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Year: 1956 (Item #B36935) -
Photo
1
JEEP, "The Willys Jeep: The World's Most Useful
Vehicle": 4 page non-color folder, 11x9. Tan
and white cover, with black lettering, has photograph
showing side view of Willys 4-Wheel Drive Jeep
and six drawings showing ways in which it can
be used, with discussion and list of features.
Folder opens to 11x17 layout with twelve drawings
illustrating features and ways in which Willys
Jeeps can be used, with lists of features and
uses. Back cover has four drawings illustrating
the 4-wheel drive principle, with discussion and
specifications. Form No. W-201-5. Price:- $25.
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Year: 1957 (Item #B32154) -
Photo
1
JEEP, "Jeep Forward Control F-150: The All New
4-Wheel Drive Truck": 18 page color folder,
9x11. Cover is photo rendering showing gray and
red Jeep Forward Control (FC-150) Truck at work
on muddy road, Utility Wagon and second Forward
Control Truck on highway and Universal at work
on farm. Folder opens once to 9x22 layout with
full page photograph showing three-quarter frontal
view of Jeep Forward Control Truck and six miniature
drawings showing three-quarter frontal views of
Jeep Universal CJ-5, CJ-6 and CJ-3B, Utility Wagon
and Delivery and Pick-Up Truck, with list of features,
then opens to 26x22 layout with eighteen photo
renderings and drawings showing interior, engine,
chassis, mechanical parts and features, with discussion.
Reverse side has ten additional photo renderings
and drawings showing features, with discussion
and specifications. Form No. W-FCI-CS. Price:-
$75.
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Year: 1957 (Item #B38845) -
Photo
1
JEEP (1-Ton), "Jeep 4-Wheel Drive Trucks by Willys":
8 page part-color folder, 6x9. Blue and yellow
cover, with yellow and white lettering, has photo
rendering of red and white Jeep 1-Ton Truck surrounded
by a collage of blue-toned photographs showing
the many uses for a Jeep 4-wheel drive truck.
Folder opens to 11x17 layout with twelve photographs
showing exterior, interior, engine, mechanical
parts and features, with discussion and four drawings
showing dimensions. Reverse side has ten drawings
showing chassis, ways in which Jeep trucks can
be used and chassis options, with discussion and
specifications. Form No. W-252-6. Price: $30.
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Year: 1957 (Item #B7109) -
Photo
1
JEEP (Willys), "Jeep 4-Wheel Drive Utility Wagon:
Time Tested . Performance Proved . Traction Plus":
8 page color folder, 6x9. Blue, red and yellow
cover, with yellow and white lettering, has photo
rendering of red and white Jeep surrounded by
a collage of blue-toned photographs showing the
many uses for a Utility Wagon. Eighteen additional
photographs, renderings and drawings show exterior,
interior, engine, chassis and features. Includes
discussion, specifications and rear and side view
dimensional drawings for both models. Form No.
W-253-6X. Price:- $30.
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Year: 1957 (Item #B7136) -
Photo
1
JEEP (Willys), "Jeep 4-Wheel Drive Utility Wagon":
Postcard, 4x6. Front is three-quarter frontal
view photograph of blue vehicle. Reverse side
is unused postcard. Price:- $10.
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Year: 1959 (Item #B30601) -
Photo
1 Photo
2
JEEP (Kaiser-Willys Utility Wagon, Universal,
FC-170 and Jeep-A-Trench), "Deal": 4 page
non-color folder, 6x8. White mailer-style cover,
with green lettering, has photograph of Maverick
(aka James Garner) sitting at poker table, gun
drawn. Folder opens to 11x8 layout with five photographs
showing Jeep Utility Wagon, Universal, FC-170
and Jeep-A-Trench vehicles, with discussion. Back
cover has information on "Maverick" television
series. Price:- $25.
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Year: 1960 (Item #B16470) -
Photo
1
JEEP (Willys), "The Jeep 4-Wheel Drive Utility
Wagon": 8 page part-color folder, 9x11. White
cover, with black lettering, is photo rendering
of blue and white Jeep 4- Wheel Drive Utility
Wagon in outdoor setting. Folder opens to 17x22
layout with twelve photographs (two blue-toned)
and drawings showing exterior, interior, engine,
transmission and features, with discussion and
side and rear view dimensional drawings. Reverse
side has five drawings illustrating ways in which
the Jeep Utility Wagon can be used, drawing of
chassis, rear and side view dimensional drawings
for the Jeep Utility Delivery, discussion and
specifications. Canadian. Form No. 59-03. Price:-
$30.
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Year: 1960 (Item #B6627) -
Photo
1
JEEP (Willys-Overland), "The New Jeep Station
Wagon - A 'Maverick Special'": 2 page part-color
sheet, 9x10. Front has photo rendering showing
three-quarter frontal view of red and white "Maverick
Special" Jeep Station Wagon, with discussion and
price. Reverse side has three photographs of exterior,
interior and bed, with discussion and specifications.
Form No. 59-14. Price:- $20.
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Year: 1960 (Item #B6903) -
Photo
1
JEEP (Willys), "Jeep Station Wagon - 2-Wheel Drive":
6 page part-color folder, 4x9. White cover, with
red, gray and black lettering, has side view drawing
of red and white Jeep Station Wagon. Folder opens
to 11x9 layout with three-quarter frontal view
photo rendering of red and white Jeep Station
Wagon, three-quarter rear view drawing, two photographs
of engines, twelve miniature side view drawings
showing full line of Jeep vehicles, and discussion.
Reverse side has six photographs of the Jeep Station
Wagon and ways in which it can be used, with discussion
and specifications. Form No. 600-03. Price:-
$15.
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Year: 1960 (Item #B6916) -
Photo
1
JEEP (Willys Universal, Surrey, Dispatcher, Utility
Wagon, Panel Delivery, Station Wagon, FC-150,
FC-170), "Jeep 4-Wheel Drive Vehicles": 4
page part-color folder, 7x11. Red cover, with
white and black lettering, has drawings of nineteen
body styles. Folder opens to 14x11 layout with
eleven photo renderings of vehicles with descriptive
captions. Includes specifications. Form No. 59-19.
Price:- $20.
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Year: 1960 (Item #B12684) -
Photo
1
JEEP (Willys Pickup, CJ-5, Utility Wagon, FC-150
and FC-170), "The Handiest": 8 page non-color
folder, 6x9. Cover has art rendering of hand making
circle of thumb and forefinger. Folder opens to
11x17 layout with five photo renderings and drawings
showing the Jeep Universal CJ-5, 4-Wheel Drive
Utility Wagon and FC-150 and FC- 170 Forward Control
Trucks, with discussion and photograph of Buster
Keaton from the "Maverick" Jeep commercials. Reverse
side has nice full page side view photo rendering
of red and white Jeep 4-Wheel Drive Pick-up Truck,
eight photos of special equipment options and
discussion. Form No. 60-06. Price:- $20.
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Year: 1960 (Item #B16499) -
Photo
1
JEEP, "Jeep Station Wagon - 2-Wheel Drive":
6 page part-color folder, 4x9. White cover, with
red, gray and black lettering, has side view drawing
of red and white Jeep Station Wagon. Folder opens
to 11x9 layout with three-quarter frontal view
photo rendering of red and white Jeep Station
Wagon, three-quarter rear view drawing, two photographs
of engines, twelve miniature side view drawings
showing full line of Jeep vehicles, and discussion.
Reverse side has six photographs of the Jeep Station
Wagon and ways in which it can be used, with discussion
and specifications. Price:- $15.
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Year: 1957 (Item #B38844)
JEEP (CJ-5, CJ-7 and CJ-3B),
"Universal 4-Wheel Drive Jeep by Willys":
8 page part-color folder, 6x9. Blue, red and yellow
cover, with yellow and white lettering, has photo
rendering of red and white Jeep Universal surrounded
by a collage of blue-toned photographs showing
the many uses for a Jeep Universal 4-wheel drive
vehicle. Folder opens to 11x17 layout with twelve
photographs showing exterior, interior, engine,
mechanical parts and features Jeep CJ-5, CJ-7
and CJ-3B models, with discussion and four drawings
showing dimensions. Reverse side has nine drawings
showing chassis, ways in which Jeep vehicles can
be used and canvas full top, canvas half top and
fiberglas and steel full cab options, with discussion
and specifications. Form No. W-250-6.

Year: 1960 (Item #B34690)
JEEP (CJ-5), "Now -- Willys
Brings You a Completely New! Jeep":
4 page non-color folder, 11x8. Green and white
cover, with black lettering, has photograph showing
three-quarter frontal view of Jeep CJ-5 vehicle.
Folder opens to 11x17 layout with two photographs
showing exterior, interior and features and six
drawings showing ways in which a Jeep can be used,
with discussion and list of businesses that use
Jeep vehicles. Back cover has five drawings showing
Jeep vehicles and illustrating 4-wheel drive principle,
with discussion and specifications. Form No. W-239-5.
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