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McLellan's Automotive History

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Cadillac 1978 1979 1980 1981 Auto Catalogs & Brochure

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Year: 1978  (Item #B5240)
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CADILLAC (Brougham, Fleetwood, DeVille, Eldorado and Seville) brochure, "Cadillac: Behind the Great Name . . . Great Cars":
40 page color catalog, 12x12. Tan cover with bronze embossed emblem and lettering. Fifty-one photographs and drawings, including seven full page views of models, show exterior, interior and features of Cadillac Fleetwood Brougham, Coupe and Sedan DeVille, Eldorado Coupe and Custom Biarritz and Seville and Seville Elegante 4-Door Sedans. Includes discussion and specifications. Price:- $40.
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Year: 1978  (Item #B25628)
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CADILLAC, "Cadillac Seville with Diesel Engine Option Consumer Information":
6 page non-color folder, 5x9. White cover with maroon lettering. Folder opens to 14x9 layout with discussion on vehicle stopping distances for Cadillac Seville and tire reserve load. Reverse side has discussion on acceleration and passing ability, with two illustrations. Dated 12/77. Part No. 1613583. Catalog No. S-1499. Price:- $5.
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Year: 1978  (Item #B5203)
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CADILLAC, "Cadillac Le Cabriolet: The Hess & Eisenhardt Company Has Created the Finest Convertible Available":
4 page color folder, 11x9. Black cover, with white lettering, has closeup photo of Hess & Eisenhardt Company emblem on car. Folder opens to 11x17 layout with three photographs showing three-quarter frontal views (top up and top down) and interior of red Cadillac Le Cabriolet Convertible conversion, with discussion. Back cover has two photographs showing features, with discussion. Dated 2/78. I.D. #PS 20 M. Price:- $20.
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Year: 1978  (Item #B5170)
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CADILLAC (Seville):
4 page color folder, 3x7. Cover is photograph showing side view of brown Seville 4-Door Sedan with dark brown vinyl roof. Folder has invitation from dealership to visit showroom. Price:- $10.
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Year: 1978  (Item #B5239)
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CADILLAC (Brougham, Fleetwood, DeVille, Eldorado and Seville) brochure, "Cadillac: Behind the Great Name . . . Great Cars":
36 page color catalog, 9x8. Tan cover with bronze embossed emblem and lettering. Fifty-one photographs and drawings, including seven full page views of models, show exterior, interior and features of Cadillac Fleetwood Brougham, Coupe and Sedan DeVille, Eldorado Coupe and Custom Biarritz and Seville and Seville Elegante 4-Door Sedans. Includes discussion and specifications. Price:- $30.
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Year: 1978  (Item #B5219)
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CADILLAC (DeVille):
4 page color folder, 3x7. Cover is photograph showing three-quarter rear view of blue Cadillac Sedan DeVille with light blue metallic Elk Grain vinyl roof. Folder has invitation to visit showroom. Price:- $10.
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Year: 1978  (Item #B5149)
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CADILLAC (Brougham, Fleetwood, DeVille, Eldorado and Seville) brochure, "Cadillac Sound Systems: The Sound of Elegance":
16 page non-color catalog, 8x4. Tan cover with brown lettering and geometric design. Detailed information on how to operate and enjoy your stereo and Citizens Band equipment and how to obtain your CB license. Price:- $15.
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Year: 1978  (Item #B5259)
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CADILLAC (DeVille), "An Invitation" literature:
4 page color folder, 6x9. Cover is photograph showing three-quarter frontal view of front half of red Cadillac Coupe DeVille. Folder opens to 11x9 layout and is an invitation to come into the dealership and test drive the new models. Price:- $15.
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Year: 1978  (Item #B5255)
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CADILLAC, "Seville: Cadillac Trip Computer" brochure:
6 page non-color folder, 9x9. Black cover with red and white lettering. Folder opens to 9x27 layout with drawing of the 12-button keyboard and explains each of the functions. Price:- $5.
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Year: 1978  (Item #B5227)
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CADILLAC (Fleetwood), "Cadillac":
Postcard, 4x6. Front of card is photograph showing side view of brown Cadillac Fleetwood Brougham Sedan. Reverse side is unused postcard. Price:- $10.
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Year: 1978  (Item #B5191)
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CADILLAC (Brougham, Fleetwood, DeVille, Eldorado and Seville) brochure, "Cadillac Exteriors":
6 page color folder, 4x8. Blue and white cover with embossed emblem and scroll design. Folder contains fifteen standard paint colors chips, six "Firemist Colors" and two samples of Elk Grain and Tuxedo Grain vinyl roof maaterial. Thirty photographs show color selections available for vinyl roofs. Back cover has chart of "Recommended Exterior Color and Vinyl Roof Combinations". Price:- $25.
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Year: 1978  (Item #B25623)
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CADILLAC (Brougham, Fleetwood, DeVille, Eldorado and Seville) literature, "Engines Used in Cadillacs":
2 page (single-side printed) non-color sheet, 9x11. Front of sheet is green and white, with green lettering, and has specifications for Cadillac 350, 425 L33 and 425 L35 engines and E.P.A. mileage estimate charts for different models. For California use only. NOTE: Mileage estimates were not available at the time of printing. Dated Sep. 7, 1977. Price:- $2.
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Year: 1978  (Item #B25624)
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CADILLAC (Brougham, Fleetwood, DeVille, Eldorado and Seville) literature, "Engines Used in Cadillacs":
2 page (single-side printed) non-color sheet, 9x11. Front of sheet is brown and white, with brown lettering, and has specifications for Cadillac 350, 425 L33 and 425 L35 engines and E.P.A. mileage estimate charts for different models. For California use only. NOTE: Mileage estimates have been filled in. dated Oct. 11, 1977. Price:- $2.
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Year: 1978  (Item #H2648)
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CADILLAC (Fleetwood, DeVille, Eldorado and Seville) literature, "Cadillac Announcement TV Commercials":
4 page non-color folder, 8x3. White cover with black lettering and black and white Cadillac emblem. Folder opens to 8x7 layout with pocket holding two miniature filmstrips showing dealer how Cadillac's 30 second commercials would appear. Also includes miniature viewer and instructions for using. Unused. (A) Price: $20.
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Year: 1978  (Item #H2646)
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CADILLAC (Brougham, Fleetwood, DeVille, Eldorado and Seville) literature, "Cadillac Spectrum":
9x14x1. Brown padded vinyl cover with ornate gold scroll design, gold lettering and brown and gold Cadillac emblem. Contains two spiralbound notebooks: a) "The Cadillacs": Book is layered into index-tab style sections for each model, with color photograph of each body style plus photographs and drawing of features. Includes discussion and highlights on each model, specifications and list of standard and optional features, with prices for options; and b) "The Rivals": Same type layout (b&w photos) show exterior and interior features of Oldsmobile Toronado and 98 Regency, Buick Electra Limited, Mercedes 450 SEL and Lincoln Continental, Continental Mark V and Versailles. Includes directions for salesman on how to use the book. (A) Price: $125.
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Year: 1978/79  (Item #B26398)
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CADILLAC (DeVille) literature, "Caribou Motor Corporation Presents the Caribou Passenger Car Pickup":
2 page color sheet, 11x9. Front of sheet has two photographs showing three-quarter frontal and three-quarter rear views of red Cadillac Coupe DeVille (1976) "Caribou" conversion by American Build Cars, Inc. Reverse side has specifications. Comes with: a) "Caribou 1978 Cadillac": 2 page (single-side printed) non-color sheet, 9x11. Sheet has drawing showing side view of Cadillac Coupe DeVille conversion; b) two page "Deluxe Kit and/or Conversion" price list with base price and prices for options; c) Caribou Motor Corporation business card; d) form letter on Caribou Motor Corporation letterhead to potential customer; and e) original mailing envelope, postmarked Jul. 12, 1979. Price:- $35.
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Year: 1978/79  (Item #B26396)
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CADILLAC (DeVille) literature, "Caribou Motor Corporation Presents the Caribou Passenger Car Pickup":
2 page color sheet, 11x9. Variation of #B26397. This one comes with: a) "Caribou Motor Corporation": 2 page (single-side printed) color sheet, 11x9. White sheet, with black lettering, has photograph showing three-quarter frontal view of gray Cadillac Coupe DeVille (1971) "Caribou" conversion (updated with rectangular headlights), with price list for castings and kit; b) "Caribou 1978 Cadillac": 2 page (single-side printed) non-color sheet, 9x11. Sheet has drawing showing side view of Cadillac Coupe DeVille conversion; c) sheet announcing American Built Cars distributorship with two photos and prices; and d) original mailing envelope. Price:- $40.
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Year: 1978/79  (Item #B26395)
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CADILLAC (DeVille), "Caribou Motor Corporation Presents the Caribou Passenger Car Pickup":
2 page color sheet, 11x9. Variation of #B26397. This one comes with: a) 2 page (single-side printed) color sheet with same title. This one has five photographs showing Caribou models, with discussion. I.D. #KVC3408; b) sheet announcing American Built Cars distributorship with two photos and prices; c) letter on American Built Cars, Inc., letterhead, to potential customer; and d) original mailing envelope. American Built Cars, Inc. business card is stapled to brochure. Price:- $45.
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Year: 1979  (Item #B5183)
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CADILLAC (Fleetwood, DeVille, Eldorado and Seville) brochure, "The Luxury Car Choice: That's Cadillac":
16 page color catalog, 7x11. Cover has black lettering on photograph showing closeup view of hood and emblem on white Cadillac. Nineteen photographs show exterior, interior and features of Cadillac Fleetwood Brougham Sedan, Sedan and Coupe DeVille, Custom Phaeton Sedan and Coupe, Eldorado Coupe and Biarritz and Seville and Seville Elegante 4-Door Sedans. Includes discussion. Comes with notecard from dealership, single sheet of specifications for "Engines Used In 1979 Cadillacs" dated Sep. 11, 1978 and original mailing envelope. Price:- $45.
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Year: 1979  (Item #B26618)
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CADILLAC (Eldorado), "Introducing a New Car from the Top Down: San Remo":
2 page (single-side printed) color sheet, 11x9. Black sheet, with white lettering, has photograph showing side view of Cadillac Eldorado "San Remo" Convertible conversion, with discussion. San Remo Convertibles. Price:- $20.
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Year: 1979  (Item #B21159)
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CADILLAC (Fleetwood, DeVille, Eldorado and Seville) brochure, "The Luxury Car Choice: That's Cadillac":
16 page color catalog, 7x11. Cover has black lettering on photograph showing closeup view of hood and emblem on white Cadillac. Nineteen photographs show exterior, interior and features of Cadillac Fleetwood Brougham Sedan, Sedan and Coupe DeVille, Custom Phaeton Sedan and Coupe, Eldorado Coupe and Biarritz and Seville and Seville Elegante 4-Door Sedans. Includes discussion. Price:- $30.
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Year: 1979  (Item #B25643)
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CADILLAC (DeVille, Eldorado and Seville) brochure, "Lease a 1979":
6 page color folder, 9x4. Black and white cover, with black and white lettering, has photograph showing three-quarter frontal view of white Cadillac Eldorado Coupe on showroom floor. Folder opens to 9x11 layout with three photographs showing Cadillac Sedan and Coupe DeVille and Seville 4-Door Sedan, with discussion on leasing a new car, how leasing works and benefits to a customer in leasing. Reverse side has more reasons to lease, who can lease and why you should lease a new car. Price:- $10.
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Year: 1979  (Item #B5367)
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CADILLAC (Fleetwood), "Cadillac":
Postcard, 4x6. Front of card is photograph showing three-quarter frontal view of brown Cadillac Fleetwood Brougham Sedan with tan vinyl roof. Reverse side is unused postcard. Price:- $10.
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Year: 1979  (Item #B5368)
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CADILLAC (DeVille), "Cadillac":
Postcard, 4x6. Front of card is photograph showing three-quarter frontal view of brown Cadillac Fleetwood Brougham Sedan with tan vinyl roof. Reverse side is unused postcard. Price:- $10.
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Year: 1979  (Item #B5369)
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CADILLAC (DeVille), "Cadillac":
Postcard, 4x6. Front of card is photograph showing three-quarter frontal view of blue Cadillac Sedan DeVille with matching vinyl roof. Reverse side is unused postcard. Price:- $10.
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Year: 1979  (Item #B5370)
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CADILLAC (Eldorado), "Cadillac":
Postcard, 4x6. Front of card is photograph showing side view of white Cadillac Eldorado Biarritz Coupe with matching cabriolet roof. Reverse side is unused postcard. Price:- $10.
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Year: 1979  (Item #B5371)
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CADILLAC (Seville), "Cadillac":
Postcard, 4x6. Front of card is photograph showing side view of two-tone gray and blue Cadillac Seville Elegante 4-Door Sedan. Reverse side is unused postcard. Price:- $10.
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Year: 1979  (Item #B5208)
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CADILLAC (Eldorado and Seville), "Diesel Power for Cadillac":
12 page non-color catalog, 4x8. Gold cover, with black lettering, has embossed silhouette of engine. Catalog lists ten things that you can expect from a diesel-powered Cadillac and gives engine specifications. Price:- $10.
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Year: 1979  (Item #B25637)
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CADILLAC (Fleetwood, DeVille, Eldorado and Seville) brochure, "Nineteen Hundred & Seventy Nine Cadillac: More Than Ever":
36 page color catalog, 11x8. White cover with embossed title and gold embossed emblem and lettering. Seventy-two photographs and drawings show exterior, interior, engine, chassis and features for Cadillac Fleetwood Brougham Sedan and Limousine, Sedan and Coupe DeVille, Eldorado Cabriolet and Biarritz Coupes and Seville and Seville Elegante 4-Door Sedans. Includes discussion and specifications. Price:- $30.
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Year: 1979  (Item #H1353)
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CADILLAC (Fleetwood, DeVille, Eldorado and Seville) literature, "Cadillac Merchandising Guide":
13x10x1. Black, leather textured portfolio with silver lettering and royal blue disk with silver emblem. Portfolio contains: a) "Cadillac Data Book": 13x9. Spiralbound notebook has blue cover with silver lettering and emblem. Thirty-five photographs show exterior, interior and features of Cadillac Eldorado, Seville, DeVille, Brougham and Limousine. Includes detailed information on features, colors and trims and trailer towing (34 pages); b) "Cadillac Upholstery, Vinyl Roof and Accent Stripe Selections": 7x9. Contains actual samples of leather, fabric and vinyl roof materials, with photographs of interiors (24 pages); and c) "Exterior Colors": 3x8. Twenty-one paint chips, with overlay of accent colors. Copyright 1978. (A) Price: $200.
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Year: 1979  (Item #H2657)
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CADILLAC (Fleetwood, DeVille, Eldorado and Seville) literature, "Cadillac Merchandising Guide":
13x10x1. Black, leather textured portfolio with silver lettering and royal blue disk with silver emblem. Portfolio contains: a) "Cadillac Data Book": 13x9. Spiralbound notebook has blue cover with silver lettering and emblem. Thirty-five photographs show exterior, interior and features of Cadillac Eldorado, Seville, DeVille, Brougham and Limousine. Includes detailed information on features, colors and trims and trailer towing (34 pages); b) "Cadillac Upholstery, Vinyl Roof and Accent Stripe Selections": 7x9. Contains actual samples of leather, fabric and vinyl roof materials, with photographs of interiors (24 pages); and c) "Exterior Colors": 3x8. Twenty-one paint chips, with overlay of accent colors. Cover seam has 6" split. Otherwise, book is in (A) condition. Copyright 1978. (C) Price: $125.
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Year: 1979  (Item #H2656)
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CADILLAC (Brougham, Fleetwood, DeVille, Eldorado and Seville) literature, "Spectrum":
Portfolio, 16x11x1. Dark blue cover with silver lettering and blue and silver Cadillac emblem. Contains two spiralbound notebooks: a) "Cadillacs": Book is layered into index-tab style sections for each model, with color photo of each body style plus photos and drawing of features. Includes discussion and highlights on each model, specs and list of standard and optional features, with prices for options; and b) "Rivals": Same type layout (b&w photos) show exterior and interior features of Oldsmobile Toronado and 98 Regency, Buick Riviera and Electra Limited, Mercedes 450 SEL and Lincoln Continental, Mark V and Versailles. Includes separate price lists for Cadillacs and competitor models, "Diesel Education Guide", "Eldorado Features-Benefits" and five copies of Kennedy Cadillac layout. (A) Price: $100.
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Year: 1980  (Item #H3630)
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CADILLAC (Fleetwood, DeVille, Eldorado and Seville) literature, "Cadillac Merchandising Guide":
Notebook, 12x14x2 1/4. Brown leather textured notebook with silver title plate and gold lettering and emblem. Contains: a) "Cadillac Merchandising Guide": 11x9. Looseleaf pages have brown cover with white lettering and emblem. Forty-three photographs show exterior, interior, features and options for Cadillac Eldorado Coupe, Seville Elegante 4-Door Sedan, Sedan and Coupe DeVille, Fleetwood Brougham 4- Door Sedan and Fleetwood Limousine. Includes actual samples of fabric and leather upholstery fabrics and Elk Grain vinyl roof samples with color names and code numbers, lists of standard and optional features, charts listing recommended color combinations and trailer towing information (68 pages); and b) Paint Chips: Twenty-one 11x3 chips and nine 3/4x1 1/2 two-tone chips and accent stripes. (A) Price: $150.
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Year: 1980  (Item #H3631)
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CADILLAC (Fleetwood, DeVille, Eldorado and Seville) literature, "Cadillac Merchandising Guide":
11x9. Consists of: a) "Cadillac Merchandising Guide": Looseleaf pages have brown cover with white lettering and emblem. Forty-three photographs show exterior, interior, features and options for Cadillac Eldorado Coupe, Seville Elegante 4-Door Sedan, Sedan and Coupe DeVille, Fleetwood Brougham 4-Door Sedan and Fleetwood Limousine. Includes actual samples of fabric and leather upholstery fabrics and Elk Grain vinyl roof samples with color names and code numbers, lists of standard and optional features, charts listing recommended color combinations and trailer towing information (68 pages); and b) Paint Chips: Twenty-one 11x3 chips and nine 3/4x1 1/2 two-tone chips and accent stripes. Pages only. (A) Price: $125.
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Year: 1981  (Item #A3074)
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OWNERS MANUAL FOR THE CADILLAC,
1981: Comes with original clear plastic carrying case with embossed Cadillac emblem. 142 pages. Price: $40.
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Year: 1981  (Item #H3633)
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CADILLAC (Fleetwood, DeVille, Eldorado, Seville and Cimarron) literature, "Cadillac Merchandising Guide":
Notebook, 12x11x2 1/2. Brown suede textured notebook with gold stamped and embroidered lettering and gold stamped emblem. Contains sixty 11x9, looseleaf pages which have brown cover with white lettering and emblem. Twenty- eight photographs show exterior, interior, features and options for Cadillac Eldorado Coupe, Seville Elegante 4-Door Sedan, Sedan and Coupe DeVille, Fleetwood Brougham 4-Door Sedan, Cimarron 4-Door Sedan and Fleetwood Limousine. Includes actual samples of fabric and leather upholstery fabrics and Elk Grain vinyl roof samples with color names and code numbers, three pages of paint chips, "Accent Stripes" transparency, lists of standard and optional features, charts listing recommended color combinations and trailer towing information. (B) Price: $125.
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Year: 1981  (Item #H3634)
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CADILLAC (Fleetwood, DeVille, Eldorado, Seville and Cimarron) literature, "Cadillac Merchandising Guide":
Notebook, 12x11x2 1/2. Brown suede textured notebook with gold stamped and embroidered lettering and gold stamped emblem. Contains 60 looseleaf pages which have brown cover with white lettering and emblem. Twenty-eight photographs show exterior, interior, features and options for Cadillac Eldorado Coupe, Seville Elegante 4-Door Sedan, Sedan and Coupe DeVille, Fleetwood Brougham 4- Door Sedan, Cimarron 4-Door Sedan and Fleetwood Limousine. Includes actual samples of fabric and leather upholstery fabrics and Elk Grain vinyl roof samples with color names and code numbers, three pages of paint chips, "Accent Stripes" transparency, lists of standard and optional features, charts listing recommended color combinations and trailer towing information and 122 pages of administrative and competitor information. (B) Price: $150.
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Year: 1981  (Item #H3635)
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CADILLAC (Fleetwood, DeVille, Eldorado, Seville and Cimarron) literature, "Cadillac Exterior Selections":
Notebook, 11x15x1 1/2. Brown suede textured notebook with gold stamped and embroidered lettering and gold stamped emblem. Contains twenty-four 7x7 solid color paint chips, seventeen 7x7 two-tone paint chips and eighteen 6x3 samples of Elk Grain vinyl roof material colors. Also includes "Accent Strip Colors" transparency, but it has stuck to cover for paint chips section; therefore, book has been graded (B) instead of (A). (B) Price: $125.
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Year: 1981  (Item #H3636)
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CADILLAC (Fleetwood, DeVille, Eldorado, Seville and Cimarron) literature, "Cadillac Interior Selections":
Notebook, 11x15x1 1/2. Brown suede textured notebook with gold stamped and embroidered lettering and gold stamped emblem. Contains eleven 6x3 leather upholstery samples, twenty-four 6x3 knit cloth samples and four 6x3 dundee cloth samples for Cadillac Fleetwood, DeVille, Eldorado, Seville and Cimarron models and two 8x7 knit cloth samples for Cadillac Fleetwood Limousine, with clear plastic overlay sheets giving color names and code numbers and list of numbers for recommended exterior colors. (A) Price: $150.
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CADILLAC SALES LITERATURE
1904 to 1931 :: 1936 :: 1938 to 1947 :: 1948 to 1952 :: 1953 to 1956 :: 1958 to 1962
1963 to 1966
:: 1967 to 1970 :: 1971 to 1974 :: 1975 to 1977 :: 1978 to 1981 :: 1982 to 1987
1988 to 1994 :: 1995 to 1999 :: 2000 to 2003 :: 2004 to 2006
Ambu/Hears/Limo :: Multiple Makes >> Cadillac/Lasalle :: Cadillac/Lincoln :: Cadillac/Ford/Lincoln
 
CADILLAC DEALER LITERATURE 1941 to 1977 :: 1978 to 1984 :: 1985 to 1987 :: 1988 to 1990
 
CADILLAC BOOKS :: CADILLAC MANUALS :: CADILLAC MAGAZINES :: CADILLAC MEMORABILIA
CADILLAC RACING & SHOW PROGRAMS
 
 
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McLellan's Automotive History, 9111 Longstaff Drive, Houston, TX 77031-2711
Phone: (713) 772-3285
Copyright © 1997-2017
 
S&H | Site map | A to Z index | Automotive literature - All makes
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SALES LITERATURE DEALER LITERATURE OUT-OF-PRINT BOOKS MAGAZINES
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      Individual Makes
      Multiple Makes
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(Buses / Engines / Fire Trucks /
Snow Plows / Tractors / Trains)
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      Individual Makes and Multiple Makes
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- Ambulances / Hearses / Limousines
- Industrial Vehicles
(Buses / Engines / Fire Trucks /
Snow Plows / Tractors / Trains)
- Coachbuilders
- Electric Vehicles
- General Interest
- Kit Cars and Replicars
- Police Vehicles
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RACING & SHOW PROGRAMS
- Individual Makes
- Multiple Makes
- General Interest
- By Make and Multiple Makes
- Annuals
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OWNER'S MANUALS / MANUALS
- Individual Makes
- Multiple Makes
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- Individual Makes and Multiple Makes
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- General Interest
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MEMORABILIA
- Individual Makes and Multiple Makes
- Ambulances / Hearses / Limousines
- Auction Catalogs
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- Electric Vehicles
- General Interest
- Kit Cars and Replicars
- Racing
- Toys
- Trains
- Industrial Vehicles
(Buses / Engines / Fire Trucks / Snow Plows / Tractors / Trains)
 
 
 
Abbreviations & Product Info
SALES LITERATURE
Cars & Trucks
1904 to 1931
1936
1938 to 1947
1948 to 1952
1953 to 1956

1958 to 1962
1963 to 1966
1967 to 1970
1971 to 1974
1975 to 1977
1978 to 1981
1982 to 1987
1988 to 1994
1995 to 1999
2000 to 2003
2004 to 2006
Ambu/Hears/Limo
- Multiple Makes -
Cadillac/Lasalle
 
- DEALER LIT -
1941 to 1977
1978 to 1984
1985 to 1987
1988 to 1990

BOOKS
MANUALS
MAGAZINES
MEMORABILIA
RACING PROG
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