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Buick 1954 1955 1956 1957 Literature & Color Catalogs

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Year: 1954  (Item #B24560)
  -   Photo 1   
BUICK (Roadmaster, Skylark, Century, Super and Special) brochure, "Buick: The Beautiful Buy":
24 page color catalog, 10x8. Green cover, with yellow, white and black lettering, opens to two page photo rendering showing frontal view of orange Buick automobile with three-quarter rear view of yellow and black Buick Roadmaster Riviera 2- Door Hardtop in background. Thirty-eight photo renderings and drawings show exterior, interior and feature of Roadmaster 2-Door Riviera, 4-Door Riviera Sedan and Convertible; Skylark 2-Door Sports Car; Super 2- and 4-Door Riviera Sedans and Convertible; Century 2-Door Riviera, 4-Door Sedan and Estate Wagon; and Special 2-Door Riviera, 2- and 4-Door Sedans and Convertible. Includes discussion and specifications. Dated 1-54. Price:- $50.
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Year: 1954  (Item #B3933)
  -   Photo 1    Photo 2   Photo 3  
BUICK (Roadmaster, Skylark, Century, Super and Special) brochure, "Buick: The Beautiful Buy":
24 page color catalog, 10x8. Orange cover with yellow, white and black lettering shows frontal view photo rendering of orange Buick automobile. Thirty-nine photo renderings and drawings show exterior, interior and mechanical features of Buick Roadmaster 2-Door Riviera, 4-Door Riviera Sedan and Convertible; Skylark 2-Door Sports Car; Super 2- and 4-Door Riviera Sedans and Convertible; Century 2-Door Riviera, 4-Door Sedan and Estate Wagon; and Special 2-Door Riviera, 2- and 4-Door Sedans and Convertible. Includes discussion and specifications. Dated 12-53. Price:- $50.
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Year: 1954  (Item #B7988)
  -   Photo 1    Photo 2   Photo 3  
BUICK (Special, Century, Super and Roadmaster) brochure, "World's Newest V8 Power: Now In All Buicks":
8 page color folder, 6x9. White cover, with black lettering, has inset drawing of Buick's "new Power-Head Piston". Folder opens once to 12x9 layout with four photo renderings showing Buick Roadmaster Convertible, Century Station Wagon, Special 4-Door Sedan and Super Riviera 2-Door Hardtop in outdoor settings, with discussion, then opens a second time to 12x18 layout with eleven photo renderings and drawings showing Buick V-8 engine and components and discussion on how it works. I.D. #X-2382-1MM-N-12-53. Price:- $30.
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Year: 1954  (Item #B30740)
  -   Photo 1    Photo 2   Photo 3  
BUICK (Special, Century, Super and Roadmaster) brochure, "It's Truly Terrific: Twin Turbine Dynaflow":
12 page non-color catalog, 4x7. Brown, white and black cover with black and white lettering. Two photographs show Buick's Twin Turbine Dynaflow automatic transmission system and controls. Includes discussion on principle of system and advantages for the Buick owner. I.D. #X-2379-1MM-S-11-53. Price:- $25.
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Year: 1954  (Item #B38511)
  -   Photo 1   
BUICK (Special, Century, Super, Roadmaster and Skylark), "Only Buick Gives You All This":
4 page non-color folder, 8x5. Brown and white cover, with black and white lettering, has list of features for Buick Special, Century, Super, Roadmaster and Skylark automobiles. Folder opens to 8x10 layout with chart listing base prices for all body styles and prices for special equipment and factory installed accessories. Back cover has list of Metropolitan Milwaukee area dealerships. I.D. #X-2534-P. Price:- $15.
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Year: 1954  (Item #B38512)
  -   Photo 1    Photo 2  
BUICK (Century and Special) brochure, "Right Out of Tomorrow! Two Great Beauties You Can Buy Today!":
16 page color folder, 6x9. White mailer-style cover, with red and black cover, has two photo rendering showing portions of blue Buick Century 4-Door Sedan and black Special Convertible. Folder opens to 24x18 layout with eight photo renderings showing exterior, interior and features of Buick Century Convertible and Riviera 2-Door Hardtop and Special 4-Door Sedan and Station Wagon, with discussion. Reverse side has four additional photo renderings showing exterior and features, with discussion and list of dealerships. Cover has mailing label, but folder was never mailed. I.D. #X-2389-MM-GA-2/54. Price:- $40.
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Year: 1954  (Item #B19212)
  -   Photo 1   
BUICK (Special, Century, Super and Roadmaster) brochure, "Cleaner, Fresher Air with Buick's New High-Air Intake Ventilation and Heating":
8 page part-color catalog, 4x7. Orange, blue and black cover, with white lettering, has inset photograph showing windshield and intake system on Buick Sedan. Two photo renderings show positions of levers on heating and ventilating control panel to adjust for cool and warm weather conditions and a drawing illustrates flow of high-intake air duct. Includes discussion on system. I.D. #X-2380-1MM-11/53-N. Price:- $25.
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Year: 1954  (Item #B38237)
  -   Photo 1    Photo 2  
BUICK (Special, Century, Super and Roadmaster) brochure, "World's Newest V8 Power: Now In All Buicks":
8 page color folder, 6x9. White cover, with black lettering, has inset drawing of Buick's "new Power-Head Piston". Folder opens once to 12x9 layout with four photo renderings showing Buick Roadmaster Convertible, Century Station Wagon, Special 4-Door Sedan and Super Riviera 2-Door Hardtop in outdoor settings, with discussion, then opens a second time to 12x18 layout with eleven photo renderings and drawings showing Buick V-8 engine and components and discussion on how it works. Cover has minor rust mark; therefore, price has been reduced. I.D. #X-2382- 1MM-N-12-53. Price:- $25.
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Year: 1954  (Item #B33895)
  -   Photo 1   
BUICK (Special, Century, Super and Roadmaster) brochure, "Buick Safety Power Steering for the Easiest Miles You Ever Drove!":
12 page non-color catalog, 4x7. Red, gray and black cover, with white lettering, has white line drawing of woman's gloved hand touching steering wheel which has automatic transmission controls. Seven photographs, photo renderings and drawings illustrate features of Buick's automatic transmission and advantages for the Buick owner. I.D. #DM-96--1-54--500M. Price:- $20.
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Year: 1954  (Item #H3869)
  -   Photo 1   
BUICK, "DuPont Colors - Buick":
Two 2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Buick automobiles. Reverse side has "Color Combination Numbers" and names and numbers for interior colors. Sheet 2 is a continuation. Reverse side has chart listing paint names and code numbers for 1950-53 models. Bulletin No. 25. Dealer databook inserts. Shows light aging and handling; therefore, price has been reduced. Dated Jan. 20, 1954. (C) Price: $30.
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Year: 1954 Magazine Item #E8437 - BUICK MAGAZINE, Vol. 15, No. 7, Jan. 1954: Price: $20.
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Year: 1955  (Item #B33898)
  -   Photo 1   
BUICK (Roadmaster, Century, Super and Special) brochure, "Buick: Forefront of Fashion -- Thrill of the Year":
20 page color catalog, 5x10. One- third of cover is white / two-thirds is black, with white lettering, and has photo rendering showing three-quarter frontal view of green Buick Special Convertible. Twenty-two photo renderings show Buick Roadmaster 2-Door Riviera, 4-Door Sedan and Convertible; Super 2-Door Riviera, 4-Door Sedan and Convertible; Century 2-Door Riviera, 4-Door Sedan, Convertible and Estate Wagon; and Special 2-Door Riviera, 2- and 4-Door Sedans and Convertible. Includes discussion. Comes with separate 11x9 "Price List" which lists base prices, standard equipment and prices for optional equipment. I.D. #DM 138 10-54 2M. Price:- $50.
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Year: 1955  (Item #B12171)
  -   Photo 1    Photo 2  
BUICK (Roadmaster, Century, Super and Special) brochure, "Buick: Forefront of Fashion -- Thrill of the Year":
20 page color catalog, 5x10. One-third of cover is white / two- thirds is black, with white lettering, and has photo rendering showing three-quarter frontal view of green Buick Special Convertible. Twenty photo renderings show Buick Roadmaster 2-Door Riviera, 4-Door Sedan and Convertible; Super 2-Door Riviera, 4-Door Sedan and Convertible; Century 2-Door Riviera, 4-Door Sedan, Convertible and Estate Wagon; and Special 2-Door Riviera, 2- and 4-Door Sedans and Convertible. Includes discussion. I.D. #DM 138 11-54 500M. Price:- $40.
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Year: 1955  (Item #B5427)
  -   Photo 1    Photo 2   Photo 3  
BUICK brochure (Roadmaster, Century, Super and Special), "Buick: Forefront of Fashion -- Thrill of the Year":
20 page color catalog, 5x10. One-third of cover is white / two- thirds is black, with white lettering, and has photo rendering showing three-quarter frontal view of green Buick Special Convertible. Twenty-two photo renderings show Buick Roadmaster 2-Door Riviera, 4-Door Sedan and Convertible; Super 2-Door Riviera, 4-Door Sedan and Convertible; Century 2-Door Riviera, 4-Door Sedan, Convertible and Estate Wagon; and Special 2-Door Riviera, 2- and 4-Door Sedans and Convertible. Includes discussion. I.D. #DM 138 10-54 2M. Price:- $40.
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Year: 1955  (Item #B34882)
  -   Photo 1   
BUICK (Roadmaster, Century, Super and Special) brochure, "Buick: Forefront of Fashion -- Thrill of the Year":
20 page color catalog, 5x10. One-third of cover is white / two- thirds is black, with white lettering, and has photo rendering showing three-quarter frontal view of green Buick Special Convertible. Twenty photo renderings show Buick Roadmaster 2-Door Riviera, 4-Door Sedan and Convertible; Super 2-Door Riviera, 4-Door Sedan and Convertible; Century 2-Door Riviera, 4-Door Sedan, Convertible and Estate Wagon; and Special 2-Door Riviera, 2- and 4-Door Sedans and Convertible. Includes discussion. Cover has dealer stamp; therefore, price has been reduced. I.D. #DM 138 11-54 500M. Price:- $35.
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Year: 1955  (Item #B34881)
  -   Photo 1   
BUICK, "Variable Pitch Dynaflow: Buick's Performance Thrill of the Year":
16 page non-color catalog, 6x4. Red, blue and black cover with blue and white lettering. Red highlights throughout. Five photo renderings of cars and mechanical features illustrate the Variable Pitch Dynaflow principle. Includes detailed discussion. Cover has dealer stamp. I.D. #X-2715-1MM-GMP-9-54. Price:- $25.
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Year: 1955  (Item #B30741)
  -   Photo 1   
BUICK (Roadmaster, Century, Super and Special) brochure, "Buick: Forefront of Fashion -- Thrill of the Year":
20 page color catalog, 5x10. One- third of cover is white / two-thirds is black, with white lettering, and has photo rendering showing three-quarter frontal view of green Buick Special Convertible. Twenty photo renderings show Buick Roadmaster 2-Door Riviera, 4-Door Sedan and Convertible; Super 2-Door Riviera, 4-Door Sedan and Convertible; Century 2-Door Riviera, 4-Door Sedan, Convertible and Estate Wagon; and Special 2-Door Riviera, 2- and 4- Door Sedans and Convertible. Includes discussion. Shows very light handling; therefore, price has been reduced. I.D. #DM 138 11-54 500M. Price:- $35.
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Year: 1955 Magazine Item #E7126 - BUICK MAGAZINE, Vol. 17, No. 5, Nov. 1955: Price: $20.
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Year: 1956  (Item #B3948)
  -   Photo 1    Photo 2  
BUICK (Roadmaster, Century, Super and Special) brochure, "Buick Presents . . .":
24 page color catalog, 6x9. Cover is art rendering of futuristic space highway. Nineteen art renderings show exterior, interior and a kaleidoscope of colors for Buick Roadmaster 2- and 4-Door Rivieras, 4-Door Sedan and Convertible; Super 2- and 4-Door Rivieras, 4- Door Sedan and Convertible; Century 2- and 4-Door Rivieras, Convertible and Estate Wagon; and Special 2- and 4-Door Rivieras, 2- and 4-Door Sedans, Convertible and Estate Wagon. Each body style is on a full page, with descriptive paragraph either above or below car. Includes additional discussion and a wall of paint colors. Price:- $60.
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Year: 1956  (Item #B38240)
  -   Photo 1    Photo 2  
BUICK (Roadmaster, Century, Super and Special), "Big News on the Biggest of the Big 3":
20 page color catalog, 4x8. One-third of cover is white / two-thirds is blue, with red, white and yellow lettering, and shows frontal view of green Buick automobile, with side view of Buick Roadmaster and Special Riviera 2-Door Hardtops in background. Forty-four photo renderings show exterior, interior, engine, chassis and features of Buick Roadmaster 2- and 4-Door Rivieras, 4-Door Sedan and Convertible; Super 2- and 4-Door Riviera, 4-Door Sedan and Convertible; Century 2- and 4-Door Rivieras, Estate Wagon and Convertible; and Special 2- and 4-Door Rivieras, 2- and 4- Door Sedans, Estate Wagon and Convertible. Includes discussion. I.D. #DM-223A 1-56 2MM. Price:- $45.
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Year: 1956  (Item #F6539)
  -   Photo 1   
STORY OF SAFETY POWER STEERING:
16 page color catalog, 10x7. Blue and gray cover, with red and gray lettering, is photo rendering showing frontal view of red Buick automobile in spotlight. Comic book style catalog illustrates "Milestones in Automobile History: The Old Way . The New Way". Beginning with the horseless carriage, the catalog show how driving was done in the early years and how it is done today (1955) and the safety advantages of power steering, in addition to be easier to drive and having a high trade-in value. A colorful and fun brochure. (M) Copyright 1955.. Price: $35.
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Year: 1957  (Item #B3947)
  -   Photo 1   
BUICK (Roadmaster, Century, Super and Special) brochure, "Low and Mighty: Newest Buick Yet":
16 page color folder, 6x12. White cover, with black lettering, has photo rendering showing three-quarter frontal view of red and pink Buick 2-Door Riviera. Folder opens to 24x23 layout with fourteen photo renderings showing Buick Super 2- and 4- Door Rivieras and Convertible; Century 2- and 4-Door Rivieras, Convertible and Caballero Estate Wagon; Special 2- and 4-Door Rivieras, 2- and 4-Door Sedans, Convertible and Estate Wagons, with discussion. Reverse side has nine renderings showing exterior and interior of Buick Roadmaster 2- and 4-Door Rivieras and Convertible, with discussion and specifications. I.D. #DM-299 10-56 4M. Price:- $40.
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Year: 1957  (Item #B19218)
  -   Photo 1   
BUICK (Roadmaster, Century, Super and Special) brochure, "Let's Look at Buick: The Star of Every Show":
20 page color catalog, 7x11. White cover, with blue and black lettering, is photo rendering showing three-quarter frontal view of red Buick Roadmaster Riviera 2-Door Hardtop. Twenty-nine photographs, photo renderings and drawings show exterior, interior, engine, chassis and features of Buick Roadmaster Riviera 2- and 4-Door Hardtops and Convertible; Century Riviera 2- and 4-Door Hardtops, Convertible and Caballero Estate Wagon; Super Riviera 2- and 4-Door Hardtops and Convertible; and Special 2- and 4-Door Sedans, Riviera 2- and 4-Door Hardtops, Convertible and Estate Wagon. Includes discussion and specifications. Price:- $50.
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BUICK SALES LITERATURE
1915 to 1927 :: 1931 to 1932 :: 1935 to 1941 :: 1942 to 1949 :: 1950 to 1953 :: 1954 to 1957
1958 to 1961 :: 1962 to 1965 :: 1966 to 1969 :: 1970 to 1972 :: 1973 to 1979 :: 1980 to 1985
1986 to 1989 :: 1990 to 1997 :: 1998 to 2001 :: 2002 to 2005
Ambu/Hears/Limo :: Multiple Makes >> Buick/Oldsmobile :: Buick/Pontiac
 
BUICK DEALER LITERATURE
 
BUICK BOOKS :: BUICK MANUALS :: BUICK MAGAZINES :: BUICK MEMORABILIA
 
 
 
 
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Year: 1955  (Item #B3925)
BUICK (Roadmaster, Century, Super and Special), "Buick: Forefront of Fashion -- Thrill of the Year":
32 page color catalog, 8x15. Black cover, with green lettering, has photo rendering showing three-quarter frontal view of green Buick Special Convertible. Sixty-six photo renderings show Buick Roadmaster 2-Door Riviera, 4-Door Sedan and Convertible; Super 2-Door Riviera, 4-Door Sedan and Convertible; Century 2-Door Riviera, 4-Door Sedan, Convertible and Estate Wagon; and Special 2-Door Riviera, 2- and 4-Door Sedans and Convertible. Includes discussion, plus numbered and labeled 12-point chassis drawing and detailed specifications.

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Year: 1956  (Item #B38239)
BUICK (Roadmaster, Century, Super and Special), "Buick Carries the Banner Forward":
24 page color catalog, 5x9. One-third of cover is white / two-thirds is blue, with red, white and yellow lettering, and shows frontal view of green Buick automobile, with side view of Buick Roadmaster and Special Riviera 2-Door Hardtops in background. Seventy-eight photo renderings show exterior, interior, engine, chassis and features of Buick Roadmaster 2- and 4-Door Rivieras, 4-Door Sedan and Convertible; Super 2- and 4-Door Riviera, 4-Door Sedan and Convertible; Century 2- and 4-Door Rivieras, Estate Wagon and Convertible; and Special 2- and 4-Door Rivieras, 2- and 4-Door Sedans, Estate Wagon and Convertible. Includes discussion, numbered and labeled 14-point chassis drawing and specifications.

Sold item
Year: 1955  (Item #B3926)
BUICK (Century and Special), "Buick Estate Wagons: So Handsome! So Handy!":
8 page non-color folder, 6x9. Cover is photo rendering showing three-quarter frontal view of Buick Century Estate Wagon. Folder opens to 12x18 layout with two one and one-third page photo renderings showing Special and Century Estate Wagons and six drawings showing uses for the wagons and discussion on facing two-thirds pages. Reverse side has five additional photo renderings showing passenger/cargo area, with discussion and dimensions. I.D. #X-2896-500M-1-55-N.

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Year: 1954  (Item #B24559)
BUICK (Century and Special), "'Best Seller' -- The Beauty and Buy of the Year!":
8 page color folder, 6x9. White cover, with red lettering, has photo rendering showing frontal view of green Buick automobile. Folder opens to 12x18 layout with two photo renderings showing three-quarter rear view of red Buick Special 2-Door Sedan with white top and three-quarter frontal view of yellow Buick Century 2-Door Hardtop with black top, with discussion and lists of features. Reverse side has photograph showing three- quarter rear view of blue Buick Special 4-Door Sedan with black top, with discussion. I.D. #DM 143 5-1-54 2M.

Sold item
Year: 1954  (Item #B33893)
BUICK (Roadmaster, Skylark, Century, Super and Special), "Buick: The Beautiful Buy":
24 page color catalog, 10x8. Green cover, with yellow, white and black lettering, opens to two page photo rendering showing frontal view of orange Buick automobile with three-quarter rear view of yellow and black Buick Roadmaster Riviera 2-Door Hardtop in background. Thirty-eight photo renderings and drawings show exterior, interior and features of Roadmaster 2-Door Riviera, 4-Door Riviera Sedan and Convertible; Skylark 2-Door Sports Car; Super 2- and 4-Door Riviera Sedans and Convertible; Century 2-Door Riviera, 4-Door Sedan and Estate Wagon; and Special 2-Door Riviera, 2- and 4-Door Sedans and Convertible. Includes discussion and specifications. Comes with separate 11x8 price sheet which includes base prices and prices for accessories. Dated 1-54.

Sold item
Year: 1955  (Item #B3927)
BUICK, "Introducing . . . Buick's Thrilling New 4-Door Riviera":
8 page color folder, 6x9. Black, white, red and gold cover, with white lettering, has photograph showing side view of green and white Buick Special Riviera 4-Door Hardtop. Folder opens to two-page side view of red and white Century Riviera, with three-quarter frontal view photo rendering of Special Riviera and discussion at bottom of page. Reverse side has photograph of interior. I.D. #X-2975-2MM-5-55-GA.

Sold item
Year: 1956  (Item #B3924)
BUICK (Roadmaster, Century, Super and Special), "Buick Carries the Banner Forward":
32 page color catalog, 8x15. Blue cover with red, white and yellow lettering shows frontal view of green Buick automobile, with side view of Buick Roadmaster and Special Riviera 2-Door Hardtops in background. Seventy-eight photo renderings show exterior, interior, engine, chassis and features of Buick Roadmaster 2- and 4-Door Rivieras, 4-Door Sedan and Convertible; Super 2- and 4-Door Riviera, 4-Door Sedan and Convertible; Century 2- and 4-Door Rivieras, 4-Door Estate Wagon and Convertible; and Special 2- and 4-Door Rivieras, 2- and 4-Door Sedans, 4-Door Estate Wagon and Convertible. Includes discussion, numbered and labeled 14-point chassis drawing and specifications.

Sold item
Year: 1957  (Item #B7133)
BUICK (Roadmaster, Century, Super and Special), "Newest Buick Yet":
32 page color catalog, 8x15. Cover is photo rendering showing three-quarter frontal view of orange Buick Roadmaster 2-Door Riviera Hardtop. Forty-four photo renderings and drawings, including nineteen full page renderings of models, show exterior, interior, engine, 25-point labeled chassis and features of Roadmaster Riviera 2- and 4-Door Hardtops and Convertible; Super 2- and 4-Door Riviera Hardtops and Convertible; Century 2- and 4-Door Riviera Hardtops and Convertible; Special 2- and 4-Door Riviera Sedans, 2- and 4-Door Hardtops and Convertible; and Century Caballero Estate and Special Estate Wagons. Includes discussion and specifications.

 
 
 
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SALES LITERATURE DEALER LITERATURE OUT-OF-PRINT BOOKS MAGAZINES
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Abbreviations & Product Info
SALES LITERATURE
Cars & Trucks
1915 to 1927
1931 to 1932
1935 to 1941
1942 to 1949
1950 to 1953

1954 to 1957
1958 to 1961
1962 to 1965
1966 to 1969
1970 to 1972
1973 to 1979
1980 to 1985
1986 to 1989
1990 to 1997
1998 to 2001
2002 to 2005
Ambu/Hears/Limo
- Multiple Makes -
Buick/Oldsmobile
Buick/Pontiac
 
DEALER LIT
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MANUALS
MAGAZINES
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