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McLellan's Automotive History

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Chrysler 1953 1954 1955 1956 Sales Literature & Auto Brochure

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Year: 1953  (Item #B5441)
  -   Photo 1   
CHRYSLER brochure, "The Most Beautiful Chryslers Ever Designed: The Windsor and Windsor DeLuxe Models":
12 page color catalog, 10x11. Cover is photo rendering showing three-quarter rear view of blue Chrysler Windsor Deluxe Convertible driving on country road. Forty-nine renderings and drawings show exterior, interior, engine and mechanical features of Chrysler Windsor Deluxe 4-Door Sedan and Convertible; Windsor 4-Door Sedan, Club Coupe and Town & Country Station Wagon; and Windsor Newport 2-Door Hardtop. Includes discussion and specifications. Dated 10-52. I.D. #CS-298. Price:- $60.
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Year: 1953  (Item #B3685)
  -   Photo 1    Photo 2   Photo 3  
CHRYSLER, "Chrysler New Yorker" brochure:
24 page color catalog, 11x14. Heavy brown cover is photograph of Chrysler emblem against fabric background. Forty-two photo renderings, including full page views of models, show exterior, interior, engine, mechanical parts, features and paint and upholstery selections for Chrysler New Yorker Deluxe 4-Door Sedan, Club Coupe and Convertible; New Yorker 4-Door Sedan and Town and Country Station Wagon; and New Yorker Newport 2-Door Hardtop. Includes discussion and specifications. Dated 10-52. I.D. #CS-299. Price:- $135.
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Year: 1953  (Item #B30580)
  -   Photo 1   
CHRYSLER (Crown Imperial and New Yorker) brochure, "Chrysler Full-Time Power Steering":
8 page non-color catalog, 9x7. Green and white cover, with green, white and black lettering, has photo rendering showing gloved hand controlling steering wheel with one finger. Eleven photo renderings and drawings show Chrysler Crown Imperial and New Yorker automobiles and illustrate how Chrysler Full-Time Power Steering works. Includes discussion on the principle. Dated 11-52. I.D. #CS-305. Price:- $30.
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Year: 1953  (Item #B4417)
  -   Photo 1   
CHRYSLER (Windsor, New Yorker and Imperial) brochure, "Chrysler: America's First Family of Fine Cars! The Most Beautiful Chryslers Ever Designed!":
12 page non-color folder, 11x9. White cover, with black lettering, has four photo renderings showing front, side, three-quarter front and three-quarter rear views of Chrysler New Yorker Newport 2-Door Hardtop Folder opens to 18x28 layout with twenty-one green-toned photographs show exterior and interior of Chrysler Windsor Club Coupe and 8 Passenger Sedan; New Yorker Deluxe Newport; and Crown Imperial 8 Passenger Sedan, with descriptions. Reverse side has sixteen additional photo renderings showing interior views and features, with discussion and specifications. Dated 9-52. I.D. #CS-297. Price:- $50.
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Year: 1953  (Item #B10061)
  -   Photo 1   
CHRYSLER, "Chrysler Windsor & Windsor Deluxe" brochure :
8 page color catalog, 9x12. Blue cover, with gold title bars and black lettering, has three-quarter frontal view photo rendering of yellow car with red interior against paisley cloth backdrop. Folder opens to 17x24 layout with five colorful photo renderings showing exterior and engine of the Chrysler Windsor 4-Door Sedan, Club Coupe, Limousine and Town & Country Station Wagon, with discussion. Reverse side has three additional photo renderings showing the Chrysler Windsor Deluxe 4-Door Sedan, Newport Coupe and Convertible Coupe, with discussion and specifications. Produced for the South American market. In Spanish. Code No. YOZRI. Price:- $60.
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Year: 1953  (Item #B8304)
  -   Photo 1   
CHRYSLER, "The Chrysler Corporation's D'Elegance: The Newest Prototype Sports Coupe":
4 page non-color folder, 7x4. White cover, with black lettering, has photo rendering showing frontal view of Chrysler D'Elegance prototype sports coupe. Folder opens to 7x8 layout with photo rendering showing side view of car, with discussion. Back cover has three photographs showing interior, luggage compartment and electro-hydraulic spare tire system, with discussion. Price:- $45.
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Year: 1953  (Item #B3705)
  -   Photo 1   
CHRYSLER (Concept Car) brochure, "The Chrysler Special: The New Idea Sports Car":
8 page (single-side printed) non-color folder, 7x4. White cover, with black lettering, has photograph showing frontal view of Virgil Exner designed, Ghia-built C. B. Thomas Special. Folder opens to 7x4 layout with photograph showing three-quarter frontal view of car, with discussion. Back cover has four photographs showing interior and features, with discussion. Price:- $45.
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Year: 1953  (Item #B29987)
  -   Photo 1   
CHRYSLER (Windsor, New Yorker and Imperial) brochure, "Chrysler: America's First Family of Fine Cars! The Most Beautiful Chryslers Ever Designed!":
12 page non-color folder, 11x9. White cover, with black lettering, has four photo renderings showing front, side, three- quarter front and three-quarter rear views of Chrysler New Yorker Newport 2-Door Hardtop Folder opens to 18x28 layout with twenty-one green-toned photographs show exterior and interior of Chrysler Windsor Club Coupe and 8 Passenger Sedan; New Yorker Deluxe Newport; and Crown Imperial 8 Passenger Sedan, with descriptions. Reverse side has sixteen additional photo renderings showing interior views and features, with discussion and specifications. NOTE: This is a re-issue of the September 1952 brochure dated 9-52. It was printed a second time by the factory and dated "REPRINT 3-53". I.D. #CS-297. Price:- $50.
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Year: 1954  (Item #B11094)
  -   Photo 1   
CHRYSLER (Windsor, New Yorker and Imperial) brochure, "The Beautiful Chrysler: America's First Family of Fine Cars":
8 page non-color folder, 10x10. Brown and white cover, with brown and white lettering, has frontal view photo renderings of the three models. Folder opens to 19x20 layout with nineteen brown-toned photo renderings showing the Windsor Deluxe Sedans, Newport, Club Coupe and Town & Country Wagon; New Yorker Sedans, Newport, Club Coupe, Convertible Coupe, Town & Country Wagon; New Yorker Deluxe Sedan, Newport, Convertible Coupe and Club Coupe; Custom Imperial Sedan, Newport and Town Limousine; and Crown Imperial 8- Passenger Sedan, with discussion. Reverse side has seventeen renderings of exterior, interior, engine and features, with discussion and specifications. Dated 4-54. I.D. #CS-324. Price:- $50.
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Year: 1954  (Item #B4178)
  -   Photo 1    Photo 2   Photo 3  
CHRYSLER, "The Beautiful Chrysler Windsor DeLuxe: The Big Car In the Medium Price Field" brochure:
16 page color catalog, 9x12. Light green covers, with red and black lettering, have photo rendering showing frontal view of blue Chrysler Windsor Deluxe automobile. Fifty-two renderings and drawings show exterior, interior, engine and mechanical features of Chrysler Windsor Deluxe Six and Eight Passenger Sedans, Newport, Convertible, Club Coupe and Town & Country Wagon. Includes detailed discussion and specifications. Dated 10-53. I.D. #CS-309. Price:- $60.
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Year: 1954  (Item #B4189)
  -   Photo 1   
CHRYSLER, "The Beautiful Chrysler Windsor DeLuxe: The Big Car In the Medium Price Field" brochure:
16 page color catalog, 9x12. Light green covers, with red and black lettering, have photo rendering showing frontal view of blue Chrysler Windsor Deluxe automobile. Fifty-two renderings and drawings show exterior, interior, engine and mechanical features of Chrysler Windsor Deluxe Six and Eight Passenger Sedans, Newport, Convertible, Club Coupe and Town & Country Wagon. Includes detailed discussion and specifications. Dated 10-53. I.D. #CS-309. Price:- $60.
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Year: 1954  (Item #B5472)
  -   Photo 1   
CHRYSLER (Windsor, New Yorker and Imperial) brochure, "The Beautiful Chrysler: America's First Family of Fine Cars":
18 page non-color folder, 10x10. White cover, with brown and black lettering, has three photo renderings showing frontal views of Chrysler Windsor Deluxe, New Yorker and Imperial automobiles. Folder opens to 25x30 layout with nineteen brown-toned photo renderings showing Chrysler Windsor Deluxe Sedans, Newport, Club Coupe and Town & Country Wagon; New Yorker Sedans, Newport, Club Coupe, Convertible Coupe, Town & Country Wagon; New Yorker Deluxe Sedan, Newport, Convertible Coupe and Club Coupe; Custom Imperial Sedan, Newport and Town Limousine; and Crown Imperial 8-Passenger Sedan, with discussion. Reverse seventeen additional renderings of exterior, interior, engine and features, with discussion and specifications. Dated 10-53. I.D. #CS-308. Price:- $60.
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Year: 1954  (Item #B22917)
  -   Photo 1   
CHRYSLER (New Yorker):
Press photo, 8x10. Photograph shows three-quarter frontal view of light color Chrysler New Yorker 4-Door Sedan parked in outdoor setting. Photograph was produced in 1965 by Chrysler Corporation from original negative. Neg. No. 54-4414. Price:- $15.
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Year: 1954  (Item #B3687)
  -   Photo 1    Photo 2   Photo 3  
CHRYSLER brochure, "The Beautiful Chrysler: New Yorker and New Yorker Deluxe Models":
24 page color catalog, 14x11. Heavy gray cover with yellow and black lettering has emblem in the "spotlight". Fifty-two photo renderings and drawings show exterior, interior, engine and mechanical features of Chrysler New Yorker Deluxe Newport, 6-Passenger Sedan, Club Coupe and Convertible Coupe and New Yorker 6- Passenger Sedan, Newport, Club Coupe, 8-Passenger Sedan and Town & Country Wagon. A two-thirds page rendering is devoted to each model, with discussion beneath each car. Includes discussion and specifications. Dated 10-53. I.D. #CS-310. Price:- $135.
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Year: 1954  (Item #B35606)
  -   Photo 1    Photo 2   Photo 3  
CHRYSLER brochure, "The Beautiful Chrysler: New Yorker and New Yorker Deluxe Models":
24 page color catalog, 14x11. Heavy gray cover with yellow and black lettering has emblem in the "spotlight". Fifty-two photo renderings and drawings show exterior, interior, engine and mechanical features of Chrysler New Yorker Deluxe Newport, 6-Passenger Sedan, Club Coupe and Convertible Coupe and New Yorker 6- Passenger Sedan, Newport, Club Coupe, 8-Passenger Sedan and Town & Country Wagon. A two-thirds page rendering is devoted to each model, with discussion beneath each car. Includes discussion and specifications. Cover has dealer stamp; therefore, price has been reduced. Dated 10-53. I.D. #CS-310. Price:- $125.
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Year: 1954  (Item #H3928)
  -   Photo 1   
CHRYSLER, "DuPont Colors - Chrysler" literature:
Three 2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Chrysler automobiles. Reverse side has color combination numbers. Sheets 2 and 3 are continuations, with chart listing paint names and code numbers for 1950-53 models on back of sheet 3. Bulletin No. 21. Dealer databook inserts. Shows light aging and handling. Dated Jan. 30, 1954. (B) Price: $90.
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Year: 1955  (Item #B9736)
  -   Photo 1    Photo 2  
CHRYSLER, "Chrysler Windsor Deluxe" brochure:
16 page color catalog, 12x12. Green cover, with white corners, white lettering and green, black, white and silver emblem, is photo rendering of green fabric. Forty photo renderings and drawings, including five full page views of the models, show exterior, interior, engine, chassis and features of Chrysler Windsor Deluxe Newport 2-Door Hardtop, Nassau 2-Door Hardtop, 4-Door Sedan, Convertible Coupe and Town and Country Wagon. Includes discussion and specifications. Dated 10-54. I.D. #CS-329. Price:- $90.
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Year: 1955  (Item #B36870)
  -   Photo 1    Photo 2  
CHRYSLER (Windsor, New Yorker and Imperial) brochure, "Chrysler Announces: The New 100-Million-Dollar Look - America's Most Smartly Different Car!":
8 page non-color folder, 12x10. Green and white cover, with black and white lettering, has photo rendering showing frontal view of Chrysler automobile on top one-third of page. Folder opens to 19x19 layout with twelve photo renderings showing Chrysler Windsor Deluxe 4-Door Sedan, Newport and Nassau 2-Door Hardtops, Convertible and Town & Country Station Wagon; New Yorker Deluxe 4-Door Sedan, Newport and St. Regis 2-Door Hardtops, Convertible and Town & Country Station Wagon; and Imperial 4-Door Sedan and Newport 2-Door Hardtop, with discussion. Reverse side has nice two page photo rendering showing three-quarter frontal view of Chrysler New Yorker Deluxe St. Regis 2-Door Hardtop and specifications. Cover has dealer stamp; therefore, price has been reduced. Dated 10-54. I.D. #CS-328. Price:- $40.
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Year: 1955  (Item #B15335)
  -   Photo 1    Photo 2  
CHRYSLER (Windsor, New Yorker and Imperial) brochure, "Chrysler Announces: The New 100-Million-Dollar Look - America's Most Smartly Different Car!":
8 page non-color folder, 12x10. Green and white cover, with black and white lettering, has photo rendering showing frontal view of Chrysler automobile on top one-third of page. Folder opens to 19x19 layout with twelve photo renderings showing Chrysler Windsor Deluxe 4-Door Sedan, Newport and Nassau 2-Door Hardtops, Convertible and Town & Country Station Wagon; New Yorker Deluxe 4-Door Sedan, Newport and St. Regis 2-Door Hardtops, Convertible and Town & Country Station Wagon; and Imperial 4-Door Sedan and Newport 2-Door Hardtop, with discussion. Reverse side has nice two page photo rendering showing three-quarter frontal view of Chrysler New Yorker Deluxe St. Regis 2-Door Hardtop and specifications. Dated 10-54. I.D. #CS-328. Price:- $50.
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Year: 1955  (Item #B15334)
  -   Photo 1   
CHRYSLER (New Yorker Deluxe Newport):
Press photo, 8x10. Photograph shows three-quarter frontal view of the Chrysler New Yorker Deluxe Newport 2-Door Hardtop on showroom floor. Neg. No. 55 3992. Price:- $20.
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Year: 1955  (Item #B35605)
  -   Photo 1    Photo 2  
CHRYSLER, "Chrysler Windsor Deluxe" brochure:
16 page color catalog, 12x12. Green cover, with white corners, white lettering and green, black, white and silver emblem, is photo rendering of green fabric. Forty photo renderings and drawings, including five beautiful full page views of the models, show exterior, interior, engine, chassis and features of Chrysler Windsor Deluxe Newport 2-Door Hardtop, Nassau 2- Door Hardtop, 4-Door Sedan, Convertible Coupe and Town and Country Wagon. Includes discussion and specifications. Cover has minor age spots and dealer stamp; therefore, price has been reduced. Dated 10-54. I.D. #CS-329. Price:- $125.
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Year: 1956  (Item #B9735)
  -   Photo 1   
CHRYSLER, "The PowerStyle Chrysler Windsor V-8" brochure :
16 page color catalog, 12x12. White cover, with black lettering and multicolored emblem, has photo rendering showing closeup view of grille and head lights on brown Chrysler Windsor automobile. Thirty-five photo renderings and drawings show exterior, interior, engine, chassis, mechanical parts and features of Chrysler Windsor Newport 2- and 4-Door Hardtops, Nassau 2-Door Hardtop, 4-Door Sedan, Convertible Coupe and Town and Country Wagon. Includes discussion and specifications. Dated 9-55. I.D. #CS-350. Price:- $90.
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Year: 1956  (Item #B36871)
  -   Photo 1    Photo 2  
CHRYSLER (Windsor and New Yorker) brochure, "Chrysler: New Power Style Features":
16 page color folder, 6x10. White cover with silver lettering and emblem. Folder opens to 25x20 layout with thirteen photo renderings showing Chrysler Windsor 4-Door Sedan, Nassau Hardtop, 2- and 4-Door Newport Hardtops, Convertible Coupe and Town & Country Wagon and New Yorker Sedan, St. Regis Hardtop, 2- and 4-Door Newport Hardtops, Convertible Coupe and Town & Country Station Wagon. Reverse side has eight renderings showing exterior, interior and engine, with discussion and specifications. Cover has dealer stamp; therefore, price has been reduced. Dated 8- 55. I.D. #CS 349. Price:- $40.
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Year: 1956  (Item #B8041)
  -   Photo 1    Photo 2  
CHRYSLER (Windsor and New Yorker) brochure, "Chrysler: New Power Style Features":
16 page color folder, 6x10. White cover with silver lettering and emblem. Folder opens to 25x20 layout with thirteen photo renderings showing Chrysler Windsor 4-Door Sedan, Nassau Hardtop, 2- and 4-Door Newport Hardtops, Convertible Coupe and Town & Country Wagon and New Yorker Sedan, St. Regis Hardtop, 2- and 4-Door Newport Hardtops, Convertible Coupe and Town & Country Station Wagon. Reverse side has eight renderings showing exterior, interior and engine, with discussion and specifications. Dated 8-55. I.D. #CS 349. Price:- $50.
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Year: 1956 Chrysler Magazine Item #E7086 - CHRYSLER BULLETIN D'INFORMATIONS, Vol. 5, No. 1, Jan. 1956: In French. Price: $25.
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CHRYSLER SALES LITERATURE
1925 to 1928 :: 1930 to 1933 :: 1935 to 1939 :: 1940 to 1946 :: 1949 to 1952 :: 1953 to 1956
1957 to 1960
:: 1961 to 1964 :: 1965 to 1968 :: 1969 to 1972 :: 1973 to 1976 :: 1977 to 1987
1988 to 1993 :: 1994 to 2001 :: 2002 to 2007
Taxi Cabs :: Multiple Makes >> Chrysler Corp :: Chrysler/Dodge :: Chrysler/Plymouth :: Daimler/Chrysler
 
CHRYSLER DEALER LITERATURE
 
CHRYSLER BOOKS :: CHRYSLER MANUALS :: CHRYSLER MAGAZINES :: CHRYSLER MEMORABILIA
 
 
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Abbreviations & Product Info
SALES LITERATURE
Cars & Trucks
1925 to 1928
1930 to 1933
1935 to 1939
1940 to 1946
1949 to 1952

1953 to 1956
1957 to 1960
1961 to 1964
1965 to 1968
1969 to 1972
1973 to 1976
1977 to 1987
1988 to 1993
1994 to 2001
2002 to 2007
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Chrysler Corp.
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Chrysler/Plymouth
Daimler/Chrysler
 
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