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Year: 1954 (Item #B36893) -
Photo
1
DESOTO (Firedome and Powermaster), "DeSoto Automatic
with PowerFlite Transmission": 8 page color
folder, 7x10. Cover is photo rendering showing
three-quarter frontal view of red DeSoto Firedome
4-Door Sedan parked against wall that has drawings
of company's three emblems. Twenty-four art renderings
show exterior, interior, engine and chassis of
DeSoto Firedome V-8 Club Coupe, Sportsman, Station
Wagon, Convertible, 8-Passenger Sedan and 4-Door
Sedan and Powermaster 4-Door Sedan, Club Coupe,
Station Wagon and Eight-Passenger Sedan. Includes
discussion and specifications. Cover has dealer
stamp; therefore, price has been reduced. I.D.
#DS 6257-11-53. Price:- $35.
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Year: 1954 (Item #B3657) -
Photo
1
DESOTO (Firedome and Powermaster), "DeSoto Automatic
with PowerFlite Transmission": 20 page color
catalog, 13x11. Cover is photograph showing three-quarter
frontal view of two-tone green DeSoto Firedome
V8 Sportsman 4-Door Sedan in front of ornate blue
and white building. Fifty-two art renderings and
drawings show exterior, interior, engine, chassis
and mechanical features of DeSoto Firedome V-8
Club Coupe, Sportsman, 8-Passenger Sedan, Station
Wagon, 4-Door Sedan and Convertible and Powermaster
Club Coupe, 4-Door Sedan, 8-Passenger Sedan and
Station Wagon. Includes discussion and specifications.
I.D. #DS 6250-11-53. Price:- $60.
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Year: 1954 (Item #B8830) -
Photo
1
DESOTO, "DeSoto Diplomat": 8 page color folder,
9x12. White cover, with maroon and black lettering,
is three-quarter frontal view photo rendering
of blue DeSoto Diplomat 4-Door Sedan at country
club. Folder opens to 17x24 layout with six beautiful
photo renderings of the DeSoto Diplomat Deluxe
Club Coupe and Sedan and the Custom Sedan, Sport
Coupe, Convertible Coupe and Special Commercial
Utility Station Wagon, with discussion. Reverse
side has seven photo renderings of Diplomat Sedan,
Club Sedan, Business Coupe, Commercial Utility
Station Wagon and engine, with discussion and
specifications. Chrysler Corporation - Export
Division. In Spanish. I.D. #YPYAS. Price:-
$45.
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Year: 1954 (Item #B9073) -
Photo
1
DESOTO (Concept Car), "The DeSoto Adventurer":
4 page non-color folder, 4x7. White and gray cover,
with black lettering, has three-quarter frontal
view of this Virgil Exner-designed, Ghia built,
coupe. Three additional photographs show exterior
and interior views. Includes discussion. Price:-
$65.
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Year: 1954 (Item #B3652) -
Photo
1
DESOTO (Firedome and Powermaster), "DeSoto Automatic
PowerFlite Transmission Puts You Ahead Automatically!":
12 page part-color catalog, 9x7. Black cover with
yellow and white lettering, red and yellow arrows
and steering wheel. Twenty-six drawings illustrate
principles of "The Secret of the amazing performance
of PowerFlite", showing applications, safety features
and performance. Price:- $30.
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Year: 1954 (Item #B36892) -
Photo
1 Photo
2
DESOTO (Firedome and Powermaster), "DeSoto Automatic
with PowerFlite Transmission": 20 page color
catalog, 13x11. Cover is photograph showing three-quarter
frontal view of two-tone green DeSoto Firedome
V8 Sportsman 4-Door Sedan in front of ornate blue
and white building. Fifty-two art renderings and
drawings show exterior, interior, engine, chassis
and mechanical features of DeSoto Firedome V-8
Club Coupe, Sportsman, 8-Passenger Sedan, Station
Wagon, 4-Door Sedan and Convertible and Powermaster
Club Coupe, 4-Door Sedan, 8-Passenger Sedan and
Station Wagon. Includes discussion and specifications.
Cover has dealer stamp; therefore, price has been
reduced. I.D. #DS 6250-11-53. Price:- $55.
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Year: 1954 (Item #B36894) -
Photo
1
DESOTO (Firedome and Powermaster), "The New DeSoto
Fire Dome V-8 Engine: Performance Rated at Full
170 Horsepower": 8 page part-color catalog,
4x7. Blue and white cover has photo rendering
showing red, white and blue DeSoto Fire Dome V-8
engine. Eight photo renderings and drawings show
components of engine. Includes discussion on how
the engine works and benefits to the car owner.
Cover has dealer stamp; therefore, price has been
reduced. Price:- $20.
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Year: 1954 (Item #B3653) -
Photo
1
DESOTO (Firedome and Powermaster), "DeSoto Automatic
with PowerFlite Transmission": 8 page color
folder, 7x10. Cover is photo rendering showing
three-quarter frontal view of red DeSoto Firedome
4-Door Sedan parked against wall that has drawings
of company's three emblems. Twenty-four art renderings
show exterior, interior, engine and chassis of
DeSoto Firedome V-8 Club Coupe, Sportsman, Station
Wagon, Convertible, 8-Passenger Sedan and 4-Door
Sedan and Powermaster 4-Door Sedan, Club Coupe,
Station Wagon and Eight-Passenger Sedan. Includes
discussion and specifications. I.D. #DS 6257-11-53.
Price:- $40.
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Year: 1954 (Item #B15078) -
Photo
1
DESOTO (Firedome), "DeSoto Automatic: Full-Time
Power Steering . . . Makes Turning Easy as Dialing
a Phone": Postcard, 3x5. Front of card is
photo rendering showing three-quarter frontal
view of green DeSoto Firedome Convertible with
woman who is parallel parking. Reverse side is
blank and unused. Price:- $10.
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Year: 1954 (Item #B30575) -
Photo
1
DESOTO, "DeSoto Automatic: With New Powerflite
Transmission - Firedome Station Wagon": Postcard,
3x5. Front of card is photo rendering showing
three-quarter frontal view of brown and tan DeSoto
Firedome Station Wagon. Reverse side is blank
and unused. Price:- $10.
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Year: 1954 (Item #B33693) -
Photo
1
DESOTO (Firedome and Powermaster), "DeSoto Automatic
with PowerFlite Transmission": 20 page color
catalog, 13x11. Cover is photograph showing three-quarter
frontal view of two-tone green DeSoto Firedome
V8 Sportsman 4-Door Sedan in front of ornate blue
and white building. Fifty-two art renderings and
drawings show exterior, interior, engine, chassis
and mechanical features of DeSoto Firedome V-
8 Club Coupe, Sportsman, 8-Passenger Sedan, Station
Wagon, 4-Door Sedan and Convertible and Powermaster
Club Coupe, 4-Door Sedan, 8-Passenger Sedan and
Station Wagon. Includes discussion and specifications.
Small piece missing from bottom right corner of
cover; therefore, price has been reduced. I.D.
#DS 6250-11-53. Price:- $50.
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Year: 1955 (Item #B4670) -
Photo
1
DESOTO (Fireflite and Firedome), "DeSoto: Styled
for Tomorrow!": 12 page color folder, 9x11.
White cover, with red and blue lettering, has
photo rendering of blue and gray DeSoto Fireflite
V-8 Sportsman. Folder opens to 28x22 layout with
eight photo renderings showing DeSoto Fireflite
V-8 Sportsman, 4-Door Sedan and Convertible and
Firedome Sportsman, 4-Door Sedan, Special Coupe,
Convertible and Station Wagon, plus specifications
for each model. Reverse side has ten renderings
and drawings showing exterior, interior, engine
and features, plus discussion. I.D. #DEA 6474-55.
Price:- $45.
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Year: 1955 (Item #B9616) -
Photo
1
DESOTO (Fireflite and Firedome), "DeSoto: Styled
for Tomorrow!": 20 page color catalog, 8x11.
Cover has white title bar with red lettering and
is photo rendering showing three-quarter frontal
view of red and white DeSoto Fireflite V-8 Sportsman
and three-quarter rear view of orange and black
Firedome 4-Door Sedan. Forty-four photo renderings
and drawings show exterior, interior, engine and
features of DeSoto Fireflite Sportsman, 4-Door
Sedan and Convertible and Firedome Sportsman,
4-Door Sedan, Convertible, Special Coupe and Station
Wagon. Includes discussion and specifications.
I.D. #DEA 6473-55. Price:- $50.
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Year: 1955 (Item #B3644) -
Photo
1 Photo
2
DESOTO, "The DeSoto Power Story": 12 page
part-color catalog, 9x9. Multi-colored cover with
street layout design and line arrows. Fourteen
art renderings show exterior, interior, engines
(Fire Flite V-8 and Fire Dome V-8) and mechanical
features of cars. Includes discussion. Price:-
$40.
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Year: 1955 (Item #B36895) -
Photo
1
DESOTO (Fireflite and Firedome), "DeSoto: Styled
for Tomorrow!": 12 page color folder, 9x11.
White cover, with red and blue lettering, has
photo rendering of blue and gray DeSoto Fireflite
V-8 Sportsman. Folder opens to 28x22 layout with
eight photo renderings showing DeSoto Fireflite
V-8 Sportsman, 4-Door Sedan and Convertible and
Firedome Sportsman, 4-Door Sedan, Special Coupe,
Convertible and Station Wagon, plus specifications
for each model. Reverse side has ten renderings
and drawings showing exterior, interior, engine
and features, plus discussion. Cover has dealer
stamp; therefore, price has been reduced. I.D.
#DEA 6474-55. Price:- $40.
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Year: 1955 (Item #B26046) -
Photo
1
DESOTO (Fireflite): Photograph, 8x10. Photograph
shows three-quarter frontal view of Desoto Fireflite
4-Door Sedan parked in outdoor setting. Reverse
side has Applegate and Applegate stamp. Photograph
was produced in the 1960's from original factory
negative. Neg. No. 37761. Price:- $10.
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Year: 1956 (Item #B33970) -
Photo
1
DESOTO (Fireflite and Firedome), "DeSoto: The
Car Designed for the Super-Highway Age!":
12 page color folder, 9x11. Red cover, with white
lettering, is photograph showing three-quarter
frontal view of red and white Dodge Fireflite
2-Door Sportsman and three-quarter rear view of
pink and white Firedome 2-Door Sportsman. Folder
opens to 27x22 layout with eleven photo renderings
showing Dodge Fireflite 4-Door Sedan, 2- and 4-Door
Sportsman and Convertible and Firedome 4- Door
Sedan, 2- and 4-Door Sportsman, 2- and 4-Door
Seville, Convertible and Station Wagon. Reverse
side has thirteen renderings showing exterior,
interior, engine and features, with discussion,
specifications and paint and upholstery selections.
Cover has dealer stamp; therefore, price has been
reduced. I.D. #DS 6752. Price:- $40.
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Year: 1956 (Item #B9014) -
Photo
1
DESOTO (Fireflite and Firedome), "DeSoto: The
Car Designed for the Super-Highway Age!":
12 page color folder, 9x11. Red cover, with white
lettering, is photograph showing three-quarter
frontal view of red and white Dodge Fireflite
2-Door Sportsman and three-quarter rear view of
pink and white Firedome 2-Door Sportsman. Folder
opens to 27x22 layout with eleven photo renderings
showing Dodge Fireflite 4-Door Sedan, 2- and 4-Door
Sportsman and Convertible and Firedome 4- Door
Sedan, 2- and 4-Door Sportsman, 2- and 4-Door
Seville, Convertible and Station Wagon. Reverse
side has thirteen renderings showing exterior,
interior, engine and features, with discussion,
specifications and paint and upholstery selections.
I.D. #DS 6752. Price:- $45.
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Year: 1956 (Item #B26044) -
Photo
1
DESOTO (Fireflite): Photograph, 8x10. Photograph
shows three-quarter frontal view of Desoto Fireflite
4-Door Sedan parked in outdoor setting. Reverse
side has Applegate and Applegate stamp. Photograph
was produced in the 1960's from original factory
negative. Neg. No. 37983. Price:- $10.
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Year: 1956 (Item #B33932) -
Photo
1
DESOTO (Fireflite and Firedome): 2 page (single-side
printed) non-color sheet, 9x11. White sheet, with
black lettering, lists base prices and prices
for accessories for DeSoto Fireflite 4-Door Sedan,
2- and 4-Door Sportsman Hardtops and Convertible
Coupe and Firedome 4- Door Sedan, 2- and 4-Door
Sportsman Hardtops, 2- and 4-Door Seville Hardtops,
Convertible Coupe and Station Wagon. Price:-
$10.
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Year: 1957 (Item #B7097) -
Photo
1
DESOTO, "DeSoto: Fireflite . Firedome . Firesweep":
16 page color catalog, 10x14. Cover shows red
and white Dodge Fireflite Sportsman 2-Door Hardtop
at formal event. Forty-five photo renderings show
exterior, interior, chassis and features of Dodge
Fireflite 4-Door Sedan, 2- and 4-Door Sportsman,
Convertible and Explorer and Shopper Station Wagons;
Firedome Sedan, 2- and 4-Door Sportsman and Convertible;
and Firesweep Sedan, 2- and 4-Door Sportsman and
Shopper and Explorer Station Wagons. Includes
discussion and specifications. I.D. #DS-7365.
Price:- $85.
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Year: 1957 (Item #B3646) -
Photo
1
DESOTO, "DeSoto: Fireflite . Firedome . Firesweep":
12 page color folder, 9x11. Cover is photograph
showing three-quarter frontal view of red and
white DeSoto Fireflite 4-Door Sedan at formal
event. Folder opens to 27x22 layout showing Fireflite
4-Door Sedan, 2- and 4-Door Sportsman and Convertible;
Firedome 4-Door Sedan, 2- and 4-Door Sportsman
and Convertible; and Firesweep 4-Door Sedan and
2- and 4-Door Sportsman. Twelve additional photographs
show Fireflite 4-Door Station Wagon and Firesweep
4-Door Station Wagon, plus exterior and interior
views. Includes discussion and specifications.
I.D. #DS 7364. Price:- $40.
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Year: 1957 (Item #B26045) -
Photo
1
DESOTO (Firedome): Photograph, 8x10. Photograph
shows three-quarter frontal view of Desoto Firedome
4-Door Sedan parked in outdoor setting. Reverse
side has Applegate and Applegate stamp. Photograph
was produced in the 1960's from original factory
negative. Neg. No. 38003. Price:- $10.
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