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McLellan's Automotive History

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Jeep 1956 1957 1959 1960 Auto Literature

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Year: 1957  (Item #B7109)
  -   Photo 1   
JEEP (Willys), "Jeep 4-Wheel Drive Utility Wagon: Time Tested . Performance Proved . Traction Plus":
8 page color folder, 6x9. Blue, red and yellow cover, with yellow and white lettering, has photo rendering of red and white Jeep surrounded by a collage of blue-toned photographs showing the many uses for a Utility Wagon. Eighteen additional photographs, renderings and drawings show exterior, interior, engine, chassis and features. Includes discussion, specifications and rear and side view dimensional drawings for both models. Form No. W-253-6X. Price:- $30.
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Year: 1957  (Item #B7136)
  -   Photo 1   
JEEP (Willys), "Jeep 4-Wheel Drive Utility Wagon":
Postcard, 4x6. Front is three-quarter frontal view photograph of blue vehicle. Reverse side is unused postcard. Price:- $10.
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Year: 1959  (Item #B30601)
  -   Photo 1    Photo 2  
JEEP (Kaiser-Willys Utility Wagon, Universal, FC-170 and Jeep-A-Trench), "Deal":
4 page non-color folder, 6x8. White mailer-style cover, with green lettering, has photograph of Maverick (aka James Garner) sitting at poker table, gun drawn. Folder opens to 11x8 layout with five photographs showing Jeep Utility Wagon, Universal, FC-170 and Jeep-A-Trench vehicles, with discussion. Back cover has information on "Maverick" television series. Price:- $25.
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Year: 1960  (Item #B16470)
  -   Photo 1   
JEEP (Willys), "The Jeep 4-Wheel Drive Utility Wagon":
8 page part-color folder, 9x11. White cover, with black lettering, is photo rendering of blue and white Jeep 4- Wheel Drive Utility Wagon in outdoor setting. Folder opens to 17x22 layout with twelve photographs (two blue-toned) and drawings showing exterior, interior, engine, transmission and features, with discussion and side and rear view dimensional drawings. Reverse side has five drawings illustrating ways in which the Jeep Utility Wagon can be used, drawing of chassis, rear and side view dimensional drawings for the Jeep Utility Delivery, discussion and specifications. Canadian. Form No. 59-03. Price:- $30.
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Year: 1960  (Item #B6627)
  -   Photo 1   
JEEP (Willys-Overland), "The New Jeep Station Wagon - A 'Maverick Special'":
2 page part-color sheet, 9x10. Front has photo rendering showing three-quarter frontal view of red and white "Maverick Special" Jeep Station Wagon, with discussion and price. Reverse side has three photographs of exterior, interior and bed, with discussion and specifications. Form No. 59-14. Price:- $20.
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Year: 1960  (Item #B6903)
  -   Photo 1   
JEEP (Willys), "Jeep Station Wagon - 2-Wheel Drive":
6 page part-color folder, 4x9. White cover, with red, gray and black lettering, has side view drawing of red and white Jeep Station Wagon. Folder opens to 11x9 layout with three-quarter frontal view photo rendering of red and white Jeep Station Wagon, three-quarter rear view drawing, two photographs of engines, twelve miniature side view drawings showing full line of Jeep vehicles, and discussion. Reverse side has six photographs of the Jeep Station Wagon and ways in which it can be used, with discussion and specifications. Form No. 600-03. Price:- $15.
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Year: 1960  (Item #B12684)
  -   Photo 1   
JEEP (Willys Pickup, CJ-5, Utility Wagon, FC-150 and FC-170), "The Handiest":
8 page non-color folder, 6x9. Cover has art rendering of hand making circle of thumb and forefinger. Folder opens to 11x17 layout with five photo renderings and drawings showing the Jeep Universal CJ-5, 4-Wheel Drive Utility Wagon and FC-150 and FC- 170 Forward Control Trucks, with discussion and photograph of Buster Keaton from the "Maverick" Jeep commercials. Reverse side has nice full page side view photo rendering of red and white Jeep 4-Wheel Drive Pick-up Truck, eight photos of special equipment options and discussion. Form No. 60-06. Price:- $20.
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Year: 1960  (Item #B16499)
  -   Photo 1   
JEEP, "Jeep Station Wagon - 2-Wheel Drive":
6 page part-color folder, 4x9. White cover, with red, gray and black lettering, has side view drawing of red and white Jeep Station Wagon. Folder opens to 11x9 layout with three-quarter frontal view photo rendering of red and white Jeep Station Wagon, three-quarter rear view drawing, two photographs of engines, twelve miniature side view drawings showing full line of Jeep vehicles, and discussion. Reverse side has six photographs of the Jeep Station Wagon and ways in which it can be used, with discussion and specifications. Price:- $15.
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JEEP SALES LITERATURE
1945 to 1949 :: 1950 to 1954 :: 1956 to 1960 :: 1961 to 1964 :: 1965 to 1968 :: 1969 to 1972
1973 to 1976 :: 1977 to 1979 :: 1981 to 1997 :: 1998 to 2007
Multiple Makes >> Jeep :: AMC/Jeep :: Jeep/International
 
JEEP DEALER LITERATURE
 
JEEP BOOKS :: JEEP MAGAZINES :: JEEP MEMORABILIA
 
 
 
 
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Year: 1956  (Item #B36935)
JEEP, "The Willys Jeep: The World's Most Useful Vehicle":
4 page non-color folder, 11x9. Tan and white cover, with black lettering, has photograph showing side view of Willys 4-Wheel Drive Jeep and six drawings showing ways in which it can be used, with discussion and list of features. Folder opens to 11x17 layout with twelve drawings illustrating features and ways in which Willys Jeeps can be used, with lists of features and uses. Back cover has four drawings illustrating the 4-wheel drive principle, with discussion and specifications. Form No. W-201-5.

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Year: 1957  (Item #B38845)
JEEP (1-Ton), "Jeep 4-Wheel Drive Trucks by Willys":
8 page part-color folder, 6x9. Blue and yellow cover, with yellow and white lettering, has photo rendering of red and white Jeep 1-Ton Truck surrounded by a collage of blue-toned photographs showing the many uses for a Jeep 4-wheel drive truck. Folder opens to 11x17 layout with twelve photographs showing exterior, interior, engine, mechanical parts and features, with discussion and four drawings showing dimensions. Reverse side has ten drawings showing chassis, ways in which Jeep trucks can be used and chassis options, with discussion and specifications. Form No. W-252-6.

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Year: 1957  (Item #B32154)
JEEP, "Jeep Forward Control F-150: The All New 4-Wheel Drive Truck":
18 page color folder, 9x11. Cover is photo rendering showing gray and red Jeep Forward Control (FC-150) Truck at work on muddy road, Utility Wagon and second Forward Control Truck on highway and Universal at work on farm. Folder opens once to 9x22 layout with full page photograph showing three-quarter frontal view of Jeep Forward Control Truck and six miniature drawings showing three-quarter frontal views of Jeep Universal CJ-5, CJ-6 and CJ-3B, Utility Wagon and Delivery and Pick-Up Truck, with list of features, then opens to 26x22 layout with eighteen photo renderings and drawings showing interior, engine, chassis, mechanical parts and features, with discussion. Reverse side has ten additional photo renderings and drawings showing features, with discussion and specifications. Form No. W-FCI-CS.

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Year: 1960  (Item #B6916)
JEEP (Willys Universal, Surrey, Dispatcher, Utility Wagon, Panel Delivery, Station Wagon, FC-150, FC-170), "Jeep 4-Wheel Drive Vehicles":
4 page part-color folder, 7x11. Red cover, with white and black lettering, has drawings of nineteen body styles. Folder opens to 14x11 layout with eleven photo renderings of vehicles with descriptive captions. Includes specifications. Form No. 59-19.

Sold item
Year: 1957  (Item #B38844)
JEEP (CJ-5, CJ-7 and CJ-3B), "Universal 4-Wheel Drive Jeep by Willys":
8 page part-color folder, 6x9. Blue, red and yellow cover, with yellow and white lettering, has photo rendering of red and white Jeep Universal surrounded by a collage of blue-toned photographs showing the many uses for a Jeep Universal 4-wheel drive vehicle. Folder opens to 11x17 layout with twelve photographs showing exterior, interior, engine, mechanical parts and features Jeep CJ-5, CJ-7 and CJ-3B models, with discussion and four drawings showing dimensions. Reverse side has nine drawings showing chassis, ways in which Jeep vehicles can be used and canvas full top, canvas half top and fiberglas and steel full cab options, with discussion and specifications. Form No. W-250-6.

Sold item
Year: 1960  (Item #B34690)
JEEP (CJ-5), "Now -- Willys Brings You a Completely New! Jeep":
4 page non-color folder, 11x8. Green and white cover, with black lettering, has photograph showing three-quarter frontal view of Jeep CJ-5 vehicle. Folder opens to 11x17 layout with two photographs showing exterior, interior and features and six drawings showing ways in which a Jeep can be used, with discussion and list of businesses that use Jeep vehicles. Back cover has five drawings showing Jeep vehicles and illustrating 4-wheel drive principle, with discussion and specifications. Form No. W-239-5.

 
 
 
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Abbreviations & Product Info
SALES LITERATURE
Cars & Trucks
1945 to 1949
1950 to 1954
1956 to 1960

1961 to 1964
1965 to 1968
1969 to 1972
1973 to 1976
1977 to 1979
1981 to 1997
1998 to 2007
- Multiple Makes -
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Jeep/International
 
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