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Year: 1950 (Item #B5786) -
Photo
1 Photo
2
DESOTO (Custom and Deluxe), "Presenting the New
DeSoto: The Car Designed With You In Mind":
16 page color folder, 6x9. Gray cover, with red
and white lettering, has photo rendering of steering
wheel medallion. Folder opens to a colorful 24x18
layout with twelve exterior and interior views
of DeSoto 4-Door Sedan, Club Coupe, Eight-Passenger
Sedan, Custom Convertible, Suburban and Carry-All
Sedan, with discussion and two seating arrangement
drawings for Suburban. Reverse side has nine photo
renderings and drawings of exterior, interior,
engine, chassis and features, with specifications.
Price:- $40.
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Year: 1950 (Item #B15670) -
Photo
1
DESOTO (Custom), "Style Leader: The Distinctive
DeSoto Lets You Drive Without Shifting": 8
page part-color folder, 9x11. Light green, dark
green and gray cover with black and white lettering
and drawing of DeSoto hood ornament. Folder opens
to 17x22 layout with two photo renderings showing
three-quarter frontal view of brown DeSoto Custom
Club Coupe and three-quarter rear view of DeSoto
Custom 4-Door Sedan and fourteen drawings show
exterior, interior, mechanical parts and features,
with discussion. Reverse side has beautiful one
and one-half page photo rendering showing three-quarter
frontal view of green DeSoto Custom 4-Door Sedan,
with discussion and specifications. Chrysler Corporation
of Canada Limited. Canadian. I.D. #DS502. Price:-
$45.
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Year: 1950 (Item #B34801) -
Photo
1
DESOTO (Custom and DeLuxe), "The New DeSoto":
12 page color folder, 9x11. Tan cover, with red
and black lettering and gold and silver emblem,
has photo rendering showing red DeSoto Custom
4-Door Sedan in spotlight. Folder opens to 25x21
layout with eight photo renderings showing three-quarter
frontal views of DeSoto Custom 4-Door Sedan, Club
Coupe, 8-Passenger Sedan, Convertible Coupe, Sportsman
2-Door Hardtop, Suburban and Station Wagon with
wood panels and DeSoto Deluxe 4-Door Sedan, Club
Coupe and Carry-All Sedan, with discussion. Reverse
side has eighteen photo renderings showing exterior,
interior, engine and features, with discussion
and specifications. Cover has dealer stamp; therefore,
price has been reduced. I.D. #DES 5692 1000M-12-49.
Price:- $35.
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Year: 1950 (Item #B7924) -
Photo
1
DESOTO (Custom), "Here's the New DeSoto: Drive
a DeSoto Before You Decide!": Postcard, 4x6.
Front of card is yellow, with red and black lettering
and has three-quarter frontal view photo rendering
of red Custom 4-Door Sedan. Reverse side is unused
postcard, with invitation to come in for a test
drive. Price:- $10.
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Year: 1950 (Item #B34802) -
Photo
1
DESOTO (Custom and Deluxe), "The New DeSoto":
12 page color folder, 9x11. Tan cover, with red
and black lettering and gold and silver emblem,
has photo rendering showing red DeSoto Custom
4-Door Sedan in spotlight. Folder opens to 25x21
layout with eight photo renderings showing three-quarter
frontal views of DeSoto Custom 4-Door Sedan, Club
Coupe, 8-Passenger Sedan, Convertible Coupe, Sportsman
2-Door Hardtop, Suburban and Station Wagon with
wood panels and DeSoto Deluxe 4-Door Sedan, Club
Coupe and Carry-All Sedan, with discussion. Reverse
side has eighteen photo renderings showing exterior,
interior, engine and features, with discussion
and specifications. Cover has two dealer stamps;
therefore, price has been reduced. I.D. #DES 5692
1000M-12-49. Price:- $30.
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Year: 1951 (Item #B36883) -
Photo 1 Photo 2
DESOTO (Custom and DeLuxe), "The DeSoto":
16 page color catalog, 8x11. Cover is photo rendering
showing frontal view of red DeSoto automobile.
Thirty-three renderings and drawings show exterior,
interior, engine and mechanical features of DeSoto
Custom 4-Door Sedan, Club Coupe and Eight Passenger
Sedan; Convertible, Sportsman, Carry-All Sedan,
Suburban and All-Steel Station Wagon. Includes
discussion, specifications and seating arrangement
charts for Suburban. Cover has dealer stamp; therefore,
price has been reduced. I.D. #DES 5814-'51-500M.
Price:- $45.
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Year: 1951 (Item #B36886) -
Photo
1 Photo
2
DESOTO (Custom and DeLuxe), "The DeSoto":
4 page color folder, 8x11. Cover has medium blue
lettering on light blue paper, with three-quarter
frontal view photo rendering of red DeSoto Custom
4-Door Sedan. Folder opens to 8x20 layout with
six photo renderings showing exterior, interior
and features of DeSoto Custom and DeLuxe 4-Door
Sedans, with discussion. Back cover has three
photo renderings showing engine, shock absorbers
and brakes. NOTE: This rare pre-production brochure
does not have an I.D. number and there is no discussion
or specifications on the back cover. Price:-
$50.
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Year: 1951 (Item #B4669) -
Photo
1 Photo
2
DESOTO (Custom and Deluxe), "The DeSoto":
4 page color folder, 8x10. Cover has dark blue
lettering on light blue paper, with three-quarter
frontal view photo rendering of red DeSoto Custom
4-Door Sedan. Folder opens to 8x20 layout with
six photo renderings showing exterior, interior
and features of DeSoto Custom and DeLuxe 4-Door
Sedans, with discussion. Back cover has three
photo renderings showing engine, shock absorbers
and brakes, with discussion and specifications.
I.D. #DES-5825-'51-1000M. Price:- $35.
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Year: 1951 (Item #B36885) -
Photo
1 Photo
2
DESOTO (Custom and DeLuxe), "The DeSoto":
4 page color folder, 8x11. Cover has dark blue
lettering on light blue paper, with three-quarter
frontal view photo rendering of red DeSoto Custom
4-Door Sedan. Folder opens to 8x20 layout with
six photo renderings showing exterior, interior
and features of DeSoto Custom and DeLuxe 4-Door
Sedans, with discussion. Back cover has three
photo renderings showing engine, shock absorbers
and brakes, with discussion and specifications.
Cover has dealer stamp and shows light handling;
therefore, price has been reduced. I.D. #DES-5825-'51-1000M.
Price:- $25.
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Year: 1951 (Item #B36884) -
Photo
1 Photo
2
DESOTO (Custom and DeLuxe), "The DeSoto":
4 page color folder, 8x10. Cover has dark blue
lettering on light blue paper, with three-quarter
frontal view photo rendering of red DeSoto Custom
4-Door Sedan. Folder opens to 8x20 layout with
six photo renderings showing exterior, interior
and features of DeSoto Custom and DeLuxe 4-Door
Sedans, with discussion. Back cover has three
photo renderings showing engine, shock absorbers
and brakes, with discussion and specifications.
Cover has dealer stamp; therefore, price has been
reduced. I.D. #DES-5825-'51-1000M. Price:-
$30.
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Year: 1951 (Item #B10863) -
Photo
1
DESOTO, "For Safety's Sake!": 12 page non-color
catalog, 5x4. Blue cover, with black lettering,
has drawing of man on water with life preserver.
Printed on blue paper throughout. Nine drawings,
with discussion, illustrate safety features built
into DeSoto automobiles. Price:- $25.
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Year: 1951 (Item #B10861) -
Photo
1
DESOTO, "The Story of the Ride That's a Revelation":
12 page non-color catalog, 5x4. Yellow cover,
with black lettering, has frontal view drawing
of DeSoto automobile "floating" on clouds. Printed
on yellow paper throughout. Nine drawings, with
discussion, illustrate reasons such as Oriflow
shock absorbers, that "makes even the roughest
road feel almost like a boulevard" in your DeSoto.
Price:- $25.
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Year: 1951 (Item #B4651) -
Photo
1
DESOTO (Custom and Deluxe), "The DeSoto":
16 page color catalog, 8x11. Cover is photo rendering
showing frontal view of red DeSoto automobile.
Thirty-three renderings and drawings show exterior,
interior, engine and mechanical features of DeSoto
Custom 4-Door Sedan, Club Coupe and Eight Passenger
Sedan; Convertible, Sportsman, Carry-All Sedan,
Suburban and All-Steel Station Wagon. Includes
discussion, specifications and seating arrangement
charts for Suburban. I.D. #DES 5814-'51-500M.
Price:- $50.
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Year: 1952 (Item #B4671) -
Photo
1
DESOTO (Deluxe, Custom and Firedome), "The Brilliant
New DeSoto": 16 page color catalog, 9x12.
White cover, with red and gold lettering, has
three-quarter frontal view photo rendering of
red DeSoto Firedome 4-Door Sedan. Centerfold displays
DeSoto Firedome Sportsman, Club Coupe, 4-Door
Sedan, Convertible and Station Wagon and Custom
8-Passenger Sedan. Twenty-four additional renderings
show exterior, interior, engine and mechanical
features. Includes detailed discussion and specifications.
I.D. #DES-5926-'52-800M. Price:- $60.
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Year: 1952 (Item #B4668) -
Photo
1
DESOTO (Custom), "DeSoto": 4 page color folder,
8x10. Cover is photo rendering showing three-quarter
frontal view of red DeSoto Custom 4-Door Sedan
on city street. Folder opens to 8x20 layout with
five photo renderings showing exterior and interior
views, with discussion. Back cover has five photo
renderings and drawings showing engine and mechanical
features, with discussion and specifications.
I.D. #DES-5936-'52(6)-300M. Price:- $35.
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Year: 1952 (Item #B34803) -
Photo
1
DESOTO (Custom), "DeSoto": 4 page color folder,
8x10. Cover is photo rendering showing three-quarter
frontal view of red DeSoto Custom 4-Door Sedan
on city street. Folder opens to 8x20 layout with
five photo renderings showing exterior and interior
views, with discussion. Back cover has five photo
renderings and drawings showing engine and mechanical
features, with discussion and specifications.
Cover has dealer stamp; therefore, price has been
reduced. I.D. #DES-5936-'52(6)-300M. Price:-
$30.
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Year: 1952 (Item #B15077) -
Photo
1
DESOTO, "DeSoto Power Steering: Easy as Dialing
a Telephone!": 8 page non-color catalog, 9x6.
Blue cover, with black and white lettering, has
photo rendering of woman at wheel of car. Blue
highlights throughout. Fourteen photo renderings
and drawings illustrate the advantages of power
steering. Includes discussion. I.D. #DES- 5981-'52-275M.
Price:- $30.
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Year: 1952 (Item #B37268) -
Photo
1
DESOTO, "Announcing the Spectacular New DeSoto
Firedome 8": Postcard, 4x6. Front of card
is tan and white, with red and black lettering,
and has photo rendering showing three-quarter
frontal view of red DeSoto Firedome 4-Door Sedan.
Reverse side has discussion and is unused postcard.
Price:- $10.
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Year: 1952 (Item #B37269) -
Photo
1 Photo
2
DESOTO, "DeSoto Power Steering: Easy as Dialing
a Telephone!": 8 page non-color catalog, 9x6.
Blue cover, with black and white lettering, has
photo rendering of woman at wheel of car. Blue
highlights throughout. Fourteen photo renderings
and drawings illustrate the advantages of power
steering. Includes discussion. Cover has dealer
stamp; therefore, price has been reduced. I.D.
#DES-5981-'52-275M. Price:- $25.
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Year: 1952 (Item #B15076) -
Photo
1
DESOTO (Deluxe, Custom and Firedome), "More Power
to You: The Inside Story of DeSoto Firedome -
America's Most Powerful Engine Design": 12
page part-color catalog, 9x7. Brown cover, with
yellow lettering, has photo rendering of DeSoto
Firedome V8 engine. Thirteen photographs, photo
renderings and drawings illustrate the principle
of the power behind Firedome engine and the cars
it powers. I.D. #DES-5978-'52-300M. Price:-
$30.
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Year: 1952 (Item #B36887) -
Photo
1 Photo
2
DESOTO (Custom), "DeSoto": 4 page color folder,
8x10. Cover is photo rendering showing three-quarter
frontal view of red DeSoto Custom 4-Door Sedan
on city street. Folder opens to 8x20 layout with
five photo renderings showing exterior and interior
views, with discussion. Back cover has five photo
renderings and drawings showing engine and mechanical
features, with discussion and specifications.
Cover has dealer stamp and shows light handling;
therefore, price has been reduced. I.D. #DES-5936-'52(6)-300M.
Price:- $25.
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Year: 1952 (Item #B36888) -
Photo
1 Photo
2 Photo
3
DESOTO (Deluxe, Custom and Firedome), "The Brilliant
New DeSoto": 16 page color catalog, 9x12.
White cover, with red and gold lettering, has
three-quarter frontal view photo rendering of
red DeSoto Firedome 4-Door Sedan. Centerfold displays
DeSoto Firedome Sportsman, Club Coupe, 4-Door
Sedan, Convertible and Station Wagon and Custom
8-Passenger Sedan. Twenty-four additional renderings
show exterior, interior, engine and mechanical
features. Includes detailed discussion and specifications.
Cover has dealer stamp; therefore, price has been
reduced. I.D. #DES-5926-'52-800M. Price:- $55.
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Year: 1952 (Item #B15075) -
Photo
1
DESOTO (Firedome), "DeSoto . . . The Finest in
No-Shift Driving": 4 page non-color folder,
8x5. White cover, with black lettering, is drawing
showing DeSoto Firedome 4-Door Sedan with green
street light. Five additional photo renderings
and drawings illustrate the principles of Fluid-Torque
Drive, with DeSoto's Tip-Toe Shift. Includes discussion.
Price:- $20.
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Year: 1953 (Item #B3649) -
Photo
1
DESOTO (Firedome and Powermaster Six), "The Distinguished
DeSoto": 16 page color catalog, 9x12. Silver
cover is art rendering showing three-quarter frontal
view of red DeSoto Firedome V-8 4-Door Sedan driving
past black wrought iron gate. Thirty-one art renderings,
photo renderings and drawings show exterior, interior,
engine and mechanical features of DeSoto Firedome
V-8 4-Door Sedan, Club Coupe, Sportsman, Convertible,
Station Wagon and Eight-Passenger Sedan and Powermaster
Six 4-Door Sedan, Sportsman, Eight-Passenger Sedan,
Club Coupe and Station Wagon. Includes discussion
and specifications. I.D. #DCF 952. Price:-
$60.
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Year: 1953 (Item #B3647) -
Photo
1
DESOTO (Firedome and Powermaster Six), "Highlights
of the Distinguished DeSoto": 8 page color
catalog, 4x7. White cover with red and black lettering
shows three- quarter frontal view of red DeSoto
Firedome 4-Door Sedan. Thirteen art renderings
show exterior, interior, engine and mechanical
features of DeSoto Firedome 4-Door Sedan and Sportsman
2-Door Hardtop and Powermaster Six 4-Door Sedan.
Includes discussion. I.D. #DMF952. Price:-
$25.
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Year: 1953 (Item #B36889) -
Photo
1
DESOTO (Firedome and Powermaster Six), "The Distinguished
DeSoto": 16 page color catalog, 9x12. Silver
cover is art rendering showing three-quarter frontal
view of red DeSoto Firedome V-8 4-Door Sedan driving
past black wrought iron gate. Thirty-one art renderings,
photo renderings and drawings show exterior, interior,
engine and mechanical features of DeSoto Firedome
V-8 4-Door Sedan, Club Coupe, Sportsman, Convertible,
Station Wagon and Eight-Passenger Sedan and Powermaster
Six 4-Door Sedan, Sportsman, Eight-Passenger Sedan,
Club Coupe and Station Wagon. Includes discussion
and specifications. Shows handling and cover has
two dealer stamps; therefore, price has been reduced.
I.D. #DCF 952. Price:- $45.
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Year: 1953 (Item #B36891) -
Photo
1 Photo
2
DESOTO (Firedome and Powermaster Six), "Mountain
Freshness in a DeSoto with the Airtemp Air Conditioning
System": 4 page non-color folder, 11x9. Cover
is photograph of outdoor scene with waterfall.
Folder opens to 11x17 layout with four photographs
and photo rendering showing features of DeSoto's
Airtemp Air- Conditioning system, with discussion.
Back cover has photo rendering of people who enjoy
the cooling system, with list of features. Price:-
$25.
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Year: 1953 (Item #B3648) -
Photo
1
DESOTO (Firedome and Powermaster Six), "The Distinguished
DeSoto": 8 page non-color folder, 10x12. Tan
cover shows three-quarter frontal view of brown
DeSoto Firedome V-8 4-Door Sedan. Folder opens
once to 10x24 layout with six brown-toned photo
renderings showing DeSoto Firedome V-8 4-Door
Sedan, Club Coupe, Sportsman 2-Door Hardtop, Convertible,
Station Wagon and 8-Passenger Sedan, with discussion,
then opens to 19x24 layout with fourteen photo
renderings showing DeSoto Powermaster Six 4-Door
Sedan, Club Coupe, Sportsman 2-Door Hardtop, 8-Passenger
Sedan and Station Wagon and exterior, interior,
engine and features of both models, with discussion.
Back cover has three photo renderings of features,
with discussion and specifications. I.D. #DRF
952. Price:- $45.
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Year: 1953 (Item #B6604) -
Photo
1
DESOTO, "DeSoto Full Power Steering: Easy as Dialing
a Telephone!": 8 page part-color catalog,
4x7. Green and black cover, with black lettering,
has photograph of woman at wheel of car. Green
highlights throughout. Five drawings illustrate
the advantages of power steering. Includes discussion.
I.D. #DPSF952. Price:- $25.
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Year: 1953 (Item #B10064) -
Photo
1
DESOTO, "DeSoto Powermaster": 8 page color
folder, 10x12. White cover, with gray and green
"arrow" roads, has three-quarter frontal view
photo rendering of gray DeSoto Powermaster 4-Door
Sedan with red top. Folder opens to 19x23 layout
with eleven photo renderings and drawings showing
exterior, interior, engine, mechanical parts and
features of the DeSoto Powermaster Sportsman and
Club Coupe, with discussion. Reverse side has
three additional photo renderings and drawings
showing exterior and interior of Powermaster 4-Door
Sedan, with discussion and specifications. Canadian.
I.D. #DS 531. Price:- $40.
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Year: 1953 (Item #B11631) -
Photo
1
DESOTO, "DeSoto Powermaster 6": 8 page color
folder, 9x12. Blue and white cover, with red and
black lettering, has three-quarter frontal view
photo rendering of yellow DeSoto Powermaster 6
Sportsman Hardtop Coupe with black top and red
and black upholstery. Folder opens to 17x24 layout
with four beautiful photo renderings showing the
DeSoto Powermaster Sedan, Club Coupe, Sportsman
Coupe and All- Steel Station Wagon. Reverse side
has three additional photo renderings showing
the DeSoto Powermaster 8-Passenger Sedan and two
views of engine, with discussion and specifications.
Export Division. I.D. #YPYWB. Price:- $45.
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Year: 1953 (Item #B15673) -
Photo
1
DESOTO, "DeSoto FireDome V8": 8 page color
folder, 9x12. Brown cover, with orange and white
lettering, is photo rendering showing three-quarter
frontal view of green Firedome V8 4-Door Sedan
driving through gold "V8" emblem. Folder opens
to 17x24 layout with five photo renderings showing
DeSoto Firedome 4-Door Sedan, Sportsman 2-Door
Hardtop Coupe, Club Coupe, Convertible Coupe and
engine, with discussion. Reverse side has two
additional photo renderings showing DeSoto Firedome
8-Passenger Sedan and All-Steel Station Wagon,
with discussion and specifications. Chrysler Corporation-Export
Division. Folder has light crease; therefore,
price has been reduced. I.D. #YOZYC. Price:-
$35.
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Year: 1953 (Item #B15674) -
Photo
1
DESOTO, "DeSoto FireDome 8: Canada's Distinctive
Automobile": 12 page color catalog, 10x12.
White cover, with gray and black lettering, has
photo rendering showing three-quarter frontal
view of red DeSoto Firedome V8 4-Door Sedan driving
through steering wheel. Twenty-eight photo renderings
and drawings show exterior, interior, engine and
features of the DeSoto Firedome V-8 Sportsman
4-Door Sedan, 2-Door Hardtop and Convertible Club
Coupe. Includes discussion and specifications.
Chrysler Corporation of Canada, Limited. Canadian.
I.D. #DS 532. Price:- $45.
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Year: 1953 (Item #B26047) -
Photo
1
DESOTO (Firedome Sportsman [Prototype]): Photograph,
8x10. Photograph shows three-quarter frontal view
of DeSoto Firedome Sportsman 2-Door Hardtop parked
in outdoor setting. Reverse side has Applegate
and Applegate stamp. NOTE: Notation on back states
that "production cars have chrome on front fender."
This one does not. Photograph was produced in
the 1960's from original factory negative. Neg.
No. 37921. Price:- $10.
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