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Ford 1937 1938 1939 1940 sales literature

Look in the right navigation bar for all literature under this make.
 


Year: 1937  (Item #B34976)
  -   Photo 1    Photo 2  
FORD, "Choice of Power to Fit Your Needs: Ford V-8 Trucks and Commercial Cars":
16 page non-color folder, 12x8. Orange, brown and white cover, with orange and brown lettering, has orange-toned photo rendering showing three-quarter frontal view of front half of Ford V- 8 Truck "at speed". Folder opens to 16x31 layout with twelve photographs showing exterior, interior and features of Ford Stake Bed, Panel, Platform, Hydraulic Dump and Chassis-Cab Trucks and Sedan Delivery, Panel, Pick-Up and Station Wagon Commercial Cars, with discussion. Reverse side has sixteen photographs, photo renderings and drawings showing engine, chassis, mechanical parts and features, with discussion and specifications. Shows light handling; therefore, price has been reduced. Dated Feb. 1937. Form No. 7533. Price:- $70.
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Year: 1937  (Item #B4357)
  -   Photo 1   
FORD, "The 60 Horsepower Ford V8: The Economy Car In the Low-Price Field":
16 page non-color folder, 6x9. Cover is photograph of Scottie dog looking at grille of car, License No. K 22304. Folder opens to 24x18 layout showing Ford V-8 Tudor and Fordor Touring Sedan, Tudor and Fordor Sedans and Coupe, plus five views of exterior, interior and trunk, with discussion. Reverse side has five photographs of exterior, engine and chassis, with discussion and specifications. Dated Nov. 1936. Form No. 7536. Price:- $65.
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Year: 1937  (Item #B26149)
  -   Photo 1   
FORD (8 H. P.):
Photograph, 8x10. Glossy photo rendering showing three-quarter frontal view of Ford 8 H. P. 4-Door Saloon. Photograph was produced in 1968 from original factory negative. British. Neg. No. CW 67. Price:- $10.
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Year: 1937  (Item #B34973)
  -   Photo 1   
FORD, "What's New About the Ford V-8":
8 page non-color catalog, 6x5. Covers open to two page photo rendering showing three- quarter frontal view of Ford V-8 Tudor Sedan. Six drawings illustrate design, body construction, safety brakes, comfort and interiors. Includes discussion. Dated 11-36. Form No. 7524. Price:- $45.
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Year: 1937  (Item #B34977)
  -   Photo 1    Photo 2  
FORD, "Ford V-8 Commercial Cars with Choice of Power to Fit Your Needs":
8 page non-color folder, 11x9. Blue and yellow cover, with black and white lettering, has circular drawing showing grille and headlights on Ford V-8 Truck. Folder opens once to 11x17 layout with six photographs and photo renderings showing engine, chassis and mechanical parts, with discussion, then opens to 22x17 layout with six photographs showing Ford V-8 engine/chassis, Stake Bed Truck and Sedan Delivery, Panel, Pick-Up and Station Wagon Commercial Cars, with discussion. Back cover has photo rendering of engine, with information on "Ford Engine and Parts Exchange Plan" and specifications. Folded for mailing and shows light handling; therefore, price has been reduced. Dated Nov. 1936. Form No. 7532. Price:- $50.
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Year: 1938  (Item #B34169)
  -   Photo 1    Photo 2  
FORD, "The Beautiful New 'Thrifty Sixty' Ford V-8":
16 page color folder, 7x11. Dark blue cover, with yellow and brown lettering, has light blue and white Ford emblem. Folder opens to 28x22 poster-style layout with nine photo renderings, including four page photo rendering showing three-quarter frontal view of blue Ford Tudor Sedan, showing exterior, interior, and features of Ford Tudor and Fordor Sedans and Coupe, with discussion. Reverse side has two photo renderings showing grille and headlights and engine and six art renderings of people who enjoy driving Ford automobiles, with discussion and specifications. Folder was used as mailer and shows light handling from mailing; therefore, price has been reduced. Dated Nov. 1937. Form No. 7713. Price:- $100.
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Year: 1938  (Item #B34983)
  -   Photo 1    Photo 2  
FORD (85 H.P.), "New Ford V-8 Trucks: The Seventh Year of Success":
16 page part-color folder, 12x10. Yellow and black cover, with red and yellow lettering, has photo rendering showing three-quarter frontal view of red Ford V-8 Truck. Folder opens once to 12x20 layout with photograph showing three-quarter frontal view of black Ford V-8 Stake Bed Truck, with discussion, then opens to 12x40 layout with sixteen photographs, photo renderings and drawings showing engine, chassis and mechanical parts, with discussion, then opens a third time to 23x40 layout with thirteen photographs showing Ford V-8 Stake, Platform, Panel and Dump Trucks and Chassis-Cab, with discussion. Back cover has specifications. Shows handling; therefore, price has been reduced. Dated Oct. 1937. Form No. 7716. Price:- $100.
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Year: 1938  (Item #B34979)
  -   Photo 1    Photo 2  
FORD (85 and 60 H.P.), "Two New Ford V-8 Cars":
24 page color catalog, 7x9. Covers open to two page photo rendering showing three-quarter frontal view of front half of blue Ford V-8 Fordor Sedan. Forty-seven photo renderings and drawings show exterior, interior, engine and features of Ford Deluxe Tudor and Fordor Sedans, Convertible 4-Door Sedan, 4-Door Phaeton (convertible), Coupe, Club Coupe, Convertible Coupe and Convertible Club Coupe and Ford Tudor and Fordor Sedans and Coupe. Includes discussion and specifications. Dated Nov. 1937. Form No. 7707. Price:- $125.
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Year: 1938  (Item #B34168)
  -   Photo 1    Photo 2   Photo 3  
FORD (85 and 60 H.P.), "Announcing Two New Ford V-8 Cars":
8 page color folder, 8x10. Pink and gray cover with black and white lettering and yellow and black V-8 emblem. Folder opens once to 8x20 layout with four photo renderings showing exterior and interior of Ford V-8 Tudor Sedan and Deluxe Fordor Sedan, with discussion, then opens to 15x20 layout with twelve photo renderings showing Ford Deluxe Tudor and Fordor Sedans, Convertible Sedan, Coupe, Club Coupe, Convertible Coupe and Convertible Club Coupe and Ford Tudor and Fordor Sedans and Coupe, with discussion. Back cover has photo rendering of engine, with discussion and specifications. Shows light handling; therefore, price has been reduced. Dated Oct. 1937. Form No. 7729. Price:- $55.
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Year: 1938  (Item #B34980)
  -   Photo 1    Photo 2  
FORD (85 and 60 H.P.), "Announcing Two New Ford V-8 Cars":
8 page color folder, 8x10. Pink and gray cover with black and white lettering and yellow and black V-8 emblem. Folder opens once to 8x20 layout with four photo renderings showing exterior and interior of Ford V-8 Tudor Sedan and Deluxe Fordor Sedan, with discussion, then opens to 15x20 layout with twelve photo renderings showing Ford Deluxe Tudor and Fordor Sedans, Convertible Sedan, Coupe, Club Coupe, Convertible Coupe and Convertible Club Coupe and Ford Tudor and Fordor Sedans and Coupe, with discussion. Back cover has photo rendering of engine, with discussion and specifications. Shows handling and cover has dealer stamp; therefore, price has been reduced. Dated Oct. 1937. Form No. 7729. Price:- $60.
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Year: 1939  (Item #B34985)
  -   Photo 1   
FORD (Panel, Sedan Delivery, Express, Stake Bed, Platform, Dump, C.O.E. and Pickup), "Ford V-8 Trucks and Commercial Cars":
24 page non-color catalog, 6x9. Orange and white cover, with black lettering, has photo rendering showing grilles and headlights on fleet of Ford V-8 Trucks. Forty-four photographs show exterior, interior, engine, chassis, mechanical parts and features of Ford V-8 1-Ton Panel, Express (Pickup) and Stake Bed Trucks; Regular Chassis Stake Bed, Panel and Dump Trucks; C.O.E. Stake Bed, Dump and Chassis-Cab; and Panel, Sedan Delivery, Stake Bed and Pickup Commercial Cars. Includes discussion and specifications. Dated 10-38. I.D. #7052. Price:- $90.
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Year: 1939  (Item #B38054)
  -   Photo 1    Photo 2  
FORD (Panel, Sedan Delivery, Express, Stake Bed, Platform, Dump, C.O.E. and Pickup), "Ford V-8 Trucks and Commercial Cars":
24 page non-color catalog, 6x9. Orange and white cover, with black lettering, has photo rendering showing Ford V8 Sedan Delivery, Pickup, Panel, Dump, C.O.E. Dump, Stake and Express Trucks. Forty-four photographs show exterior, interior, engine, chassis, mechanical parts and features of Ford V-8 1-Ton Panel, Express (Pickup) and Stake Bed Trucks; Regular Chassis Stake Bed, Panel and Dump Trucks; C.O.E. Stake Bed, Dump and Chassis-Cab; and Panel, Sedan Delivery, Stake Bed and Pickup Commercial Cars. Includes discussion and specifications. Dated 10-38. I.D. #7052. Price:- $90.
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Year: 1939  (Item #B37334)
  -   Photo 1    Photo 2  
FORD, "New Ford V-8 Cars":
16 page color catalog, 5x8. Blue and tan cover is photo rendering showing three-quarter frontal view of red Ford Fordor Sedan. Twenty-seven photographs and art renderings show exterior, interior, engine, chassis and mechanical features of Ford De Luxe Tudor Sedan, Coupe, Convertible Sedan and Convertible Coupe and Ford Tudor and Fordor Sedans and Coupe. Includes discussion and specifications. Cover has two hardly noticeable creases; therefore, price has been reduced. Dated 4-30. I.D. #7046. Price:- $70.
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Year: 1939  (Item #B30450)
  -   Photo 1   
FORD, "The New 'Thrifty Sixty' Ford V-8":
8 page color folder, 7x9. Cover is photo rendering showing three-quarter frontal view of blue Ford 60 Tudor Sedan parked in outdoor setting. Folder opens to 7x18 layout with photo rendering showing three-quarter frontal view of dark blue Ford 60 Coupe, with discussion, then opens to 13x18 layout with six photo renderings showing Ford 60 Fordor and Tudor Sedans, interior, dashboard, trunk and chassis, with discussion. Back cover has photo rendering of engine, with discussion and specifications. Shows light handling; therefore, price has been reduced. Dated 10-38. I.D. #7049. Price:- $65.
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Year: 1940  (Item #B38057)
  -   Photo 1    Photo 2   Photo 3  
FORD (Panel, Sedan Delivery, Stake, Platform, Express, Pickup and Dump), "Ford V-8 Trucks and Commercial Cars":
24 page color catalog, 11x9. Cover is photo rendering showing all types of Ford V8 Trucks and Commercial Cars on highway. 119 photographs, photo renderings and drawings show exterior, interior, engine, chassis, mechanical parts, features and accessories for Ford V-8 Sedan Delivery, Panel (112", 122" and 134"), Pickup, Express, Stake Bed (112", 122" and 158"), C.O.E. Stake Bed, Platform, C.O.E. Platform and Dump Trucks. Includes discussion, specifications and eight sets of rear and side view dimensional drawings. Shows very light handling. Dated 9-39. I.D. #7211. Price:- $100.
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Year: 1940  (Item #B38055)
  -   Photo 1    Photo 2  
FORD (Panel, Sedan Delivery, Stake Bed, Pickup, Dump and Chassis/Cab [3/4- and 1-Ton]), "Ford Trucks and Commercial Cars":
16 page part-color catalog, 11x9. Brown cover, with green, brown and white lettering, has photo rendering showing grille and headlights on green Ford V8 Truck. Seventy-nine photographs, photo renderings and drawings show exterior, interior, engines, chassis, mechanical parts and features of Ford Sedan Delivery; Panel, Stake Bed, Pickup and Dump Trucks; chassis with windshield, chassis with cab, chassis with cowl and school bus chassis; and Cab-Over-Engine chassis with cab. Includes discussion, specifications and information on "Ford Engine and Parts Exchange Plan". Dated 1-40. I.D. #7212. Price:- $100.
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Year: 1940  (Item #B38059)
  -   Photo 1    Photo 2  
FORD, "Handled with Care -- and Economy: Ford V-8 Chassis for Schoolbuses":
8 page non-color catalog, 8x11. Green and white cover, with gray, white and black lettering, has two photographs showing children boarding Ford Schoolbus. Thirty-one photographs show Ford Bus chassis/cabs, engine and mechanical parts. Includes discussion, specifications, two rear and side view dimensional drawings and four drawings showing seating arrangements. Price:- $75.
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Year: 1940  (Item #B30451)
  -   Photo 1    Photo 2  
FORD (V-8 [60 and 85 H.P.]), "Ford Cars: The Quality Car in the Low Price Field":
4 page color folder, 15x10. Blue cover, with yellow lettering, is photo rendering showing grille and headlights on red Ford V-8 automobile. Folder opens to 14x20 layout with two two page photo renderings showing three-quarter frontal views of Ford V- 8 Tudor and Deluxe Fordor Sedans and seven miniature photo renderings showing Fordor Sedan, Coupe and Business Coupe and Deluxe Tudor Sedan, Coupe and Convertible Club Coupe, with discussion. Back cover has six photo renderings showing interior, dashboard, engine and features, with discussion. Folder was improperly folded and shows light handling; therefore, price has been reduced. Dated 9-39. I.D. #7206. Price:- $35.
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Year: 1940  (Item #B30453)
  -   Photo 1    Photo 2  
FORD (V-8 [60 and 85 H.P.]), "When You Buy a New Car What Will It Be?":
12 page color catalog, 9x11. Red and white cover with black and white lettering. Twenty- one photo renderings and drawings show exterior, interior, engine,, mechanical parts, features and craftsmen at work on Ford V-8 Tudor and Fordor Sedans, Coupe and Business Coupe and Deluxe Tudor and Fordor Sedans, Coupe, Business Coupe and Convertible Club Coupe. Includes discussion and specifications. Cover has light crease and shows minor handling; therefore, price has been reduced. Dated 10-39. I.D. #7232. Price:- $70.
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Year: 1937  (Item #B34978)
FORD, "Choice of Power to Fit Your Needs in the Ford V-8 Trucks and Commercial Cars":
16 page color catalog, 9x11. Green cover, with red, white and black lettering, has photo rendering showing three-quarter frontal view of front half of red Ford V-8 Truck "at speed". Thirty-five photographs, photo renderings and drawings show exterior, interior, engine, chassis, mechanical parts and features of Ford Stake Bed, Panel, Platform, Hydraulic Dump and Chassis-Cab Trucks and Sedan Delivery, Panel, Pick-Up and Station Wagon Commercial Cars. Includes discussion and specifications. Ten additional photographs, photo renderings and drawings illustrate "Ford Engine and Parts Exchange Plan". Dated Feb. 1937. Form No. 7531.

 
 
 
FORD SALES LITERATURE
1905 to 1932 :: 1933 to 1936 :: 1937 to 1940 :: 1941 to 1946 :: 1947 to 1950 :: 1951 to 1953
1954 to 1956
:: 1957 to 1959 :: 1960 to 1961 :: 1962 to 1963 :: 1964 to 1965 :: 1966 to 1967 :: 1968 :: 1969 1970 :: 1971 :: 1972 :: 1973 :: 1974 :: 1975 :: 1976 :: 1977 :: 1978 :: 1979 :: 1980 to 1983 :: 1984 to 1987 1988 to 1991 :: 1992 to 1993 :: 1994 to 1996 :: 1997 to 2000 :: 2001 to 2005 :: Police Vehicles :: Taxi Cabs :: Multiple Makes >> Ford Motor Co.
 
FORD DEALER LITERATURE 1936 to 1968 :: 1969 to 1973 :: 1974 to 1976 :: 1977 to 1997
 
FORD BOOKS :: FORD MANUALS :: FORD MAGAZINES :: FORD MEMORABILIA
 
 
 
 
 
 
 
 
 
 
 

McLellan's Automotive History, 9111 Longstaff Drive, Houston, TX 77031-2711
Phone: (713) 772-3285
Copyright © 1997-2009

 
 
 
FORD
LITERATURE
Abbreviations & Product Info

SALES LITERATURE
Cars & Trucks
1905 to 1932
1933 to 1936
1937 to 1940
1941 to 1946
1947 to 1950
1951 to 1953
1954 to 1956
1957 to 1959
1960 to 1961
1962 to 1963
1964 to 1965
1966 to 1967
1968
1969
1970
1971
1972
1973
1974
1975
1976
1977
1978
1979
1980 to 1983
1984 to 1987
1988 to 1991
1992 to 1993
1994 to 1996
1997 to 2000

2001 to 2005
Police Vehicles
Taxi Cabs
- Multiple Makes -
Ford Motor Co.

 
- DEALER LIT -
1936 to 1968
1969 to 1973
1974 to 1976
1977 to 1997

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