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McLellan's Automotive History

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Borgward Brochures 1954 1955 1956 1957 Sales Literature

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Year: 1954  (Item #B36921)
  -   Photo 1   
BORGWARD, "Borgward Hansa 1800 Diesel":
2 page non-color sheet, 12x8. Front of sheet is pastel yellow and white, with black lettering and yellow and black Borgward emblem, and has photo rendering showing three-quarter frontal view of Borgward Hansa 1800 4-Door Saloon, with specifications. Reverse side has two photographs showing engine and three-quarter rear view of car, with discussion. Back cover has Fergus Motors, Inc., label. I.D. #W 7.53. Price:- $25.
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Year: 1954  (Item #B36922)
  -   Photo 1   
BORGWARD, "Borgward Hansa 1800 Diesel":
2 page non-color sheet, 12x8. Front of sheet is pastel yellow and white, with black lettering and yellow and black Borgward emblem, and has photo rendering showing three-quarter frontal view of Borgward Hansa 1800 4-Door Saloon, with specifications. Reverse side has two photographs showing engine and three-quarter rear view of car, with discussion. Back cover has Fergus Motors, Inc., label. Right edge shows light handling from mailing; therefore, price has been reduced. I.D. #BWB 4.54. Price:- $20.
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Year: 1955  (Item #B24588)
  -   Photo 1   
BORGWARD, "Der Neue Borgward Isabella":
12 page color folder, 8x12. Black and white cover, with blue and yellow lettering and red, white and black Borgward emblem, is art rendering showing blue Borgward Isabella 2-Door Saloon "at speed". Folder opens to 17x24 layout with fifteen photographs, photo renderings and drawings showing exterior, engine, mechanical parts and features, with discussion. Reverse side has eight additional photo renderings and drawings showing exterior, interior, dashboard and features, with discussion and specifications. I.D. #W 100/1 a 3.55. Price:- $35.
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Year: 1955  (Item #B33736)
  -   Photo 1   
BORGWARD, "Der Neue Borgward Isabella":
12 page color folder, 8x12. Black and white cover, with blue and yellow lettering and red, white and black Borgward emblem, is art rendering showing blue Borgward Isabella 2-Door Saloon "at speed". Folder opens to 17x24 layout with fifteen photographs, photo renderings and drawings showing exterior, engine, mechanical parts and features, with discussion. Reverse side has eight additional photo renderings and drawings showing exterior, interior, dashboard and features, with discussion and specifications. I.D. #W 100/1 a 11.54. Price:- $35.
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Year: 1956  (Item #B27306)
  -   Photo 1   
BORGWARD, "2 Cars In One - Wagen In Einem: Isabella Combi Station Wagon":
8 page part-color folder, 8x12. Yellow and white cover, with black and white lettering, has green-toned photograph showing side view of Borgward Isabella Station Wagon. Folder opens to 11x23 layout with five photographs showing exterior and interior features and four drawings showing engine, folding rear seats and top and side view dimensional drawings, with discussion. Reverse side has two additional photographs showing spare wheel compartment and engine/chassis, with discussion and specifications. Price:- $30.
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Year: 1956  (Item #B5404)
  -   Photo 1   
BORGWARD, "2 Cars In One - Wagen In Einem: Isabella Combi Station Wagon":
8 page part-color folder, 8x12. Yellow and white cover, with black and white lettering, has green-toned photograph showing side view of Borgward Isabella Station Wagon. Folder opens to 11x23 layout with five photographs showing exterior and interior features and four drawings showing engine, folding rear seats and top and side view dimensional drawings, with discussion. Reverse side has two additional photographs showing spare wheel compartment and engine/chassis, with discussion and specifications. Cover has dealer stamp. Dated 10.55. Price:- $25.
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Year: 1956  (Item #B27310)
  -   Photo 1   
BORGWARD, "Consumer Analysis: The Borgward Isabella":
2 page non-color sheet, 11x9. Front of sheet is gray and white, with black lettering. Reverse side has photograph showing three-quarter frontal view of Borgward Isabella 2-Door Sedan, with discussion, price and list of features. Fergus Imported Cars, Inc. U.S. Price:- $10.
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Year: 1956  (Item #B30290)
  -   Photo 1   
BORGWARD (Isabella), "A Personal Invitation to Those Who Will Accept No Compromise":
4 page non-color folder, 11x9. Red cover, with black lettering has white silhouette showing three-quarter frontal view of Borgward Isabella Sport Sedan and drawing of invitation card. Folder opens to 11x17 layout with four photographs showing Borgward Isabella 2-Door Sports Sedan, Convertible Coupe and exterior and interior of station wagon, with discussion and specifications. Back cover has three photographs showing Fergus Imported Cars, Inc., showrooms and service and parts department. Interior pages of folder have minor printing stains; therefore, price has been reduced. U.S. Price:- $20.
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Year: 1957  (Item #B29855)
  -   Photo 1    Photo 2  
BORGWARD, "Borgward Isabella":
6 page color folder, 11x8. Cover is art rendering of woman getting out of car. Folder opens to 11x24 layout with eight photographs and photo renderings showing exterior, interior, engine and suspension system for Borgward Isabella and Isabella TS 2- Door Sedan, with discussion. Reverse side has art renderings and three additional photo renderings showing exterior and interior features of Borgward TS Deluxe 2-Door and Coupe, with discussion and specifications. Price:- $40.
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Year: 1957  (Item #B36924)
  -   Photo 1   
BORGWARD (Isabella and Isabella TS), "A Dream Come True: Borgward Isabella":
2 page non-color sheet, 12x9. Front of sheet is white, with gold bars and gold and black lettering, and has two photographs showing three-quarter frontal views of Borgward Isabella 2-Door Sedan and Station Wagon and drawing showing bed of wagon, with discussion. Reverse side has two photographs showing Borgward Isabella TS (Touring Sedan) and Convertible and photo rendering of suspension system, with discussion and list of features. Price:- $25.
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Year: 1957  (Item #B36923)
  -   Photo 1   
BORGWARD, "Borgward Isabella":
2 page (single-side printed) non-color sheet, 11x9. White sheet, with black lettering, has photograph showing three-quarter frontal view of Borgward Isabella 2-Door Sedan, with discussion and chart rating features of car. Original factory literature produced from an article in "Motor Guide", dated Oct. 1957. Price:- $10.
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BORGWARD SALES LITERATURE
1954 to 1957 :: 1958 to 1961
 
 
 
 
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McLellan's Automotive History, 9111 Longstaff Drive, Houston, TX 77031-2711
Phone: (713) 772-3285
Copyright © 1997-2017
 
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SALES LITERATURE DEALER LITERATURE OUT-OF-PRINT BOOKS MAGAZINES
- Cars & Trucks
      Individual Makes
      Multiple Makes
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- Ambulances / Hearses / Limousines
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(Buses / Engines / Fire Trucks /
Snow Plows / Tractors / Trains)
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      Individual Makes and Multiple Makes
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- Ambulances / Hearses / Limousines
- Industrial Vehicles
(Buses / Engines / Fire Trucks /
Snow Plows / Tractors / Trains)
- Coachbuilders
- Electric Vehicles
- General Interest
- Kit Cars and Replicars
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RACING & SHOW PROGRAMS
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- By Make and Multiple Makes
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OWNER'S MANUALS / MANUALS
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MEMORABILIA
- Individual Makes and Multiple Makes
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- Auction Catalogs
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- General Interest
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- Racing
- Toys
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- Industrial Vehicles
(Buses / Engines / Fire Trucks / Snow Plows / Tractors / Trains)
 
 
 
Abbreviations & Product Info
BORGWARD
LITERATURE
SALES LITERATURE
Cars & Trucks
1954 to 1957
1958 to 1961
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