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Year: 1954 (Item #B24560) -
Photo
1
BUICK (Roadmaster, Skylark, Century, Super and
Special), "Buick: The Beautiful Buy": 24 page
color catalog, 10x8. Green cover, with yellow,
white and black lettering, opens to two page photo
rendering showing frontal view of orange Buick
automobile with three-quarter rear view of yellow
and black Buick Roadmaster Riviera 2- Door Hardtop
in background. Thirty-eight photo renderings and
drawings show exterior, interior and feature of
Roadmaster 2-Door Riviera, 4-Door Riviera Sedan
and Convertible; Skylark 2-Door Sports Car; Super
2- and 4-Door Riviera Sedans and Convertible;
Century 2-Door Riviera, 4-Door Sedan and Estate
Wagon; and Special 2-Door Riviera, 2- and 4-Door
Sedans and Convertible. Includes discussion and
specifications. Dated 1-54. Price:- $50.
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Year: 1954 (Item #B3933) -
Photo
1 Photo
2 Photo
3
BUICK (Roadmaster, Skylark, Century, Super and
Special), "Buick: The Beautiful Buy": 24 page
color catalog, 10x8. Orange cover with yellow,
white and black lettering shows frontal view photo
rendering of orange Buick automobile. Thirty-nine
photo renderings and drawings show exterior, interior
and mechanical features of Buick Roadmaster 2-Door
Riviera, 4-Door Riviera Sedan and Convertible;
Skylark 2-Door Sports Car; Super 2- and 4-Door
Riviera Sedans and Convertible; Century 2-Door
Riviera, 4-Door Sedan and Estate Wagon; and Special
2-Door Riviera, 2- and 4-Door Sedans and Convertible.
Includes discussion and specifications. Dated
12-53. Price:- $50.
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Year: 1954 (Item #B7988) -
Photo
1 Photo
2 Photo
3
BUICK (Special, Century, Super and Roadmaster),
"World's Newest V8 Power: Now In All Buicks":
8 page color folder, 6x9. White cover, with black
lettering, has inset drawing of Buick's "new Power-Head
Piston". Folder opens once to 12x9 layout with
four photo renderings showing Buick Roadmaster
Convertible, Century Station Wagon, Special 4-Door
Sedan and Super Riviera 2-Door Hardtop in outdoor
settings, with discussion, then opens a second
time to 12x18 layout with eleven photo renderings
and drawings showing Buick V-8 engine and components
and discussion on how it works. I.D. #X-2382-1MM-N-12-53.
Price:- $30.
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Year: 1954 (Item #B24559) -
Photo
1 Photo
2 Photo
3
BUICK (Century and Special), "'Best Seller' --
The Beauty and Buy of the Year!": 8 page color
folder, 6x9. White cover, with red lettering,
has photo rendering showing frontal view of green
Buick automobile. Folder opens to 12x18 layout
with two photo renderings showing three-quarter
rear view of red Buick Special 2-Door Sedan with
white top and three-quarter frontal view of yellow
Buick Century 2-Door Hardtop with black top, with
discussion and lists of features. Reverse side
has photograph showing three- quarter rear view
of blue Buick Special 4-Door Sedan with black
top, with discussion. I.D. #DM 143 5-1-54 2M.
Price:- $30.
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Year: 1954 (Item #B30740) -
Photo
1 Photo
2 Photo
3
BUICK (Special, Century, Super and Roadmaster),
"It's Truly Terrific: Twin Turbine Dynaflow":
12 page non-color catalog, 4x7. Brown, white and
black cover with black and white lettering. Two
photographs show Buick's Twin Turbine Dynaflow
automatic transmission system and controls. Includes
discussion on principle of system and advantages
for the Buick owner. I.D. #X-2379-1MM-S-11-53.
Price:- $25.
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Year: 1954 (Item #B38511) -
Photo
1
BUICK (Special, Century, Super, Roadmaster and
Skylark), "Only Buick Gives You All This":
4 page non-color folder, 8x5. Brown and white
cover, with black and white lettering, has list
of features for Buick Special, Century, Super,
Roadmaster and Skylark automobiles. Folder opens
to 8x10 layout with chart listing base prices
for all body styles and prices for special equipment
and factory installed accessories. Back cover
has list of Metropolitan Milwaukee area dealerships.
I.D. #X-2534-P. Price:- $15.
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Year: 1954 (Item #B38512) -
Photo
1 Photo
2
BUICK (Century and Special), "Right Out of Tomorrow!
Two Great Beauties You Can Buy Today!": 16
page color folder, 6x9. White mailer-style cover,
with red and black cover, has two photo rendering
showing portions of blue Buick Century 4-Door
Sedan and black Special Convertible. Folder opens
to 24x18 layout with eight photo renderings showing
exterior, interior and features of Buick Century
Convertible and Riviera 2-Door Hardtop and Special
4-Door Sedan and Station Wagon, with discussion.
Reverse side has four additional photo renderings
showing exterior and features, with discussion
and list of dealerships. Cover has mailing label,
but folder was never mailed. I.D. #X-2389-MM-GA-2/54.
Price:- $40.
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Year: 1954 (Item #B19212) -
Photo
1
BUICK (Special, Century, Super and Roadmaster),
"Cleaner, Fresher Air with Buick's New High-Air
Intake Ventilation and Heating": 8 page part-color
catalog, 4x7. Orange, blue and black cover, with
white lettering, has inset photograph showing
windshield and intake system on Buick Sedan. Two
photo renderings show positions of levers on heating
and ventilating control panel to adjust for cool
and warm weather conditions and a drawing illustrates
flow of high-intake air duct. Includes discussion
on system. I.D. #X-2380-1MM-11/53-N. Price:-
$25.
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Year: 1954 (Item #B38237) -
Photo
1 Photo
2
BUICK (Special, Century, Super and Roadmaster),
"World's Newest V8 Power: Now In All Buicks":
8 page color folder, 6x9. White cover, with black
lettering, has inset drawing of Buick's "new Power-Head
Piston". Folder opens once to 12x9 layout with
four photo renderings showing Buick Roadmaster
Convertible, Century Station Wagon, Special 4-Door
Sedan and Super Riviera 2-Door Hardtop in outdoor
settings, with discussion, then opens a second
time to 12x18 layout with eleven photo renderings
and drawings showing Buick V-8 engine and components
and discussion on how it works. Cover has minor
rust mark; therefore, price has been reduced.
I.D. #X-2382- 1MM-N-12-53. Price:- $25.
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Year: 1954 (Item #B33895) -
Photo
1
BUICK (Special, Century, Super and Roadmaster),
"Buick Safety Power Steering for the Easiest Miles
You Ever Drove!": 12 page non-color catalog,
4x7. Red, gray and black cover, with white lettering,
has white line drawing of woman's gloved hand
touching steering wheel which has automatic transmission
controls. Seven photographs, photo renderings
and drawings illustrate features of Buick's automatic
transmission and advantages for the Buick owner.
I.D. #DM-96--1-54--500M. Price:- $20.
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Year: 1955 (Item #B33898) -
Photo
1
BUICK (Roadmaster, Century, Super and Special),
"Buick: Forefront of Fashion -- Thrill of the
Year": 20 page color catalog, 5x10. One- third
of cover is white / two-thirds is black, with
white lettering, and has photo rendering showing
three-quarter frontal view of green Buick Special
Convertible. Twenty-two photo renderings show
Buick Roadmaster 2-Door Riviera, 4-Door Sedan
and Convertible; Super 2-Door Riviera, 4-Door
Sedan and Convertible; Century 2-Door Riviera,
4-Door Sedan, Convertible and Estate Wagon; and
Special 2-Door Riviera, 2- and 4-Door Sedans and
Convertible. Includes discussion. Comes with separate
11x9 "Price List" which lists base prices, standard
equipment and prices for optional equipment. I.D.
#DM 138 10-54 2M. Price:- $50.
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Year: 1955 (Item #B3925) -
Photo
1 Photo
2 Photo
3
BUICK (Roadmaster, Century, Super and Special),
"Buick: Forefront of Fashion -- Thrill of the
Year": 32 page color catalog, 8x15. Black
cover, with green lettering, has photo rendering
showing three-quarter frontal view of green Buick
Special Convertible. Sixty-six photo renderings
show Buick Roadmaster 2-Door Riviera, 4-Door Sedan
and Convertible; Super 2-Door Riviera, 4-Door
Sedan and Convertible; Century 2-Door Riviera,
4-Door Sedan, Convertible and Estate Wagon; and
Special 2-Door Riviera, 2- and 4-Door Sedans and
Convertible. Includes discussion, plus numbered
and labeled 12-point chassis drawing and detailed
specifications. Price:- $75.
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Year: 1955 (Item #B12171) -
Photo
1 Photo
2
BUICK (Roadmaster, Century, Super and Special),
"Buick: Forefront of Fashion -- Thrill of the
Year": 20 page color catalog, 5x10. One-third
of cover is white / two- thirds is black, with
white lettering, and has photo rendering showing
three-quarter frontal view of green Buick Special
Convertible. Twenty photo renderings show Buick
Roadmaster 2-Door Riviera, 4-Door Sedan and Convertible;
Super 2-Door Riviera, 4-Door Sedan and Convertible;
Century 2-Door Riviera, 4-Door Sedan, Convertible
and Estate Wagon; and Special 2-Door Riviera,
2- and 4-Door Sedans and Convertible. Includes
discussion. I.D. #DM 138 11-54 500M. Price:-
$40.
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Year: 1955 (Item #B3926) -
Photo
1 Photo
2 Photo
3
BUICK (Century and Special), "Buick Estate Wagons:
So Handsome! So Handy!": 8 page non-color
folder, 6x9. Cover is photo rendering showing
three-quarter frontal view of Buick Century Estate
Wagon. Folder opens to 12x18 layout with two one
and one-third page photo renderings showing Special
and Century Estate Wagons and six drawings showing
uses for the wagons and discussion on facing two-thirds
pages. Reverse side has five additional photo
renderings showing passenger/cargo area, with
discussion and dimensions. I.D. #X-2896-500M-1-55-N.
Price:- $30.
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Year: 1955 (Item #B5427) -
Photo
1 Photo
2 Photo
3
BUICK (Roadmaster, Century, Super and Special),
"Buick: Forefront of Fashion -- Thrill of the
Year": 20 page color catalog, 5x10. One-third
of cover is white / two- thirds is black, with
white lettering, and has photo rendering showing
three-quarter frontal view of green Buick Special
Convertible. Twenty-two photo renderings show
Buick Roadmaster 2-Door Riviera, 4-Door Sedan
and Convertible; Super 2-Door Riviera, 4-Door
Sedan and Convertible; Century 2-Door Riviera,
4-Door Sedan, Convertible and Estate Wagon; and
Special 2-Door Riviera, 2- and 4-Door Sedans and
Convertible. Includes discussion. I.D. #DM 138
10-54 2M. Price:- $40.
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Year: 1955 (Item #B34882) -
Photo
1
BUICK (Roadmaster, Century, Super and Special),
"Buick: Forefront of Fashion -- Thrill of the
Year": 20 page color catalog, 5x10. One-third
of cover is white / two- thirds is black, with
white lettering, and has photo rendering showing
three-quarter frontal view of green Buick Special
Convertible. Twenty photo renderings show Buick
Roadmaster 2-Door Riviera, 4-Door Sedan and Convertible;
Super 2-Door Riviera, 4-Door Sedan and Convertible;
Century 2-Door Riviera, 4-Door Sedan, Convertible
and Estate Wagon; and Special 2-Door Riviera,
2- and 4-Door Sedans and Convertible. Includes
discussion. Cover has dealer stamp; therefore,
price has been reduced. I.D. #DM 138 11-54 500M.
Price:- $35.
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Year: 1955 (Item #B34881) -
Photo
1
BUICK, "Variable Pitch Dynaflow: Buick's Performance
Thrill of the Year": 16 page non-color catalog,
6x4. Red, blue and black cover with blue and white
lettering. Red highlights throughout. Five photo
renderings of cars and mechanical features illustrate
the Variable Pitch Dynaflow principle. Includes
detailed discussion. Cover has dealer stamp. I.D.
#X-2715-1MM-GMP-9-54. Price:- $25.
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Year: 1955 (Item #B30741) -
Photo
1
BUICK (Roadmaster, Century, Super and Special),
"Buick: Forefront of Fashion -- Thrill of the
Year": 20 page color catalog, 5x10. One- third
of cover is white / two-thirds is black, with
white lettering, and has photo rendering showing
three-quarter frontal view of green Buick Special
Convertible. Twenty photo renderings show Buick
Roadmaster 2-Door Riviera, 4-Door Sedan and Convertible;
Super 2-Door Riviera, 4-Door Sedan and Convertible;
Century 2-Door Riviera, 4-Door Sedan, Convertible
and Estate Wagon; and Special 2-Door Riviera,
2- and 4- Door Sedans and Convertible. Includes
discussion. Shows very light handling; therefore,
price has been reduced. I.D. #DM 138 11-54 500M.
Price:- $35.
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Year: 1956 (Item #B3924) -
Photo
1 Photo
2 Photo
3
BUICK (Roadmaster, Century, Super and Special),
"Buick Carries the Banner Forward": 32 page
color catalog, 8x15. Blue cover with red, white
and yellow lettering shows frontal view of green
Buick automobile, with side view of Buick Roadmaster
and Special Riviera 2-Door Hardtops in background.
Seventy-eight photo renderings show exterior,
interior, engine, chassis and features of Buick
Roadmaster 2- and 4-Door Rivieras, 4-Door Sedan
and Convertible; Super 2- and 4-Door Riviera,
4-Door Sedan and Convertible; Century 2- and 4-Door
Rivieras, 4-Door Estate Wagon and Convertible;
and Special 2- and 4-Door Rivieras, 2- and 4-Door
Sedans, 4-Door Estate Wagon and Convertible. Includes
discussion, numbered and labeled 14-point chassis
drawing and specifications. Price:- $75.
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Year: 1956 (Item #B3948) -
Photo
1 Photo
2
BUICK (Roadmaster, Century, Super and Special),
"Buick Presents . . .": 24 page color catalog,
6x9. Cover is art rendering of futuristic space
highway. Nineteen art renderings show exterior,
interior and a kaleidoscope of colors for Buick
Roadmaster 2- and 4-Door Rivieras, 4-Door Sedan
and Convertible; Super 2- and 4-Door Rivieras,
4- Door Sedan and Convertible; Century 2- and
4-Door Rivieras, Convertible and Estate Wagon;
and Special 2- and 4-Door Rivieras, 2- and 4-Door
Sedans, Convertible and Estate Wagon. Each body
style is on a full page, with descriptive paragraph
either above or below car. Includes additional
discussion and a wall of paint colors. Price:-
$60.
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Year: 1956 (Item #B38240) -
Photo
1 Photo
2
BUICK (Roadmaster, Century, Super and Special),
"Big News on the Biggest of the Big 3": 20
page color catalog, 4x8. One-third of cover is
white / two-thirds is blue, with red, white and
yellow lettering, and shows frontal view of green
Buick automobile, with side view of Buick Roadmaster
and Special Riviera 2-Door Hardtops in background.
Forty-four photo renderings show exterior, interior,
engine, chassis and features of Buick Roadmaster
2- and 4-Door Rivieras, 4-Door Sedan and Convertible;
Super 2- and 4-Door Riviera, 4-Door Sedan and
Convertible; Century 2- and 4-Door Rivieras, Estate
Wagon and Convertible; and Special 2- and 4-Door
Rivieras, 2- and 4- Door Sedans, Estate Wagon
and Convertible. Includes discussion. I.D. #DM-223A
1-56 2MM. Price:- $45.
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Year: 1956 (Item #B38239) -
Photo
1 Photo
2 Photo
3
BUICK (Roadmaster, Century, Super and Special),
"Buick Carries the Banner Forward": 24 page
color catalog, 5x9. One-third of cover is white
/ two-thirds is blue, with red, white and yellow
lettering, and shows frontal view of green Buick
automobile, with side view of Buick Roadmaster
and Special Riviera 2-Door Hardtops in background.
Seventy-eight photo renderings show exterior,
interior, engine, chassis and features of Buick
Roadmaster 2- and 4-Door Rivieras, 4-Door Sedan
and Convertible; Super 2- and 4-Door Riviera,
4-Door Sedan and Convertible; Century 2- and 4-Door
Rivieras, Estate Wagon and Convertible; and Special
2- and 4-Door Rivieras, 2- and 4-Door Sedans,
Estate Wagon and Convertible. Includes discussion,
numbered and labeled 14-point chassis drawing
and specifications. Price:- $60.
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Year: 1957 (Item #B3947) -
Photo
1
BUICK (Roadmaster, Century, Super and Special),
"Low and Mighty: Newest Buick Yet": 16 page
color folder, 6x12. White cover, with black lettering,
has photo rendering showing three-quarter frontal
view of red and pink Buick 2-Door Riviera. Folder
opens to 24x23 layout with fourteen photo renderings
showing Buick Super 2- and 4- Door Rivieras and
Convertible; Century 2- and 4-Door Rivieras, Convertible
and Caballero Estate Wagon; Special 2- and 4-Door
Rivieras, 2- and 4-Door Sedans, Convertible and
Estate Wagons, with discussion. Reverse side has
nine renderings showing exterior and interior
of Buick Roadmaster 2- and 4-Door Rivieras and
Convertible, with discussion and specifications.
I.D. #DM-299 10-56 4M. Price:- $40.
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Year: 1957 (Item #B19218) -
Photo
1
BUICK (Roadmaster, Century, Super and Special),
"Let's Look at Buick: The Star of Every Show":
20 page color catalog, 7x11. White cover, with
blue and black lettering, is photo rendering showing
three-quarter frontal view of red Buick Roadmaster
Riviera 2-Door Hardtop. Twenty-nine photographs,
photo renderings and drawings show exterior, interior,
engine, chassis and features of Buick Roadmaster
Riviera 2- and 4-Door Hardtops and Convertible;
Century Riviera 2- and 4-Door Hardtops, Convertible
and Caballero Estate Wagon; Super Riviera 2- and
4-Door Hardtops and Convertible; and Special 2-
and 4-Door Sedans, Riviera 2- and 4-Door Hardtops,
Convertible and Estate Wagon. Includes discussion
and specifications. Price:- $50.
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