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Auto Brochures DeSoto 1954 1955 1956 1957 Literature

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Year: 1954  (Item #B36893)
  -   Photo 1   
DESOTO (Firedome and Powermaster), "DeSoto Automatic with PowerFlite Transmission":
8 page color folder, 7x10. Cover is photo rendering showing three-quarter frontal view of red DeSoto Firedome 4-Door Sedan parked against wall that has drawings of company's three emblems. Twenty-four art renderings show exterior, interior, engine and chassis of DeSoto Firedome V-8 Club Coupe, Sportsman, Station Wagon, Convertible, 8-Passenger Sedan and 4-Door Sedan and Powermaster 4-Door Sedan, Club Coupe, Station Wagon and Eight-Passenger Sedan. Includes discussion and specifications. Cover has dealer stamp; therefore, price has been reduced. I.D. #DS 6257-11-53. Price:- $35.
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Year: 1954  (Item #B3657)
  -   Photo 1   
DESOTO (Firedome and Powermaster), "DeSoto Automatic with PowerFlite Transmission":
20 page color catalog, 13x11. Cover is photograph showing three-quarter frontal view of two-tone green DeSoto Firedome V8 Sportsman 4-Door Sedan in front of ornate blue and white building. Fifty-two art renderings and drawings show exterior, interior, engine, chassis and mechanical features of DeSoto Firedome V-8 Club Coupe, Sportsman, 8-Passenger Sedan, Station Wagon, 4-Door Sedan and Convertible and Powermaster Club Coupe, 4-Door Sedan, 8-Passenger Sedan and Station Wagon. Includes discussion and specifications. I.D. #DS 6250-11-53. Price:- $60.
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Year: 1954  (Item #B8830)
  -   Photo 1   
DESOTO, "DeSoto Diplomat":
8 page color folder, 9x12. White cover, with maroon and black lettering, is three-quarter frontal view photo rendering of blue DeSoto Diplomat 4-Door Sedan at country club. Folder opens to 17x24 layout with six beautiful photo renderings of the DeSoto Diplomat Deluxe Club Coupe and Sedan and the Custom Sedan, Sport Coupe, Convertible Coupe and Special Commercial Utility Station Wagon, with discussion. Reverse side has seven photo renderings of Diplomat Sedan, Club Sedan, Business Coupe, Commercial Utility Station Wagon and engine, with discussion and specifications. Chrysler Corporation - Export Division. In Spanish. I.D. #YPYAS. Price:- $45.
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Year: 1954  (Item #B9073)
  -   Photo 1   
DESOTO (Concept Car), "The DeSoto Adventurer":
4 page non-color folder, 4x7. White and gray cover, with black lettering, has three-quarter frontal view of this Virgil Exner-designed, Ghia built, coupe. Three additional photographs show exterior and interior views. Includes discussion. Price:- $65.
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Year: 1954  (Item #B3652)
  -   Photo 1   
DESOTO (Firedome and Powermaster), "DeSoto Automatic PowerFlite Transmission Puts You Ahead Automatically!":
12 page part-color catalog, 9x7. Black cover with yellow and white lettering, red and yellow arrows and steering wheel. Twenty-six drawings illustrate principles of "The Secret of the amazing performance of PowerFlite", showing applications, safety features and performance. Price:- $30.
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Year: 1954  (Item #B36892)
  -   Photo 1    Photo 2  
DESOTO (Firedome and Powermaster), "DeSoto Automatic with PowerFlite Transmission":
20 page color catalog, 13x11. Cover is photograph showing three-quarter frontal view of two-tone green DeSoto Firedome V8 Sportsman 4-Door Sedan in front of ornate blue and white building. Fifty-two art renderings and drawings show exterior, interior, engine, chassis and mechanical features of DeSoto Firedome V-8 Club Coupe, Sportsman, 8-Passenger Sedan, Station Wagon, 4-Door Sedan and Convertible and Powermaster Club Coupe, 4-Door Sedan, 8-Passenger Sedan and Station Wagon. Includes discussion and specifications. Cover has dealer stamp; therefore, price has been reduced. I.D. #DS 6250-11-53. Price:- $55.
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Year: 1954  (Item #B36894)
  -   Photo 1   
DESOTO (Firedome and Powermaster), "The New DeSoto Fire Dome V-8 Engine: Performance Rated at Full 170 Horsepower":
8 page part-color catalog, 4x7. Blue and white cover has photo rendering showing red, white and blue DeSoto Fire Dome V-8 engine. Eight photo renderings and drawings show components of engine. Includes discussion on how the engine works and benefits to the car owner. Cover has dealer stamp; therefore, price has been reduced. Price:- $20.
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Year: 1954  (Item #B3653)
  -   Photo 1   
DESOTO (Firedome and Powermaster), "DeSoto Automatic with PowerFlite Transmission":
8 page color folder, 7x10. Cover is photo rendering showing three-quarter frontal view of red DeSoto Firedome 4-Door Sedan parked against wall that has drawings of company's three emblems. Twenty-four art renderings show exterior, interior, engine and chassis of DeSoto Firedome V-8 Club Coupe, Sportsman, Station Wagon, Convertible, 8-Passenger Sedan and 4-Door Sedan and Powermaster 4-Door Sedan, Club Coupe, Station Wagon and Eight-Passenger Sedan. Includes discussion and specifications. I.D. #DS 6257-11-53. Price:- $40.
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Year: 1954  (Item #B15078)
  -   Photo 1   
DESOTO (Firedome), "DeSoto Automatic: Full-Time Power Steering . . . Makes Turning Easy as Dialing a Phone":
Postcard, 3x5. Front of card is photo rendering showing three-quarter frontal view of green DeSoto Firedome Convertible with woman who is parallel parking. Reverse side is blank and unused. Price:- $10.
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Year: 1954  (Item #B30575)
  -   Photo 1   
DESOTO, "DeSoto Automatic: With New Powerflite Transmission - Firedome Station Wagon":
Postcard, 3x5. Front of card is photo rendering showing three-quarter frontal view of brown and tan DeSoto Firedome Station Wagon. Reverse side is blank and unused. Price:- $10.
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Year: 1954  (Item #B33693)
  -   Photo 1   
DESOTO (Firedome and Powermaster), "DeSoto Automatic with PowerFlite Transmission":
20 page color catalog, 13x11. Cover is photograph showing three-quarter frontal view of two-tone green DeSoto Firedome V8 Sportsman 4-Door Sedan in front of ornate blue and white building. Fifty-two art renderings and drawings show exterior, interior, engine, chassis and mechanical features of DeSoto Firedome V- 8 Club Coupe, Sportsman, 8-Passenger Sedan, Station Wagon, 4-Door Sedan and Convertible and Powermaster Club Coupe, 4-Door Sedan, 8-Passenger Sedan and Station Wagon. Includes discussion and specifications. Small piece missing from bottom right corner of cover; therefore, price has been reduced. I.D. #DS 6250-11-53. Price:- $50.
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Year: 1954  (Item #H3933)
  -   Photo 1   
DESOTO, "DuPont Colors - DeSoto":
Two (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for DeSoto automobiles. Reverse side has color combination numbers. Sheet 2 is continuation, with chart listing paint names and code numbers for 1950-53 models on back of sheet. Bulletin No. 21. Dealer databook inserts. Shows light aging. Dated Dec. 15, 1953. (B) Price: $50.
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Year: 1955  (Item #B4670)
  -   Photo 1   
DESOTO (Fireflite and Firedome), "DeSoto: Styled for Tomorrow!":
12 page color folder, 9x11. White cover, with red and blue lettering, has photo rendering of blue and gray DeSoto Fireflite V-8 Sportsman. Folder opens to 28x22 layout with eight photo renderings showing DeSoto Fireflite V-8 Sportsman, 4-Door Sedan and Convertible and Firedome Sportsman, 4-Door Sedan, Special Coupe, Convertible and Station Wagon, plus specifications for each model. Reverse side has ten renderings and drawings showing exterior, interior, engine and features, plus discussion. I.D. #DEA 6474-55. Price:- $45.
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Year: 1955  (Item #B9616)
  -   Photo 1   
DESOTO (Fireflite and Firedome), "DeSoto: Styled for Tomorrow!":
20 page color catalog, 8x11. Cover has white title bar with red lettering and is photo rendering showing three-quarter frontal view of red and white DeSoto Fireflite V-8 Sportsman and three-quarter rear view of orange and black Firedome 4-Door Sedan. Forty-four photo renderings and drawings show exterior, interior, engine and features of DeSoto Fireflite Sportsman, 4-Door Sedan and Convertible and Firedome Sportsman, 4-Door Sedan, Convertible, Special Coupe and Station Wagon. Includes discussion and specifications. I.D. #DEA 6473-55. Price:- $50.
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Year: 1955  (Item #B3644)
  -   Photo 1    Photo 2  
DESOTO, "The DeSoto Power Story":
12 page part-color catalog, 9x9. Multi-colored cover with street layout design and line arrows. Fourteen art renderings show exterior, interior, engines (Fire Flite V-8 and Fire Dome V-8) and mechanical features of cars. Includes discussion. Price:- $40.
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Year: 1955  (Item #B36895)
  -   Photo 1   
DESOTO (Fireflite and Firedome), "DeSoto: Styled for Tomorrow!":
12 page color folder, 9x11. White cover, with red and blue lettering, has photo rendering of blue and gray DeSoto Fireflite V-8 Sportsman. Folder opens to 28x22 layout with eight photo renderings showing DeSoto Fireflite V-8 Sportsman, 4-Door Sedan and Convertible and Firedome Sportsman, 4-Door Sedan, Special Coupe, Convertible and Station Wagon, plus specifications for each model. Reverse side has ten renderings and drawings showing exterior, interior, engine and features, plus discussion. Cover has dealer stamp; therefore, price has been reduced. I.D. #DEA 6474-55. Price:- $40.
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Year: 1955  (Item #B26046)
  -   Photo 1   
DESOTO (Fireflite):
Photograph, 8x10. Photograph shows three-quarter frontal view of Desoto Fireflite 4-Door Sedan parked in outdoor setting. Reverse side has Applegate and Applegate stamp. Photograph was produced in the 1960's from original factory negative. Neg. No. 37761. Price:- $10.
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Year: 1955  (Item #H3934)
  -   Photo 1   
DESOTO, "DuPont Colors - DeSoto":
Two (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for DeSoto automobiles. Reverse side has color combination numbers. Sheet 2 is continuation, with chart listing paint names and code numbers for 1951-54 models on back of sheet. Bulletin No. 22. Dealer databook inserts. Shows aging and handling; therefore, price has been reduced. Dated Feb. 9, 1955. (C) Price: $40.
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Year: 1956  (Item #B33970)
  -   Photo 1   
DESOTO (Fireflite and Firedome), "DeSoto: The Car Designed for the Super-Highway Age!":
12 page color folder, 9x11. Red cover, with white lettering, is photograph showing three-quarter frontal view of red and white Dodge Fireflite 2-Door Sportsman and three-quarter rear view of pink and white Firedome 2-Door Sportsman. Folder opens to 27x22 layout with eleven photo renderings showing Dodge Fireflite 4-Door Sedan, 2- and 4-Door Sportsman and Convertible and Firedome 4- Door Sedan, 2- and 4-Door Sportsman, 2- and 4-Door Seville, Convertible and Station Wagon. Reverse side has thirteen renderings showing exterior, interior, engine and features, with discussion, specifications and paint and upholstery selections. Cover has dealer stamp; therefore, price has been reduced. I.D. #DS 6752. Price:- $40.
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Year: 1956  (Item #B9014)
  -   Photo 1   
DESOTO (Fireflite and Firedome), "DeSoto: The Car Designed for the Super-Highway Age!":
12 page color folder, 9x11. Red cover, with white lettering, is photograph showing three-quarter frontal view of red and white Dodge Fireflite 2-Door Sportsman and three-quarter rear view of pink and white Firedome 2-Door Sportsman. Folder opens to 27x22 layout with eleven photo renderings showing Dodge Fireflite 4-Door Sedan, 2- and 4-Door Sportsman and Convertible and Firedome 4- Door Sedan, 2- and 4-Door Sportsman, 2- and 4-Door Seville, Convertible and Station Wagon. Reverse side has thirteen renderings showing exterior, interior, engine and features, with discussion, specifications and paint and upholstery selections. I.D. #DS 6752. Price:- $45.
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Year: 1956  (Item #B26044)
  -   Photo 1   
DESOTO (Fireflite):
Photograph, 8x10. Photograph shows three-quarter frontal view of Desoto Fireflite 4-Door Sedan parked in outdoor setting. Reverse side has Applegate and Applegate stamp. Photograph was produced in the 1960's from original factory negative. Neg. No. 37983. Price:- $10.
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Year: 1956  (Item #B33932)
  -   Photo 1   
DESOTO (Fireflite and Firedome):
2 page (single-side printed) non-color sheet, 9x11. White sheet, with black lettering, lists base prices and prices for accessories for DeSoto Fireflite 4-Door Sedan, 2- and 4-Door Sportsman Hardtops and Convertible Coupe and Firedome 4- Door Sedan, 2- and 4-Door Sportsman Hardtops, 2- and 4-Door Seville Hardtops, Convertible Coupe and Station Wagon. Price:- $10.
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Year: 1956  (Item #H4209)
  -   Photo 1   
DESOTO, "Ditzler Automotive Finishes - DeSoto":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for DeSoto automobiles. Dealer databook insert. Form No. 5603. (B) Price: $25.
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Year: 1957  (Item #B3646)
  -   Photo 1   
DESOTO, "DeSoto: Fireflite . Firedome . Firesweep":
12 page color folder, 9x11. Cover is photograph showing three-quarter frontal view of red and white DeSoto Fireflite 4-Door Sedan at formal event. Folder opens to 27x22 layout showing Fireflite 4-Door Sedan, 2- and 4-Door Sportsman and Convertible; Firedome 4-Door Sedan, 2- and 4-Door Sportsman and Convertible; and Firesweep 4-Door Sedan and 2- and 4-Door Sportsman. Twelve additional photographs show Fireflite 4-Door Station Wagon and Firesweep 4-Door Station Wagon, plus exterior and interior views. Includes discussion and specifications. I.D. #DS 7364. Price:- $40.
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Year: 1957  (Item #B26045)
  -   Photo 1   
DESOTO (Firedome):
Photograph, 8x10. Photograph shows three-quarter frontal view of Desoto Firedome 4-Door Sedan parked in outdoor setting. Reverse side has Applegate and Applegate stamp. Photograph was produced in the 1960's from original factory negative. Neg. No. 38003. Price:- $10.
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DESOTO SALES LITERATURE
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Year: 1957  (Item #B7097)
DESOTO, "DeSoto: Fireflite . Firedome . Firesweep":
16 page color catalog, 10x14. Cover shows red and white DeSoto Fireflite Sportsman 2-Door Hardtop at formal event. Forty-five photo renderings show exterior, interior, chassis and features of DeSoto Fireflite 4-Door Sedan, 2- and 4-Door Sportsman, Convertible and Explorer and Shopper Station Wagons; Firedome Sedan, 2- and 4-Door Sportsman and Convertible; and Firesweep Sedan, 2- and 4-Door Sportsman and Shopper and Explorer Station Wagons. Includes discussion and specifications. I.D. #DS-7365.

 
 
 
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