedan and convertible models and twelve pages of press release information. NOTE: This is the oldest press kit I have ever seen. Hold the printer plates up to the light at the correct angle and you can see the actual photos used in newspaper printing presses through the 1950's. Once these were used, they were thrown out; therefore, they are extremely rare. Dated Apr. 20, 1948. Price:- $225.
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Year: 1949  (Item #B10025)
  -   Photo 1   
MERCURY (Eight [Series 9CM]), "El Mercury! Nuevo . . . Enteramente Nuevo!":
8 page color folder, 9x12. Cover shows frontal view of green Mercury Eight parked in garage. Folder opens to 18x24 layout with twelve photo renderings and drawings showing exterior, interior, engine, chassis and features of the Mercury 6-Passenger Convertible and Station Wagon, with discussion and engine and chassis specifications. Reverse side has six photo renderings showing exterior and interior of the Mercury Sport Sedan and 6-Passenger Coupe, with discussion. Produced for the South American market. Nice! (For English version ask for #B3783.) In Spanish. Price:- $55.
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Year: 1949  (Item #B18355)
  -   Photo 1   
MERCURY (Eight [Series 9CM]):
Press release, 8x10. Photograph, with press release information glued to back, shows three-quarter frontal view of dark color Mercury 8 2-Door Sedan, License No. 1949, in outdoor setting. Price:- $25.
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Year: 1949  (Item #B17605)
  -   Photo 1   
MERCURY (Eight [Series 9CM]):
Press photo, 8x10. Photograph, with glued on description, shows three-quarter rear view of Mercury 8 4-Door Sport Sedan in outdoor setting. Price:- $25.
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Year: 1949  (Item #B35065)
  -   Photo 1    Photo 2  
MERCURY (Eight [Series 9CM]), "Mercury Styled Accessories":
32 page non-color catalog, 8x10. Brown and white mailer style cover, with white lettering, has photo rendering showing frontal view of Mercury automobile and drawing of Mercury emblem. Sixty-three photographs, photo renderings and drawings show accessories and car care products that you could purchase to personalize, or maintain, your new car and illustrate their use. Includes descriptions. Price:- $60.
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Year: 1949  (Item #B36226)
  -   Photo 1   
MERCURY (Eight [Series 9CM]), "The Mercury! New . . . All-New!":
8 page color folder, 9x12. Cover shows frontal view of green Mercury Eight parked in garage. Folder opens to 18x24 layout with twelve photo renderings and drawings showing exterior, interior, engine, chassis and features of the Mercury 6-Passenger Convertible and Station Wagon, with discussion and engine and chassis specifications. Reverse side has six photo renderings showing exterior and interior of Mercury Sport Sedan and 6-Passenger Coupe, with discussion. Shows light handling; therefore, price has been reduced. Price:- $55.
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Year: 1949  (Item #B3783)
  -   Photo 1   
MERCURY (Eight [Series 9CM]), "The Mercury! New . . . All-New!":
8 page color folder, 9x12. Cover shows frontal view of green Mercury Eight parked in garage. Folder opens to 18x24 layout with twelve photo renderings and drawings showing exterior, interior, engine, chassis and features of Mercury 6-Passenger Convertible and Station Wagon, with discussion and engine and chassis specifications. Reverse side has six photo renderings showing exterior and interior of Mercury Sport Sedan and 6- Passenger Coupe, with discussion. Nice! Price:- $65.
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Year: 1949 Magazine Item #E7044 - MERCURY- LINCOLN TIMES, Vol. 1, No. 1, Jul./Aug. 1949: Price: $25.
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Year: 1950  (Item #B3334)
  -   Photo 1    Photo 2   Photo 3  
MERCURY (Eight [Series 0CM]), "Presenting the Better Than Ever Mercury":
12 page color folder, 9x11. Green and white cover, with black and white lettering, is frontal view photo rendering of red Mercury automobile. Folder opens to a 25x22 layout with twelve colorful photo renderings and drawings showing exterior, interior, engine and features of the Mercury Sport Sedan, Six-Passenger Convertible and Coupe and Station Wagon with wood panels, with discussion. Reverse side has four additional photo renderings, with discussion and specifications. Dated 11-49. Price:- $50.
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Year: 1950  (Item #B38186)
  -   Photo 1   
MERCURY (Eight [Series 0CM]), "Presenting the Better Than Ever Mercury":
12 page color folder, 9x11. Gray and white cover, with red and black lettering, is photo rendering showing frontal view of red Mercury automobile. Folder opens to a 25x22 layout with eleven photo renderings and drawings showing exterior, interior, engine and features of Mercury Sport Sedan, Six-Passenger Convertible and Coupe and Station Wagon with wood panels, with discussion. Reverse side has four additional photo renderings, with discussion and specifications. Dated 4-50. Price:- $50.
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Year: 1950  (Item #B38187)
  -   Photo 1   
MERCURY (Eight [Series 0CM]), "Better Than Ever: The New Mercury":
8 page non-color folder, 11x9. Gray and white cover, with black and white lettering, is photo rendering showing three-quarter frontal view of Mercury 4-Door Sedan driving on country road. Folder opens to 11x27 layout with seven photographs and drawing showing exterior, interior and features of Mercury Sport Sedan, Six-Passenger Convertible and Coupe and Station Wagon with wood panels, with discussion. Reverse side has four additional photo renderings showing exterior, engine and features, with discussion and specifications. Dated 11-49. Price:- $35.
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Year: 1950  (Item #B8967)
  -   Photo 1   
MERCURY (Eight [Series 0CM]):
Press photo, 8x10. Photograph shows three-quarter frontal view of Mercury 8 Convertible. Neg. No. 90323. Price:- $30.
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Year: 1950  (Item #B7926)
  -   Photo 1   
MERCURY (Eight [Series 9CM]), "Better Than Ever: The New Mercury":
8 page non-color folder, 11x9. Cover is photo rendering showing three-quarter frontal view of Mercury 8 4-Door Sedan driving through countryside. Folder opens to 11x27 layout with seven photo renderings showing exterior, interior and dashboard for the Mercury 8 Sport Sedan, Six-Passenger Coupe, Six-Passenger Convertible and Station Wagon, with discussion. Reverse side has seven additional photo renderings and drawings showing exterior, "Merco-Therm" ventilating and heating system and engine, with discussion and specifications. Dated 11-49. Price:- $35.
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Year: 1950  (Item #B17606)
  -   Photo 1   
MERCURY (Eight [Series 9CM]):
Press photo, 8x10. Photograph shows three-quarter rear view of Mercury 8 Convertible parked in front of house. Neg. No. 89913-8. Price:- $30.
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Year: 1950  (Item #B3802)
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MERCURY (Eight [Series 9CM]), "Quick Facts About the 'Better Than Ever' Mercury":
12 page color catalog, 7x4. Yellow and white cover with black, gray and red lettering shows frontal view of blue Mercury 8 automobile. Ten photo renderings, including four nice full page views, show Mercury 8 Sport Sedan, Six-Passenger Coupe, Six-Passenger Convertible, Station Wagon and chassis, plus art renderings to illustrate comfort, noise control, heating and ventilation, economy and value. Includes discussion and specifications. Dated 11-49. Price:- $25.
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Year: 1950  (Item #H3837)
  -   Photo 1   
MERCURY, "Ditzler Automotive Finishes - Mercury":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for Mercury automobiles. Dealer databook insert. Form No. 5017. (B) Price: $25.
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Year: 1951  (Item #B3794)
  -   Photo 1   
MERCURY (Mercury and Monterey [Series 1CM]), "Presenting the New Mercury":
16 page color folder, 8x12. White cover, with gray, gold and red lettering, is photo rendering showing side view of green Mercury 4-Door Sport Sedan and line drawing showing frontal view of Mercury. Folder opens to 34x24 layout with twelve art renderings showing exterior and interior of the Mercury Sport Coupe, Sport Sedan, 6-Passenger Convertible and Station Wagon and the Mercury Monterey, with description of each. Reverse side has ten art renderings showing exterior, engine, upholstery selections and features of cars, with discussion and specifications. Dated 10-50. Price:- $60.
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Year: 1951  (Item #B4444)
  -   Photo 1   
MERCURY (Mercury and Monterey [Series 1CM]), "Quick Facts About the Mercury With Merc-O-Matic Drive":
16 page color catalog, 7x4. Yellow cover, with multi- colored lettering, has side view art rendering of green Mercury 8 4-Door Sport Sedan. Five full page renderings show Mercury 8 Sport Sedan, Sport Coupe, Station Wagon and Convertible and Monterey. Eleven additional renderings show exterior, interior, engine, chassis and mechanical features of cars. Includes discussion and specifications. Dated 10-50. Price:- $35.
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Year: 1951  (Item #B38189)
  -   Photo 1    Photo 2  
MERCURY (Mercury and Monterey [Series 1CM]), "For the Drive of Your Life! The New Mercury with Merc-O-Matic Drive":
12 page non-color folder, 10x11. White cover, with gold and black lettering, has three-quarter frontal view photograph of Mercury Sport Sedan. Gold highlights throughout. Folder opens to 14x34 layout with eleven photographs and photo renderings showing exterior and interior of Mercury Sport Sedan, Sport Coupe, Convertible and Station Wagon and the Monterey Coupe. Reverse side has six additional photo renderings of cars, steering wheel and engine, with discussion and specifications. Cover has dealer stamp; therefore, price has been reduced. Dated 10-50. Price:- $35.
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Year: 1951  (Item #B17608)
  -   Photo 1   
MERCURY (Series 1CM), "The Mercury Sport Sedan: For the Drive of Your Life! -- Nothing Like It on the Road!":
Postcard, 3x6. Front of card is white, with red, gold and black lettering, and has photo rendering showing three-quarter frontal view of red Mercury 8 4-Door Sport Sedan. Reverse side is unused postcard. Price:- $10.
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Year: 1951  (Item #B6408)
  -   Photo 1   
MERCURY (Mercury and Monterey [Series 1CM]), "Mercury Brings You Merc-O-Matic Drive! For the Drive of Your Life":
16 page color catalog, 8x9. White cover, with red, blue and black lettering, has four art renderings showing settings in which Merc-O-Matic Drive will make driving easier. Forty-two renderings and drawings illustrate this feature and how it works. Dated 10-50. Price:- $50.
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Year: 1951  (Item #B6412)
  -   Photo 1   
MERCURY (Mercury and Monterey [Series 1CM]), "For the Drive of Your Life! The New Mercury with Merc-O-Matic Drive":
12 page non-color folder, 10x11. White cover, with gold and black lettering, has three-quarter frontal view photograph of Mercury Sport Sedan. Gold highlights throughout. Folder opens to 14x34 layout with eleven photographs and photo renderings showing exterior and interior of Mercury Sport Sedan, Sport Coupe, Convertible and Station Wagon and the Monterey Coupe. Reverse side has six additional photo renderings of cars, steering wheel and engine, with discussion and specifications. Dated 10-50. Price:- $40.
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Year: 1951  (Item #B9773)
  -   Photo 1   
MERCURY (Mercury and Monterey [Series 1CM]), "For the Drive of Your Life! The New Mercury with Merc-O-Matic Drive":
12 page non-color folder, 10x11. White cover, with gold and black lettering, has three-quarter frontal view photograph of Mercury Sport Sedan. Gold highlights throughout. Folder opens to 14x34 layout with eleven photographs and photo renderings showing exterior and interior of Mercury Sport Sedan, Sport Coupe, Convertible and Station Wagon and the Monterey Coupe. Reverse side has six additional photo renderings of cars, steering wheel and engine, with discussion and specifications. Dated 1-51. Price:- $40.
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Year: 1952  (Item #B4449)
  -   Photo 1    Photo 2  
MERCURY (Monterey and Custom), "Mercury: The Most Challenging New Car of Any Year!":
24 page color catalog, 11x11. White cover, with red, green and black lettering, is photo rendering showing three-quarter frontal view of blue Mercury Monterey 4-Door Sedan. Forty-one photo renderings and drawings show exterior, interior, engine, chassis and mechanical features of Mercury Monterey Special Custom 4-Door Sedan, Coupe and Convertible; Mercury Custom 2- and 4-Door Sedans, Sport Coupe; and 6- and 8-Passenger Station Wagons. Includes discussion and specifications. Dated 12-51. Form No. M-52-1. Price:- $75.
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Year: 1952  (Item #B38190)
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MERCURY (Monterey, Custom and Mercury), "Meet the New Mercury: The Car That Puts You First":
12 page non-color folder, 10x12. White cover with blue and black lettering shows three-quarter frontal view art rendering of Monterey 4-Door Sedan. Folder opens to 29x24 layout with eight photo renderings showing Mercury Monterey Special Custom 4-Door Sedan, Coupe and Convertible; Monterey Custom Sport Coupe; Custom 2- and 4-Door Sedans; and Mercury 6 - and 8-Passenger Station Wagons, with discussion. Reverse side has fourteen additional photo renderings and drawings showing exterior, interior, engine, chassis and features, with discussion and specifications. Cover has dealer stamp and minor age stain; therefore, price has been reduced. Dated 12-51. Form No. M-52-2. Price:- $40.
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Year: 1952  (Item #B38191)
  -   Photo 1    Photo 2  
MERCURY (Monterey and Custom), "Mercury: The Most Challenging New Car of Any Year!":
24 page color catalog, 11x11. White cover, with red, green and black lettering, is photo rendering showing three-quarter frontal view of blue Mercury Monterey 4-Door Sedan. Forty-one photo renderings and drawings show exterior, interior, engine, chassis and mechanical features of Mercury Monterey Special Custom 4-Door Sedan, Coupe and Convertible; Mercury Custom 2- and 4-Door Sedans, Sport Coupe; and 6- and 8-Passenger Station Wagons. Includes discussion and specifications. Cover has dealer stamp; therefore, price has been reduced. Dated 12-51. Form No. M-52-1. Price:- $75.
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Year: 1952  (Item #B3795)
  -   Photo 1   
MERCURY (Monterey, Custom and Mercury), "Meet the New Mercury: The Car That Puts You First":
12 page non-color folder, 10x12. White cover with blue and black lettering shows three-quarter frontal view art rendering of Monterey 4-Door Sedan. Folder opens to 29x24 layout with eight photo renderings showing the Mercury Monterey Special Custom 4-Door Sedan, Coupe and Convertible; Monterey Custom Sport Coupe; Custom 2- and 4-Door Sedans; and Mercury 6 - and 8-Passenger Station Wagons, with discussion. Reverse side has fourteen additional photo renderings and drawings showing exterior, interior, engine, chassis and features, with discussion and specifications. Dated 12-51. Form No. M-52-2. Price:- $50.
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Year: 1952  (Item #B4443)
  -   Photo 1   
MERCURY (Custom and Monterey), "Quick Facts About the New Mercury":
12 page non-color catalog, 7x4. White cover, with black and blue lettering, has drawings of exterior, engine and chassis of Mercury automobiles. Fourteen photographs and drawings show exterior, interior, engine, chassis and mechanical features of Mercury Monterey Special Custom 4-Door Sedan, Coupe and Convertible; Custom 2- and 4-Door Sedans; and 8-Passenger Station Wagon. Includes discussion, specifications and side view dimensional drawing. Dated 12-51. Form No. M-52-4. Price:- $25.
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Year: 1952  (Item #B5419)
  -   Photo 1   
MERCURY, "Mercury Monterey: A Challenging New Series of Spirited Cars!":
6 page color folder, 8x11. White cover, with red, green and black lettering, has three- quarter frontal view photo rendering of two-tone blue Mercury Monterey Special Custom Coupe. Thirteen renderings and drawings show exterior and interior of Special Custom Coupe, Convertible and 4-Door Sedan. Includes discussion and specifications. Dated 12-51. Form No. M-52-3. Price:- $50.
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MERCURY SALES LITERATURE
1939 to 1947 :: 1949 to 1952 :: 1953 to 1956 :: 1957 to 1960 :: 1961 to 1964 :: 1965 to 1968
1969 to 1972 :: 1973 to 1978 :: 1980 to 1989 :: 1990 to 1998 :: 1999 to 2006 :: Multiple Makes >> Lincoln/Mercury
 
MERCURY DEALER LITERATURE
 
MERCURY BOOKS :: MERCURY MANUALS :: MERCURY MEMORABILIA
 
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McLellan's Automotive History, 9111 Longstaff Drive, Houston, TX 77031-2711
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Copyright © 1997-2017
 
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Abbreviations & Product Info
SALES LITERATURE
Cars & Trucks
1939 to 1947
1949 to 1952
1953 to 1956
1957 to 1960

1961 to 1964
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