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McLellan's Automotive History

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Ford Car Brochures 1937 1938 1939 1940 Literature

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1937 Ford The 60 Horsepower Ford V8 Brochure for sale Item no B4357
Year: 1937  (Item #B4357)
  -   Photo 1   
FORD, "The 60 Horsepower Ford V8 brochure: The Economy Car In the Low-Price Field" brochure:
16 page non-color folder, 6x9. Cover is photograph of Scottie dog looking at grille of car, License No. K 22304. Folder opens to 24x18 layout showing Ford V-8 Tudor and Fordor Touring Sedan, Tudor and Fordor Sedans and Coupe, plus five views of exterior, interior and trunk, with discussion. Reverse side has five photographs of exterior, engine and chassis, with discussion and specifications. Dated Nov. 1936. Form No. 7536. Price:- $65.
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Ford 1937 8 H P 4-Door Saloon Photograph for sale Item no B26149
Year: 1937  (Item #B26149)
  -   Photo 1   
FORD (8 H. P.) literature:
Photograph, 8x10. Glossy photo rendering showing three-quarter frontal view of Ford 8 H. P. 4-Door Saloon. Photograph was produced in 1968 from original factory negative. British. Neg. No. CW 67. Price:- $10.
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1937 Ford V-8 Tudor Sedan Brochure for sale Item no B34973
Year: 1937  (Item #B34973)
  -   Photo 1   
FORD, "What's New About the Ford V-8" brochure:
8 page non-color catalog, 6x5. Covers open to two page photo rendering showing three- quarter frontal view of Ford V-8 Tudor Sedan. Six drawings illustrate design, body construction, safety brakes, comfort and interiors. Includes discussion. Dated 11-36. Form No. 7524. Price:- $45.
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1938 Ford Thrifty Sixty Ford V-8 Brochure for sale Item no B34169
Year: 1938  (Item #B34169)
  -   Photo 1    Photo 2  
FORD, "The Beautiful New 'Thrifty Sixty' Ford V-8" brochure:
16 page color folder, 7x11. Dark blue cover, with yellow and brown lettering, has light blue and white Ford emblem. Folder opens to 28x22 poster-style layout with nine photo renderings, including four page photo rendering showing three-quarter frontal view of blue Ford Tudor Sedan, showing exterior, interior, and features of Ford Tudor and Fordor Sedans and Coupe, with discussion. Reverse side has two photo renderings showing grille and headlights and engine and six art renderings of people who enjoy driving Ford automobiles, with discussion and specifications. Folder was used as mailer and shows light handling from mailing; therefore, price has been reduced. Dated Nov. 1937. Form No. 7713. Price:- $100.
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1938 Ford 85 and 60 H P Brochure for sale Item no B34168
Year: 1938  (Item #B34168)
  -   Photo 1    Photo 2   Photo 3  
FORD (85 and 60 H.P.), "Announcing Two New Ford V-8 Cars":
8 page color folder, 8x10. Pink and gray cover with black and white lettering and yellow and black V-8 emblem. Folder opens once to 8x20 layout with four photo renderings showing exterior and interior of Ford V-8 Tudor Sedan and Deluxe Fordor Sedan, with discussion, then opens to 15x20 layout with twelve photo renderings showing Ford Deluxe Tudor and Fordor Sedans, Convertible Sedan, Coupe, Club Coupe, Convertible Coupe and Convertible Club Coupe and Ford Tudor and Fordor Sedans and Coupe, with discussion. Back cover has photo rendering of engine, with discussion and specifications. Shows light handling; therefore, price has been reduced. Dated Oct. 1937. Form No. 7729. Price:- $55.
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Ford 1938 V-8 Cars 85 and 60 H P Brochure for sale Item no B34980
Year: 1938  (Item #B34980)
  -   Photo 1    Photo 2  
FORD (85 and 60 H.P.) brochure, "Announcing Two New Ford V-8 Cars":
8 page color folder, 8x10. Pink and gray cover with black and white lettering and yellow and black V-8 emblem. Folder opens once to 8x20 layout with four photo renderings showing exterior and interior of Ford V-8 Tudor Sedan and Deluxe Fordor Sedan, with discussion, then opens to 15x20 layout with twelve photo renderings showing Ford Deluxe Tudor and Fordor Sedans, Convertible Sedan, Coupe, Club Coupe, Convertible Coupe and Convertible Club Coupe and Ford Tudor and Fordor Sedans and Coupe, with discussion. Back cover has photo rendering of engine, with discussion and specifications. Shows handling and cover has dealer stamp; therefore, price has been reduced. Dated Oct. 1937. Form No. 7729. Price:- $60.
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1938 Ford Ditzler Automotive Finishes Brochure for sale Item no H3819
Year: 1938  (Item #H3819)
  -   Photo 1   
FORD, "Ditzler Automotive Finishes - Ford":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for Ford automobiles. Dealer databook insert. Dated Nov. 1, 1937. Form No. 389. (B) Price: $20.
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1939 Ford Panel Sedan Delivery Express Brochure for sale Item no B34985
Year: 1939  (Item #B34985)
  -   Photo 1   
FORD (Panel, Sedan Delivery, Express, Stake Bed, Platform, Dump, C.O.E. and Pickup) brochure, "Ford V-8 Trucks and Commercial Cars":
24 page non-color catalog, 6x9. Orange and white cover, with black lettering, has photo rendering showing grilles and headlights on fleet of Ford V-8 Trucks. Forty-four photographs show exterior, interior, engine, chassis, mechanical parts and features of Ford V-8 1-Ton Panel, Express (Pickup) and Stake Bed Trucks; Regular Chassis Stake Bed, Panel and Dump Trucks; C.O.E. Stake Bed, Dump and Chassis-Cab; and Panel, Sedan Delivery, Stake Bed and Pickup Commercial Cars. Includes discussion and specifications. Dated 10-38. I.D. #7052. Price:- $90.
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Ford 1939 Panel Ford V-8 Trucks Brochure for sale Item no B38054
Year: 1939  (Item #B38054)
  -   Photo 1    Photo 2   Photo 3  
FORD (Panel, Sedan Delivery, Express, Stake Bed, Platform, Dump, C.O.E. and Pickup) brochure, "Ford V-8 Trucks and Commercial Cars":
24 page non-color catalog, 6x9. Orange and white cover, with black lettering, has photo rendering showing Ford V8 Sedan Delivery, Pickup, Panel, Dump, C.O.E. Dump, Stake and Express Trucks. Forty-four photographs show exterior, interior, engine, chassis, mechanical parts and features of Ford V-8 1-Ton Panel, Express (Pickup) and Stake Bed Trucks; Regular Chassis Stake Bed, Panel and Dump Trucks; C.O.E. Stake Bed, Dump and Chassis-Cab; and Panel, Sedan Delivery, Stake Bed and Pickup Commercial Cars. Includes discussion and specifications. Dated 12-38. I.D. #7052. Price:- $90.
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1939 FOrd Ford V-8 Brochure for sale Item no B30450
Year: 1939  (Item #B30450)
  -   Photo 1   
FORD, "The New 'Thrifty Sixty' Ford V-8" brochure:
8 page color folder, 7x9. Cover is photo rendering showing three-quarter frontal view of blue Ford 60 Tudor Sedan parked in outdoor setting. Folder opens to 7x18 layout with photo rendering showing three-quarter frontal view of dark blue Ford 60 Coupe, with discussion, then opens to 13x18 layout with six photo renderings showing Ford 60 Fordor and Tudor Sedans, interior, dashboard, trunk and chassis, with discussion. Back cover has photo rendering of engine, with discussion and specifications. Shows light handling; therefore, price has been reduced. Dated 10-38. I.D. #7049. Price:- $65.
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1939 Ford MANUAL For V-8 Deluxe automobile for sale Item no A5038
Year: 1939  (Item #A5038)
  -   Photo 1   
FORD REFERENCE BOOK (1939 Ford OWNER'S MANUAL),
Ford Motor Company, 1939: First edition. Book is written in non-technical language to acquaint an owner with his Ford V-8 Deluxe automobile. Covers breaking in a Ford V-8, brakes, headlamps, anti-freeze, axle shaft, battery/generator, carburetor, charging rate, choke, clutch, cold weather, cooling system, coupling shaft, distributor, door/window controls, driving, dusty operation, electrical system, engine, fan belt, fuel pump, gasoline, hubs, inspection service, keys, lubrication, rear axle, seat adjustment, service, silencer, specifications, license data, steering gear, tires, wheels, warranty, etc. Well illustrated. Invaluable information for an owner. Unfortunately this rare book does have damage at bottom right corner (does not effect any text or illustrations); therefore, price has been reduced. Copyright 1938. Sb. 64 pages. Price: $75.
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1940 Ford V-8 Chassis Brochure for sale Item no B38059
Year: 1940  (Item #B38059)
  -   Photo 1    Photo 2  
FORD, "Handled with Care -- and Economy: Ford V-8 Chassis for Schoolbuses" brochure:
8 page non-color catalog, 8x11. Green and white cover, with gray, white and black lettering, has two photographs showing children boarding Ford Schoolbus. Thirty-one photographs show Ford Bus chassis/cabs, engine and mechanical parts. Includes discussion, specifications, two rear and side view dimensional drawings and four drawings showing seating arrangements. Price:- $75.
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Ford 1940 V-8 60 and 85 H P Brochure for sale Item no B30451
Year: 1940  (Item #B30451)
  -   Photo 1    Photo 2  
FORD (V-8 [60 and 85 H.P.]) literature, "Ford Cars: The Quality Car in the Low Price Field":
4 page color folder, 15x10. Blue cover, with yellow lettering, is photo rendering showing grille and headlights on red Ford V-8 automobile. Folder opens to 14x20 layout with two two page photo renderings showing three-quarter frontal views of Ford V- 8 Tudor and Deluxe Fordor Sedans and seven miniature photo renderings showing Fordor Sedan, Coupe and Business Coupe and Deluxe Tudor Sedan, Coupe and Convertible Club Coupe, with discussion. Back cover has six photo renderings showing interior, dashboard, engine and features, with discussion. Folder was improperly folded and shows light handling; therefore, price has been reduced. Dated 9-39. I.D. #7206. Price:- $35.
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1940 Ford V-8 60 and 85 H P Brochure for sale Item no B30453
Year: 1940  (Item #B30453)
  -   Photo 1    Photo 2  
FORD (V-8 [60 and 85 H.P.]) brochure, "When You Buy a New Car What Will It Be?":
12 page color catalog, 9x11. Red and white cover with black and white lettering. Twenty- one photo renderings and drawings show exterior, interior, engine,, mechanical parts, features and craftsmen at work on Ford V-8 Tudor and Fordor Sedans, Coupe and Business Coupe and Deluxe Tudor and Fordor Sedans, Coupe, Business Coupe and Convertible Club Coupe. Includes discussion and specifications. Cover has light crease and shows minor handling; therefore, price has been reduced. Dated 10-39. I.D. #7232. Price:- $70.
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